| 1. |
- Achtenhagen, Leona, 1969-, et al.
(författare)
-
Att lyckas med intressentdialogen
- 2020
-
Ingår i: Organisation & Samhälle. - : Föreningen Företagsekonomi i Sverige. - 2001-9114 .- 2002-0287. ; :1, s. 54-59
-
Tidskriftsartikel (populärvet., debatt m.m.)
|
|
| 2. |
|
|
| 3. |
- Cyron, Thomas, et al.
(författare)
-
Beware the community type : engagement and growth in core vs. open online communities
- 2024
-
Ingår i: Small Business Economics. - : Springer. - 0921-898X .- 1573-0913. ; 62, s. 1383-1407
-
Tidskriftsartikel (refereegranskat)abstract
- Entrepreneurs can benefit from the communities they build. Therefore, many entrepreneurs create online communities that allow self-selected stakeholders, such as customers, crowd investors, or enthusiasts, to interact with the venture and other like-minded individuals. However, research on how entrepreneurs can successfully engage community members and grow such online communities is only slowly emerging. In particular, it is unclear if, how much, and which content entrepreneurs should contribute to foster engagement in different types of communities and which role these community types play in the community’s overall growth. Based on a longitudinal case study in the video game industry, we first theorize and show that—depending on the community type—both too much and too little entrepreneur-provided content fails to leverage community engagement potential and that different communities require more or less diverging content. We then theorize and show that community growth is largely driven by engagement in open communities, such as those hosted on social media. We outline the implications this has for entrepreneurs, our understanding of online communities, and entrepreneurial communities more generally.
|
|
| 4. |
|
|
| 5. |
|
|
| 6. |
|
|
| 7. |
|
|
| 8. |
- Cyron, Thomas, et al.
(författare)
-
The construction of social performance feedback in digital communication channels
- 2019
-
Ingår i: Academy of Management Annual Meeting Proceedings. - : Academy of Management. - 0065-0668 .- 2151-6561.
-
Tidskriftsartikel (refereegranskat)abstract
- Firms increasingly need to perform well socially and therefore often adjust their strategies based on social performance feedback. However, social performance feedback tends to be multivocal and non-linear particularly in digital communication channels to which firm-stakeholder communication increasingly moves. This makes it hard for firms to understand when their social performance is acceptable and when they need to make a change. We present a longitudinal case study to unpack the dynamics of social performance construction in digital communication channels. We identify recurring loops of social performance construction. Our findings suggest that in particular mixed feedback influentially shapes perceived social performance levels, while clearly positive or negative feedback has little effect. We further show how stakeholders self-police discussion channels, which reduces heterogeneity of feedback, supporting the firm’s ability to comprehend social performance feedback. Based on these insights, we present a model on how social performance is iteratively constructed between firm and stakeholders.
|
|
| 9. |
- Cyron, Thomas, et al.
(författare)
-
The construction of social performance in social media channels
-
Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Firms face pressure to deliver social performance that is acceptable to their stakeholders. The feedback that a firm receives from its stakeholders is therefore an essential source of information to understand whether it needs to change its social performance-related strategies. However, feedback on a firm’s social performance tends to be messy, particularly in social media, to which firm-stakeholder communication increasingly turns. We present a longitudinal case study that unpacks the underlying processes of social performance feedback construction in social media and subsequent change in firms’ social performance strategies. We identify recurring communication loops in which managers interact with stakeholders who self-police discussion channels, which reduces the heterogeneity of feedback and supports managers’ ability to comprehend feedback. We find that managers adapt their social initiatives based on mixed feedback, while positive feedback has little effect, and negative feedback leads to threat-rigidity responses if isolated and leads to change if it is the result of a concerted stakeholder effort.
|
|
| 10. |
- Cyron, Thomas, et al.
(författare)
-
The construction of social performance in social media channels
-
Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- Firms face pressure to deliver social performance that is acceptable to their stakeholders. The feedback that a firm receives from its stakeholders is therefore an essential source of information to understand whether it needs to change its social performance-related strategies. However, feedback on a firm’s social performance tends to be messy, particularly in social media, to which firm-stakeholder communication increasingly turns. We present a longitudinal case study that unpacks the underlying processes of social performance feedback construction in social media and subsequent change in firms’ social performance strategies. We identify recurring communication loops in which managers interact with stakeholders who self-police discussion channels, which reduces the heterogeneity of feedback and supports managers’ ability to comprehend feedback. We find that managers adapt their social initiatives based on mixed feedback, while positive feedback has little effect, and negative feedback leads to threat-rigidity responses if isolated and leads to change if it is the result of a concerted stakeholder effort.
|
|
