| 1. |
- Bengtsson, Anders
(författare)
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Unnoticed relationships: Do consumers experience co-branded products?
- 2002
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 29, s. 521-527
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Tidskriftsartikel (refereegranskat)abstract
- This paper takes an interpretive approach to consumers' experiences with co-branded products. While the intended benefits of combining brands in a co-branded product are obvious for the brand owners, it is far from clear that consumers experience these products as co-branded. Results indicate that consumer experiences with co-branded products vary from being very rich to nonexistent. The findings also highlight that a combination of two brands can be experienced in several different ways resulting in multiple meanings.
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| 2. |
- Del Bucchia, Celine, et al.
(författare)
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“We've decided it all together" : How mothers empower themselves in collaboration with their children
- 2019
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 47, s. 367-371
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Tidskriftsartikel (refereegranskat)abstract
- This qualitative study explores how mothers negotiate ideals of intensive mothering in the context of the family dinner. Findings show mothers involving children in the meal, resulting in an educational and enjoyable experience. Theoretical implications show these collaborations empowering mothers to cope with and challenge the ideals of intensive mothering.
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| 3. |
- Hartmann, Benjamin J., 1981, et al.
(författare)
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Negotiating the Merger of Contrasting Consumer Cultures: Ideological Myth and Identity
- 2015
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 43, s. 358-363
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Tidskriftsartikel (refereegranskat)abstract
- This article explores the processes at play in an institutionally-induced merger of two consumer cultures with contrasting ideological grids. Using qualitative empirical material, we elucidate the role of ideological myths and mythologization processes that undergird consumption and identity projects in the negotiation of consumer cultures.
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| 4. |
- Hartmann, Benjamin J., 1981, et al.
(författare)
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The Production and Consumption of Retro Brands Beyond Meaning Revival
- 2018
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 46, s. 402-405
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Tidskriftsartikel (refereegranskat)abstract
- While past research articulates retro branding predominantly as brand meaning revival, our findings from a historical analysis of the production and consumption of retro brands in Germany reveal how these commercialized representations of the past operate also via brand meaning inversion (retroversion) and brand meaning invention (retrovention).
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| 5. |
- Mafael, Alexander, et al.
(författare)
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Examining Online Review Posting Preferences
- 2020
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Ingår i: Advances in Consumer Research. - Duluth : Association for Consumer Research. - 0098-9258. - 9780915552818 ; 48, s. 548-549
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Konferensbidrag (refereegranskat)abstract
- Three studies reveal that frequent (vs. infrequent) online review posters are more intent to post a review when their opinion belongs to the minority (vs. majority) of previously posted ratings. This effect occurs because of differences in social risk perceptions and is stronger for identity-relevant products.
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| 6. |
- Minina, Alisa, 1987-
(författare)
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Home is Where the Money is : Financial Consumption in Global Mobility
- 2015
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 43, s. 393-398
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Tidskriftsartikel (refereegranskat)abstract
- Prior studies argue that global mobility destabilizes consumers’ sense of home by uncoupling it from particular local settings. This paper extends existing research by showing how globally mobile consumers express their sense of home through financial consumption and develop a set of financial consumption practices as an answer to the demands of their mobile lifestyle. This way, financial consumption can serve as a grounding mechanism, anchoring an individual in a particular location by means of economic capital.
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| 7. |
- Modig, Erik, et al.
(författare)
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More Than Price? Exploring the Effects of Creativity and Price in Advertising
- 2013
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Ingår i: Advances in Consumer Research. - : Association for Consumer Research. - 0098-9258. ; 41, s. 373-377
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Tidskriftsartikel (refereegranskat)abstract
- Even though advertising creativity has shown to be of importance for advertising effectiveness little research has tested it in relation to other marketing strategies. This paper explores the effects of advertising creativity (high/low) at different price levels (high/ medium/low). The results suggest that creativity has greatest impact at low price levels.
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| 8. |
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| 9. |
- Ostberg, Jacob, 1973-
(författare)
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Functional foods : a health simulacrum
- 2003
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Ingår i: Advances in Consumer Research. - Duluth : Association for Consumer Research. - 0098-9258. ; 30, s. 129-134
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Tidskriftsartikel (refereegranskat)
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| 10. |
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| 11. |
- Tolstikova, Natalia
(författare)
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Baby-blue “bullet-proof” satin bras : the excursion into the Soviet consumer realities
- 2009
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 36, s. 384-390
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Tidskriftsartikel (refereegranskat)abstract
- Soviet consumer culture is a debatable phenomenon. The particular consumer manifestations and a functioning but limited advertising vouch for its existence. This paper argues that in addition, the gradual strengthening of the Soviet consumer culture was evident in changing norms and attitudes—a phenomenon that eventually led to the collapse of the socialist system. These changes were reflected in the visual and verbal gestalt of the advertisements. Concentrating on women’s underwear, a controversial item, the paper analyzes four advertising posters employing visual iconographic approach proposed by Panofsky and interpreted by Leeuwen (2001). In addition to being the trade propaganda, Soviet advertising also played the political role, although it became more subtle with the progression of history. The paper demonstrates the changes in advertising values from functional to symbolic and argues that these developments can be explained by internal historical factors as well as by macro-historical changes.
