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1.	Anisimova, Tatiana (författare) The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty 2007 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761 .- 2052-1200. ; 24:7, s. 395-405 Tidskriftsartikel (refereegranskat)abstract Purpose – The purpose of this research is to investigate the influence of the corporate brand on attitudinal and behavioural consumer loyalty. This paper empirically demonstrates a significant relationship between consumer-perceived corporate brand and consumer attitudinal and behavioural loyalty.Design/methodology/approach – The research is based on a sample of 285 consumers of an automobile manufacturer in Australia. Cronbach alpha and Structural Equation Modelling were used to establish psychometric properties of the corporate brand constructs.Findings – This paper establishes two groups of corporate brand attributes: corporate and marketing-level. Corporate-level dimensions include corporate activities, corporate associations, organizational values, and corporate personality. Marketing-level dimensions comprise functional, emotional and symbolic brand benefits. The results reveal that corporate values, corporate brand personality and functional consumer benefits are the most critical and consistent predictors of both attitudinal and behavioural loyalty.Practical implications – Through the comprehensive measurement of the corporate brand impact on both attitudinal and behavioural loyalty, this paper offers insights for designing corporate branding strategies and generating consumer loyalty.Originality/value – This paper provides empirical validation of the relationship between consumer corporate brand perceptions and consumer loyalty and demonstrates that the influence of each particular corporate brand attribute may be different.
2.	Anisimova, Tatiana, et al. (författare) The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications : a multiple mediation analysis 2019 Ingår i: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 36:1, s. 33-49 Tidskriftsartikel (refereegranskat)abstract Purpose Drawing on the stimulus-organism-response (S-O-R) model, the purpose of this study is to investigate mediating effects of controlled and uncontrolled communications of corporate brand perceptions on consumer satisfaction and loyalty. Design/methodology/approach Structural equation modeling (SEM) was used to test the hypotheses on a sample of 271 Australian automobile consumers. Findings The authors find that while consumer satisfaction is indirectly influenced by corporate-level attributes via controlled and uncontrolled communication, the authors did not find an indirect effect between consumer benefits on consumer satisfaction via controlled and uncontrolled communication. By contrast, the authors find highly significant indirect effects - via controlled and uncontrolled communication as well as consumer satisfaction - for the relationship between, on the one hand, corporate-level attributes and consumer benefits and consumer brand loyalty on the other. Uncontrolled communication was significantly associated with consumer loyalty, a relevant finding that indicates an importance of tracking media coverage and maintaining favorable relationships with the media.
3.	Berg, Hanna, et al. (författare) Spreading joy : examining the effects of smiling models on consumer joy and attitudes 2015 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761 .- 2052-1200. ; 32:6, s. 459-469 Tidskriftsartikel (refereegranskat)abstract Purpose - The purpose of this paper is to examine consumer response to pictures of smiling models in marketing, focusing on the roles of emotional contagion from the smiling models and the perceived typicality of marketing with smiling models. Design/methodology/approach - This paper reports the findings from three experimental studies, comparing consumer response to two versions of an advertisement (Study 1) and a packaging design (Study 2 and 3), including either a picture of a smiling or a non-smiling model. To measure consumer response, a combination of self-report questionnaires and eye-tracking methodology was used. Findings - The pictures of smiling models produced more consumer joy and more positive attitudes for the marketing. The positive effects on attitudes were mediated by consumer joy, and the effects on consumer joy were mediated by the perceived typicality of the marketing with smiling models. Originality/value - Despite the ubiquity of photos of smiling faces in marketing, very few studies have isolated the effects of the smile appeal on consumer response to marketing objects. By comparing marketing where the same model is shown smiling or with a neutral facial expression, the positive effects were isolated. The roles of emotional contagion and perceived typicality in this mechanism were also examined and implications of the findings for research and practitioners are discussed.
4.	Çakanlar, Aylin, 1991-, et al. (författare) The influence of culture on impulse buying 2019 Ingår i: Journal of Consumer Marketing. - : Emerald Group Holdings Ltd.. - 0736-3761 .- 2052-1200. ; 36:1, s. 12-23 Tidskriftsartikel (refereegranskat)abstract Purpose: This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts. Design/methodology/approach: A cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam. Findings: Culture impacts impulse buying behavior of subjects with different cultural backgrounds. However, the findings also indicate that other factors may affect impulse buying behavior. Originality/value: The cultural role on impulse buying was brought up by a few researchers in the literature, but Hofstede’s model of four cultural dimensions and their relationship to impulse buying behavior is tested for the first time in the literature across three different countries: Sweden, Turkey and Vietnam, which, respectively, represent northern Europe, southern Europe/a part of West Asia and South East Asia.
