| 1. |
- Dehghanpour Farashah, Ali, 1979-, et al.
(författare)
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The profile of unethical insurance customers : a European perspective
- 2015
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Ingår i: International Journal of Bank Marketing. - : Emerald Group Publishing Limited. - 0265-2323 .- 1758-5937. ; 33:3, s. 298-315
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Tidskriftsartikel (refereegranskat)abstract
- Although perceived as a wrong act, insurance fraud is a prevalent phenomenon. The purpose of this paper is to understand the psychological factors that lead to reporting an exaggerated/false insurance claim would enable insurance companies and policy makers to devise better preventive policies.
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| 2. |
- Dehghanpour Farashah, Ali, 1979-, et al.
(författare)
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The Role of Political Ideology (Left v.s. Right) on Sustainable Consumption
- 2021
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Ingår i: Accelerating the progress towards the 2030 SDGs in times of crisis.
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Konferensbidrag (refereegranskat)abstract
- While holistic international commitments such as Paris Agreement and European Green Deal are necessary to mitigate climate change consequences, country-level commitments depend on national political forces and public sentiment. Climate change is a heavily debated topic among politicians. With political parties communicating and acting differently regarding the climate change, it can be expected that consumers’ political ideology influences their climate change beliefs and pro-environmental behaviors. Individuals’ political ideology, including their visions and goals for social and political systems and their ideologies for how society should function, are shown to influence their consumption beliefs and behaviors. Against this background, the aim of this study is to investigate the link between individual’s political ideology, climate change beliefs/concerns and sustainable consumption. This is an important relationship to investigate because it can identify those segments in society which can be targeted for sustainable consumption and educated on matters related to climate change and responsible consumption. This line of inquiry can further emphasize the responsibility of political parties for influencing climate change beliefs among their supporters by effective communication.This study aims to investigate the link between political ideology, and consumer intentions to reduce energy consumption. The mediating effect of climate change beliefs and moderating effect of political interest have also been investigated:H1: Climate change beliefs and concern mediate the relationship between political orientation and sustainable consumption (i.e. buy sustainable products and boycott least energy efficient product).H2: Political interest moderates the relationship between political orientation and climate change beliefs such that the relationship is stronger for consumers with higher levels of political interest.Method: This study utilizes 34,788 responses from individuals in 23 European countries. conditional process modelling is conducted by SPSS PROCESS macro (Hayes, 2017) since it enables us to answer how and when (mediation and moderation) political ideology is going to effect the pro-environmental behavior, simultaneously in one analysis. Results: Political orientation does not have a significant direct relationship to sustainable purchase, but it influences the purchase through beliefs and concern. Climate change beliefs and concern fully mediate the relationship between political orientation and sustainable purchase. Political orientation significantly and negatively correlates with sustainable boycotting both directly and indirectly through beliefs and concerns. Political interest moderates the relationship between political orientation and climate change beliefs such that the relationship is the negative association is stronger among individuals with higher levels of interest in politics. Research relates to several goals of the 2030 agenda for sustainable development including 7.2, 7.3, 12.1 and 12.2.
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| 3. |
- Dragin-Jensen, Christian, et al.
(författare)
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They come from near and far : the impact of spatial distance to event location on event attendance motivations
- 2018
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Taylor & Francis. - 1502-2250 .- 1502-2269. ; 18:Suppl. 1, s. 87-100
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Tidskriftsartikel (refereegranskat)abstract
- To best reap the benefits that events provide for host communities and firms, understanding attendance motivations has become a hot topic for researchers and marketers. Most research has focused on tourists’ motivations, with less attention paid to local residents and even less to comparing the two. This paper empirically explores whether spatial distance plays a significant role across five dimensions of event attendance motivations. The findings reveal that the closer an attendee lives to the event location, the more important the dimensions “Socializing,” “Entertainment: Interest in the Event’s Theme,” and “Geographical Location of the Event” become in attending events. Conversely, the farther awayan at tendee lives from the event location site, the more important the dimension “Loyalty: True Fan of the Event” becomes.
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| 4. |
- Ertelt, Sophie-Marie, 1993-, et al.
