| 1. |
- Falk, Björn, et al.
(författare)
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Shifting paradigm: Towards a comprehensive understanding of quality
- 2017
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Ingår i: Proceedings of the International Conference on Engineering Design, ICED. - 2220-4334 .- 2220-4342. - 9781904670971 ; 9, s. 255-264
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Konferensbidrag (refereegranskat)abstract
- The development of competitive products is not a question of unique and expensive features but of best quality for money. Yet, defining quality from a customer’s perspective and realizing it throughout the product development process is complex. The elicitation of customers’ perception and correlating product attributes is recently subject to studies and research projects in industry and science. The common aim is to identify the product parameters responsible for a costumer’s judgement. Still, these efforts are scattered and examining individual cases. A common understanding as well as a framework for distinct research and application is still missing. Besides its history, current research and arising challenges, the paper at hands shall emphasize the need for a change in the understanding of product quality and propose a comprehensive framework to handle quality perception especially on an industrial level. This will help to define the relevant attributes and specifications, form a common platform for parties involved in product development and, hence, guide further research.
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| 2. |
- Stenholm, Daniel, 1989, et al.
(författare)
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The Challenges of Different Roles with Engineering Knowledge Reuse
- 2016
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Ingår i: NordDesign 2016. - 9781904670803 ; 2, s. 298-308
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Konferensbidrag (refereegranskat)abstract
- Organizational knowledge is of important value for the organization and a significant part belongs to the organization through it employees. In order to make knowledge available for future use, different codification strategies can be applied. However, codification doesn’t often happen by itself and neither does the dissemination of the knowledge, in fact most of the time individuals are needed in order to make this happen. The paper aims to argue that several roles need to be current for successful knowledge reuse. This paper focuses especially on the role as knowledge disseminator.This paper is based on literature review and illustrated with a case within a automotive company.The paper proposes that different knowledge roles need to be concerned and analyzed to identify interruptions in the knowledge flow in order to effectively reuse current knowledge.
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| 3. |
- Stenholm, Daniel, 1989, et al.
(författare)
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Towards robust inter-organizational synergy: Perceived quality knowledge transfer in the automotive industry
- 2017
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Ingår i: Proceedings of the International Conference on Engineering Design, ICED. - 2220-4334 .- 2220-4342. - 9781904670940 ; 6:DS87-6, s. 11-20
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Konferensbidrag (refereegranskat)abstract
- With the highly competitive market environment, organizations which want to promote innovation are imposed to create strategic alliances. In this situation involved parties have to exchange knowledge at all stages of product development to support the product development process. At the same moment manufacturers have a constant pressure of balancing costs, quality and production cycles shortening. In this paper, authors identified challenges for knowledge exchange in collaboration between competitive organizations. With the example of five European automotive OEMs exchanging knowledge regarding perceived quality. This paper presents a framework for successful knowledge exchange between organizations. It proposes the methodology for the knowledge taxonomy and establishment of the synergistic knowledge network.
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| 4. |
- Stylidis, Konstantinos, 1978, et al.
(författare)
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A Preliminary Study of Trends in Perceived Quality Design Attributes in the Automotive Luxury Market Segment
- 2016
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Ingår i: DS 84: Proceedings of the DESIGN 2016 14th International Design Conference. - 1847-9073. ; DS 84, s. 2189-2196
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Konferensbidrag (refereegranskat)abstract
- The premium vehicle segment has focused on excellent manufacturing quality, while in contrast the luxury segment has focused on emotional and personalized appeal. We perform qualitative analysis of interviews with Italian, Swedish, and American premium and luxury vehicle manufacturers. Results indicate customers of luxury vehicles now consider quality attributes previously considered only by customers of the premium segment. We quantitatively model this design communication process, and show luxury vehicle manufacturers that neglect benchmarking against the premium segment risk low perceived quality.
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| 5. |
- Stylidis, Konstantinos, 1978, et al.
(författare)
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Corporate and customer understanding of core values regarding perceived quality: Case studies on Volvo Car Group and Volvo Group Truck Technology
- 2014
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Ingår i: Procedia CIRP. - : Elsevier BV. - 2212-8271. ; 21, s. 171-176
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Konferensbidrag (refereegranskat)abstract
- Core values are an important part of Volvo Car Group’s and Volvo Group Truck Technology’s strategic development plans. Both of these companies share the same three core values: Quality, Safety and Environmental Care, but they approach these values in different ways due to different customer demands. This study seeks to understand how industry professionals and customers perceive these core values and the attributes that are associated with them, using semi-structured interviews with industry professionals from both companies and quantitative survey methods with customers. The purposes of this study are to investigate how designers convey core values to customers through product attributes and how customers perceive those core values through the same attributes. Such an understanding can contribute to more effective design processes that communicate company values in the early product development phases.
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| 6. |
- Stylidis, Konstantinos, 1978, et al.
(författare)
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Defining perceived quality in the automotive industry: an engineering approach.