5.	Helmefalk, Miralem (författare) Browsing behaviour as a mediator : the impact of multi-sensory cues on purchasing 2019 Ingår i: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 36:2, s. 253-263 Tidskriftsartikel (refereegranskat)abstract Purpose This paper aims to examine how multi-sensory cues, when store-congruent, influence consumer browsing behaviour and its subsequent effect on purchasing. Design/methodology/approach Two studies were used with a field experimental design in a furnishing retail store to examine browsing behaviour and purchasing in a visual, auditory, olfactory and a multi-sensory treatment group. Data were gathered over 12 weeks. This study was a set of studies comprising my dissertation thesis (Helmefalk, 2017). Findings Findings show that multi-sensory cues in a retail atmosphere are evidently influencing purchasing via browsing behaviour as a mediator. Originality/value The findings evidence browsing behaviour as a mediator and predictor for purchasing, which emphasizes its conceptual and empirical contribution in terms of modifying retail atmospheres. The work contributes to the field of retailing, sensory marketing and consumer behaviour, a novel view on the linkages between multi-sensory cues, browsing behaviour and purchasing.
6.	Hultén, Peter, 1979-, et al. (författare) Impulse purchases of groceries in France and Sweden 2011 Ingår i: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 28:5, s. 376-384 Tidskriftsartikel (refereegranskat)abstract Purpose – The purpose of this paper is to identify similarities and differences with regard to factors affecting consumers' impulse purchases of groceries in France and Sweden. Design/methodology/approach – Data were collected by a random survey of 202 Swedish and 368 French households. MANCOVA is the principal analytical technique. Findings – The analysis indicates that, while Swedish shoppers make more impulse purchases, the French consumers appear to be more attentive to special in-store displays and two-for-the-price-of-one offerings. Contrary to expectations, the impulse purchases of French and Swedish shoppers are not predicted by gender. Research limitations/implications – Further studies should incorporate situational variables such as outline of stores and supermarkets and the specific country's food culture, since these factors affect shoppers' choices and shopping habits. Practical implications – The findings help practitioners to understand how market-specific factors affect shoppers' impulse purchases. These insights are important in the light of the increased internationalization of the supermarket chains' operations. Originality/value – This study contributes to the current knowledge on consumers' impulse purchase behavior by demonstrating that, although the behavior as such is universal, there may be differences between countries with regard to the number of impulse purchases that shoppers make and how they respond to special in-store displays and discount offerings.
7.	Hultén, Peter, et al. (författare) Promotion and shoppers’ impulse purchases : the example of clothes 2014 Ingår i: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 31:2, s. 94-102 Tidskriftsartikel (refereegranskat)abstract Purpose – This paper draws attention to the fact that impulse buying is common behavior among modern shoppers and that a consumer’s impulse purchases of items such as clothes may be a result of the retailers’ promotional activities. The purpose of this paper is therefore to investigate how promotion through channels such as direct-mail marketing, TV commercials and special in-store displays affect consumers’ impulse purchases of clothes.Design/methodology/approach – Data for the testing of five hypotheses was collected by distributing a questionnaire to randomly selected households in North Western France and Northern Sweden. The data collection rendered 493 complete questionnaires, of which 332 were from France and 161 from Sweden. Seemingly unrelated regression (SUR) is the principal estimation technique.Findings – The results suggest that shoppers with a positive attitude towards direct-mail marketing and TV commercials also respond positively to in-store promotion. Hence, there are interactive effects between the three promotional channels increase shoppers’ general impulse purchase tendency. Furthermore, the findings demonstrate that the frequency of exposure to in-store promotion has a significant effect on this tendency.Originality/value – This paper contributes to extant knowledge on impulse buying behavior by examining the product-specific impulse tendency, which is defined as the degree to which consumers make impulse purchases of a particular product category.
