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- Anastasiadou, Elena, et al.
(författare)
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Business Actor Engagement and Perceived Initiator Roles in Platform Development
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Abstract The implications of business actor engagement and industry-specific platform development within business-to-business (B2B) contexts requires more research. While existing literature provides some guidance on common engagement factors and their impact on value outcomes, it primarily focuses on consumer markets, overlooking the complexities of B2B markets. Recent studies highlight the need for mid-range conceptualizations of business actor engagement, emphasizing engagement’s role beyond the customer perspective. Understanding how responding actors perceive initiators in the BAE process is crucial, as it influences the overall engagement and value outcomes. This study addresses this gap by examining how the behavior and perceived role of initiating actors (in the study; Swedish real estate firms developing sustainability services for commercial tenants) impact responding actors’ engagement. Four perceived roles are identified and conceptualized: the diligent, negligent, steward, and dominant initiating actor. The results also offer insights into BAE role dynamics and suggest that digital platform components serve as business actor engagement role amplifier, shaping engagement and platform development
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| 2. |
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| 3. |
- Anastasiadou, Elena, et al.
(författare)
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Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives
- 2023
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Ingår i: Journal of business & industrial marketing. - : Emerald Publishing. - 0885-8624 .- 2052-1189. ; 38:13, s. 195-210
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: This study aims to offer a mid-range theory conceptualization of factors central to understanding and facilitating business actor engagement (BAE). Reports on a study of real estate companies and their sustainable development goal (SDG) driven business initiatives. The aim is to identify the factors that need to be in place to facilitate positive engagement amongst actors in business-to-business (B2B) settings. Design/methodology/approach: A case study of real estate companies (landlords of business premises) and their business customers (tenants of offices and warehouses) – comprising interviews and workshops – offer insights related to the factors that need to be in place to facilitate BAE types and outcomes. Findings: The identified central factors of BAE – needed to understand and facilitate positive engagement to unfold – are the actors’ perception of: willingness (to act), resourcefulness (to contribute and solve issues) and influence (to affect decisions) regarding solutions related to the business initiative at hand. Failing to facilitate these factors may result in negative outcomes of BAE where “engagement” merely constitutes perceived obligations and responsibilities. Research limitations/implications: The study offers theoretical and managerial insights on how to manage the factors needed for BAE. It also sheds light on how actors can use SDG-driven business initiatives to achieve sustainability goals. Originality/value: It contributes to the concept of BAE, by emphasizing the dynamics of engagement, from the motivational and behavioral dimensions specific to B2B settings. It offers insights how to managerially cogovern rather than control BAE. It presents central factors needed to include and capacitate customers, facilitating successful implementations of SDG-driven business initiatives to reduce absent or negative outcomes.
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| 5. |
- Dahlin, Peter, 1981-, et al.
(författare)
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Exploring the business logic behind CSR certifications
- 2020
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Ingår i: Journal of Business Research. - New York : ELSEVIER SCIENCE. - 0148-2963 .- 1873-7978. ; 112, s. 521-530
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Tidskriftsartikel (refereegranskat)abstract
- Research shows that CSR certification motives span from being symbolic to substantive. Prior studies have mainly focused on the differences between firms that hold and do not hold CSR certificates. This study explores if the extent of CSR certification is related to different business logic amongst firms who hold CSR certificates. The study utilizes full sample data from the Swedish commercial real estate industry to analyze the variance in motives and performance among firms with CSR certificates. The results indicate that firms that have a substantive CSR commitment have a business logic that entails a holistic and long-term perspective on both financial and CSR performance. However, substantive CSR commitment comes with greater staffing costs and lower financial returns as opposed to those of firms that obtain CSR certificates based on symbolic motives.
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| 6. |
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| 7. |
- Ekman, Peter, 1969-, et al.
(författare)
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Business Actor Engagement : Exploring its Antecedents and Types
- 2021
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Ingår i: Industrial Marketing Management. - Amsterdam : Elsevier BV. - 0019-8501 .- 1873-2062. ; 98, s. 179-192
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Tidskriftsartikel (refereegranskat)abstract
- Building on recent engagement research, this study contributes to a deepened understanding of business actor engagement (BAE) dimensions that includes both behaviors and emotions. Following a systematic combining approach, this study contextualizes and clarifies BAE. Through an analysis of dyadic data (providing firm and customers), we offer in-depth knowledge of the antecedents and types of BAE. This study identifies engagement disposition combined with engagement connectedness as the antecedents of an engagement initiative’s overall BAE. Building on these dynamics, we propose a conceptual BAE framework with a set of testable propositions that links BAE with its proposed antecedents. Finally, we use the empirical and theoretical insights to derive a BAE taxonomy consisting of four types that offers guidance on how to manage customers with different engagement characteristics in practice.
