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- Fuchs, Matthias, et al.
(författare)
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e-Business Adoption, Use and Value Creation : An Austrian Hotel Study
- 2009
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Ingår i: Information Technology & Tourism. - New York : Cognizant Communication Corp.. - 1098-3058 .- 1943-4294. ; 11:4, s. 267-284
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Tidskriftsartikel (refereegranskat)abstract
- The paper presents an approach which shows how contextual conditions, like infrastructural, organizational as well as environmental factors, determine e-Business adoption and use, what in turn, positively affects value creation processes in hotel businesses. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to Zhu and Kraemer’s (2005) e-Business impact model data is analysed by linear structural equation models and logistic regression. Results show that e-Business adoption and related use intensity decisions in the hotel sector are affected by the availability of a modern ICT system, firm size as well as management’s conviction that core business processes are supported by information technologies and, that tourists and cooperation partners expect latest information technologies. It was further found that online platforms are the most important e-Business application for value creation in the 3-star hotel segment. By contrast, in the 4/5-star hotel segment a property management system, a website with booking functionality and e-mail marketing are crucial e-Business applications for value creation
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| 2. |
- Scholochow, Christina, et al.
(författare)
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ICT Efficiency and Effectiveness in the Hotel Sector : A Three Stage DEA Approach
- 2010
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Ingår i: Information and Communication Technologies in Tourism 2010. - New York : Springer.
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Konferensbidrag (refereegranskat)abstract
- A data envelopment analysis model is presented to investigate information and communication technology’s (ICT) efficiency and effectiveness in the Austrian hotel sector. The proposed three-stage procedure allows to evaluate both, allocative efficiency of expenses devoted to ICTS, the effectiveness of ICTS to maximise the level of output, and finally, to validate the model by relating total output to total input. In order to obtain a most comprehensive picture subjective assessments about adoption conditions and efficiency gains induced by ICTS are additionally considered. Data is gathered via online surveys in 2008 by addressing the managers of 3,600 Austrian hotels. Results show that the impact of ICTS on productivity gains is positive and significant. However, results also suggest that intermediate ICT adopters show lowest allocative efficiency compared to heavy and weak ICT adopters. Similarly, ICTS’ effectiveness in generating hotel revenues is proved only for heavy and weak ICT adopters.
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