| 1. |
- Bergvall-Kåreborn, Birgitta, et al.
(författare)
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Motivational profiles of toolkit users – iPhone and Android developers
- 2011
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Ingår i: International Journal of Technology Marketing. - 1741-878X .- 1741-8798. ; 6:1, s. 36-56
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Tidskriftsartikel (refereegranskat)abstract
- Toolkits for development and distribution of mobile applications can potentially influence the ecosystem for mobile services. While these toolkits began to surface in the late 1990s, it was not until 2008, when Apple launched its App Store, that their potential became more visible. For these toolkits to create value to all the different stakeholders, we need to understand these innovation milieus and their inhabitants, areas that are becoming increasingly important yet under-researched in the literature. In this paper, we address the questions of who the pioneering users of the Apple and Android owned toolkits are, what attracted them to the mobile application market, and what affected their choice of platform for mobile application development. Emerging from the analysis are four different developer profiles of early adopters of the Android and iPhone platforms.
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| 2. |
- DesAutels, Philip, et al.
(författare)
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It is emergent : Five propositions on the relationship between creative consumers and technology
- 2014
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Ingår i: International Journal of Technology Marketing. - : Inderscience Publishers. - 1741-878X .- 1741-8798. ; 9:1, s. 72-85
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on four research papers and case studies, this paper explores the interaction between creative consumers and technology. While prior research has taken either a technology 'push' stance (technology shapes consumers) or a 'pull' posture (technology results from identifying consumer needs), the view adopted here is that the interplay between technology and consumers is mostly non-linear and emergent. From Facebook, where the consumer is the product, to user generated information systems (UGIS) where the consumers creates the product; and from Rev Billy who uses technology to creatively deconstruct consumption to mobile phones where technology is enabling the creative consumer, there is much to learn about how technology and creative consumers interact. Using these case studies five researchable propositions regarding technology and creative consumers are developed and illustrated, and it is hoped that these propositions can serve as guides to future research in this interesting and important developing domain of scholarship.
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| 3. |
- Graff, Jens, et al.
(författare)
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Post-purchase cognitive dissonance : Evidence from the mobile phone market
- 2012
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Ingår i: International Journal of Technology Marketing. - 1741-878X .- 1741-8798. ; 7:1, s. 32-46
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Tidskriftsartikel (refereegranskat)abstract
- This article investigates whether cognitive dissonance exists in the post-purchase phase in the mobile phone industry. It asks if mobile phone users are fully satisfied since they are usually overloaded with information during the purchasing period. Three dimensions of dissonance were measured in 283 university students. The results provide interesting insights. The major differences between the high and low dissonance groups are being influenced by other people’s opinions, difficulty in finding information, product involvement, and satisfaction with mobile phones/operators. These findings reveal that consumers are ‘not unhappy’ with their mobile phones/operators, but not extremely happy either. However, there is ample room for improvements in the level of consumer satisfaction. Marketers should give consumers’ perceptions of communicated messages high priority. The messages need to be straightforward and clear in the consumers’ interpretation as this will reduce negative feelings after purchase.
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| 4. |
- Lagrosen, Stefan, 1960-, et al.
(författare)
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Social media marketing as an entrepreneurial learning process
- 2011
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Ingår i: International Journal of Technology Marketing. - Geneva : InderScience Publishers. - 1741-878X .- 1741-8798. ; 6:4, s. 331-340
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Tidskriftsartikel (refereegranskat)abstract
- The purpose for this paper is to explore social media marketing fromthe perspective of entrepreneurial learning. The theoretical basis consists ofcontributions from the fields of organisational learning and entrepreneurship.An empirical study involving ten companies has been carried out. Thedata were analysed with methods inspired by grounded theory. Categoriesdescribing the companies’ social media presence from an entrepreneuriallearning perspective are provided. The value of using organisational learning asa framework for social media marketing is shown. Thus, the paper presents anovel way of studying social media activities which should contribute to thetheoretical fields of organisational learning and entrepreneurship as well as tothe understanding of social media marketing. For practitioners, the findingsprovide additional knowledge that should be useful for their own social mediaactivities.
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| 5. |
- Lee, Linda, 1959-
(författare)
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Advice from creative consumers : a study of online hotel reviews
- 2014
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Ingår i: International Journal of Technology Marketing. - : InderScience Publishers. - 1741-878X .- 1741-8798. ; 9:1, s. 53-71
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Tidskriftsartikel (refereegranskat)abstract
- This studyexplores what creative consumers are compelled to say about hotels throughonline reviews. Online reviews arehighly influential, with consumers preferring the advice of other consumersover industry experts or information provided by the marketer. Over 7,000 online hotel reviews posted onTripAdvisor were examined, using Leximancer, a content analysis tool. This study provides insights on the factorscontributing to guest satisfaction and dissatisfaction in luxury hotels andmoderate hotels. It also demonstrates theimportance of the information provided by creative consumers, both in terms ofmarket research and as part of an overall marketing communicationsinitiative.
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| 6. |
- Maamari, Bassem E., et al.
