| 1. |
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| 2. |
- Barry, Daved
(author)
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Design sweets, C-Suites, and the Candy Man factor
- 2017
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In: Journal of Marketing Management. - : Taylor & Francis. - 0267-257X .- 1472-1376. ; 33:3-4, s. 305-311
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Journal article (peer-reviewed)abstract
- Designerly design, e.g. design as taught in professional design schools, is becoming a mainstay within the world’s executive suites, where it is being used to form organisational structures, strategy, change, policy and more. The speed and extent of its uptake have come as quite a surprise to the traditional, analytically driven design disciplines within business studies; as is sometimes said of earthquakes, no one saw it coming. A watershed moment was when the American Broadcasting Corporation aired its ‘Deep Dive’ documentary on IDEO in 1999. The programme’s implication that design was ideal for innovation, that it could be applied to anything and the sometimes evangelical tide of design thinking literature that followed created a tectonic pull within business practice and education. I argue that this was due in part to a ‘Candy Man’ effect, where executives longing for easy, sure-fired innovation saw ABC’s sunny depiction of design, read the popular press articles and books on design thinking and swarmed in – often with unrealistic expectations and subsequent disappointment. I further suggest that we treat design thinking’s mixed reception as a call to reconsider where and how it might be applied to strategic level concerns, perhaps thinking of it as we might high end desserts and less like fields of candy canes for mass consumption.
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| 3. |
- Björner, Emma, 1981, et al.
(author)
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Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
- 2022
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In: Journal of Marketing Management. - : Taylor & Francis. - 0267-257X .- 1472-1376.
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Journal article (peer-reviewed)abstract
- Increasingly, place branding is regarded as stakeholder-centric, participatory and inclusive. However, a central assumption permeates the place-branding literature that there is a dominant organisation of some sort working strategically to organise the place-branding process. In this article we question this assumption and explore how multiple 'authors' create narratives and contribute to the branding of places. Using interviews, observations and printed and online material, we study a small town in southwest Sweden. Our illustrative case study reveals a decentralised collective production of narratives by multiple authors that together constitute the branding of a place.
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| 4. |
- Brown, Stephen, et al.
(author)
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Marketing (as) Rhetoric : paradigms, provocations, and perspectives
- 2018
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In: Journal of Marketing Management. - : Taylor & Francis. - 0267-257X .- 1472-1376. ; 34:15-16, s. 1336-1378
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Journal article (other academic/artistic)abstract
- In this collection of short, invited essays on the topic of marketing (as) rhetoric we deal with a variety of issues that demonstrate the centrality of rhetoric and rhetorical considerations to the pursuit of marketing scholarship, research and practice. Stephen Brown examines the enduring rhetorical power of the 4Ps; Chris Hackley argues for the critical power of rhetorical orientations in marketing scholarship but cautions us on the need to work harder in conceptually connecting rhetorical theory and modern marketing frameworks; Shelby Hunt explains how rhetorical processes are incorporated in his inductive realist model of theory generation, using one of his most successful publications as an illustration; Charles Marsh demonstrates what Isocrates' broad rhetorical project has to teach us about the importance of reputation cultivation in modern marketing; Nicholas O'Shaughnessy uses an analysis of Trump's discourse to argue that political marketing as it is currently conceived is ill-equipped to engage effectively with the rhetorical force of Trump's 'unmarketing'; Barbara Phillips uses Vygotsky's work on imagination to investigate the important of pleasure and play in advertising rhetoric; and finally, David Tonks, who in many ways started it all, reiterates the need for marketers to recognise the strength of the relationship between marketing and persuasion.
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| 5. |
- Chris, Miles, et al.
(author)
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Marketing (as) rhetoric: an introduction
- 2018
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In: Journal of Marketing Management. - : Taylor & Francis. - 0267-257X .- 1472-1376. ; 34:15-16, s. 1259-1271
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Research review (other academic/artistic)
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| 6. |
- Coffin, Jack, et al.
(author)
-
De-romanticising critical marketing theory : capitalist corruption as the Left’s Žižekean fantasy
- 2022
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In: Journal of Marketing Management. - 0267-257X. ; 38:44563, s. 48-70
-
Journal article (peer-reviewed)abstract
- Following Slavoj Žižek, critical marketing scholars have interrogated the ideological fantasies of mainstream marketing, de-romanticising markets and marketing. However, Žižek argues there is no ideology-free subject, so it stands to Žižekean reason that critical marketing scholars are also ideological fantasists. Our paper seeks to de-romanticise critical marketing theory by identifying the fantasy of capitalist corruption. This sustains the ideology of critical marketing theory by disavowing (self-)destructive desires within the human unconscious and suggesting that displacing capitalism will be enough to usher in a postcapitalist utopia. This ideological fantasy has therapeutic, motivational, and institutional benefits, but romanticises the human subject in ways that ultimately frustrate the critical project of societal betterment. By acknowledging the human unconscious as a corrupting influence, we hope to make critical aspirations more likely to be realised. We illustrate our argument via studies of sustainability, a favoured topic of Žižekean, critical, and mainstream scholars alike.