8.	Jansson, Johan, 1973-, et al. (författare) Green consumer behavior : Determinants of curtailment and eco-innovation adoption 2010 Ingår i: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 27:4, s. 358-370 Tidskriftsartikel (refereegranskat)abstract Purpose – Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine thedeterminants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco-innovations), and to analyze factorsexplaining these two types of green behaviors. Design/methodology/approach – The results from a survey on adopters and non-adopters (N = 1,832) of alternative fuel vehicles (AFVs) arereported. Regression analysis on willingness to curtail car use and willingness to adopt a so-called environmentally friendly car are used to identifysignificant determinants across the behavioral categories. Findings – The results show that values, beliefs, norms, and habit strength determine willingness to curtail and willingness for eco-innovationadoption. Personal norms have a strong positive influence on willingness for the behaviors and habit strength has a negative influence. The otherdeterminants have varying influence depending on type of behavior. Research limitations/implications – A limitation of this study concerns the focus on only one eco-innovation. However, since the adoption of AFVs isa high involvement behavior, the results carry implications for other high involvement products as well.Practical implications – Attitudinal factors and habits in combination prove to be effective determinants for curtailment behaviors and willingness toadopt eco-innovations. In addition, previous adoption is found to be a strong determinant of future willingness to adopt. Originality/value – The contribution of the paper is the two-sided approach on green consumer behavior and the result that values, beliefs and normsnot only predict low involvement post-purchase behaviors but also adoption of high involvement eco-innovations.
9.	Johansson, Lars-Olof, et al. (författare) Deactivating economic motives in green consumption through social and moral salience 2020 Ingår i: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 37:3, s. 247-258 Tidskriftsartikel (refereegranskat)abstract Purpose This paper aims to examine how social and moral salience influences the activation/deactivation of consumer motives and how this in turn affects costly pro-environmental consumer behavior. Design/methodology/approach In two experiments involving real purchases, it was tested whether social salience (private vs public choice) and moral salience (recall of neutral vs immoral action) lead to the activation of normative motives, and/or the deactivation of economic motives, and whether this facilitated the purchase of a costlier green product. Findings Participants were motivated by both economic and normative motives, and they actively made trade-offs between these motives as the choice environment changed. Green consumption was positively influenced by social and moral salience but only when both salience conditions were present simultaneously. However, salience did not lead to the activation of normative motives, as was expected, but to a deactivation of the motive to save money. This may suggest that while the importance of norms was not altered by salience, the perceived value of the green option likely changed in such a way that participants became more inclined to choose the costlier green option. Originality/value The present research sheds light on how and why social and moral salience influences green consumption. It was demonstrated that social and moral salience influences the tendency to purchase costlier green products, however, only when both are combined. Also, the effects of social and moral salience may not rely on the activation of facilitating social and moral motives but rather on the deactivation of conflicting economic motives.
10.	Rūtelionė, Aušra, et al. (författare) Emotional intelligence and materialism : the mediating effect of subjective well-being 2022 Ingår i: Journal of Consumer Marketing. - 0736-3761 .- 2052-1200. ; 39:6, s. 579-594 Tidskriftsartikel (refereegranskat)abstract Purpose – The purpose of this study is to examine the nature of the relationship between emotional intelligence and materialism by exploring how subjective well-being mediates this link.Design/methodology/approach – Data was collected from surveying 1,000 Lithuanians within random sampling, and structural equation modelling (SEM) techniques using SmartPLS were used to analyze the data.Findings – The results show that emotional intelligence not only has a negative indirect effect on materialism but also a positive impact on both dimensions of subjective well-being (satisfaction with life and affect balance). In addition, the findings indicate that both satisfaction with life and affect balance predict a decrease in materialism. Finally, the SEM analyzes show that the path between emotional intelligence and materialism is partially mediated by both satisfaction with life and affect balance.Social implications – The results of this study expand the understanding to what extent and how emotional intelligence is able to assist in adjusting materialistic attitudes, which have become more prevalent with the respective growth of consumerism and consumer culture worldwide. In the light of unsustainable consumption patterns threatening the survival of humankind and nature, the opportunities that could reverse this trend are presented for marketers and policy makers. This study gives insight into the potential pathways for diminishing consumer materialism, which is considered detrimental to subjective well-being and mental health.Originality/value – The relationship between emotional intelligence and subjective well-being has been well documented, as has the link between materialism and subjective well-being. However, the simultaneous examination of the relationship between emotional intelligence, subjective well-being and materialism is lacking. The current study adds to the understanding of materialism not only by examining the effect of under-researched antecedent such as emotional intelligence but also by explaining the underlying mechanism of subjective well-being by which emotional intelligence connects to materialism.
