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Sökning: WFRF:(Melén Hånell Sara)

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1.
  • Ghauri, Pervez N, et al. (författare)
  • Creating a Sustainable Competitive Position Through Ethical Behaviour
  • 2023
  • Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - Leeds : Emerald Group Publishing Limited. - 1876-066X. - 9781804552520 - 9781804552490 ; 37, s. 1-8
  • Bokkapitel (refereegranskat)abstract
    • In this chapter, we discuss the main themes of the book and give examples of how the rest of the chapters are related to these themes. We have identified two main aspects that are partly overlapping and are equally relevant for international firms’ work with ethical questions related to their business. One concerns how ethical behaviour related to sustainability can be applied as a main part of firms’ corporate strategy and how this may strengthen the international competitive position. This is particularly relevant when considering that it cannot be taken for granted that there is always a positive relationship and that actors may sometimes question an emphasis on ethical behaviour that goes beyond the accepted norms and regulations. The other main theme is related to international firms’ crucial role in supporting sustainability on an international level and contributing towards achieving sustainable development goals (SDGs). Solving many of the challenges related to climate change, migration, poverty and inequality is likely to require the involvement of international firms. The book identifies several routes forward to achieve this.
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2.
  • Andersson, Fredrik N G, et al. (författare)
  • The EU’s Sustainable Finance Platform: A new game plan in the quest for competitive advantage
  • 2023
  • Ingår i: Creating a Sustainable Competitive Position. Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 237-249
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
    • The game plan firms must navigate in the quest of competitive advantage which is changing quickly. More and more firms acknowledge that future prosperity depends on achieving the joint goals of economic, environmental and social sustainability. This understanding has resulted in both firms and actors on the financial markets enhancing their focus on environmental, social and governance dimensions in their respective decision-making processes. In this chapter, the focus is on one key component of the changing game plan, the European Union’s (EU) Sustainable Finance Platform that envisions investors as a key driver of firms’ sustainability transformation. Based on survey data from Swedish listed firms, we discuss implications and outcomes of the Platform. Our results show that investors play an important role in setting the rules of the gameplan for firms. However, not to the extent that it meets the ambitions of the policymakers. This suggests either that the Platform will fail to meet its aims or that firms should expect further significant changes to the gameplan in the future.
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3.
  • Cerne, Annette, et al. (författare)
  • When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets
  • 2023
  • Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 153-175
  • Bokkapitel (refereegranskat)abstract
    • This book chapter takes an institutional perspective on competing logics in global markets concerned with sustainability values and how market actors in the form of buyers and sellers attempt to solve these conflicting situations. We do this by identifying competing institutional logics in global market contexts aiming for sustainability values, together with techniques for navigating these competing institutional logics in the organizational field studied. As an empirical illustration, we use a case study of buyers and sellers in two different markets where sustainability has come into focus for their market relationships. This viewpoint allows us to better understand how global market actors deal with the competing institutional logics in their market context. We make three contributions with this research: firstly, we identify the institutional logics in global markets towards sustainability; secondly, we demonstrate how global market actors prioritize among the competing logics and their market relationships and thirdly, we outline what this means for the relationship between buyers and sellers in global markets towards sustainability.
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4.
  • Creating a Sustainable Competitive Position: Ethical Challenges for International Firms
  • 2023
  • Samlingsverk (redaktörskap) (refereegranskat)abstract
    • The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship with the society and environment while exploring the different opportunities and challenges.While good transparent ethical behaviour improves a company’s reputation and thus competitive position, unethical and/or illegitimate behaviour such as environmental exploitation and corruption can damage a firm’s global reputation. Several case studies from different markets demonstrate how this sustainable competitive position can be achieved by international firms operating in a global market. Creating a Sustainable Competitive Position includes research-based cases highlighting different sustainability challenges as well as theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.The extensive research within this volume of International Business and Management makes it an important read for both managers, leaders and researchers in the area of strategy, offering ways to stay ahead of the competition.
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5.