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| 7. |
- Dam, Christian, 1993, et al.
(author)
-
Marketing the Past: A Literature Review and Future Directions for Researching Retro, Heritage, Nostalgia, and Vintage
- 2024
-
In: Journal of Marketing Management. - 0267-257X .- 1472-1376.
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Journal article (peer-reviewed)abstract
- Over the last decades, marketing literature has persistently been interested in how marketers and consumers alike engage with the past through past-themed brands, products, and services. However, our knowledge on past-themed marketing is scattered and treated in largely separated literature streams on retro, heritage, nostalgia, and vintage. This article reviews marketing literature on retro, heritage, nostalgia, and vintage – and their ontological, methodological, and axiological underpinnings – to synthesise a differential overview of these streams and contribute shared future research directions for researching and understanding past-themed marketing. Thus, based on our review, we identify and discuss areas for future research on marketing the past, specifically concerned with authenticity complexities and marketing management perspectives.
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| 8. |
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| 9. |
- Echeverri, Per, 1958-, et al.
(author)
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Consumer vulnerability during mobility service interactions : causes, forms and coping
- 2019
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In: Journal of Marketing Management. - : Taylor & Francis. - 0267-257X .- 1472-1376. ; 35:3-4, s. 364-389
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Journal article (peer-reviewed)abstract
- Research on how vulnerable consumers navigate various marketplaces and service interactions, developing specific consumer skills in order to empower themselves during such exchanges, has received inadequate attention. This paper contributes to this area by empirically drawing on a multi-perspective go-along travel study, consisting of a combination of in-depth interviews and observations of consumer and service provider interactions in mobility services. It addresses both factors that are a source of vulnerability and forms thereof during service interactions, thus unearthing critical mechanisms that explain why vulnerability comes into being. Further, the finding of four distinct forms of active coping strategies, building on the dimensions of proactiveness/reactiveness and explicit/implicit articulation, and how these are related to different forms of vulnerability, provides an understanding of coping with vulnerability during consumer and service provider interactions.
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| 10. |
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| 11. |
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| 12. |
- Ferreira, Caitlin, et al.
(author)
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Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
- 2019
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In: Journal of Marketing Management. - : Taylor & Francis. - 0267-257X .- 1472-1376. ; 35:9-10, s. 867-885
-
Journal article (peer-reviewed)abstract
- Through the presentation of the case of James Reid, a hybrid entrepreneur that transitioned towards full-time entrepreneurship, this paper discusses a number of entrepreneurial marketing issues faced by a small business. When presented with several opportunities for business growth, Reid evaluates the extent to which growth could impact his business model, brand image and his passion. The case study demonstrates the importance of maintaining brand values and establishing a clear strategic orientation in order to create a strong brand. However, these are shown to also significantly limit the growth prospects of the business. The discussion of the case delves into these issues together with an examination of the entrepreneurial journey of a highly skilled transitory hybrid entrepreneur. This paper further introduces the concept of a comfort entrepreneur, one that willingly halts the growth of their venture, and examines the business implications thereof.
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| 13. |
- Flores, Phil Justice, et al.
(author)
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Being innovative, fun, and green? : Hedonic and environmental motivations in the use of green innovations
- 2022
-
In: Journal of Marketing Management. - : Routledge. - 0267-257X .- 1472-1376. ; 38:17-18, s. 1907-1936
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Journal article (peer-reviewed)abstract
- This paper seeks to determine the decision-making route relating to hedonic and environmental motivation in green innovation adoption and to show how two similar green innovations can motivate consumers differently. It also aims to determine the effect of domain-specific innovativeness (DSI) on emotions and green identity on environmental motivations. The paper focuses on two types of green transport innovations: shared e-bikes and e-scooters. Four models were tested using structural equation modelling based on survey data from 800 shared e-bike and e-scooter users. The results reveal that the decision to use shared e-bikes follows a cognitive route, while shared e-scooter use follows an affective route. Additionally, findings show that DSI significantly affects positive emotions in the use of both shared microvehicles. However, green identity only impacts the environmental motivations in shared e-bike use.
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| 14. |
- Flores, Phil Justice, et al.
