| 1. |
- Boon, Edward, et al.
(författare)
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Teeth whitening, boot camp, and a brewery tour : A practical analysis of 'deal of the day'
- 2012
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 12:2, s. 137-144
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Tidskriftsartikel (refereegranskat)abstract
- The deal of the day has become a familiar feature on the online marketing landscape. Most prominent in the crowded space of the discount of the day is the company Groupon. It uses the lens of social media to amplify the reach of its online sales promotions. This paper examines the deal of the day phenomenon by comparing it with more familiar promotional and online marketing approaches such as group buying, e-couponing, and email marketing. It analyzes the content of 847 Groupon deals across 44 US cities in terms of characteristics, scope, and limitations and provides specific insight into the public policy issues that the phenomenon is giving rise to.
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| 2. |
- Wiid, Ria, et al.
(författare)
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Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
- 2012
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Ingår i: Marketing Intelligence & Planning. - : Emerald. - 0263-4503 .- 1758-8049. ; 30:1, s. 4-17
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - This article presents a content analysis of Marketing Intelligence & Planning (MIP) for the period 1990-2010. The aim was to identify key trends in the evolution of MIP. Four areas were addressed including; an analysis of the nature of authorship, identification and ranking of the most prolific authors, recognition of the most influential articles based on number of citations and an exploration of the research themes within the published articles.Design/methodology/approach - During the 21 years a total of 952 papers appeared in the journal. Of these, 856 were research articles and therefore were included in the content analysis. A coding protocol was developed, covering author demographics, citations, and research topics.Findings - The findings show a trend from single-author articles towards increased collaboration both within and across countries, and across institutions. The majority of the 24 most productive authors were UK based and accounted for 20 percent of the analysed articles. The 856 articles included in the analysis received 9,368 citations. The five most prevalent research topics during the 21-year period were: Marketing Strategy, Consumer Behaviour, Research Measurement and Metrics, Global/Export Marketing, and CRM. Different research topics emerged over the period.Originality/value - This analysis identifies key trends in the evolution of MIP. To date, there has been no historical analysis of the journal so this article provides a useful historical context and analysis for the MIP editorial team as well as other researchers and authors.
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| 3. |
- Wiid, Ria, et al.
(författare)
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Every story tells a picture : Lessons from cartoons on corporate governance
- 2012
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Ingår i: Business Horizons. - : Elsevier BV. - 0007-6813 .- 1873-6068. ; 55:6, s. 543-550
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Tidskriftsartikel (refereegranskat)abstract
- While pictures tell stories, in the case of cartoons, stories also tell pictures. A theory of cartooning suggests that cartoons reflect public sentiment toward issues. As such, cartoons are a useful way of gauging and tracking public sentiment over time. This article uses a historical cartoon analysis to track public sentiment toward issues surrounding corporate governance. Specifically, it compares what cartoons reflected prior to the economic crash of 2008 and what they portrayed after. The criteria of narrative, location, binary struggle, and normative transfer were used as a framework to analyze 258 cartoons. We found that three major changes emerged after the 2008 crash that hold important lessons for those who govern corporations: the public's concern is no longer so much about corporate and individual fraudulent behavior as it is about corporate and individual greed; there is an impression that corporations do not do bad things so much as they do not do any good things; and ordinary people, workers, and taxpayers are those who suffer most when corporations are not governed well.
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| 4. |
- Wiid, Ria, et al.
(författare)
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No joke : Understanding public sentiment toward selling and salespeople through cartoon analysis
- 2016
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Ingår i: Marketing Theory. - : Sage Publications. - 1470-5931 .- 1741-301X. ; 16:2, s. 171-193
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Tidskriftsartikel (refereegranskat)abstract
- Unflattering representations of salesmanship in mass media exist in abundance. In order to gauge the depiction of selling in mass media, this article explores the nature and public perceptions of salesmanship using editorial cartoons. A theory of cartooning suggests that editorial cartoons reflect public sentiment toward events and issues and therefore provide a useful way of measuring and tracking such sentiment over time. The criteria of narrative, location, binary struggle, normative transference, and metaphor were used as a framework to analyze 286 cartoons over a 30-year period from 1983 to 2013. The results suggest that while representations of the characteristics and behaviors of salespeople shifted very little across time periods, changes in public perceptions of seller-buyer conflict, the role of the customer, and selling techniques were observed, thus indicating that cartoons are sensitive enough to measure the portrayal of selling.
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| 5. |
- Wiid, Ria, et al.
(författare)
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The Face of Nonbinary Beauty Communication on Instagram : A Content Analysis
- 2023
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Ingår i: Journal of Current Issues and Research in Advertising. - : Taylor & Francis. - 1064-1734 .- 2164-7313. ; 44:1, s. 1-23
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Tidskriftsartikel (refereegranskat)abstract
- Gender is a feature of beauty marketing, used in marketing segmentation and communication images, where binary images are predominant. Recently, the social identity of gender has become increasingly nuanced as a more complex set of identities, including genderqueer and nonbinary, influences marketing communications. As part of cultural expression, advertising reflects and impacts how consumers perceive themselves and others, with Generation Z consumers increasingly rejecting gender labels and stereotypes. Consequently, our study involves the visual meaning making of 222 Instagram images of beauty brands’ marketing communications with models other than “female” in traditional Western society’s conceptualization of gender. The findings reveal a group of models who are not female; while most of these images are genderqueer, a group that may be considered agender is evident. Both groups have distinctive although differing characteristics, suggesting the development of new stereotypes. This study contributes to understanding the changing representations of models: While beauty brands primarily use female models, the increased use of genderqueer and agender models can attract alternative target markets. It also highlights advertising’s place in cultural expressions that both reflect and impact how consumers perceive themselves and others.
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