  • Elg, Ulf, et al. (författare)
  • Driving sustainability in emerging markets : The leading role of multinationals
  • 2023
  • Ingår i: Industrial Marketing Management. - : Elsevier Inc.. - 0019-8501 .- 1873-2062. ; 114, s. 211-225
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper focuses on the different activities that multinational enterprises (MNEs) can develop to promote sustainability through a market-driving process that shapes market conditions and influences critical stakeholders. Our focus is on interactions with external and internal stakeholders that drive sustainability. Empirically, this study is based on qualitative case studies of two Swedish MNEs that have a relatively long history of assuming responsibility for different sustainability aspects. We have studied how they drive sustainability internally as well as in their relationships with business, social, and political actors in emerging markets. The empirical material consists of interviews and secondary data, such as sustainability reports. We contribute to the literature by discussing how a market-driving sustainability process can be implemented – each step involving a set of critical, supporting activities. For managers, it is crucial to understand and continuously manage these steps. A conceptual model is presented that suggests four critical steps. We also make an important empirical contribution to the literature by providing unique insights from the activities and sustainability strategies of two well-known MNEs.
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6.
  • Elg, Ulf, et al. (författare)
  • Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals.
  • 2023
  • Ingår i: Creating a Sustainable Competitive Position: Ethical Challenges for International Firms. - 9781804552520 - 9781804552490 ; 37, s. 11-31
  • Bokkapitel (refereegranskat)abstract
    • We discuss how multinational enterprises (MNEs) can play a leading role and take more responsibility towards reducing inequalities by developing a global sustainability regime. We especially focus on how this may contribute towards the United Nations’ Sustainable Development Goals (UN SDGs). Our purpose is to identify and discuss the components and activities that are needed to develop such a strategy and implement it in markets with different structural and institutional conditions. We will especially discuss interactions between the head office and the local subsidiaries/organizations as well as interactions with different salient groups of stakeholders. We focus on three highly significant groups: business, social and political actors. We identify four key components of a global sustainability approach – namely, (i) make it relevant within the organization, (ii) establish a legitimate sustainable network position, (iii) present incentives and gains that stimulate action and (iv) establish long-term salient structures. These components and the associated activities have not been discussed in a coherent manner although some aspects have been put forward in earlier studies. We present a comprehensive framework that suggests what role MNEs can play and what challenges they face while doing so. The chapter is based on more than 10 years’ experience of studying MNEs’ activities in developing as well as developed markets, including how they work with sustainability. The study is based on data from four Swedish MNEs and three major research projects.
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7.
  • Lindh, Cecilia, 1974-, et al. (författare)
  • Digitalization and International Online Sales : Antecedents of Purchase Intent
  • 2020
  • Ingår i: Journal of International Consumer Marketing. - : Informa UK Limited. - 0896-1530 .- 1528-7068. ; 32:4, s. 324-335
  • Tidskriftsartikel (refereegranskat)abstract
    • This paper seeks to contribute to the literature on consumers’ online purchasing behavior as an international phenomenon. Specifically, to address consumers’ Internet skills, website perceived ease of use, and website trust as antecedents of purchase intent. With a crossnational dataset of 788 consumers from different countries, five hypotheses are tested, and a model is suggested. The findings highlight that consumers’ Internet skills and website perceived ease of use positively impact purchase intent. Interestingly, trust in the website does not. To overcome the cases where consumers feel a lack of trust, this study highlights the need for website usability and adapting to consumers’ Internet skills. The findings also illustrate that online shopping is a global phenomenon, a finding that was made possible by analyzing a large international dataset. Future studies can benefit from an online international purchasing approach, which takes the internationality of consumers’ purchasing into account.
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8.
  • Lindh, Cecilia, 1974-, et al. (författare)
  • Digitalization in the global sales era : The analysis of a cross-national dataset
  • 2018
  • Konferensbidrag (refereegranskat)abstract
    • Consumers shop increasingly on-line without thinking of national borders. This circumstancehighlights the need to increase the understanding of consumers’ cross-national purchasing and e-commerce. This study focuses on consumers’ online purchasing behaviour, studying consumers’ internet skills, website perceived ease of use and web-trust as antecedents of purchase intent. By analysing a cross-national data set of 788 consumers from different countries, the results show that consumers which make online-purchases are skilled internet- users. Moreover, the lack of trust that consumers may feel when making online-purchases, canbe lessened by a website’s perceived ease of use. The results have implications for future studiesabout e-commerce as an international phenomenon.
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9.