11.	Svensson, Göran, 1961-, et al. (författare) Masochistic Marketing : Volvo Australia’s not ‘so safe’ strategy 2006 Ingår i: Journal of Consumer Marketing. - Bingley, UK : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 23:7, s. 438-444 Tidskriftsartikel (refereegranskat)abstract Purpose: The objective is to describe a marketing approach used by Volvo in the Australian marketplace. It appears to be a rare approach and could be perceived to some extent as being "masochistic".Design/methodology/ approach: The research is based upon a case study. The term "masochistic marketing" is introduced.Findings: The "masochistic marketing" approach applied by Volvo in Australia should be seen as a process. It is dependent upon the outcome of a series of cause and effect relationships.Research limitations/implications: The masochistic marketing approach may be divided into four cause-related phases, all of which create a dualistic outcome of either positive or negative effect-chains in respect to the corporate image in the marketplace and society.Practical implications: A masochistic marketing approach is a high-risk venture. It is a challenging and demanding marketing process, because it plays on the humiliation of the corporate image itself. The core idea of the masochistic marketing approach violates, or at least appears to oppose, the fundaments of marketing.Originality/value: Masochistic marketing is not recommended to be used as a common approach, unless a series of events has turned the corporate image in the marketplace into something that is highly undesirable and a stigma.© Emerald Group publishing Limited.
12.	Zineldin, Mosad, et al. (författare) Kotler and Borden are not dead : myth of relationship marketing and truth of the 4Ps 2007 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761 .- 2052-1200. ; 24:4, s. 229-241 Tidskriftsartikel (refereegranskat)abstract Purpose – The purpose of this paper is to verify whether relationship marketing is a new paradigm that has replaced transactional marketing. Design/methodology/approach – A literature and empirical study indicated that relationship marketing is neither an invention of the late twentieth century, nor prevailing in practice. This suggested that rather than a complete paradigm shift, relationship marketing and transactional marketing are complementary. Through interviewing five Scandinavian companies about their marketing priorities, their mix of transactional and relationship marketing approaches was studied.Findings – The paper finds that no company exclusively used the relationship marketing approach. Some were merely utilizing the traditional marketing concept of 4Ps; others were blending a relationship and transactional marketing mix. Research limitations/implications – This is a limited study, which calls for further validating. Practical implications – The Kotlerism of the 4Ps is still dominating. Relationship concepts are utilized to some extent. A relationship strategy can be used as a supporting approach. Thus, there is need to blend relationship and transactional marketing mixes.Originality/value – The paper argues that the relationship marketing is not a paradigm shift; focus should be on relationship management, not marketing. The paper also shows the complementarities of relationship management and transactional marketing.
13.	Åsberg, Per (författare) A dualistic view of brand portfolios : the company's versus the customers' view 2018 Ingår i: Journal of Consumer Marketing. - : EMERALD GROUP PUBLISHING LTD. - 0736-3761 .- 2052-1200. ; 35:3, s. 264-276 Tidskriftsartikel (refereegranskat)abstract Purpose Brand architecture and brand portfolios have been regarded as absolute entities to be analysed from the company's perspective. The purpose of this study is to question such a uniform view by adding a perceptional dimension to the two concepts. Design/methodology/approach Semi-structured interviews with 58 marketing professionals and customers were used to explore ten propositions and map associations in the perceived brand portfolios, based on the brand concept map methodology. Findings The study reveals systematic differences between the collective view of company representatives, who name fewer brands associated through more sophisticated and highly connected brand systems and customers who include more partners and competitor brands in the portfolio, who also name more brands and connections in total. Research limitations/implications Implications of the results are analysed and future research is suggested to determine the generalizability of the findings and the economic implications of discrepant internal and external views of a brand architecture and brand portfolio. Practical implications Academics should relate to this dualism by compensating for the effects of the associative predisposition of employees versus customers when interpreting results of studies related to brand portfolios and brand architecture. Marketing practitioners must actively acknowledge and manage the role of partners and competitors as part of the company's external brand portfolio. Originality/value This study is the first to problematize the unilateral interpretation of brand portfolios and brand architecture by introducing a dual view of these concepts based on internal (employees) and external (consumers) perceptions.
