| 1. |
- Graff, Jens, et al.
(författare)
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Cognitive dissonance in post purchase period : evidence from mobile phone users
- 2008
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The present study investigates whether the cognitive dissonance exists in post purchase phase in mobile phone industry. It is not certain that mobile phone users are fully satisfied since they are usually confused with abundant information during purchasing period. Three dissonant dimensions were measured with two-hundred-and-eighty-three university students. The results provide interesting insights. The major differences between high and low dissonance group are: ‘influence by other people’s opinion’, ‘difficulty in searching information’, ‘product involvement’, and ‘satisfaction with mobile phone/operator’. The findings reveal that consumers are ‘not unhappy’ with their mobile phone/operator, but not extremely happy either. There is ample room for improvements. For marketers, the consumer perceptions toward communication messages should be given high priority. The messages need to be straightforward and clear in the consumers’ interpretation.
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| 2. |
- Graff, Jens, et al.
(författare)
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Post-purchase cognitive dissonance : Evidence from the mobile phone market
- 2012
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Ingår i: International Journal of Technology Marketing. - 1741-878X .- 1741-8798. ; 7:1, s. 32-46
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Tidskriftsartikel (refereegranskat)abstract
- This article investigates whether cognitive dissonance exists in the post-purchase phase in the mobile phone industry. It asks if mobile phone users are fully satisfied since they are usually overloaded with information during the purchasing period. Three dimensions of dissonance were measured in 283 university students. The results provide interesting insights. The major differences between the high and low dissonance groups are being influenced by other people’s opinions, difficulty in finding information, product involvement, and satisfaction with mobile phones/operators. These findings reveal that consumers are ‘not unhappy’ with their mobile phones/operators, but not extremely happy either. However, there is ample room for improvements in the level of consumer satisfaction. Marketers should give consumers’ perceptions of communicated messages high priority. The messages need to be straightforward and clear in the consumers’ interpretation as this will reduce negative feelings after purchase.
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| 3. |
- Parida, Vinit, et al.
(författare)
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The effect of benefits and risks on e-procurement implementation: an exploratory study of Swedish and Indian firms
- 2010
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Ingår i: International Journal of Information and Communication Technology. - 1466-6642 .- 1741-8070. ; 2:3, s. 186-201
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Tidskriftsartikel (refereegranskat)abstract
- E-procurement is constantly receiving lot of attention from industries, and government agencies. Analysts believe that utilization of e-procurement can lead to enormous cost saving and efficiency in procurement process. Though, e-procurement has benefited the global business tremendously, its expected growth rate has been moving downwards. The present study explores how the benefits and risks associated to e-procurement affect the e-procurement implementation. The differences and similarities among firms in different setting are also investigated. By using Swedish and Indian firms, the results show that cost benefit is the main driver for companies to implement e-procurement. The problems of implementation and integration of existing infrastructure are holding back companies from implementing e-procurement. But benefits are overpowering risks and companies are moving toward more aggressive strategic approach of implementing e-procurement. Finally, e-procurement is typically used for buying indirect material and the buyer side model is most dominated in industry.
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| 4. |
- Parida, Vinit, et al.
(författare)
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Understanding e-procurement : qualitative case studies
- 2006
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Ingår i: Frontiers of e-Business Research. - Tampere : Institute of Business Information Management at the Tampere University of Technology. - 952151678X
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Konferensbidrag (refereegranskat)abstract
- E-procurement is constantly receiving attention from industries, business and government agencies. Analysts believe that utilization of e-procurement can lead to enormous cost saving and efficiency in procurement process. E-procurement also enlarges customer base, broadens the search for raw materials to lower its production cost. Though, it has benefited the global business tremendously, its expected growth rate has been moving downwards. While E-procurement can be used for the purchase of indirect or direct materials, the risks associated with the e-procurement has been holding the companies from adopting it. The purpose of this paper is to understand the e-procurement process by focusing on benefits, risks, practices and strategies of e-procurement and its emerging usages in the current business to business (B2B) environment. A qualitative method was used for the case studies in which two companies each from India and Sweden were studied and analysed. The results showed that cost benefit was the main driver for companies to implement e-procurement. Other benefits included were transparency and visibility across process, better internal and external relations and streamlined buying process. The problems of implementation and integration of existing infrastructure and security and control risks were holding back companies from wide usage of e-procurement. But most of all, lack of managerial commitment hinders the adoption process. Company's needs were the deciding factor for the kind of approach they will follow regarding the adoption of e-procurement and emergence of a new approach. This paper compares the works of different authors in the field of e-procurement and its implications for the B2B.