(author)
-
Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations
- 2022
-
In: Journal of Marketing Management. - 0267-257X. ; 38:17-18, s. 1907-1936
-
Journal article (peer-reviewed)abstract
- This paper seeks to determine the decision-making route relating to hedonic and environmental motivation in green innovation adoption and to show how two similar green innovations can motivate consumers differently. It also aims to determine the effect of domain-specific innovativeness (DSI) on emotions and green identity on environmental motivations. The paper focuses on two types of green transport innovations: shared e-bikes and e-scooters. Four models were tested using structural equation modelling based on survey data from 800 shared e-bike and e-scooter users. The results reveal that the decision to use shared e-bikes follows a cognitive route, while shared e-scooter use follows an affective route. Additionally, findings show that DSI significantly affects positive emotions in the use of both shared microvehicles. However, green identity only impacts the environmental motivations in shared e-bike use.
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| 15. |
- Fuentes, Christian, 1978, et al.
(author)
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Making a Market for Alternatives: Marketing Devices and the Qualification of a Vegan Milk Substitute
- 2017
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In: Journal of Marketing Management. - 1472-1376 .- 0267-257X. ; 33:7-8, s. 529-555
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Journal article (peer-reviewed)abstract
- The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simultaneously ‘alternativise’ and ‘convenienise’ its range of vegan products. The result is the material and discursive construction of a range of vegan products that is qualified as different enough from conventional dairy products to be an attractive alternative, but similar enough to fit into existing practices of shopping for food, cooking and eating. By qualifying products along multiple registers, Oatly constructs ‘plastic’ products, which can be consumed, for various reasons, by various groups of consumers thus enacting a multi-niche market for its products.
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| 16. |
- Fuentes, Christian, 1978
(author)
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Smart consumers come undone: breakdowns in the process of digital agencing
- 2019
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In: Journal of Marketing Management. - : Informa UK Limited. - 0267-257X .- 1472-1376. ; 35:15-16, s. 1542-1562
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Journal article (peer-reviewed)abstract
- While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could not be adjusted to specific situations and consumer-assemblages.
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| 17. |
- Fuentes, Christian, 1978-
(author)
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Smart Consumers Come Undone: Breakdowns in the process of digital agencing
- 2020
-
In: Journal of Marketing Mangement. - 0267-257X .- 1472-1376. ; 35:15-16, s. 1542-1562
-
Journal article (peer-reviewed)abstract
- While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could not be adjusted to specific situations and consumer-assemblages.
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| 18. |
- Fyrberg Yngfalk, Anna
(author)
-
‘It’s not us, it’s them!’– Rethinking value co-creation among multiple actors
- 2013
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 29:9-10, s. 1163-1181
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Journal article (peer-reviewed)abstract
- Marketing theory has conceptualised value co-creation through research on provider and consumer resource integrations. Little attention, however, has been devoted to how companies, consumers, and other stakeholders interact and co-create value in the context of multiple interactions. This study, therefore, explores co-creation by investigating the football experience, which is characterised by often-complex relations of multiple actors involved. Through a sociocultural perspective, actors’ resource integration is understood as being dependent on the shifting and contradicting interests of actors, which renders actors both enabled and also constrained in their interactive processes. This study demonstrates that actors’ contradictory resource integrations and interactions are fundamental for value to be co-created, since they give rise to new interpretations and meaning creations. In conclusion, the study reveals regulations, the media, and the collective strength of consumers to be unbalancing and yet creative mechanisms within the value co-creation process.
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| 19. |
- Gromark, Johan, et al.
(author)
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From market orientation to brand orientation in the public sector
- 2013
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In: Journal of Marketing Management. - 0267-257X. ; 29:9-10, s. 1099-1123
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Journal article (peer-reviewed)abstract
- This conceptual article examines brand orientation as an alternative to market orientation in the public sector. The problem with market orientation is that the focus on customers is too great; it is myopic, and lacks true interaction; it is mechanistic, and the emphasis on economic values is too strong. In this light, brand orientation becomes an interesting alternative. Brand orientation is more powerful, since it provides a holistic and balanced perspective on an organisation, diminishing the risk of too much focus on customers, which leads to myopia. Brand orientation is more robust because it emphasises continuity coupled with dynamics and interaction, diminishing the risk of short-sightedness and reactivity. Brand orientation also facilitates prioritisation of democratic values, diminishing the risk of too much focus on economic values.
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| 20. |
- Hallén, Lars, et al.
(author)
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Sudden Death : Dissolution of Relationships in the Russian Transition Economy
- 2004
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 20:9/10, s. 941-957
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Journal article (peer-reviewed)abstract
- A case study of a printing house in Russia is used to analyse relationship dissolution after the Russian transition to market economy in 1992, when many customer-supplier relationships inherited from the plan-governed economy were dissolved. The thin networks around the relationships, together with mutual lack of knowledge and weak interdependence between firms, made the relationships fragile and easily dissolved when exposed to shifts in demand and supply and to the new rights of the firms to choose their customers and suppliers.
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| 21. |
- Hartmann, Benjamin Julien, et al.