14.	Barbopoulos, Isak, 1984, et al. (författare) A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals 2016 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 33:1, s. 75-84 Tidskriftsartikel (refereegranskat)abstract Purpose - The purpose of the present research is to explore the (multi-) dimensionality of the highly influential gain, hedonic and normative master goals. Despite being important drivers of consumer behavior, few attempts have been made to incorporate these goals into a single measure. Design/methodology/approach - Across three studies, the dimensionality of the gain, hedonic, and normative master goals are explored (Study 1), confirmed (Study 2) and validated (Study 3). Findings - A structure of five distinct sub-goals emerged, which were shown to be related to the original higher-order goals: thrift and safety (related to the gain goal), moral and social norms (related to the normative goal) and instant gratification (related to the hedonic goal). These five dimensions were shown to have satisfactory convergent, discriminant and construct validity. Research limitations/implications - The present research shows that consumer motivation is multi-dimensional, and that a distinction should be made not only between higher-order utilitarian, hedonic and normative determinants but also between their corresponding sub-goals, such as social and moral norms. A multi-dimensional approach to consumer motivation should prove useful in standard marketing research, as well as in the segmentation of consumer groups, products and settings. Originality/value - The emergent dimensions encompass a broad range of research, from economics and marketing, to social and environmental psychology, providing consumer researchers and practitioners alike a more nuanced and psychologically accurate view on consumer motivation.
15.	Colliander, Jonas, et al. (författare) Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers 2016 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 33:3, s. 162-171 Tidskriftsartikel (refereegranskat)abstract Purpose - The purpose of the paper is to examine how members at different levels in a multi-level loyalty program react when they are allowed the opportunity to compare the rewards they receive with the rewards received by other members. The authors believe this is crucial, as previous research often ignores the social setting in which exchanges concerning loyalty rewards take place. The authors believe such interactions in social settings are likely to induce justice perceptions, which in turn will affect customer satisfaction and repatronizing intentions. Design/methodology/approach - The research question was addressed through a between-subjects experiment in an airline setting. Findings - The results show that belonging to the top-tier level of a multi-level loyalty program seems to boost perceived justice. Participants assigned to this level in the experiment perceived the program as more just than did participants assigned to the lower level. Importantly though, members assigned the second-tier who compared themselves to the top-tier did not perceive to program as more unjust than did second-tier members comparing themselves to other second-tier members. The levels of customer satisfaction and repatronizing intentions followed the same pattern. In social settings, multi-level loyalty programs thus seem to be able to increase justice perceptions, customer satisfaction and repatronizing intentions of top-tier members, while at the same time avoiding the potential drawback of alienating second-tier members. Originality/value - The study bridges the gap between research on perceived justice, loyalty programs and the effects of social settings on consumer interactions. In doing so, it brings valuable insights to both researchers and practitioners.
16.	Dahlén, Micael, et al. (författare) The consumer-perceived value of non-traditional media: Effects of brand reputation, appropriateness and expense 2009 Ingår i: Journal of Consumer Marketing. - : Emerald: 24 month embargo. - 0736-3761. ; 26:3, s. 155-163 Tidskriftsartikel (refereegranskat)abstract Purpose The purpose of this paper is to test the consumer‐perceived value of non‐traditional media, and the moderating effects of brand reputation, appropriateness and expense. Design/methodology/approach The approach takes the form of an experimental study of six (real) campaigns, manipulating media type and brand reputation (with appropriateness and expense measured within subjects). Findings Non‐traditional media enhance consumer‐perceived value. The effects are greater for low‐ than for high‐reputation brands. High‐reputation brands are more sensitive to the appropriateness and expense of the marketing. Consumer‐perceived value leads to higher purchase and word‐of‐mouth intentions. Research limitations/implications The analysis of the mediating effects of consumer‐perceived value is exploratory and requires follow‐up. Being a first test of the effects of non‐traditional media, no discrimination was made between different types. This requires further attention. Practical implications The paper shows that non‐traditional media enhance the consumer‐perceived value of marketing, and suggests that consumer‐perceived value is important in generating purchase and word‐of‐mouth intentions. The approach also gives advice with respect to brand reputation, budget (expense) and appropriateness of marketing. Originality/value The paper is a first academic test of non‐traditional media/guerrilla marketing; it argues that marketing must generate consumer‐perceived value in order to be successful and finds support for this; and employs previously neglected (but highly current) variables such as appropriateness and expense. The paper is valuable in its high action‐orientation.
