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1.
  • Abidin, Crystal (författare)
  • #Familygoals : Family influencers, calibrated amateurism, and justifying young digital labor
  • 2017
  • Ingår i: Social Media and Society. - : Sage Publications. - 2056-3051. ; 3:2
  • Tidskriftsartikel (refereegranskat)abstract
    • Following in the celebrity trajectory of mommy bloggers, global micro-microcelebrities, and reality TV families, family Influencers on social media are one genre of microcelebrity for whom the “anchor” content in which they demonstrate their creative talents, such as producing musical covers or comedy sketches, is a highly profitable endeavor. Yet, this commerce is sustained by an undercurrent of “filler” content wherein everyday routines of domestic life are shared with followers as a form of “calibrated amateurism.” Calibrated amateurism is a practice and aesthetic in which actors in an attention economy labor specifically over crafting contrived authenticity that portrays the raw aesthetic of an amateur, whether or not they really are amateurs by status or practice, by relying on the performance ecology of appropriate platforms, affordances, tools, cultural vernacular, and social capital. In this article, I consider the anatomy of calibrated amateurism, and how this practice relates to follower engagement and responses. While some follower responses have highlighted concerns over the children’s well-being, a vast majority overtly signal their love, support, and even envy toward such parenting. I draw on ethnographically informed content analysis of two group of family Influencers on social media to illustrate the enactment and value of calibrated amateurism in an increasingly saturated ecology and, investigate how such parents justify the digital labor in which their children partake to produce viable narratives of domestic life.
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2.
  • Almgren, Susanne, 1967-, et al. (författare)
  • ‘Let’s Get Them Involved’ . . . to Some Extent : Analyzing Online News Participation
  • 2015
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 1:2, s. 1-11
  • Tidskriftsartikel (refereegranskat)abstract
    • The development of social media applications, such as blogs, Facebook, and Twitter, has offered new participatory opportunities for everyday media users. This article contributes to research by looking into one specific aspect of the increasingly more participatory media ecology—the news comment feature. Drawing on a quantitative content analysis of 1,100 news pieces, as well as spaces for user comments, the article reveals both how this emerging public space is shaped by the media company and, later, appropriated by their participating users. Our analysis reveals, for instance, that the online newspaper prefers to allow users to comment on lightweight news such as sports and entertainment. The users, however, prefer to post comments on news covering changes in proximity space, politics, and health care, while also clearly ignoring the most available news pieces (sport and entertainment). In the concluding section, the discrepancy in preferences is discussed.
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3.
  • Bastos, Marco, et al. (författare)
  • “Donald Trump Is My President!” : The Internet Research Agency Propaganda Machine
  • 2019
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 5:3
  • Tidskriftsartikel (refereegranskat)abstract
    • This article presents a typological study of the Twitter accounts operated by the Internet Research Agency (IRA), a company specialized in online influence operations based in St. Petersburg, Russia. Drawing on concepts from 20th-century propaganda theory, we modeled the IRA operations along propaganda classes and campaign targets. The study relies on two historical databases and data from the Internet Archive’s Wayback Machine to retrieve 826 user profiles and 6,377 tweets posted by the agency between 2012 and 2017. We manually coded the source as identifiable, obfuscated, or impersonated and classified the campaign target of IRA operations using an inductive typology based on profile descriptions, images, location, language, and tweeted content. The qualitative variables were analyzed as relative frequencies to test the extent to which the IRA’s black, gray, and white propaganda are deployed with clearly defined targets for short-, medium-, and long-term propaganda strategies. The results show that source classification from propaganda theory remains a valid framework to understand IRA’s propaganda machine and that the agency operates a composite of different user accounts tailored to perform specific tasks, including openly pro-Russian profiles, local American and German news sources, pro-Trump conservatives, and Black Lives Matter activists.
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4.