(författare)
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Innovating towards net zero with technology-neutral policy : Promising principle or problematic policy design practice?
- 2023
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Ingår i: Eu-SPRI Annual Conference 2023: Research with Impact. ; , s. 109-109
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Konferensbidrag (refereegranskat)abstract
- This paper investigates the potential tensions that may arise between technology-neutral innovation policy and the advancement of sustainability-related objectives, specifically in the context of road freight transport. Despite the availability of zero-emission vehicles (ZEVs) and regulatory actions, widespread adoption of ZEVs among transport operators has been slow. To shed light on potential reasons for this, the paper examines the relationship between perceived technology neutrality of existing policies, contestations over future technological pathways, and anticipated regret on innovation adoption intentions of transport operators with a survey. The findings suggest that technology-neutral policies may contribute to increased uncertainties over future technology pathways and anticipated regret over adoption decisions which may make transport operators hesitant to invest in already available ZEVs. The paper contributes, therefore, to innovation policy development by high-lighting the need to reconsider the principle of technological neutrality and calls for caution when implementing such policies, as it underscores the importance of considering sector-specific challenges and uncertainties when designing effective sustainability-oriented innovation policies.
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| 5. |
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| 6. |
- Estelami, Hooman, et al.
(författare)
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Structural and perceptual determinants of the price of online business education
- 2011
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Ingår i: Journal of Product & Brand Management. - : Emerald Group Publishing Limited. - 1061-0421. ; 20:2, s. 158-165
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this article is to conduct a formal study of how the prices for online MBA programs in the USA are determined. The paper examines the effects of perceptual (e.g. rankings and accreditation) and structural characteristics (e.g. program length, program format) of online MBA programs on tuition levels charged.Design/methodology/approach: Publicly available secondary data from a sample of 115 online MBA programs in the USA, including program characteristic information and prices, is used. Regression analysis is used to uncover the underlying pricing model.Findings: Perceptual variables are found to have significantly greater effect on prices charged than structural variables, at times enabling institutions to nearly double their revenue stream on a per‐student basis.Research limitations/implications: The research approach can be extended to uncover the pricing models used in distance learning programs in fields other than business, and to examine such relationships outside the scope of American institutions.Originality/value: The use of distance learning methods for delivering course instruction in degree‐granting institutions has witnessed significant growth over the last decade. This trend has enhanced the ability of business schools to serve students that are geographically dispersed, and today nearly 400 such programs are offered in the USA alone. Despite the growth, no formal study has examined how prices (tuition levels) for such programs are determined.
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| 7. |
- Faerber, Lea Susanne, et al.
(författare)
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Multimedia-guides and word-of-mouth in nostalgic visitor attractions : the case for a German Wax Museum
- 2021
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Ingår i: Leisure Studies. - : Routledge. - 0261-4367 .- 1466-4496. ; 40:5, s. 682-697
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Tidskriftsartikel (refereegranskat)abstract
- Investing in multimedia-guides is discussed as a strategic decision for visitor attractions. Previous research shows that multimedia-guide usage increases customer interaction and satisfaction. However, current literature lacks empirical evidence on whether in nostalgia evoking visitor attractions, multimedia-guide usage increases satisfaction and positive word-of-mouth or not. Moderating effect of multimedia-guide usage on the nostalgia and willingness to share positive word-of-mouth association was analysed using a field-experiment in a German Wax museum (N = 241). A moderated moderation included perceived visitor attraction content age as a three-way-interaction. Results show that the positive impact of perceived nostalgia on willingness to share positive word-of-mouth is weaker for multimedia-guide users. The older visitors perceive visitor attraction’s content, the weaker is the negative moderating effect of multimedia-guide usage on the nostalgia to positive word-of-mouth association. Our results indicate that nostalgic visitor attractions might need to rethink multimedia-guide usage.
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| 8. |
- Faerber, Lea Susanne, et al.
