| 1. |
- Drennan, Todd, et al.
(författare)
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Does a Sustainable Orientation Affect Global Consumers' Relationships with International Online Brands?
- 2023
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Ingår i: Creating a Sustainable Competitive Position. - : Emerald Publishing Limited. - 9781804552520 ; , s. 219-236
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Bokkapitel (refereegranskat)abstract
- This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many previous studies about the importance of sustainability considerations for national consumers’ brand commitments and purchase intentions, there is a lack of empirical studies focussing on this relationship from a global consumer perspective. A pre-study (consisting of focus group discussions) and a widely distributed international survey with responses from 74 countries show mixed results. Whereas the results from the focus groups imply that a sustainable orientation influences both global consumers’ purchase intentions and brand commitments towards online brands, the survey results imply that global consumers’ sustainable orientations do not affect purchase intentions directly, even though they influence brand commitments. An implication of these results is that an international online brand’s possibility to portray a sustainable orientation plays an important role in strengthening the relationship with global consumers, especially regarding brand commitment.
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| 2. |
- Drennan, Todd
(författare)
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Global Consumer Online Purchase Intention : A Relationship Approach
- 2024
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In today's rapidly evolving digital landscape, understanding global consumer online purchase intention is paramount for firms to thrive in international markets. This dissertation investigates the evolving relationships between buyers and sellers online, focusing on the online purchase intention of consumers labeled as "global consumers". The purpose of this dissertation is to provide insights into and broaden the knowledge of the global consumer online purchase intention. Employing a relationship marketing approach, this dissertation examines the effects of various cues and relational factors on global consumer online purchase intention. This dissertation is comprised of five papers, each contributing insight into the complexities of global consumer online purchase intention. Paper Ⅰ introduces a methodology for collecting large-scale, multinational data on global consumer online purchase intention. Papers Ⅱ–Ⅴ employ this methodology to investigate the impact of specific cues and relational factors on online purchase intention. Through a mix of qualitative and quantitative methods, including focus group interviews, standardized surveys, and experiments, this dissertation reveals a nuanced interplay between cues, relational factors, and online purchase intention. The findings highlight the importance of building strong consumer-brand relationships, establishing credible product ratings, strategically aligning brand perceptions, and fostering trust in online retailers to enhance global consumer purchase intention. Thus, this dissertation contributes to relationship marketing research by offering a different perspective on online global consumers and demonstrating the applicability of a relationship approach in understanding online purchase intention on a global scale. The insights gained have significant practical implications, emphasizing the need for online retailers to prioritize relationship building, personalization, ethical practices, and positive online experiences to succeed in the competitive global marketplace.
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| 3. |
- Hadjikhani, Amjad, et al.
(författare)
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Does a web site's country of origin impact equally on young and adult consumers?
- 2011
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Ingår i: Young Consumers : Insight and Ideas for Responsible Marketers. - : Emerald. - 1747-3616. ; 12:3, s. 229-242
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Tidskriftsartikel (refereegranskat)abstract
- The purpose is to gain deeper knowledge of young consumers' purchasing behaviour towards web sites' country of origin and compare this with the behaviour of adults. The question is why web sites from some countries are perceived as safe and others as risky and insecure.Design/methodology/approachThe approach was to undertake a focus group methodology for data collection. Two young consumers' groups and two adults' groups are interviewed. Their behaviours towards web sites from Sweden, Russia and Australia are examined. The theoretical view is constructed on relationship elements of trust, commitment and the surrounding networks.FindingsThe research provides an insight into the young consumers' purchasing behaviour towards web sites from different countries and concludes how and why this is similar to or different from that of the adult consumers.Practical implicationsThe higher risk‐taking manner of young consumers can help families to pay more attention to their youngsters' purchasing behaviour. It aids business firms to understand why some groups of consumers avoid purchasing from their web sites.Originality/valueIt is an answer to the recent researchers' claim for the need to understand young consumers' behaviour towards web sites from different countries. The development of the theoretical view and the results obtained can add new knowledge and construct new understanding of the phenomenon.
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| 4. |
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| 5. |
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| 6. |
- Holmstedt, Matthias, 1980-, et al.
(författare)
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The Role of the Pontonier in the Trigger Phase in the Internationalization into Emerging Markets
- 2010
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Ingår i: IB´s role in building a better and stronger global economy.