(författare)
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The effects of service recovery on customer satisfaction and customer loyalty in banks
- 2020
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Ingår i: International Journal of Technology Marketing. - : Inderscience Publishers. - 1741-878X .- 1741-8798. ; 14:4, s. 403-424
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Tidskriftsartikel (refereegranskat)abstract
- With the advent of health risks related to gathering of people, banks among other institutions are relying on e-services to reach out to their customers. These services are directly affected by service failure and recovery. This study examines the relationship between effective service recovery, well-established communication structure, customer satisfaction and customer loyalty, in order to provide a better quality service for the millennial customers. Collected data was analysed using the SPSS software. The results show that there is a significant positive relationship between the following attributes: service recovery and customer loyalty, customer satisfaction and positive word-of-mouth, communication and conflict handling on loyalty.
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| 7. |
- Oijaku, Obinna C., et al.
(författare)
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Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context
- 2024
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Ingår i: International Journal of Technology Marketing. - : Inderscience. - 1741-878X .- 1741-8798. ; 18:1, s. 113-135
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Tidskriftsartikel (refereegranskat)abstract
- Previous studies show that although financial technologies (Fintech) bridge the financial inclusion gap, its rate of adoption is low. This study aims to develop understand of factors that influence consumers’ intentions to adopt financial technologies (Fintech) for savings, loans, and investment by testing a model that integrates the unified theory of acceptance and usage of technology (UTAUT) and task-technology fit (TTF) model. Data was collected from a cross-section of 324 respondents online. Structural equation modelling via smart PLS 3.0 was used to test the hypothesised relationship. The result showed that the TTF and UTAUT integrative model is robust and adequately explained Fintech adoption. Performance expectancy and social influence significantly affected behavioural intentions, and effort expectancy significantly predicts performance expectancy. Interestingly, TTF predicts use behaviour but not significant on adoption intention. Finally, task characteristics strongly predict effort expectancy and performance expectancy. Focusing on user perceptions of the technology and neglecting the effect of the task technology fit, as commonly done in extant literature, may be not enough. Thus, this study fills this gap and integrates both UTAUT and TTF to facilitate understanding of illuminate factors that influence consumers’ intentions to adopt financial technologies in an emerging country context.
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| 8. |
- Pitt, Leyland, et al.
(författare)
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Do I like my ICON? Determining preferences for firms' mode of strategic focus
- 2007
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Ingår i: International Journal of Technology Marketing. - 1741-878X .- 1741-8798. ; 2:1, s. 1-18
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Tidskriftsartikel (refereegranskat)abstract
- Whether they intend to or not, firms adopt a strategic mode of focus, a way of directing efforts towards markets, products, both or neither. However, in a fast changing environment, such as South Africa, little information exists on whether managers within these organisations feel that the archetype they have adopted will be appropriate for survival in the near mid-term future. This paper reports on the results of a study that identified the modes of focus of South African firms as perceived by senior marketing managers. It then matches these to the strategic mode that the managers see as most likely to guarantee the future success of their firms. Limitations of the study are identified, implications for management highlighted and avenues for future research discussed.
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| 9. |
- Rönnberg Sjödin, David, et al.
(författare)
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Barriers and conditions of open operation : a customer perspective on value co-creation for integrated product-service solutions
- 2017
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Ingår i: International Journal of Technology Marketing. - : InderScience Publishers. - 1741-878X .- 1741-8798. ; 12:1, s. 90-111
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Tidskriftsartikel (refereegranskat)abstract
- Enabling value co-creation between provider and customer is a key requirement for successful adoption of integrated product-service offerings in a capital good industrial setting. However, little is known about the barriers and conditions explaining customers willingness to open up their internal processes for value co-creation with providers. Based on a multiple exploratory case studies with four customers and four providers within the manufacturing and process industries, this study identifies three barriers to open operation (operational cultural resistance, loss of operational know-how and risk of operational conflict) which may restrict the potential for increased value co-creation and must be managed to support the adoption of integrated solutions. In addition, we identify two key conditions related to the criticality of the operational process and the state of operational competences as strong influences for which form of open operation engagement would be favoured by customer. The study holds both theoretical and practical implications.
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| 10. |
- Osarenkhoe, Aihie
(författare)
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Customer-centric strategy : A longitudinal study of implementation of a customer relationship management solution
- 2006
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Ingår i: International journal of technology marketing. - 1741-878X. ; 1:2, s. 115-144
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to contribute to extant literature on how to integrate IT to support the successful implementation of a CRM solution. Relevant writings are reviewed to address the question of: What are the key factors that influence the integration of IT to enhance business efficiency, focusing on CRM and its implementation? A longitudinal case study was conducted. Findings include: the importance of managerial commitment and a corporate vision that incorporates a relationship orientation; wider actor involvement from the project’s inception; and managers who themselves are convinced of the value of customer-centric strategy and communicate their commitment to their subordinates and develop positive attitude towards change in order to properly manage the change process. Among other conclusions, the paper finds that there is currently too much reliance on a technological perspective of CRM. The paper recommends that the business problem first be defined, business processes be defined for the solution, and that technology then be used as an enabler.
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