(author)
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Authenticating by re-enchantment : The discursive making of craft production
- 2013
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 29:7-8, s. 882-911
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Journal article (peer-reviewed)abstract
- This paper presents an analysis of the way brand authentication operates through discursive enchantment as a series of ongoing negotiations among different market actors. We suggest that one specific type of enchantment, the concept of craft production, has been given too sparse attention in conceptualisations of authenticity. Through a qualitative multi-method inquiry based into the guitar subculture and a brand genealogy of the pseudo-Swedish guitar brand Hagstrom, we show how the rationalising trajectories of modernity can not only have disenchanting effects, but can also be dis-authenticating. We illustrate how various marketplace participants collectively engage in brand re-enchantment processes that provide the springboard for re-authenticating rationalised production through five enchanting craft discourses: vocation, dedication, tradition, mystification, and association.
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| 22. |
- Hartmann, Benjamin J., 1981, et al.
(author)
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Presenting marketing through music: Alpen sind immer wunderschon
- 2022
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In: Journal of Marketing Management. - : Informa UK Limited. - 0267-257X .- 1472-1376. ; 38:15/16, s. 1796-1809
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Journal article (peer-reviewed)abstract
- We propose music with accompanying liner notes as an unconventional device to capture and present marketing and consumer culture. Music allows researchers to craft a holistic experience out of a combination of elements that are present in the studied phenomena. It is a meaningful complement to other modes of alternative investigations and representations that have flourished in marketing and consumer research lately. Together with academic liner notes, i.e. the textual material that complements the music, the production of music has the potential to somewhat disrupt the linear legacy of how research results are typically presented and offers different opportunities for dissemination, since it speaks directly to the human ear. Our main contribution is a song that showcases these issues: 'Alpen sind immer wunderschon' performed by Postmodern talking sans frontiers avec fromage [the song can be found on Apple Music and Spotify searching for the title and/or the artist name.].
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| 23. |
- Hearn, Jeff, 1947-, et al.
(author)
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
- 2015
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In: Journal of Marketing Management. - : Routledge. - 0267-257X .- 1472-1376. ; 31:15-16, s. 1626-1651
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Journal article (peer-reviewed)abstract
- Gender has been theorised and studied in many ways and across different disciplines. Although a number of these theorisations have been recognised and adopted in marketing and consumer research, the significance of feminism in knowledge construction has largely remained what we would call 'unfinished'. Based on a critical reframing of gender research in marketing and consumer research, in dialogue with feminist theory, this article offers theoretical and practical suggestions for how to reinvigorate these research efforts. The analysis highlights dominant theorisations of gender, relating to gender as variable, difference and role; as fundamental difference and structuring; and as cultural and identity constructions. This reframing emphasises various neglected or 'missing feminisms', including queer theory; critical race, intersectional and transnational feminisms; material-discursive feminism; and critical studies on men and masculinities. A more detailed discussion of the latter, as a relatively new, growing and politically contentious area, is further developed to highlight more specifically which feminist and gender theories are mainly in use in marketing and consumer research and which are little or not used. In the light of this, it is argued that marketing and related disciplines have thus far largely neglected several key contemporary gender and feminist theorisations, particularly those that centre on gender power relations. The potential impact of these theoretical frames on transdisciplinary studies in marketing and consumer research and research agenda(s) is discussed.
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| 24. |
- Hietanen, Joel, et al.
(author)
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More than meets the eye : videography and production of desire in semiocapitalism
- 2018
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 34:5-6, s. 539-556
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Journal article (peer-reviewed)abstract
- In the light of the recent proliferation of interest in videographic methods in marketing and consumer research, we wish to make a call for thinking critically about the medium. In this article, we challenge traditional means of semiotic analysis and consider contexts outside aesthetic symbolism that take into account wider agencements of videographic inquiry. We sensitise thinking about videographic production to include a broad scope of influence beyond production and spectatorship. By positing a mode of desiring relationalities in semiocapitalist' markets, and through the illustrative example of pop-music videos, we show how videography not only produces symbols, but also has the tendency to discipline the viewer into particular subjective positions. We hope to add to the conceptual toolkit of aspiring video scholars and encourage them to be increasingly critical and reflexive about their potential impact.
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| 25. |
- Hjort, Torbjörn, et al.
(author)
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Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies
- 2009
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In: Journal of Marketing Management. - 0267-257X. ; 25:7-8, s. 697-712
-
Journal article (peer-reviewed)abstract
- Abstract Research in marketing has neglected economic scarcity in affluent societies, with a few exceptions. Many affluent states are today facing financial difficulties and a global belief in the market as self-regulating, and in de-regulation have led to a focus on consumer agency. This has also contributed to a widening gap regarding opportunities to consume in affluent societies. The purpose of this article is to bring attention to the importance of considering economic scarcity in affluent societies among marketers in studies on consumption by using theoretical concepts from welfare studies such as inclusion and exclusion, participation and inequality. Researchers who ignore the consequences of the lower strata in the income hierarchy disregard the complexity of consumption. It is argued that regardless of income, we are all consumers, but with different opportunities and abilities. The hegemony of free choice needs to be challenged.
