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- Dupont, Samuel, 1971, et al.
(författare)
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Bird is the word - on the importance of ethical and effective scientific communication
- 2015
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Ingår i: Journal of the Marine Biological Association of the United Kingdom. - : Cambridge University Press (CUP). - 0025-3154 .- 1469-7769. ; 95:5, s. 863-870
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Tidskriftsartikel (refereegranskat)abstract
- Back in 1963, the proto-punk band The Trashmen released the single Surfin' bird (written by Frazier, White, Harris & Wilson Jr. and released in November 1963 by Garrett label; https://www.youtube.com/watch?v=ZThquH5toow). Fifty years later and despite the obscure lyrics, the song remains iconic in western pop culture; e.g. through the recurrent appearance in the TV show Family Guy (e.g. I dream of Jesus episode, released on 5 October 2008; https://www.youtube.com/watch?v=2WNrx2jq184). It is thought that the line 'everybody knows that the bird is the word' was inspired by a highly successful and catchy radio jingle released/commissioned in post prohibitionist USA by the Gallo brothers to boost the sales of their inexpensive fortified Thunderbird wine: 'What's the word? Thunderbird' (http://www.absurdintellectual.com/2009/06/05/everybodys-heard-that-the- bird-is-the-word-but-its-not-what-they-think/). This illustrates how a simple and catchy message can have a profound and long-lasting influence on society.
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