- 2015
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Ingår i: Procedia CIRP. - : Elsevier BV. - 2212-8271. ; 36, s. 165-170
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Konferensbidrag (refereegranskat)abstract
- Perceived quality is the one of most important factors underlying success of car manufacturers today. There is a sufficient body of literature regarding the perceived quality from a marketing research perspective, applied psychology and consumer research. As the engineering viewpoint, perceived quality represented in the literature mainly by the work that has purpose to assess different aspects of perceived quality in order to evaluate them in the early design stages. At that point there is no theoretical framework built up yet, that combine customer view on perceived quality and the engineering prospects of this broad term. As the consequence, terms regarding perceived quality components and elements often have multiply meanings or meanings similar to each other. There is a need to standardize the terminology and definitions related to perceived quality more concretely. This paper makes the basis of the theoretical framework in an attempt to build a model, including different aspects of perceived quality regarding automotive industry needs. Based on the literature review and industry examples, the authors propose a common terminology and perceived quality definition in the field of the automotive industry.
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| 7. |
- Stylidis, Konstantinos, 1978, et al.
(författare)
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Perceived quality and the core values in the automotive industry: A corporate view
- 2015
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Ingår i: DS79: Proceedings of The Third International Conference on Design Creativity, Indian Institute of Science, Bangalore. - 9781904670605 ; , s. 166-173
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Konferensbidrag (refereegranskat)abstract
- This study explores how professionals from the Volvo Car Group and VolvoGroup Truck Technology understands their company’s core values and transfers these into perceived quality attributes. Traditionally, both of the companies share the same core values: Quality, Safety, Environmental Care, but they transform these values in different ways due to different customer needs. In general, technical quality has been one of the key features in the automotive industry premium segment for many years, but in recent years, it has shifted from being the primary purchasing criterion into being a basic requirement. Today, maintaining a forefront position in the premium segment of the car industry can only be achieved by delivering products that are perceived by the customers as high-quality products. Perceived quality becomes a cutting edge in the competition between car manufacturers. The purpose of this study is to investigate emerging industry trends and make steps towards elicitation,objectification and distribution of issues regarding perceived quality.
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| 8. |
- Stylidis, Konstantinos, 1978, et al.
(författare)
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Perceived quality estimation by the design of discrete-choice experiment and best–worst scaling data: An automotive industry case
- 2019
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Ingår i: Smart Innovation, Systems and Technologies. - Singapore : Springer Singapore. - 2190-3026 .- 2190-3018. ; 134, s. 859-870
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Konferensbidrag (refereegranskat)abstract
- “Which product attributes do engineers have to focus on to receive the highest level of a customer’s appreciation?” In other words, can we design for high perceived quality? In this paper, discrete-choice experiment design is presented with the combination of best–worst scaling method to evaluate the perceived quality of the complete vehicle in application to the premium automotive industry. The application of Perceived Quality Framework (PQF) and Perceived Quality Attributes Importance Ranking (PQAIR) method to measure the importance of perceived quality attributes for the automotive engineers and customers depicted commonalities and differences in perception. This information and approach can significantly improve engineering practices regarding the perceived quality of cars.
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| 9. |
- Stylidis, Konstantinos, 1978
(författare)
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Perceived Quality in the Automotive Industry
- 2015
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The supremacy of the automotive manufacturers in the modern world is no longer driven by them achieving a superior manufacturing quality but increasingly depends on the customer’s quality perception. The premium sector of the automotive industry is facing tough international competition. Studies within the automotive industry have identified that the perceived quality has become an important purchase decision factor. In practice, this means that the car manufacturers need to develop products that not only meet their customer’s expectations but also exceed them. It is necessary to close the gap between engineering and customer perceptions of the final product. Under such conditions, design process tasks are difficult in implementation because the evaluation of the perceived quality attributes is often subjective and intuitive rather than objective. The automotive industry demands methods and tools that allow the definition and validation of perceived quality related requirements.Developing methods for objective assessment of the perceived quality attributes is a task with a very high level of complexity. The vehicle itself is a very complex product. This fact leads to the information asymmetry because the actual quality of the product is not always visible to the customer. This thesis is a step towards closing the information asymmetry gap and bringing subjectively assessed perceived quality attributes to the objective side, supported by structured quantification methods. The author reviewed and structured product quality paradigms from the past, defined perceived quality attributes, described their properties regarding the premium automotive sector. The proposed comprehensive perceived quality framework is the major result of the thesis.
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| 10. |
- Stylidis, Konstantinos, 1978, et al.
(författare)
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Structuring Perceived Quality Attributes For Use In The Design Process
- 2015
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Ingår i: Proceedings of the International Conference on Engineering Design, ICED. - 2220-4334 .- 2220-4342. - 9781904670711 ; 7:DS 80-07, s. 33-42
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Konferensbidrag (refereegranskat)abstract
- Perceived quality has received much attention the last decade, mainly in the automotive industry. The focal drivers are the competitiveness within the premium segment, and customers’ high demands. The existing definitions of perceived quality found in the literature are fuzzy. Methods for assessing perceived quality do exist, however the attributes need to be incorporated into existing design support systems to be efficiently used in the design process. This paper is a first attempt to merge a new terminology framework of perceived quality with an apparent problem, observed at an automotive company, of incorporating perceived quality in the product design process. A case study was conducted at an automotive company to depict the current state of managing information. It was uncovered that information is scattered across systems and that the way to package information is assorted. A new framework, introducing Value Based Perceived Quality and Technical Perceived Quality is presented. To better incorporate the attributes into the design process, a platform system model is proposed. In this way, perceived quality attributes can be reused for various design applications.
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