  • Lindstrand, Angelika, et al. (författare)
  • International and market-specific social capital effects on international opportunity exploitation in the internationalization process
  • 2017
  • Ingår i: Journal of World Business. - : ELSEVIER SCIENCE INC. - 1090-9516 .- 1878-5573. ; 52:5, s. 653-663
  • Tidskriftsartikel (refereegranskat)abstract
    • We develop theory stating that international and market-specific social capital are two distinct forms of social capital which both increase international opportunity exploitation. We also argue that market-specific social capital mediates international social capital. Our theoretical developments are based on internationalization process theory and social network theory. Using data on 239 internationalizing SMEs, our results confirm that the effect of international social capital on opportunity exploitation is only mediated via market-specific social capital. Hence, we identify an internationalization process for social capital development in international business opportunity exploitation. Our contribution adds in several ways to existing international business research.
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11.
  • Melén Hånell, Sara, et al. (författare)
  • Born globals or born regionals? A study of 32 early internationalizing SMEs
  • 2019
  • Ingår i: International Business in a VUCA World: The Changing Role of States and Firms. - : Emerald Group Publishing Limited. - 9781838672560 ; , s. 289-308
  • Bokkapitel (refereegranskat)abstract
    • Is a born-global strategy reflective of high performance or are there merits in a regional strategy? In studying a sample of 32 internationalizing small-and medium-sized enterprises (SMEs), we find that many of the early internationalizing firms that formally meet the accepted “born-global criteria” are actually regional. With this concept as a starting point, this study aims to contribute to the literature on early internationalizing firms by comparing how born globals (BGs) and born regionals (BRs) differ in terms of the liability of foreignness, networking activities and performance. Our results indicate that both liability of foreignness and knowledge development in networks is more challenging for BGs than for BRs, and for this reason, BRs are likely to perform better than BGs. Hence, we identify a “born global disadvantage” stemming from a lack in the capacity of acquiring relevant foreign-market knowledge and tackling foreign-market institutions. The implications of the study highlight the need for researchers and practitioners to be more careful when using the concept of BG and to acknowledge that differences do exist between regional and global business strategies.
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12.
  • Melén Hånell, Sara, et al. (författare)
  • Exploring the prerequisites for long-term survival of internationalising and innovative SMEs : The case of the Swedish life-science industry
  • 2018
  • Ingår i: The Routledge Companion to European Business. - Abingdon, Oxon; New York, NY : Routledge. - 9781138226586
  • Bokkapitel (refereegranskat)abstract
    • This chapter complements the empirical research, highlighting that aspects such as network access and accesses to financial resources also impact the choices that innovative small and medium-sized enterprises (SMEs) in the life-science industry make during their internationalisation. However, focusing on life-science SMEs from one European country, does not yet permit broad generalisations to be made. The chapter presents the ideas that may build a basis for how future public policy instruments can be earmarked to support innovative SMEs in Europe, and possibly elsewhere, thus promoting innovation, entrepreneurship and economic growth. It contributes to the understanding of how innovative and international SMEs grow and survive from a long-term perspective. The chapter focuses on prior research within the emerging field of international entrepreneurship, which typically focuses on innovative and international SMEs. It contributes to international entrepreneurship literature by presenting a longitudinal study based on data of 26 innovative SMEs in the Swedish life-science industry.
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14.
  • Melén Hånell, Sara, et al. (författare)
  • Going global : a guide to succesful internationalization
  • 2023
  • Bok (övrigt vetenskapligt/konstnärligt)abstract
    • Trots att globalisering och digitalisering har gjort det enklare än någonsin tidigare att etablera sig internationellt, så innebär globala affärer fortfarande stora utmaningar och risker. Många viktiga internationaliseringsbeslut fattas ofta på basis av magkänsla eller personliga kontakter på specifika marknader. Även om detta kan fungera i enstaka fall visar forskning att avsaknaden av en robust strategi gör det svårt att åstadkomma positiva resultat i längden.Denna bok utgår från tidlösa principer och forskningsresultat från svenska och internationella strategiforskare för att beskriva vilka faktorer som gör globala affärer mer eller mindre framgångsrika. Särskilt fokus läggs vid Dunningmodellen, ett beprövat forskningsbaserat strategiskt ramverk som kan tillämpas av moderna tillväxtföretag som verkar i en global ekonomi.  Dunningmodellens styrka är att den kan hjälpa alla typer av företag att utveckla balanserade insikter och strategier för globala affärer utifrån det enskilda företagets förutsättningar. Insikter och begrepp tydliggörs genom användandet av konkreta exempel från svenska företag från flera olika branscher, exempelvis Annas Pepparkakor, BabyBjörn, auktionshuset Bukowskis, techbolaget Tobii, samt tillväxtföretag inom bioteknik.   Boken är skriven av forskare inom strategi och innovation vid Handelshögskolan i Stockholm och syftar till att sammanfatta relevant forskning och nya insikter på ett så praktiskt och lättillgängligt sätt som möjligt. Den är avsedd för alla som arbetar med olika former av globala affärer i strategiska, operativa, eller rådgivande roller.