17.	Hauff Carlsson, Jeanette, 1965, et al. (författare) Individual costs and societal benefits: the privacy calculus of contact-tracing apps 2021 Ingår i: Journal of Consumer Marketing. - 0736-3761. ; 40:2, s. 171-180 Tidskriftsartikel (refereegranskat)abstract Purpose: During 2020, governments around the world introduced contact-tracing apps to fight the COVID-19 pandemic. In order for contact-tracing apps to be efficient tools in combatting pandemics, a significant proportion of the population has to install it. However, in many countries, the success of apps introduced during the COVID-19 pandemic has been limited due to lack of public support. This paper aims to better understand why consumers seem unwilling to install and use a contact-tracing app. Design/methodology/approach: In this study, the authors test a number of determinants hypothesized to influence acceptance of contact-tracing apps based on the theory of privacy calculus (Dinev and Hart, 2006). Both perceived privacy concerns, as well as perceived hedonic, utilitarian and pro-social benefits are included. The hypotheses are tested through SEM analysis on a representative sample of 1,007 Swedish citizens. Findings: The results indicate significant privacy concerns with using contact-tracing apps. However, this is to some extent offset by perceived hedonic and pro-social positive consequences of using the app. This study further shows that a general positive attitude towards innovation increases acceptance of the app. Originality/value: The study contributes to research on consumer privacy, both in general in its application of the calculus model but also specifically in the context of contact-tracing apps. Moreover, as the results highlight which aspects that are important for consumers to accept and install an app of this kind, they also represent an important contribution to policymakers in countries around the world.
18.	Johansson, Lars-Olof, 1957, et al. (författare) Deactivating economic motives in green consumption through social and moral salience 2020 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 37:3 Tidskriftsartikel (refereegranskat)abstract Purpose This paper aims to examine how social and moral salience influences the activation/deactivation of consumer motives and how this in turn affects costly pro-environmental consumer behavior. Design/methodology/approach In two experiments involving real purchases, it was tested whether social salience (private vs public choice) and moral salience (recall of neutral vs immoral action) lead to the activation of normative motives, and/or the deactivation of economic motives, and whether this facilitated the purchase of a costlier green product. Findings Participants were motivated by both economic and normative motives, and they actively made trade-offs between these motives as the choice environment changed. Green consumption was positively influenced by social and moral salience but only when both salience conditions were present simultaneously. However, salience did not lead to the activation of normative motives, as was expected, but to a deactivation of the motive to save money. This may suggest that while the importance of norms was not altered by salience, the perceived value of the green option likely changed in such a way that participants became more inclined to choose the costlier green option. Originality/value The present research sheds light on how and why social and moral salience influences green consumption. It was demonstrated that social and moral salience influences the tendency to purchase costlier green products, however, only when both are combined. Also, the effects of social and moral salience may not rely on the activation of facilitating social and moral motives but rather on the deactivation of conflicting economic motives.
19.	Söderlund, Magnus, et al. (författare) Consumers' reactions to unsubstantiated claims about ecological products 2020 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 37:5, s. 569-578 Tidskriftsartikel (refereegranskat)abstract Purpose The purpose of this study was to examine the impact of unsubstantiated claims that a product is "ecological ."Design/methodology/approach A between-subjects experimental design was used in which the absence versus the presence of an (unsubstantiated) ecological claim regarding a product was a manipulated factor. The design comprised four products, representing non-ingestible/ingestible products and familiar/unfamiliar brands. These two aspects were seen as potentially moderating factors with respect to the impact of ecological claims. Findings The results show that ecological product claims boosted beliefs that a product is indeed ecological. This influence was not moderated by non-ingestible/ingestible and familiar/unfamiliar product characteristics. Moreover, ecological product claims enhanced conceptually related product beliefs, namely, beliefs that the product is natural, environmentally friendly and healthy. Ecological claims also had a positive impact on the attitude toward the product. Practical implications The results imply that influencers who want a receiver to believe that a product is ecological can expect to be successful by merely claiming that a product is ecological. Social implications From a societal point of view, however, and in an era in which "alternative facts" and "post-truths" are becoming the subject of increasing concern, the results are problematic, because they underline that customers can be made to believe in claims even though no supporting evidence is provided. Originality/value The results imply that influencers who want a receiver to believe that a product is ecological can expect to be successful by merely claiming that a product is ecological. From a societal point of view, however, and in an era in which "alternative facts" and "post-truths" are becoming the subject of increasing concern, the results are problematic, because they underline that customers can be made to believe in claims even though no supporting evidence is provided.
