1. |
|
|
2. |
- Peppard, J., et al.
(författare)
-
From Value Chain to Value Network : Insights for Mobile Operators
- 2006
-
Ingår i: European Management Journal. - : Elsevier BV. - 0263-2373 .- 1873-5681. ; 24:2-3, s. 128-141
-
Tidskriftsartikel (refereegranskat)abstract
- The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the value chain is underpinned by a particular value creating logic and its application results in particular strategic postures. Adopting a network perspective provides an alternative perspective that is more suited to New Economy organisations, particularly for those where both the product and supply and demand chain is digitized. This paper introduces the value network concept and illuminates on its value creating logic. It introduces Network Value Analysis (NVA) as a way to analyse competitive ecosystems. To illustrate its application, the provision of mobile services and content is explored to identify potential strategic implications for mobile operators.
|
|
3. |
- Peppard, J., et al.
(författare)
-
Using an Intellectual Capital Perspective to Design and Implement a Growth Strategy: the Case of APiON
- 2001
-
Ingår i: European Management Journal. - 0263-2373 .- 1873-5681. ; 19:5, s. 510-525
-
Tidskriftsartikel (refereegranskat)abstract
- This paper uses the case of telecommunications software company APiON to illustrate how the company developed and implemented a growth strategy that allowed it to realize a dramatic increase in shareholder value through proactively focusing on harnessing its intellectual capital (IC) resources. Having surveyed the literature on value creation, categorizing it under financial and economic, strategic, managerial action, and resource-based perspectives, the paper notes that a major criticism that can be leveled at all these perspectives is that they are weak in identifying specific actions and in mobilizing organizational resources to increase shareholder value. Even resource-based theory (RBT) focuses on the development and protection of valuable resources rather than on providing a theory of 'resources in action'. The IC perspective has emerged alongside RBT as a complementary viewpoint but has a distinctive practitioner bent emphasizing resource accumulation and deployment in the value creation process. This paper presents the key tenets, concepts and language of the IC perspective, illustrating its implementation using the case of APiON. It closes with some lessons and implications for knowledge intensive businesses
|
|