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15.
  • Melén Hånell, Sara, et al. (författare)
  • International entrepreneurship research during the last decade : a review
  • 2013
  • Ingår i: Journal for International Business and Entrepreneurship Development. - 1549-9324 .- 1747-6763. ; 7:2, s. 116-138
  • Forskningsöversikt (refereegranskat)abstract
    • A major contribution of the international entrepreneurship (IE) research field is that it has enhanced our understanding of the marketing challenges early internationalising firms face when they compete in constantly changing foreign markets. During the past decade, IE-research has, moreover, gone from focusing on the early internationalisation of firms to investigate the entrepreneurial processes of new business creation in foreign markets. However, ambiguity still exists regarding the level of analysis that ought to guide this new line of research. This article contributes by increasing our knowledge about the recent development in the international entrepreneurship research field by reviewing empirical studies performed between 2003 and 2011. The review focuses on the ontological perspectives used as well as the methods and theories that are adopted in the studies. Based on this review, the article contributes with a discussion about the evolution of the international entrepreneurship research field.
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16.
  • Melén Hånell, Sara, et al. (författare)
  • Internationalization of Smaller Firms : Opportunity Development through Networks
  • 2016
  • Ingår i: Thunderbird International Business Review. - : Wiley-Liss Inc.. - 1096-4762 .- 1520-6874. ; 58:5, s. 465-477
  • Tidskriftsartikel (refereegranskat)abstract
    • This article aims to contribute toward a better understanding of the opportunity development process that rapidly internationalizing small and medium-sized enterprises (SMEs) undergo. Little is known about how SMEs overcome challenges in the process of recognizing and exploiting market opportunities during their rapid expansion abroad. This article presents a longitudinal case study that illustrates how a firm's relationships with business, social, and political actors enhance its opportunity development during the internationalization process. The findings highlight that conducting matching activities at different levels helps the firm overcome challenges and succeed in developing new opportunities for continued expansion abroad. This study contributes to research on rapidly internationalizing firms by broadening the empirical and theoretical understanding of the opportunity development process for smaller firms. 
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17.
  • Melén Hånell, Sara, et al. (författare)
  • “It’s a new game out there” : e-commerce in internationalising retail SMEs
  • 2020
  • Ingår i: International Marketing Review. - : Emerald. - 0265-1335 .- 1758-6763. ; 37:3, s. 515-531
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The purpose of this paper is to explore how market factors (pertaining to institutions, competition and resources) shape the international strategies of an online retailer. Design/methodology/approach – A single qualitative case study research design is employed to conduct in-depth analyses of a Swedish internationalising small- and medium-sized enterprise (SME) in the retail business. Findings – The findings show that online retailers can use partnerships to tackle industry dynamics and break into foreign markets. This type of “piggy-back internationalisation” can be an effective strategy of handling foreign market dynamics in the entry phase: that is to say, the short term. Reliance upon relationships, however, may paradoxically inhibit retailers’ abilities to stay competitive in the post-entry phase (i.e. the long term) since they become cut-off from the first-hand market learning. Research limitations/implications – The authors provide propositions based upon the findings to support further research in the international marketing and international retailing literature. Practical implications – The findings enhance the understanding of how electronic commerce affects SME internationalisation. They also generate new insights into the use of possible international expansion strategies for managers in retail SMEs. Originality/value – This study introduces a new theoretical perspective to build upon international retail research and contributes to the international retail literature with relevant insights into both advantages and disadvantages of using partnerships to overcome challenges related to international online retailing
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18.