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| 5. |
- Sophonthummapharn, Kittipong, 1973-
(författare)
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A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs
- 2008
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. While there is a rich body of literature on IT innovation adoption and implementation, research on the adoption of IT innovation that is specifically intended to perform relationship marketing functions is scant. The problem in this research is to address the lack of a research framework for examining the factors influencing the adoption of techno-relationship innovations. The existing adoption models are insufficient in properly explaining which factors are involved in the adoption decision and which factors are more important, and are especially insufficient with regard to small and medium sized enterprises (SMEs).The aim of this study is to develop a comprehensive research framework used for exploring the factors affecting the adoption of techno-relationship innovations and to apply this framework for empirically investigating the adoption of electronic Customer Relationship Management (eCRM) applications in manufacturing SMEs. This study proposes the term ‘techno-relationship innovation’ and defines it as a technology-related idea, process, method, product, or service that is intended to perform relationship marketing tasks and which is perceived as new to an individual or a firm. The developed research framework contains 20 potential determinant factors covering four contexts: individual, technological, organizational, and environmental.This study was conducted through survey research and the sample was drawn by means of systematic sampling technique. The empirical data were collected by using self-administered questionnaires and the data analysis was based on 508 manufacturing SMEs in Thailand. The analysis was based on multivariate statistical techniques including t-test, factor analysis, deiscriminant analysis, and cluster analysis. The findings reveal interesting insights into understanding the adoption of eCRM applications by manufacturing SMEs.The Key Influential Factors (KIF) model is proposed summarizing the conclusions of the study. It indicates what factors in what contexts should be given more or less attention. From 20 factors, the analysis indicates that 12 factors are important factors that should be given high priority. They are Compatibility, Industry Pressure, Customer Pressure, Subjective Norm, Attitude, External Support, Perceived Advantage, Observability, Perceived Relationship Marketing Functionality, Technological Expertise, Perceived Easiness, and Financial Resources. Five factors have the capability to discriminate between eCRM adopters and non-adopters but their discriminant powers are weak so they receive second priority. They are Competitive Pressure, Innovativeness, Business Experience, Governmental Encouragement, and Internet Experience. The other three factors appear insignificant but they should not be completely ignored when encouraging the adoption of eCRM applications. Thus, these three factors receive third priority. They are Size, Trialability, and Self-efficacy.Furthermore, the eCRM adopters are classified into three groups: basic adopters, moderate adopters, and advanced adopters. The inference is that the basic eCRM adopters are uncertain whether eCRM applications are really needed for business success. In contrast, the moderate and advanced eCRM adopters require different attention which is related to maximizing the advantages of eCRM applications. This classification offers solid information for market segmentation purposes in the eCRM industry.Study implications are acknowledged. A comprehensive research framework is proposed suggesting 20 potential determinant factors involved in examining the adoption of techno-relationship innovations. This research framework provides a tool to marketing researchers in conducting further research. Empirical investigation leads to the KIF model that offers guidance to government and private agencies in properly encouraging the adoption of eCRM applications and their relevant components among manufacturing SMEs. Moreover, the study’s limitations and suggestions for further research are provided.
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| 6. |
- Sophonthummapharn, Kittipong
(författare)
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Being customer-oriented Entrepreneurial Firm : Tactical Business Practices for Thai SMEs in Entering Global Market
- 2007
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Ingår i: The Kasetsart Journal Social Sciences. - 0125-8370. ; 28:1, s. 150-160
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Tidskriftsartikel (refereegranskat)abstract
- Small and medium-sized enterprises (SMEs) are competing under an increasingly turbulent and global business environment. Products made in any global corner can easily be transferred and sold in other parts of the world. Nowadays, the term global market is no longer restricted to large or multinational firms. The competition is open to all types of firms. Nevertheless, SMEs normally have limited business resources to compete under a global scenario compared to their larger counterparts, especially for Thai SMEs. In this paper, the author argues that SMEs need to be creative, innovative, and have unique strategy to enter the global market successfully. Thai SMEs should enthusiastically apply customer and entrepreneurial orientations to their business at individual and organizational level. Several tactical business practices discussed will help Thai SMEs become customer-oriented entrepreneurial firms. Further it is stressed that, the higher the firm’s pursuit of customer and entrepreneurial orientations, the better will be the firm business performance.
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| 7. |
- Sophonthummapharn, Kittipong, et al.
(författare)
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Customer-oriented entrepreneurial SMEs in entering global market
- 2006
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Ingår i: Proceedings of the 2nd Aalborg University Conference on Internationalisation of Companies and Intercultural Management. - : Centre for International Business.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)
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| 8. |
- Sophonthummapharn, Kittipong, et al.
(författare)
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Technology Readiness and Propensity of Cell Phone Users to Subscribe to Commercial Messaning Services
- 2007
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Ingår i: Marketing Management Journal. - 1534-973X. ; 17:2, s. 81-95
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Tidskriftsartikel (refereegranskat)abstract
- The use of messaging service as a marketing channel has not been sufficiently explored in the marketing literature. The purpose of this study is to: (1) examine the effect of technology readiness on cellular (mobile) telephone users in association with the propensity to subscribe to commercial short messaging services, (2) identify the types of short messaging services in demand, and (3) identify the preferred receiving time and frequency. The study uses the technology readiness index (TRI) as a part of a comprehensive questionnaire to conduct the study among cellular telephone users in Thailand. Multivariate statistical techniques were used in analyzing the data. The findings suggest that an individual's technology readiness plays a minor role in explaining a cell telephone user's attitude towards subscribing to commercial short messaging services. Nonetheless, a number of short messaging services are demanded by cell telephone users. The preferred receiving time varied during the day while the preferred receiving frequency is one to three times per day.
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| 9. |
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