(författare)
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Visitor characteristics matter : how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated
- 2021
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Ingår i: Zeitschrift für Betriebswirtschaft. - : Springer. - 0044-2372. ; :91, s. 333-351
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Tidskriftsartikel (refereegranskat)abstract
- Within the tourism industry is customer satisfaction creation crucial for companies’ success. As visitor attractions are operating in the highly relevant and competitive tourism industry, satisfaction generation for their visitors is a key to success and a competitive advantage. To positively affect visitor satisfaction (VS), existing research mostly suggest increasing visit durations (VD) (i.e., a positive effect of VD on VS). However, contrary findings also appeared; thus, it remains unclear why and under which conditions the positive effect occurs and is leveraged or weakened. This study empirically analyses moderating and mediating effects on the VD-VS association using a visitor survey. Visitors' previous experience with other related visitor attractions, importance of recommendations by others to the visitation decision, and visitors' personal life satisfaction were included as moderating variables, value for money was added as the mediating variable. Results indicate that the VD–VS association is strengthened, with higher levels of visitors' previous experience with other related visitor attractions, with decreasing levels of importance of recommendations by others to the visitation decision, and with decreasing levels of visitors' personal life satisfaction. Moreover, value for money mediates the effect of visit duration on visitor satisfaction. As such, this study provides practical insights into a more visitor segment-specific utilization of VD for managing VS more efficiently and contributes to the visitor attraction literature by investigating variables influencing the VD–VS relationship.
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| 9. |
- Fatemi, Hajar, et al.
(författare)
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Consumer responses to sustainable product branding strategies : a literature review and future research agenda
- 2023
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Ingår i: Baltic Journal of Management. - : Emerald Group Publishing Limited. - 1746-5265 .- 1746-5273. ; 18:4, s. 525-542
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Forskningsöversikt (refereegranskat)abstract
- Purpose – This literature review aims to synthesise the research on various sustainable product branding activities and their impact on consumer responses to sustainable products and brands.Design/methodology/approach – This literature review is semi-systematic and can be classified as a domain-based review. The search strategy was systematic and well-defined.Findings – The authors identified four themes: building brand equity, brand communication, product development and third-party labels and ratings, within the sustainable product branding activities that influence consumers’responses to sustainable products and brands. The study’s findings revealed diverse, and not always favourable, types of behavioural and attitudinal responses from consumers. As for the positive consumer responses, the authors found positive attitudes towards brands, willingness to pay a premium price and positive word-of-mouth intentions. As for the negative consumer responses, the authors found perceived greenwashing, negative brand evaluations and resistance to sustainable products with unfamiliar third-party labels. Several future research propositions and implications for research and practice are discussed.Originality/value –Despite the large number of studies that look at sustainable branding strategies, there is a gap in terms of synthesising the knowledge on consumer responses to sustainable product branding strategies. This paper intends to fill this gap.
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| 10. |
- Fatemi, Hajar, et al.
(författare)
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Consumer responses to sustainable product branding strategies : a literature review and future research agenda
- 2023
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Ingår i: Baltic Journal of Management. - : Emerald Group Publishing Limited. - 1746-5265 .- 1746-5273. ; 18:4, s. 525-542
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Forskningsöversikt (refereegranskat)abstract
- Purpose: This literature review aims to synthesise the research on various sustainable product branding activities and their impact on consumer responses to sustainable products and brands.Design/methodology/approach: This literature review is semi-systematic and can be classified as a domain-based review. The search strategy was systematic and well-defined.Findings: The authors identified four themes: building brand equity, brand communication, product development and third-party labels and ratings, within the sustainable product branding activities that influence consumers' responses to sustainable products and brands. The study's findings revealed diverse, and not always favourable, types of behavioural and attitudinal responses from consumers. As for the positive consumer responses, the authors found positive attitudes towards brands, willingness to pay a premium price and positive word-of-mouth intentions. As for the negative consumer responses, the authors found perceived greenwashing, negative brand evaluations and resistance to sustainable products with unfamiliar third-party labels. Several future research propositions and implications for research and practice are discussed.Originality/value: Despite the large number of studies that look at sustainable branding strategies, there is a gap in terms of synthesising the knowledge on consumer responses to sustainable product branding strategies. This paper intends to fill this gap.
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