  • Melén Hånell, Sara, et al. (författare)
  • MNE innovation in the pursuit of SDGs in emerging markets
  • 2024
  • Ingår i: International Marketing Review. - : Emerald Publishing. - 1758-6763 .- 0265-1335. ; 41:7, s. 59-83
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The purpose of this study is to examine how different innovation efforts can support multinational enterprises' (MNEs') pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied. Design/methodology/approach – The article comprises in-depth case studies on two high-profile Swedish MNEs: a telecom firm and a fast-fashion firm, with data collected both at the headquarter-level and local-market level. Findings – The study shows that MNEs pursue a selection of prioritized SDGs in emerging markets. To overcome challenges related to attaining these goals, we find that MNEs engage in innovation efforts at different levels of commitment. In some instances, they engage in operational innovation aimed at relieving symptoms of sustainability misconduct and ensuring compliance. In other instances, they engage in systemic innovation efforts, which involve the actual market structures underlying sustainability problems. Originality/value – MNEs are increasingly incorporating the United Nations SDGs into their innovation strategies. The study contributes to international business research on MNEs' roles in realizing the SDGs by conceptualizing and discussing two pertinent approaches to innovation.
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19.
  • Melén Hånell, Sara, et al. (författare)
  • Multinationals with a Proactive CSR Approach
  • 2023
  • Ingår i: Creating a Sustainable Competitive Position. - Leeds : Emerald Group Publishing Limited. - 1876-066X. - 9781804552520 - 9781804552490 - 9781804552513 ; , s. 93-109
  • Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
    • The increasing pressure for social responsibility and sustainability that multinational enterprises (MNEs) are facing in their global operations represents one important emerging phenomenon within the international business field. In this book chapter, we present an in-depth case study on how a global fashion MNE develops and implements sustainability practices in their operations in an emerging market context. The case study focusses on the MNE’s work related to energy efficiency and renewable energy in the production market of Bangladesh. The purpose of this chapter is to advance the understanding about particular practices pertinent to a proactive approach to corporate social responsibility (CSR). The chapter contributes to ongoing discussions within the international business field on the role of MNEs in driving and implementing sustainability practices. We add an in-depth understanding of the proactive CSR practices undertaken by an MNE, in an emerging market context.
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21.
  • Melén Hånell, Sara (författare)
  • New insights on the internationalisation process of SMEs : a study of foreign market knowledge development
  • 2009
  • Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
    • An increasing number of small and medium-sized enterprises (SMEs) expand their businesses into foreign markets. Some SMEs begin to operate abroad soon after their establishment. These so-called born globals demonstrate a more rapid internationalisation compared with other SMEs. This thesis develops a deeper understanding of the internationalisation process of SMEs, by studying how born globals and other SMEs develop foreign market knowledge during the international expansion. The internationalisation process is divided into three phases; the pre-firm internationalisation phase, the initial internationalisation phase and the continued internationalisation phase. Based on a qualitative study of 14 biotech SMEs and a questionnaire survey of 188 SMEs from various industries, new insights on the internationalisation process of SMEs and born globals are presented. By extending the analysis of SMEs’ internationalisation to a phase prior to their establishment and by continuing to follow these firms during their operations in foreign markets, the findings of this thesis show how the knowledge and personal networks of key individuals relate to the firm’s development of foreign market knowledge. The thesis also advances the understanding of how an SME develops foreign market knowledge from its business network relationships. In summary, the result of this thesis shows that a rapid expansion in several foreign markets can hold back an SME’s development of foreign market knowledge and lead to difficulties in developing the firm’s operations in the continued internationalisation phase.
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22.
  • Melén Hånell, Sara, et al. (författare)
  • New product development in foreign customer relationships : A study of international SMEs
  • 2017
  • Ingår i: Entrepreneurship and Regional Development. - : Routledge. - 0898-5626 .- 1464-5114. ; 29:2, s. 1-20
  • Tidskriftsartikel (refereegranskat)abstract
    • This  study  identifies  a  gap  in  research  concerning  how  small  and  medium-sized  enterprises  (SMEs)  can  benefit  from  pursuing  locally  (rather    than    globally)    oriented    internationalization    strategies.    Becoming  overly  dependent  on  one  single  foreign  market  could  potentially   reduce   the   inflow   and   diversity   of   new   knowledge   that  can  serve  as  input  for  new  product  development.  This  study  discusses  how  this  risk  can  be  minimized.  In  this  endeavour  we  create  a  theoretical  model  that  investigates  how  the  local  sales  concentration and relationship-specific commitment of SMEs relates to new product development. To do this we draw on the behavioural internationalization  process  framework.  The  theoretical  model  is  tested on an effective sample of 188 Swedish SMEs. The results show that  relationship-specific  commitment  mediates  the  effect  of  local  sales concentration on new product development. The implication is that investments which enable collaboration in important business relationships are crucial requisites for keeping firms innovative and in  pace  with  market  fluctuations.  The  findings  thus  contribute  to  international business literature by showing that a local market scope of operations combined with a relationship orientation are beneficial for new product development in international SMEs.