20.	Söderlund, Magnus, et al. (författare) Screen size effects in online data collections 2019 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 36:6, s. 751-759 Tidskriftsartikel (refereegranskat)abstract Purpose This paper aims to examine if the response device (smartphone vs computer) used by participants in online data collections affects their responses. The screens of smartphones and computers differ in size, and the main hypothesis here is that screen size is likely to be influential when stimuli with aesthetic qualities are shown on the screen. Design/methodology/approach Two experiments, in which pictures of food items were used as stimuli, were conducted. In each experiment, the screen size of the participants' devices used for the responses was a measured factor. Findings Participants with large screen devices responded with a higher level of (a) positive emotions and (b) attractiveness perceptions than participants with small screen devices. Originality/value When data are collected online, participants' can use devices that differ in terms of screen size (e.g. smartphones, tablets and computers), but the impact of this factor on consumer behavior-related response variables has hitherto not been examined in existing research.
21.	Söderlund, Magnus, et al. (författare) Thinking about service encounters boosts talking about them 2019 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 36:4, s. 506-515 Tidskriftsartikel (refereegranskat)abstract Purpose: This paper aims to examine the impact of thinking about an event as an antecedent to subsequent talk about this event with others (i.e. word-of-mouth). Thinking has been a neglected variable in word-of-mouth research, despite the fact that several conceptual arguments indicate that thinking is likely to enhance talking. Here, the thinking–talking association is examined in the context of service encounters. Design/methodology/approach: Data were collected with a critical incident method, and the main variables were measured with questionnaire items. Findings: Thinking about a service encounter – after it has been completed – had a positive influence on subsequent talk to others about the encounter. The association was mediated by the memorability of the service encounter and the extent to which what had happened had been subject to rehearsal with the purpose of telling others about it. In addition, with respect to antecedents of consumer thinking, the results indicate that service encounter incongruity had a special role in why the consumer thinks about encounters after they have been completed. Originality/value: The findings should be seen in relation to the dominant position of customer satisfaction as an antecedent to word-of-mouth in the existing literature. The present results, however, indicate that satisfaction’s contribution to the variation in talking about the encounter was modest.
22.	Töndevold Liljedal, Karina, et al. (författare) Consumer responses to pictures of co-creating consumers in marketing communications 2020 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 37:7, s. 775-784 Tidskriftsartikel (refereegranskat)abstract Purpose Co-creating consumers are often featured prominently in marketing communications for new co-created products. Previous research has only investigated the responses of non-participating consumers by describing co-creating consumers in text. This paper aims to examine consumer responses to combinations of text descriptions and pictures of co-creating consumers. Design/methodology/approach An experimental study used a reference group perspective to explain non-participating consumer responses to communications about co-creation with consumers in new product development. Findings Pictures of co-creating consumers moderate the effects of texts describing consumer co-creation on brand attitudes. The brand effects of describing the co-creating consumer in text as belonging to a dissociative group are negative when the picture looks similar to the non-participating consumers. If the co-creating consumer looks dissimilar to the in-group, the reference group text has no effect. Self-brand connection mediates these effects on brand attitudes. Research limitations/implications A reference group perspective is introduced as a boundary condition to the research on the communication of consumer co-creation. The effects on brand attitudes depend on the pictorial representations. Practical implications Companies should be advised to avoid portrayals of co-creating consumers that could cause dissociation in relevant consumer groups. Originality/value Neither reference group associations nor pictorial descriptions of co-creating consumers, have hitherto been investigated with regards to consumer co creation, despite the frequent inclusion of consumer imagery in advertising for consumer co-created new products.
23.	Urde, Mats (författare) Brand Orientation – A Strategy for Survival 1994 Ingår i: Journal of Consumer Marketing. - : Emerald. - 0736-3761. ; 11:3, s. 18-32 Tidskriftsartikel (refereegranskat)abstract This was the first international article on brand orientation. Brand orientation is defined and related to other orientation. The article is also an early fore runner within the field of corporate branding. The relation between product brands and corporate brands is discussed with the Nicorette / Pharmacia case study.
