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- Bengs, Anette, et al.
(författare)
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Designing for Suburban Social Inclusion : A Case of Geo-Located Storytelling
- 2015
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Ingår i: Interaction Design and Architecture(s) Journal. ; 25, s. 85-99
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Tidskriftsartikel (refereegranskat)abstract
- This article showcases a digital solution for strengthening social inclusion and well-being of senior suburban residents of a socially diverse Finnish town. The study is framed as design research where research is conducted in order to feed into a design process. A background study was first conducted in order to identify the target group’s needs, abilities, and attitudes towards the neighbourhood. The results revealed positive attitudes towards the area and the need for relatedness, autonomy, competence, pleasure and stimulation, physical thriving and security. Following a User-Centered Design process we based our design choices on these results and developed a local geocaching solution incorporating storytelling. The aim was to encourage senior citizens to socialize, be physically active and to experience the local urban place. An interview-based evaluation with older adults (n=6) combined with an analysis of online cache log data, showed positive experiences of the solution.
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- Wiklund-Engblom, Annika, Dr, 1970-, et al.
(författare)
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Transmedia storytelling for industry promotion : The case of the Energy Ambassador of EnergyVaasa, Finland
- 2016
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Ingår i: Crossmedia-Kommunikation in kulturbedingten Handlungsräumen. - Wiesbaden : Springer. - 9783658110758 - 9783658110765 ; , s. 339-360
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Bokkapitel (refereegranskat)abstract
- The new media landscape provides opportunities for innovative ways of designing a promotional campaign to engaging a target audience. In this chapter we present a case of how transmedia storytelling was used in a campaign to promote an energy technology cluster in the region of Vaasa, Finland. From the design perspective, a theoretical framework is used for highlighting the importance of authenticity and fluency in how storytelling methods are designed and implemented. Furthermore, examples and excerpts are provided as illustrations of how bridges for fluency are used in the storytelling process. The 2013 campaign was successful in all regards and statistics are presented in comparison to an earlier campaign. Also soft values generated by the campaign is discussed in relation to one company involved in the campaign.
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