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23.
  • Melén Hånell, Sara, et al. (författare)
  • Pursuing Innovation : An Investigation of the Foreign Business Relationships of Swedish SMEs
  • 2018
  • Ingår i: British Journal of Management. - : WILEY. - 1045-3172 .- 1467-8551. ; 29:4, s. 817-834
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this study is to contribute to the international business field and research on the innovativeness of international SMEs, by addressing the following research question: To what extent and under which circumstances does relationship connectedness affect perceived innovativeness in international SMEs? To answer this question, the authors create a model that examines the mediating effects of two types of foreign business relationship strategies: relationship differentiation and relationship investments. In order to create this model, the authors draw upon behavioural internationalization process theory, network theory and research into SMEs. The findings reveal that relationship investments mediate the effect relationship connectedness has on perceived innovativeness. This study contributes to research about the innovativeness of international SMEs by showing that being connected to resources in the network is not, in itself, a guarantee of becoming or remaining innovative in foreign markets.
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24.
  • Melén Hånell, Sara, et al. (författare)
  • The Continued Internationalization of the International New Venture
  • 2014
  • Ingår i: European Business Review. - : Emerald Group Publishing Limited. - 0955-534X .- 1758-7107. ; 26:2, s. 471-490
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – This paper aims to explore longitudinally a life sciences international new venture’s (INV’s) development of foreign market knowledge (FMK) and how this knowledge development relates to the firm’s entrepreneurial orientation (EO).Design/methodology/approach – The article adopts a longitudinal case study approach to investigate an INV in the life sciences industry.Findings – The findings show that the EO of an INV changes during its internationalisation. A strong EO, often considered to be synonymous with the early expansion of an INV, is not always able to guide the INV in its later developmental stages. In its continued internationalisation, an INV instead needs firm-specific FMK accumulated from a process of learning by doing. The knowledge development of an INV is a time-consuming process that cannot be rushed by grafting new and experienced employees.Research limitations/implications – Future research focusing on larger and broader samples of INVs is recommended to validate this study’s results.Practical implications – Life sciences managers need to develop their own firm-specific FMK by interacting with their foreign business partners.Originality/value – This study contributes further insights into the FMK development processes and EO of INVs in the life sciences industry during their internationalisation. Further understanding is also provided about how the industry-specific features of an INV in the life sciences industry influence internationalisation over time. The study’s theoretical implications are that international entrepreneurship frameworks and internationalisation process theory need to be integrated to understand the longitudinal development of INVs.
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25.
  • Melén Hånell, Sara, et al. (författare)
  • The nature of individual experiential knowledge in internationalizing SMEs : pitfalls of superstitious learning and the need for wisdom
  • 2021
  • Ingår i: International Marketing Review. - : Emerald. - 0265-1335 .- 1758-6763. ; 38:2, s. 249-275
  • Tidskriftsartikel (refereegranskat)abstract
    • PurposeThis study addresses the research question: How does the experiential knowledge, superstitious knowledge and the wisdom of CEOs influence the internationalization behaviour of SMEs?Design/methodology/approachAn exploratory qualitative study is used. Longitudinal case studies of two Swedish life science companies are analysed.FindingsAn individual's prior experiential knowledge influence the newly started SME's market commitments and internationalization behaviour. Such prior experiences can enable early and rapid resource commitments in the newly started SMEs. Relying upon such prior experiential knowledge in deciding upon the company's market commitments however heightens the risk of superstitious learning. The findings illustrate how wisdom can work as an antidote to superstitious learning. Wisdom lures even experienced CEOs away from believing they know more than they actually know.Research limitations/implicationsThe study contributes to extend the Uppsala model by incorporating the role of individual-level experiential knowledge. The study also adds value to the literature on small firm internationalization by providing propositions for how the prior knowledge of individual key decision makers influences SMEs' internationalization behaviour. The propositions provide new input to the ongoing discussion in the literature and help to guide future research.Originality/valueGiven the fact that the Uppsala model is centred upon a firm-level view on experiential knowledge, our theoretical understanding is still limited regarding how individual-level experiential knowledge influences the internationalization behaviour of SMEs. This study addresses calls for research on how individuals' prior knowledge influences small-firm internationalization.
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