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| 8. |
- Ekman, Peter, 1969-, et al.
(författare)
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Customer Value Through Resource Integration : The Role of the Institutional Solution Space: An Abstract
- 2018
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Ingår i: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. - Cham : Springer Nature. ; , s. 495-496
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Konferensbidrag (refereegranskat)abstract
- In this paper, we elaborate service-dominant (S-D) logic’s concept of resource integration as a premise for customer value co-creation and service provision. Following S-D logic, resource integration that results in customer value is dependent on institutions and institutional arrangements. S-D logic’s fifth axiom states: “Value co-creation is coordinated through actor-generated institutions and institutional arrangements” (Vargo & Lusch, 2016, page 18). We report on three case study findings to offer contextualized explanations that seek to join current conceptualizations with solid explanatory power. These cases span from the digitalization of music industry, sustainable strategies in the real estate industry, and insights from an innovation lab for open innovations. The empirical renderings are utilized to help to explain the institutional arrangements that are at play. The results show that the potential boundaries of, how, and which resources can be utilized and integrated are to great extent related to the perceived available “solution space” (von Hippel, 2001) or “opportunity space” (Normann, 2001) offered by the institutional and practice-related boundaries of the context (Ridell, Röndell, & Sörhammar, 2012). By integrating the ideas of a solution space and opportunity space with the later rendering of institutional arrangements as denominator for value creation, we contribute to the current mid-range theory development of S-D logic as well as a better understanding of value co-creation in practice. The introduced concept of institutional solution space combines the idiosyncratic needs of actors with the perceived – i.e., institutional and socio-material-derived – opportunities associated with resources. Thus, it offers a bridge between the abstract concepts of resource integration, value-in-context, and institutional arrangements (Vargo & Lusch, 2016). © 2018, Academy of Marketing Science.
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| 9. |
- Ekman, Peter, 1969-, et al.
(författare)
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Emergent market innovation : A longitudinal study of technology-driven capability development and institutional work
- 2021
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Ingår i: Journal of Business Research. - : ELSEVIER SCIENCE INC. - 0148-2963 .- 1873-7978. ; 124, s. 469-482
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Tidskriftsartikel (refereegranskat)abstract
- Extant literature focuses primarily on deliberate, proactive market-shaping efforts to understand changes in markets. This paper explores how emergent, incremental activities might unintentionally prompt market innovation due to the interactions of capability development and its required institutional work. Using a critical case method, we study a firm that successfully challenged established market logic by systematically changing its capabilities. A longitudinal field study reveals that capability development demands induce changes to institutional foundations; then, as institutions change, further capabilities can be developed, all of which may instigate wider market innovation outcomes. This study conceptualizes this intricate, iterative process, as well as its evolutionary market innovation outcomes. The proposed three-level capability model can guide firms striving to offer new and innovative services. The authors also detail a three-stage research design methodology that can help research and practice gain in-depth understanding of both emergent unintentional market innovation and strategic deliberate market-shaping activities.
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| 10. |
- Ekman, Peter, 1969-, et al.
(författare)
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Exploring smart cities and market transformations from a service-dominant logic perspective
- 2019
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Ingår i: Sustainable cities and society. - : Elsevier Ltd. - 2210-6707. ; 51
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Tidskriftsartikel (refereegranskat)abstract
- This study addresses the emergence of new actors and their roles in the transformation of smart cities. By building on a Service-Dominant logic perspective, the study capture how smart city transformation is closely related to a smart market transformation. While prior conceptualizations of markets have followed a linear supply-demand structure, the new market conceptualization can be described as a service ecosystem. The study empirically follows the increased use of renewable energy, such as photovoltaic (PV) systems and their related services, as they are incorporated into smart cities. The results reveal that the overall interaction level among the involved actors increases as the energy market changes from a linear to a networked logic. This transition impacts the market's information quality and, subsequently, the actors’ level of required knowledge. The study shows that even if the prevailing actors become more informed, information needs to be ‘translated’ into ‘knowledge-in-context’ to become a valuable resource. Thus, the resulting service ecosystem demands a complementary actor that requires the role of a knowledge broker to function. The paper describes the mechanisms behind this smart city transformation and clarifies the broker functions.
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