24.	Zineldin, Mosad (författare) The Royality of loyalty : CRM, Quality and Retention 2006 Ingår i: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761. ; 23:7, s. 430-437 Tidskriftsartikel (refereegranskat)abstract The purpose of the study is to examine and develop a better understanding of triangle relationship between quality, customer relationship management (CRM) and customer loyalty (CL) which might lead to companies' competitiveness (CC). A research model (5Qs) was designed to measure satisfaction and loyalty. This model is based on two conditions: the customer database and CRM strategy are well structured; and that management control systems have the capacity to produce required data for the analysis. Findings – Changing in quality over time within various segments or related to specific products or categories of products/services can be used as an indicator the level of loyalty. By linking infrastructure, interaction and atmosphere indicators to the quality of object and processes, researchers and managers can document which changes in CRM strategy improve the overall satisfaction and loyalty, hence the ultimate outcomes. Originality/value – In this study a new technical-functional 5 qualities model (5Qs) is created and utilized to measure the quality and loyalty. The paper suggests how to incorporate the infrastructure, interaction and atmosphere indicators into the quality of object and processes to identify changes and improvement in CRM strategies.
25.	Lindblad, A, et al. (författare) Continuous deep sedation, physician-assisted suicide, and euthanasia in Huntington's disorder 2010 Ingår i: International journal of palliative nursing. - : Mark Allen Group. - 1357-6321 .- 2052-286X. ; 16:11, s. 527-33 Tidskriftsartikel (refereegranskat)abstract Aim: To investigate the attitudes among Swedish physicians and the general public towards continuous deep sedation (CDS) as an alternative treatment for a competent, not imminently dying patient with Huntington’s disorder requesting physician-assisted suicide (PAS) and euthanasia. Design: A questionnaire was distributed to 1200 physicians in Sweden and 1201 individuals in Stockholm. It consisted of three parts: 1) A vignette about a competent patient with Huntington’s disease requesting PAS. When no longer competent, relatives request euthanasia on behalf of the patient. Responders were asked about their attitudes towards these requests and whether CDS would be an acceptable alternative. 2) General questions about PAS and euthanasia. 3) Background variables. Results: The response rate was 56% (physicians) and 52% (general public). The majority of the general public and a fairly large proportion of physicians reported more liberal views on CDS than are expressed in current Swedish and international recommendations. Conclusion: In light of the results, we suggest that there is a need for a broader discussion about the recommendations for CDS, with a special focus on the needs of patients with progressive neurodegenerative disorders.
26.	Espes, Daniel, 1985-, et al. (författare) GABA induces a hormonal counter-regulatory response in subjects with long-standing type 1 diabetes 2021 Ingår i: BMJ Open Diabetes Research & Care. - : BMJ Publishing Group Ltd. - 2052-4897. ; 9 Tidskriftsartikel (refereegranskat)abstract Introduction: Experimentally, gamma-aminobutyric acid (GABA) has been found to exert immune-modulatory effects and induce beta-cell regeneration, which make it a highly interesting substance candidate for the treatment of type 1 diabetes (T1D). In many countries, including those in the European Union, GABA is considered a pharmaceutical drug. We have therefore conducted a safety and dose escalation trial with the first controlled-release formulation of GABA, Remygen (Diamyd Medical).Research design and methods: Six adult male subjects with long-standing T1D (age 24.8 +/- 1.5 years, disease duration 14.7 +/- 2.2 years) were enrolled in an 11-day dose escalation trial with a controlled-release formulation of GABA, Remygen. Pharmacokinetics, glucose control and hormonal counter-regulatory response during hypoglycemic clamps were evaluated at every dose increase (200 mg, 600 mg and 1200 mg).Results: During the trial there were no serious and only a few, transient, adverse events reported. Without treatment, the counter-regulatory hormone response to hypoglycemia was severely blunted. Intake of 600 mg GABA more than doubled the glucagon, epinephrine, growth hormone and cortisol responses to hypoglycemia.Conclusions: We find that the GABA treatment was well tolerated and established a counter-regulatory response to hypoglycemia in long-standing T1D. Further studies regarding not only the clinical potential of Remygen for beta-cell regeneration but also its potential use as hypoglycemic prophylaxis are warranted. Trail registration number and EudraCT2018-001115-73.

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