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Konferensbidrag (refereegranskat)abstract
- By advancing the concept of pontonier this paper analyses the trigger of the internationalization into emerging markets. Departing from the idea that institutional distance functions as a barrier between different country markets and that the network’s structure contains gaps, the paper argues that a specific actor, who holds a position and possesses knowledge, can be instrumental in the entering firm’s internationalization. In light of this the paper introduces the concept of pontonier. Based on 22 cases from bachelor, master and doctoral theses written in Sweden we analyze the position, the knowledge, the action and the motives of the pontonier in order to develop the concept. After this the paper advances a tentative model of the pontonier’s bridge building in the trigger phase of the entry into emerging markets.
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| 7. |
- Höglund, Linda, et al.
(författare)
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Expectations and the performance of governance functions between a board, management and other stakeholders : the case of Robotdalen
- 2018
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Ingår i: Journal of Management and Governance. - : Springer Science and Business Media LLC. - 1385-3457 .- 1572-963X. ; 22:4, s. 805-827
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Tidskriftsartikel (refereegranskat)abstract
- Previous research has called for an enhanced understanding of the dynamic and interactional aspects of board work in public sector governance. Using a longitudinal case study of Robotdalen, this paper attempts to meet this call through a processual and qualitative study of board work in public organisations. The aim of the paper is to enhance our understanding of the human side of governance and the interactions between a board, the management in the governed organisation and other stakeholders. We do this by addressing the theoretical concept of an expec- tations gap. The results demonstrated how funding regimes in uence governance functions, structures and practices at the organisational level, and how internal actors such as managers also carry out governance functions. Moreover, the results show how an expectations gap shifts and changes over time. In this way we have contributed a more nuanced theoretical understanding of how the governance func- tion is co-produced and the importance of understanding the expectations gap to further understand the dynamics of public sector board work.
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| 8. |
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| 9. |
- Höglund, Linda, 1972-, et al.
(författare)
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The impact of different types of trust : Interaction between an organization and its governing board
- 2015
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Ingår i: IRSPM2015. - : IRSPM. ; , s. 1-19
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Konferensbidrag (refereegranskat)abstract
- The aim of this paper is to study the fluctuation of trust in a context of interaction between a board and a governed organization in the public sector. This paper is a response to the recent call on qualitative studies for understanding the complexity of interaction between boards and their governed organization and calls for adopting trust in this setting for understanding board efficiency and organizational performance. Based on empirical findings, we introduce and advance the fluctuation of trust in the public sector literature. This paper shows that trust is a complex and multidimensional concept. The types of trust discussed in this paper are cognitive, affective, contractual, competence and goodwill trust. The paper adds knowledge on how trust fluctuates and changes facets in the interaction process between a governing board and a governed organization. The multidimensionality of trust and its fluctuation effects captures the complexity in the interaction process and shows the importance of developing different types of trust for the benefit of organizational performance. We believe that trust fluctuation has the potential to advance our knowledge on the strength of different types of trust at different occasions in the interaction process.
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| 10. |
- Höglund, Linda, 1972-, et al.
(författare)
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The impact of types of trust in the public sector : a case study approach
- 2019
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Ingår i: International Journal of Public Sector Management. - : Emerald Group Publishing Limited. - 0951-3558 .- 1758-6666. ; :2, s. 247-263
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe purpose of this paper is to study how different types of trust develop and change over time in the collaboration between an organization and its board.Design/methodology/approachThis paper is a response to a recent call to apply the concept of trust in understanding the collaboration between a public organization, its board, and other stakeholders. Here, the authors study a single case, and based on a longitudinal in-depth case study method covering the period of 2003–2015, the authors have conducted 27 interviews, including the CEO and all the board members.FindingsThe authors introduce and advance the concept of trust in the public sector literature on board work. This paper shows that trust is complex and multidimensional at different units of analysis. The types of trust discussed in this paper are cognitive, affective, contractual, competence, and goodwill. Different types of trust are developed to make the collaboration between a governed organization and its board to work.Research limitations/implicationsBecause this paper uses the case study method and only studies one single case, the findings of this paper might be questioned on the issue of generalization.Originality/valueThe authors conceptualize and adopt trust as a multidimensional, dynamic concept, and with different units of analyses, capture the nature of the collaboration between a public organization and its board, and its complexity.
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