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| 26. |
- Jaakkola, Matti, et al.
(author)
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Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment
- 2016
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 32:13-14, s. 1359-1385
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Journal article (peer-reviewed)abstract
- This study examines the role of capabilities in core marketing-related business processes-product development management (PDM), supply chain management (SCM) and customer relationship management (CRM)-in translating a firm's market orientation (MO) into firm performance. The study is the first to examine the interplay of all three business process capabilities simultaneously, while investigating how environmental conditions moderate their performance effects. A moderated mediation analysis of 468 product-focused firms finds that PDM and CRM process capabilities play important mediating roles, whereas SCM process capability does not mediate the relationship between MO and performance. However, the relative importance of the capabilities as mediators varies along the degree of environmental turbulence, and under certain conditions, an increase in the level of business process capability may even turn detrimental.
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| 27. |
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| 28. |
- Klasson, Marcus, et al.
(author)
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Masculinising domesticity: an investigation of men’s domestic foodwork
- 2015
-
In: Journal of Marketing Management. - 0267-257X. ; 31:15-16, s. 1652-1675
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Journal article (peer-reviewed)abstract
- This study examines how men configure their gendered identity in relation to a traditionally feminised domain. Hegemonic masculinity is said to structure men’s dominance over women. We use the lens of hegemonic masculinity along with social fields of cultural production to understand new allocations of status capital in relation to gendered identity work. Sweden, a country permeated by an ideology of egalitarianism and having a history of high economic and symbolic incentives for the domestic field, has seemingly legitimised the domestic consumption field in the search for higher status. By exploring the transforming meanings of masculinity when men enter a traditionally feminine consumption domain in this particular cultural context, we identify how feminised masculinities are shaped into hegemonic masculinity. This in turn suggests that the currently most honoured way of being a man includes forms of masculinities that incorporate egalitarian relationships between men and women.
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| 29. |
- Kowalkowski, Christian, et al.
(author)
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The co-creative practice of forming a value proposition
- 2012
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 28:13-14, s. 1553-1570
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Journal article (peer-reviewed)abstract
- Using practice theory and an empirical illustration of reciprocal exchange of knowledge between resource-integrating actors, this paper contributes to Service-Dominant Logic by deepening the understanding of the innate intricacies in a co-creative practice of forming a value proposition. A co-creative practice is conceptualised as reciprocal exchange of knowledge that is mediated by the practice-related script - understandings, procedures, and engagements - that each resource-integrating actor draws upon. The paper identifies and labels the activities of this exchange - applying, assessing, adapting, and adopting - using the literature on knowledge creation and management as a point of departure. A granular analysis is provided of how the script of each resource-integrating actor mediates the activities of reciprocal exchange of knowledge when forming a value proposition
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| 30. |
- Leijerholt, Ulrika
(author)
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What about context in internal brand management? Understanding employee brand commitment in the public sector
- 2021
-
In: Journal of Marketing Management. - : Taylor & Francis Group. - 0267-257X .- 1472-1376. ; 37:13-14, s. 1243-1266
-
Journal article (peer-reviewed)abstract
- Branding has become an established means for many public sector organisations to support the desired perceptions of the organisation. While branding is often presented as useful and advantageous for the organisations, this study cautions against oversimplifying the issue. By focusing on the perspective of employees, this case study investigates contextual factors that influence the affective outcome of internal brand management, employee brand commitment, in the public sector. The findings reveal the critical importance of the identity and values of an organisation and its employees, and its leadership, in the form of political governance. These factors may have considerable influence on both the implementation and the key principles of public sector branding, not least its internal brand management.
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| 31. |
- Leonidou, Leonidas C., et al.
(author)
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Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
- 2010
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 26:13-14, s. 1319-1344
-
Journal article (peer-reviewed)abstract
- With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens.
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| 32. |
- Lindberg, F., et al.
(author)
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Struggle of the story: towards a sociocultural model of story world tension in communal consumption
- 2023
-
In: Journal of Marketing Management. - : Informa UK Limited. - 0267-257X .- 1472-1376. ; 39:5/6, s. 498-519
-
Journal article (peer-reviewed)abstract
- This article examines the consumption of climbing tourists to Norway and Sweden to show how consumers are captured by collective story worlds in communal consumption. Whereas prior marketing research has been preoccupied with narrative transportation as a mental imagery process, we suggest a sociology of narrative approach that focuses on the institutional shaping of communities within which consumers engage in cultural formation with a shared social and historical context. Our empirical findings show that consumers in the climbing community experience two distinct story worlds, with different ethos, conventions and content rules, that structure why and how stories are told. We extend existing knowledge within marketing through a multifaceted understanding of how collective narratives operate and present a sociocultural model of story world tension in communal consumption.
