| 1. |
- Bal, Anjali S., et al.
(författare)
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You know you've got to, express yourself : A comparative study of self-expression through brand, women in six Asian nations
- 2015
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Ingår i: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 165-
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.
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| 2. |
- Bal, Anjali S., et al.
(författare)
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You know you've got to, express yourself : A comparative study of self-expression through brand, women in six Asian nations
- 2011
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Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 165-
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.
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| 4. |
- Chronéer, Diana, et al.
(författare)
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Born global in a heartbeat
- 2009
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Ingår i: Proceedings of the XX ISPIM Conference, Vienna, Austria, 21-24 June 2009.
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Konferensbidrag (refereegranskat)abstract
- This paper aims to enhance the knowledge of business model development in the mobile service sector by exploring the underlying components of a business model for organizations within that industry. By drawing from business model literature combined with findings from a longitudinal case study of an iPhone application, a conceptual business model for mobile services was developed. Proposed model extends earlier frameworks by adding contingency aspects and the view of core resources into a dynamic business model. Findings from the study highlight the importance for application developers to have an overall resource strategy in order to support the sustainability of their business models. This is particularly important due to the rapid pace of change in the industry and the technology.
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| 8. |
- Ek Styvén, Maria, 1969-, et al.
(författare)
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Benefits and barriers for the use of digital channels among small tourism companies
- 2019
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Taylor & Francis. - 1502-2250 .- 1502-2269. ; 19:1, s. 27-46
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Tidskriftsartikel (refereegranskat)abstract
- This study aims to identify and explain perceived benefits and barriers for the use of digital channels by tourism companies in Swedish Lapland. Data were collected through exploratory interviews and an online survey to tourism companies in the region, most of which are small firms. Through factor analysis, we identified four barriers (Financial risk, Time constraints, External environment, and Lack of IT expertise and strategy) and three benefits (Internal efficiency, Marketing and competition, and Financial benefit) connected to the use of digital channels for customer communication. Results suggest that having staff with work time specifically reserved for working with digital channels, rather than trying to manage this alongside other tasks, increases the perceived benefits and decreases barriers related to Information and Communication (ICT) use. Moreover, analysis shows that the most important factors explaining tourism firms’ intentions to use digital channels are the perceived benefits connected to marketing and competition, as well as the perceived financial risk, which works as a barrier. Contrary to expectations, time constraints had a significant positive correlation with the intention to use digital channels. This implies that tourism firms in Swedish Lapland increasingly recognize the necessity of investing time in online communications in order to attract more visitors.
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| 9. |
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| 10. |
- Ek Styvén, Maria, 1969-, et al.
(författare)
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From Santa Claus to yodeling : International tourists' brand knowledge of Swedish Lapland
- 2017
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Ingår i: Proceedings of the 12th Global Brand Conference of the Academy of Marketing,School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017. - Kalmar : Linnaeus University School of Business and Economics. - 9789188357694 ; , s. 413-420
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Konferensbidrag (refereegranskat)
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