  • Bengtsson, Stina, 1971-, et al. (författare)
  • The Meanings of Social Media Use in Everyday Life : Filling Empty Slots, Everyday Transformations, and Mood Management
  • 2022
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 8:4
  • Tidskriftsartikel (refereegranskat)abstract
    • Since their emergence in the early 2000s, social media have continued to increase in popularity, particularly among adolescents and young adults. Even though they have been studied in relation to a wide range of topics, including their role in politics, social relationships, activism, identity construction, and youth cultures, the rise of social media is also connected to a number of less dramatic, yet pervasive, shifts relating to their integration into the mundane practices of day-to-day life. In this article, we explore the uses of social media as part of everyday life, a perspective that has gained less attention in research about social media. We take an interest in how young adults create meaning around their daily practices, involving many different social media platforms. Doing so, we draw on in-depth individual and small group interviews with 67 young adults, aged 18–26, conducted in Sweden during 2019–2021. We approach social media as a joint environment, consisting of a wide range of different platforms traversed by the user. The empirical analysis identifies three significant meanings of social media: filling empty slots, everyday transformations, and mood management. These three different meanings are shaped by different temporal, spatial, and technological characteristics and emphasize the importance of social media use in the lives of the young adults.
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5.
  • Blomberg, Helena, 1970-, et al. (författare)
  • Flashback as a rhetorical online battleground : Debating the (dis)guise of the Nordic Resistance Movement
  • 2019
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 5:1
  • Tidskriftsartikel (refereegranskat)abstract
    • The right-wing Swedish Nordic Resistance Movement (NRM) is increasingly active on social media. Using discursive psychology, this text explores the rhetorical organization of text and rhetorical resources used on the Swedish online forum Flashback. The aim is to reveal and problematize truth claims about NRM made by antagonists and protagonists. Questions are (1) how and what do NRM antagonists and protagonists convey in Flashback posts about NRM, and its ideology and members? (2) how do NRM antagonists and protagonists make truth claims about NRM in Flashback posts? The empirical material consisting of 1546 Flashback posts analyzed to identify typical discussions on “NMR’s true nature”; accomplished social actions stemming from the posts. Findings show that the Flashback thread can be understood as being a rhetorical battle that concerns the “truth” about NRM, where a variety of rhetorical resources are used to render statements credibility and those involved legitimacy.
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6.
  • Bossetta, Michael (författare)
  • Scandalous Design : How Social Media Platforms’ Responses to Scandal Impacts Campaigns and Elections
  • 2020
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 6:2
  • Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
    • Given the role of social media in the modern election, scholars should not only study how platforms function for political actors; we should also study how platforms function as political actors. This essay therefore introduces the concept of scandalous design, which refers to programmatic changes in how social media operate in response to scandal. On the one hand, scandals can encourage changes in the architectural design of social media as products—that is, how platform providers introduce or manipulate features to mitigate the consequences of scandal. On the other, the concept of scandalous designrecognizes the agency of these platforms as companies, who alter their organizational protocols in pursuit of furthering their business interests and generating goodwill with governments. The essay’s main argument is that deconstructing platforms’ responses to scandal can provide an empirical glimpse into how social media companies position themselves as political actors. I break down scandalous design into four typological groups: the introduction and manipulation of platform features, and changes to platforms’ analog and digital protocols. The typology is buttressed by recent empirical examples fromelections in the United States, European Union, India, Brazil, and China. Without cognizance of how platforms’ operation—both digitally as products and politically as actors—evolves in response to scandal, scholars risk overlooking a key mechanism that contextualizes social media’s role in contemporary elections.
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7.
  • Daume, Stefan, 1970-, et al. (författare)
  • Automated Framing of Climate Change? The Role of Social Bots in the Twitter Climate Change Discourse During the 2019/2020 Australia Bushfires
  • 2023
  • Ingår i: Social Media + Society. - 2056-3051. ; 9:2
  • Tidskriftsartikel (refereegranskat)abstract
    • Extreme weather-related events like wildfires have been increasing in frequency and severity due to climate change. Public online conversations that reflect on these events as climate emergencies can create awareness and build support for climate action but are also used to spread misinformation and climate change denial. To what extent automated social media accounts—“social bots”—amplify different perspectives of such events and influence climate change discourses, remains unknown, however. We use Twitter and the 2019/2020 Australia bushfires as a case study to explore this issue. Utilizing more than 1 million Tweets, we identify how climate change is framed in the context of those fires, and to what extent social bots affect specific climate change frames, including the spread of misinformation. Our results show that climate change represents a substantial part of online conversations about fires. The bushfires are primarily framed as a climate change issue including its measurable impacts and political perspectives. Climate denial represents a small share of this conversation and receives limited amplification. Social bots seemingly contribute to the climate change conversation, both through frames that support and oppose climate action, and amplify to larger degree frames appealing to emotions, such as sympathy or humor. We also find that Twitter discussions about the role of social bots in spreading climate denial are amplified more than actual climate-critical frames propagated by bots. A complex interplay between social bots, Twitter conversations, and online news media is emerging, which shapes discussions about climate change and wildfires.