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| 33. |
- Lucarelli, Andrea, et al.
(author)
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Brand transformation : a performative approach to brand regeneration
- 2015
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 31:1-2, s. 84-106
-
Journal article (peer-reviewed)abstract
- Traditional brand management literature largely implies that the brand regeneration process is linear, atomistic and rather harmonic, thus reducing the complexity of the process to individual parts that can be managed rationally and logically in sequence. By ontologically as well as epistemologically adopting a performative approach where brands are seen as loose performative assemblages, the present article suggests instead that the brand regeneration process is truly processual, multiple and political. A specific brand regeneration process should be seen as relationally spatial and as only one of several possible ‘realities’. The argument is based on an analysis of a 5-year-long case study of the branding of Stockholm, inspired by a Latourian hybrid fieldwork approach. Based on the analysis, the novel concept ‘brand transformation’ is suggested to frame the characteristics and complexities of the brand regeneration process.
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| 34. |
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| 35. |
- Mattila, Osmo
(author)
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Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions
- 2020
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In: Journal of Marketing Management. - 0267-257X. ; 36, s. 334-360
-
Journal article (peer-reviewed)abstract
- Using new technologies in customer interactions is a popular way of trying to increase customer engagement. It is, however, unknown how such efforts by marketers' affect engagement, and particularly to what that engagement relates to. By analysing interview and observation data, the engagement manifestations of customers of a B2B company using virtual-reality technology were studied. The results show that customer engagement can be targeted at not only brands or firms but also the service the firm offers or the technology that enables the service. It is argued that the different objects of engagement can coexist and support each other but engagement with the firm is less susceptible to fluctuations. Marketers should be aware of what triggers customer engagement and what it is targeted at.
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| 36. |
- Miguel, Cristina, 1979, et al.
(author)
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‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice
- 2022
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 38:13-14, s. 1561-1586
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Journal article (peer-reviewed)abstract
- The aim of this paper is to analyze the dynamics of mutual engagement within the foodie influencer communities of practice created via Instagram. The study is based on 20 in-depth interviews with foodie Instagrammers. Findings demonstrate that unlike other communities of practice, rather than competing among themselves, foodies learn from each other, exchange tips, help those starting out in the field and attend events together. Close collaboration also leads to the formation of strong friendship bonds. However, findings show that whilst authenticity of content is deemed important, elements of influencer engagement are artificially orchestrated within their own community of practice. These findings have implications for marketing professionals in terms of evaluating influencersʻ engagement authenticity and the selection criteria they consider with regard to targeting appropriate and specific influencers to work with.
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| 37. |
- Murto, Riikka
(author)
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Gender categorisation in representational market practice
- 2021
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In: Journal of Marketing Management. - : Taylor & Francis (Routledge): SSH Titles. - 1472-1376 .- 0267-257X. ; 37:3-4, s. 238-265
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Journal article (peer-reviewed)abstract
- This paper explores gender categorisation in representational market practice. Drawing on the conceptual tools of constructivist market studies, combined with ethnomethodological theories of gender, this paper shifts attention from advertising representations to representational practice in markets. Based on an in-depth study of the development and marketing of a menstrual cycle tracking app, the paper analyses gender categorisation in different practices and over time. The category of women initially appears as a useful, straightforward category that becomes increasingly problematic for the company over time. Studying gender as a category that draws boundaries around entities highlights the rhetorical and practical work done by categories of gender.
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| 38. |
- Nilsson, Johan, 1984-, et al.
(author)
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Epistemologies in the wild : local knowledge and the notion of performativity
- 2015
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In: Journal of Marketing Management. - : Routledge. - 0267-257X .- 1472-1376. ; 31:1-2, s. 16-36
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Journal article (peer-reviewed)abstract
- This article explores the indigenous epistemology of market research. Industry textbooks are here taken as examples of commonly held understandings about market research knowledge. They are made the object of an epistemographic investigation of how the production and transfer of market research knowledge is understood within the field itself. Particular interest is directed towards what such local epistemic considerations might imply for our scholarly understanding of how economic theories and models shape markets. Our exploration depicts an indigenous epistemology characterised by a number of interrelated tensions (market research as: description vs. recommendation; art vs. science; information vs. source of inspiration; and distance vs. engagement). The article contends that these traits of the indigenous epistemology are important for understanding how market research participates in shaping markets.
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| 39. |
- Nilsson, Johan, et al.
