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| 2. |
- Beheshti, Hooshang, et al.
(författare)
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Competitive advantage with e-business : a survey of large American and Swedish firms
- 2006
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Ingår i: Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness. - : Emerald Group Publishing Limited. - 1059-5422 .- 2051-3143. ; 16, s. 150-157
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Tidskriftsartikel (refereegranskat)abstract
- Advances in information and communications technology have allowed for a wide range of electronic business models and applications. These applications are providing a competitive advantage for organizations by creating efficiencies and cost reductions. Electronic business should be part of the overall corporate strategy and be integrated into core business processes. This study provides interesting insights into electronic business applications in large corporations and discusses similarities and differences that exist between Swedish and American corporations.
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| 3. |
- Beheshti, Hooshang, et al.
(författare)
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Electronic supply chain management applications by Swedish SMEs
- 2007
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Ingår i: Enterprise Information Systems. - : Informa UK Limited. - 1751-7575 .- 1751-7583. ; 1:2, s. 255-268
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Tidskriftsartikel (refereegranskat)abstract
- The Internet has become an integral part of business activities of most corporations today. Electronic supply chain management (SCM) can improve the operational efficiency of the firm by streamlining processes between the company and its suppliers, business partners, and customers. This research explores the extent and the degree of Internet application in Swedish small- and medium-sized enterprises (SMEs). The analyses of the data show that the Swedish SMEs use the Internet in their supply chain activities to a large degree. The study establishes some differences between smaller and larger organizations as well as between manufacturing and service companies.
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| 4. |
- Beheshti, Hoosang M., et al.
(författare)
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E-business diffusion in large Swedish firms
- 2008
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Ingår i: Estableciendo puentes en una economía global.
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Konferensbidrag (refereegranskat)abstract
- Advances in e-business are potentially the most important development for both large manufacturing and service organizations around the globe. E-business technology affords the company to move from a traditional business model to a model that promotes shared activities, desicion making, and problem solving as well as strengthening the management of inter- and intra-organizationl processes.
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| 5. |
- Beheshti, Hoosang M., et al.
(författare)
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The strategic and organizational impact of electronic business on large firms
- 2008
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Ingår i: Journal of International Business Disciplines. - Frostburg, Maryland, USA : Frostburg State University. - 1934-1822. ; 2:3, s. 48-61
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Tidskriftsartikel (refereegranskat)abstract
- This research examines the impact of and the benefits derived from e-business integration in large manufacturing and service organizations in Sweden. Business managers are increasingly under pressure to improve the financial performance and the profitability of their companies. The Internet-based electronic business can provide opportunities for business ti improve the efficiency and the effectiveness of their business operations, to form partnership with suppliers, improve customer service, and to manage better their supply chain. The results show that large Swedish firms are benefiting from e-business implementation in many key areas of their business.
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| 6. |
- Beheshti, Hooshang, et al.
(författare)
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The benefits of e-business adoption : an empirical study of Swedish SMEs
- 2007
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Ingår i: Service Business. - : Springer Science and Business Media LLC. - 1862-8516 .- 1862-8508. ; 1:3, s. 233-245
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Tidskriftsartikel (refereegranskat)abstract
- The global nature of business today and the advances in information and communications technologies have compelled corporations to employ emerging technologies in order to remain competitive. In recent years electronic business has been adopted by many corporations to improve operational efficiency, profitability, and to strengthen their competitive position. This study examines the impact of web-based e-business on the small and medium-size enterprises (SMEs) in Sweden. The analyses of data collected for this study provide valuable information to the executives of manufacturing and service SMEs. The findings show that the SMEs in the sample have benefited from e-business implementation in both operational and performance areas of their organization.
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| 7. |
- Beheshti, Hooshang, et al.
(författare)
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The impact of technology on trading : past, present and the future
- 1999
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- This study provides a base for understanding of the role of technology in trading. It evaluates the impact of technology on reshaping the structure of the flow of information in New York Stock Exchange (NYSE) and the electronic stock market (NASDAQ).
