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- Aggestam, Maria, et al.
(författare)
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How women entrepreneurs build embeddedness : a case study approach
- 2017
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Ingår i: International Journal of Gender and Entrepreneurship. - : Emerald Group Publishing Limited. - 1756-6266 .- 1756-6274. ; 9:3, s. 252-268
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe purpose of this study is to examine how women entrepreneurs are building embeddedness into male-gendered fields and how they are creating embedding in such fields in practice.Design/methodology/approachThe qualitative methodology and three indicative case stories within gastronomic industry are illustrated and analysed.FindingsThe contribution of this study lies in the examination of the multifaceted embedding building process from dis-embedded, marginalised and suppressed position by women entrepreneurs. This was achieved with the help of building embedding through two strategies: sameness, that is, becoming one of the boys and then becoming a challenger, thereby enhancing their professional position.Research limitations/implicationsThe study is subject to limitations; a small sample is not suited for the generalizability of results. The most important implication of this study is the identification of the process of building embeddedness as the most critical resource for women’s entrepreneurship that should be supported by the scholarly and business community.Originality/valueThe theoretical framework developed for this study laid the foundation for developing literature on the embeddedness of women’s entrepreneurship and how the process of creating embedding becomes instrumental in business ownership.
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| 3. |
- Aggestam, Maria, et al.
(författare)
-
How women entrepreneurs build embeddedness : a case study approach
- 2017
-
Ingår i: International Journal of Gender and Entrepreneurship. - 1756-6266. ; 9:3, s. 252-268
-
Tidskriftsartikel (refereegranskat)abstract
- PurposeThe purpose of this study is to examine how women entrepreneurs are building embeddedness into male-gendered fields and how they are creating embedding in such fields in practice.Design/methodology/approachThe qualitative methodology and three indicative case stories within gastronomic industry are illustrated and analysed.FindingsThe contribution of this study lies in the examination of the multifaceted embedding building process from dis-embedded, marginalised and suppressed position by women entrepreneurs. This was achieved with the help of building embedding through two strategies: sameness, that is, becoming one of the boys and then becoming a challenger, thereby enhancing their professional position.Research limitations/implicationsThe study is subject to limitations; a small sample is not suited for the generalizability of results. The most important implication of this study is the identification of the process of building embeddedness as the most critical resource for women’s entrepreneurship that should be supported by the scholarly and business community.Originality/valueThe theoretical framework developed for this study laid the foundation for developing literature on the embeddedness of women’s entrepreneurship and how the process of creating embedding becomes instrumental in business ownership.
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| 5. |
- Berglund, Karin Anna Elisabeth, et al.
(författare)
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Using pictures and artefacts in a PAR process to disclose new wor(l)ds of entrepreneurship
- 2012
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Ingår i: Action Research. - : SAGE Publications. - 1476-7503 .- 1741-2617. ; 10:3, s. 276-292
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on Freire, this article elaborates on how pictures and artefacts benefit processes of 'prise de conscience' and 'conscientization' among those with powerful voices. Wor(l)d-making was unfolded in the Swedish think-and-do tank, 'the Smithy', emphasizing the intrinsically political nature of promoting 'societal entrepreneurship' (SE). New words for SE were formulated and a more inclusive world was discerned where all had a role, not just as 'helpers', but as equal members of SE practices. Pictures and artefacts enabled hitherto silenced stories to be told and created a common understanding of how SE contrasted with traditional entrepreneurship. When new words were added to entrepreneurship, it was possible to reflect on the actions taken within the Smithy in a deeper sense, not only focusing on actions for the entrepreneurs 'out there', but also initiating self-reflection on the roles all had in the Smithy, or in other settings, to promote SE.
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| 7. |
- Berglund, Karin, 1967-, et al.
(författare)
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Ethnographic approaches to entrepreneurship and small business research : What lessons can we learn?
- 2014
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Ingår i: Handbook of Research Methods and Applications in Small Business and Entrepreneurship. - Cheltenham : Edward Elgar Publishing. - 9780857935052 - 9780857935045 ; , s. 201-227
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Bokkapitel (refereegranskat)abstract
- Professor Paul Reynolds said in a speech that entrepreneurs quickly learn how to tell the polished stories about their journeys when they are asked by researchers and journalists about what they have done and achieved. The notion of polished stories is also recognized byWilliam Gartner (2007) in a special issue on narrative, reflecting upon the fact that he can name dozens of entrepreneurs, and he has several logico-scientific descriptions, explanations, categories, concepts and hypotheses about entrepreneurs, but he cannot say much about their stories. Consequently, it has been argued that the field of entrepreneurship studies needs new concepts if it is to take seriously the ambition to understand entrepreneurs, entrepreneurship and entrepreneuring (e.g. Hjorth et al., 2003; Johannisson, 2011; Steyaert, 2007; Gartner, 2007; Huse and Landström, 1997). In this chapter we will show how entrepreneurship and small and medium-sized enterprises (SMEs) can be researched through the ethnographic method, focusing on understanding the social context of a certain phenomenon or person. Specifically, four ethnographic studies are introduced, which will be discussed as themes: context; the role of the researcher; the research process; and lessons learned.
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