(author)
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Influencer marketing and the ‘gifted’ product : Framing practices and market shaping
- 2023
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In: Journal of Marketing Management. - : Taylor & Francis. - 1472-1376 .- 0267-257X. ; 39:11-12, s. 982-1011
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Journal article (peer-reviewed)abstract
- This article investigates the development of the market for influencer marketing in Sweden. It does so by focusing on the issue of ‘stuff’ sent to influencers. Such exchanges can be framed in different ways: e.g. stuff sent for the purpose of earning media, or as compensation for a marketing service. Drawing on the notion of framing in Callonian economic sociology, the paper identifies three ‘framing practices’: (1) framing the sending of stuff to influencers in individual exchanges, (2) reframing exchanges to put them in new light, or (3) preframing how exchanges ought to be performed. In efforts to frame exchanges of stuff, their broader context, and how stuff should be taxed, influencers, marketing professionals and the Swedish Tax Agency contribute to shaping the market for influencer marketing.
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| 40. |
- Payan, Janice M., et al.
(author)
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Co-operation, Coordination, and Specific Assets in Interorganizational Relationships
- 2007
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In: Journal of Marketing Management. - London, UK : Routledge. - 0267-257X .- 1472-1376. ; 23:7, s. 797-812
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Journal article (peer-reviewed)abstract
- A basic premise of inter-organisational research, from a number of different theoretical perspectives, is that selected organisations should work in harmony rather than competition with each other in order to enhance business success. From this perspective, a review of the literature reveals that three related topics are co-operation, coordination, and specific assets. Yet these constructs have not been examined together in empirical research. This study examines the relationship between these focal constructs and two antecedents (trust and commitment) and one consequent (satisfaction). As predicted, commitment leads to co-operation, coordination, and specific assets. Yet, only co-operation and coordination leads to satisfaction with the relationship. Although trust leads to co-operation, trust has a negative relationship with specific assets, which in turn, leads to lower levels of satisfaction with the relationship.
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| 41. |
- Salomonson, Nicklas, et al.
(author)
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Embodied interaction : a turn to better understand disabling marketplaces and consumer vulnerability
- 2024
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In: Journal of Marketing Management. - : Routledge. - 0267-257X .- 1472-1376. ; 40:5-6, s. 387-417
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Journal article (peer-reviewed)abstract
- The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multimodal activities in a material environment. The study is based on three extensive datasets on service production and provider-consumer interactions, gathered from several public sector markets containing private service providers. Using different qualitative and semi-ethnographical methods, the study makes three contributions: i) a more embodied construct of disability, materialised in a conceptual typology of embodiment and materiality, advancing research into what disables consumers from being active members of marketplaces; ii) identifying themes of disabling marketplace interactions which contribute a more fine-grained understanding of the relationship between embodiment and how consumers experience vulnerability - an explanation of how consumers with disabilities appropriate space and ascribe meanings to a place; and iii) substantiating previous research into 'bodily dys-appearance'.
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| 42. |
- Salomonson, Nicklas, Professor, et al.
(author)
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Embodied interaction: a turn to better understand disabling marketplaces and consumer vulnerability
- 2024
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376.
-
Journal article (peer-reviewed)abstract
- The purpose of this study is to extend current understanding of disabling marketplaces by substantiating embodied interaction, between service providers and disabled consumers, as interlinked multimodal activities in a material environment. The study is based on three extensive datasets on service production and provider-consumer interactions, gathered from several public sector markets containing private service providers. Using different qualitative and semi-ethnographical methods, the study makes three contributions: i) a more embodied construct of disability, materialised in a conceptual typology of embodiment and materiality, advancing research into what disables consumers from being active members of marketplaces; ii) identifying themes of disabling marketplace interactions which contribute a more fine-grained understanding of the relationship between embodiment and how consumers experience vulnerability – an explanation of how consumers with disabilities appropriate space and ascribe meanings to a place; and iii) substantiating previous research into ‘bodily dys-appearance’.
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| 43. |
- Sklyar, Alexey, et al.
(author)
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Resource integration through digitalisation : a service ecosystem perspective
- 2019
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In: Journal of Marketing Management. - : Taylor & Francis. - 0267-257X .- 1472-1376. ; 35:11-12, s. 974-991
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Journal article (peer-reviewed)abstract
- As digitalisation increasingly encompasses entire service ecosystems, it modifies resource integration patterns that connect ecosystem actors through strong and weak ties. To clarify how technological development contributes to this change, and how resource integration transforms the service ecosystem, this qualitative case study explores the digitalisation strategy of a market-leading systems integrator in the maritime industry. Based on 40 depth interviews with managers, the findings show how technology increasingly serves as a key operant resource in the transformation of resource integration patterns. The study contributes to ecosystem dynamics research by identifying major differences between the pre-digitalised and digitalised states of a service ecosystem, and demonstrates the dual role of technology in both increasing pattern complexity and facilitating coordination of that complexity.
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| 44. |
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| 45. |
- Solér, Cecilia, 1962, et al.