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| 12. |
- Tolstikova, Natalia
(författare)
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Early Soviet Advertising : 'We Have to Extract All the Stinking Bourgeois Elements'
- 2004
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 31, s. 176-176
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Tidskriftsartikel (refereegranskat)abstract
- This paper is the first part of the ongoing project to reconstruct the history of the Soviet advertising throughout the history of the regime. It utilizes interpretive, historical and textual methods of analysis. The October Revolution of 1917 ruptured the gradual development of history in all life venues including advertising. The paper argues that in Russia, advertising underwent the stages of development similar to that of America, including industrialization and modernization.
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| 13. |
- Tolstikova, Natalia, et al.
(författare)
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The Commercial Appeal of Communism : Semiotic Tensions in the U.S. Stoli Advertising Campaign
- 2007
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 34, s. 624-626
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Tidskriftsartikel (refereegranskat)abstract
- Postmodernism made a strong impact on the visual analysis of advertising. Still, it tends to confine visual analysis, as this article demonstrates through a case study of a print advertising campaign for Stolichnaya vodka in the USA in 1994. A new visual figure of speech, "semiotic tension," is introduced. Semiotic tension is structurally related to the concept of resonance, with its focus on a positive syntactic relationship. However, semiotic tension extends this theory by incorporating syntactic relationships that bind two elements in their negative relationship to each other. The aim is to contribute to a more diversified, semiotically informed methodology for a visual approach to advertising.
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| 14. |
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| 15. |
- Ulver, Sofia, et al.
(författare)
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Emerging Market (Sub)Systems and Consumption Field Refinement
- 2013
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 41, s. 311-315
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Konferensbidrag (refereegranskat)abstract
- In this conceptual paper, we introduce a meso-level theoretical framework (Consumption Field Refinement) to explain the development of market systems and suggest methods for researching this development. Our framework centres on the idea that the market system consists of interlinked subsystems (consumption fields), each focused on a particular consumption activity.
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| 16. |
- Ulver, Sofia
(författare)
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Encouraged Intrusion and the Entering of a Subordinate Consumption Field
- 2015
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 43, s. 415-420
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Tidskriftsartikel (refereegranskat)abstract
- In order to explore consumer culture’s potential to change social relations, this investigation immerses into the growing consumer culture of foodies occupying the historically feminine space of domestic cooking. It offers a tentative theory on the entering of subordinate consumption fields in contexts where the entering is sanctioned by cultural authorities.
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| 17. |
- Ulver, Sofia, et al.
(författare)
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Exploring the Everyday Branded Retail Experience-The Consumer Quest for ‘Homeyness’ in Branded Grocery Stores
- 2011
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 38
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Forskningsöversikt (refereegranskat)abstract
- This paper extends theories of retail branding and consumer experience of retail stores by bringing consumer culture theory into the field of retailing. Using ethnographic data collection methods (photo-diaries, participant observations, long interviews, artifact collections) we studied the grocery shopping habits and life at home among Swedish middle-class working women with children. The analysis suggests that McCracken’s (1989) ‘homeyness’ framework succeeds to understand the orientations inflected in the everyday branded retail experience, as opposed to the ‘mythotypic’ (see Kozinets 2002) that explicates the power of the more spectacular. The studied consumers held strong ties to their favorite grocery retailer brand where the ‘homeyness’ constellation, executed power over these women that went beyond mere convenience. Still, in terms of retail brand ideology, where the immersion into marketplace myths supports the agendas of ideologies. The myths conveyed in these everyday marketplaces rather supported unreflected dominant ideologies, than paradigm-breaking and emerging ideology which more spectacular arenas may strive for in their quest for an overwhelming consumer experience. Thus, the powerful and distinctive experience of ‘homeyness’ demands an ideology-neutral surrounding supported by marketplace-crafted myths. Additional research is needed to see if and how the constellation of ‘homeyness’ is applicable in other national, gender, class, ethnic and lifestyle contexts. Hence, the conceptual implications of our analysis for consumer research concern on one hand the possible transferability and appropriation of the specific constellation of ‘homeyness’ to other important consumer cultural contexts, and on the other hand more generally the importance for consumer cultural researchers to not primarily always aim for the spectacular but also direct their eyes towards experiences of the more ordinary, yet culturally rich, kind.
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| 18. |
- Östberg, Jacob
(författare)
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Functional foods: A health simulacrum
- 2003
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Ingår i: Advances in Consumer Research. - 0098-9258. ; 30, s. 129-134
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Tidskriftsartikel (refereegranskat)abstract
- The paper addresses the issue of so-called functional foods, i.e. a specific type of health foods. The basic idea is that the claims made in the framing of these products have the character of modem myths. The myth structure discursively obscures the ideologically loaded scientific/medical premises on which the claims are resting. Rather than being healthy in an absolute sense, these products are mimicking an abstract idea of healthiness-they are a health simulacrum.
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