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| 8. |
- Berthon, Pierre, et al.
(författare)
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The biotechnology and marketing interface : Functional integration using mechanic and holographic responses to environmental turbulence
- 2008
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Ingår i: Journal of Commercial Biotechnology. - : Palgrave Macmillan. - 1462-8732 .- 1478-565X. ; 14:3, s. 213-224
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Tidskriftsartikel (refereegranskat)abstract
- This paper serves to specify and ground research into interfunctional integration in a wider theoretical context with particular reference to the interaction between technology and marketing in the biotechnology sphere. The general and specific problem areas are specified as those of interfunctional relations and the dyadic relationship between marketing and biotechnical managerial functions in particular. The contextual/organisational generative mechanisms that are likely to keep interfunctional relations at the centre of scholarly attention for some time are explored from the perspective of cybernetic theory. The law of requisite variety states that in an effective open system environmental variety is matched by internal structural variety. As organisations are faced with ever more turbulent, and complex environments, this must be matched by an increased internal complexity within the organisation. The two modes of response, namely holographic and mechanistic, both highlight the need to further our understanding of interfunctional differences. Having established the problem and its genesis, a specific research agenda is outlined as the exploration of the interfunctional differences from a decision-making perspective.
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| 9. |
- Bigi, Alessandro
(författare)
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Political Marketing: Understanding and Managing Stance and Brand Positioning
- 2016
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. To succeed in the political arena, they must understand, identify, and utilize the most appropriate mechanism of communication to create an accurate perception of their political image in the market that is strictly linked to the characteristics of their brand and to reach these targets. For these reasons, it is mandatory to have measurement methods and comparable results over time. It was decided to divide the overall research problem into four different research questions to explore and explain the mechanism of political brand creation and the interaction between political brands and the electorate and to do so through four different papers. In paper 1, the political environment has been observed and studied. Subsequently, a theory of consumer and product orientation has been identified and utilized to both understand and to strategize how politicians can better position and present themselves to the public and voters. Paper 2 proposes a methodology to measure political positioning and constituent perception. The specific aim of the research is to explore interrelations between a political party's positioning in two different periods to discover possible discrepancies and changes over time. Paper 3 investigates whether the negative impact of a political brand can influence a country's brand. The fourth paper tried to measure how the quality, readability, and frequencies of political messages could provide insight into the effectiveness of viral communication using a political blog. This thesis contributes to the understanding that influence in a political environment happens in a bidirectional manner, where politicians are influenced by voter sentiment and voters are influenced by politicians. The key strategic question then becomes not whether the stance is right but if it is appropriate for the environmental condition in which the party or brand finds itself. If it is, then the party or brand must both reinforce and maintain the mode of focus; if it is not appropriate, then strategists need to identify a more appropriate stance and engineer ways for the brand to move in that direction. Political marketing managers could find the results of this thesis useful for revealing the difference between a political party's positioning and its perceived positioning as well as monitoring it in different periods to discover possible discrepancies over time.
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| 10. |
- Blomgren, Henrik, 1964-, et al.
(författare)
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Corporate strategic adaptability to climate change : An explorative study on 1000 European Annual CEO letters 2000 - 2008
- 2010
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Konferensbidrag (refereegranskat)abstract
- The executive leadership vision is vital in corporate-wide development and implementation of a corporate strategy. The vision on climate change, among other strategic issues, is expressed in annual CEO letters. This study applies a content analysis approach to review 1000 annual reports from European publicly‐traded companies published in years 2000 through 2008. The content analysis of the CEO letters indicate that: (a) corporate interest in the climate change was nearly nonexistent prior to 2004; (b) the greatest interest in the issues was shown in 2007, but since then interest has declined; and (c) meanwhile interest in external economic conditions doubled in 2008 compared to 2006. In summary, our findings raise questions as to whether corporate interest in climate change issues already has peaked, even as well adapted by industry as can be reasonably expected, or if environmental interest will rise again after the current global financial crisis is over.
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