(author)
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Construction of silence on issues of sustainability through branding in the fashion market
- 2015
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In: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 31:1-2, s. 219-246
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Journal article (peer-reviewed)abstract
- This article focuses on the performativity of fashion brand discourse, in particular the performativity of ‘muted sustainable’ brands and the subsequent construction of eco-fashion consumption. We study brand discourses in the fashion industry that are informed by different theoretical marketing approaches and which perform different consumer capabilities that are valid for recognising, understanding and desiring eco-fashion through the provision of certain coordinates for fashion meanings associated to brands. We question self-sustained brand meaning structures causing structural silence by showing that the influence of theoretically informed brand discourse constructs silence regarding issues of sustainability in the fashion market. Results from a case study of Swedish fashion companies’ communication of their efforts in the sustainability domain as part of their brand management practice are analysed as representing different marketing approaches. The findings elucidate that we can understand silence on issues of sustainability in the fashion market as a separation of norm production and economic exchange that reflects basic assumptions about competition and the meaning of branding in dominant theoretical marketing approaches.
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| 46. |
- Södergren, Jonatan, et al.
(author)
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Disability in influencer marketing : a complex model of disability representation
- 2023
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In: Journal of Marketing Management. - : Taylor and Francis Ltd.. - 0267-257X .- 1472-1376. ; 39:11-12, s. 1012-1042
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Journal article (peer-reviewed)abstract
- Disability is one of the largest minority groups, with a spending power of approximately £273bn every year. Consequently, many advertisers are now weaving people with disabilities into brand narratives. These narratives often evoke feelings of pity or portray people with disabilities as inspiring, solely or in part on the basis of their disability. Meanwhile, social media has emerged as a vessel for social change. Through the netnographic study of twelve influencers with visible impairments, complex personhood is proposed as a social ontology by which disabled lives are acknowledged in less confined terms. Our findings illustrate how social media influencers with disabilities may draw on narratives based on empowerment, playfulness, resistance, and responsibility to present themselves as neither victims nor superhuman agents but as complex human beings. We thus bring forward a complex model in market-mediated representations of disability, beyond the misrepresentational narratives based on pity and ‘inspiration porn’.
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| 47. |
- Ulver, Sofia, et al.
(author)
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The empty body : exploring the destabilised brand of a racialised space
- 2023
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In: Journal of Marketing Management. - : Routledge. - 0267-257X .- 1472-1376. ; 39:15-16, s. 1477-1501
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Journal article (peer-reviewed)abstract
- In this paper we understand cities today as commodified spaces which must struggle at the intersection of cultural, ideological and historical tensions. In order to explore and problematise a contested city brand’s marketing effort, we engage in multiple rounds of in-situ introspective reflections about a racialised city’s place branding material. Based on the two authors’ separate analyses of the same marketing material deriving from two separate theoretical starting points, we engage in agonistic conversation about how visible and invisible racialised tensions are represented. We highlight how absences and (in)visibilities can be predominantly understood as either colour-blindness or ideological fantasy. We find, despite our contrasting theoretical orientations, that a city brand is inevitably fractured and ruptured into ‘a’ non-identity or – to paraphrase Deleuze and Guattari – an empty body. We argue how achieving inclusive branding becomes an oxymoron as narratives surrounding a city are themselves more or less diverse, contested and polarised.
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| 48. |
- Urde, Mats
(author)
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Brand Orientation: A mindset for building brands into strategic resources
- 1999
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In: Journal of Marketing Management. - : Informa UK Limited. - 0267-257X .- 1472-1376. ; 15, s. 117-133
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Journal article (peer-reviewed)abstract
- Brand orientation is an approach in which the process of the organization revolve around the creation, development, and protection of brand identity in an ongoing interaction with the target group with the aim of achieving lasting competitive advantages. Learning to see intangible values and symbols as resouces is the necessary step in brand orienation ... Case studies Nestlé, DuPont, Tetra Pak, Volvo ...
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| 49. |
- Wikström, Solveig
(author)
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From e-channel to channel mix and channel integration
- 2005
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In: Journal of Marketing Management. - : Informa UK Limited. - 0267-257X .- 1472-1376. ; 21:7-8, s. 725-753
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Journal article (peer-reviewed)abstract
- Based on longitudinal research, this paper elucidates the evolution of the e-channel. The results show that that the e-channel is still of limited importance in many areas, when measured by market share. However, the new channel is an important source of information boosting both consumer power and capability. Another important result is that firms, as well as consumers, still perceive the e-channel as promising. One reason is that today’s time-pressed consumers are increasingly in need of affordable services to make their everyday life easier, which puts pressure on firms for developing an e-channel capable to perform cost efficient services. An additional result is that the e-channel and the physical channel do, in fact, complement each other rather than only compete. Therefore, to utilise the potential of the echannel, a service provider strategy of channel mix and channel integration is suggested.
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| 50. |
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