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8.
  • Ekman, Mattias, 1974- (författare)
  • Anti-refugee Mobilization in Social Media : The Case of Soldiers of Odin
  • 2018
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 4:1, s. 1-11
  • Tidskriftsartikel (refereegranskat)abstract
    • In the wake of the international refugee crisis, racist attitudes are becoming more publicly evident across the European Union. Propelled by the attacks in Köln on New Year’s Eve 2015 and harsher public sentiments on immigration, vigilante gangs have emerged in various European cities. These gangs mobilize through social media networks and claim to protect citizens from alleged violent and sexual attacks by refugees. This article analyzes how racist actors use social media to mobilize and organize street politics targeting refugees/immigrants. The aim is to explore the relation between social media and anti-refugee mobilization in a time of perceived insecurity and forced migration. The study uses the vigilante network Soldiers of Odin as a specific case, looking at (1) how they communicate through social media, (2) how they are represented in the large “alternative” space of right-wing online sites, and (3) how they are represented in traditional mainstream news. Using a critical adaption of Cammaerts’ theory of “mediation opportunity structure,” the article explicates the (inverted) rationale of racist online networks. Using quantitative and qualitative content analysis, both social media content and traditional news media are examined. The results show that although racist actors succeed in utilizing many of the opportunities embedded in social media communication and protest logic, they are also subject to constraints, such as a lack of public support and negative framing in news media. The article calls for more research on the (critical) relationship between uncivil engagement and social media networks.
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9.
  • Eriksson Krutrök, Moa (författare)
  • Algorithmic Closeness in Mourning : Vernaculars of the Hashtag #grief on TikTok
  • 2021
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 7:3
  • Tidskriftsartikel (refereegranskat)abstract
    • This study looks at how mourning is expressed using the hashtag #grief on the social media app TikTok using qualitative content analysis. In a dataset of 100 TikTok videos, this article explores how the TikTok ranking algorithms, which orders content based on previous user engagements, may connect people in mourning across the platform and how these platform-enabled interactions may shape grief expressions. The study shows how grief was narrated on TikTok, which sociotechnical templates (such as duets, stitches, and audios) were incorporated into such expressions, and how these expressions of grief challenged societal mourning norms. This article ends with a discussion about how different subcultural norms on TikTok are linked to the way in which ranking algorithms create social connections across the platform. This study proposes that the "algorithmic closeness" of TikTok users in grief allows them to challenge societal mourning norms in imagined safe spaces, shaped by the algorithmic ranking systems on the platform.
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10.
  • Eriksson Krutrök, Moa, et al. (författare)
  • Continued contexts of terror : analyzing temporal patterns of hashtag co-occurrence as discursive articulations
  • 2018
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 4:4
  • Tidskriftsartikel (refereegranskat)abstract
    • This study looks at how terror attacks are rendered discursively meaningful on social media through the concurrent use and reiteration of terror hashtags, which were created following previous incidents of terror. The article focuses on 12 terror attacks in Europe in 2015-2017 and their relating hashtags on Twitter, to see how various combinations of these were reused and co-articulated in tweets posted in relation to subsequent attacks. Through social network analysis of co-occurring hashtags in about 3 million tweets, in combination with close readings of a smaller sample, this study aims to analyze both the networks of hashtags in relation to terror attacks as well as the discursive process of hashtag co-articulation. The study shows that the patterns by which attack hashtags are reused and co-articulated depend on both temporal and contextual differences.
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11.
  • Figueiras, Rita, et al. (författare)
  • Toward a Datafied Mindset : Conceptualizing Digital Dynamics and Analogue Resilience
  • 2024
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 10:2
  • Tidskriftsartikel (refereegranskat)abstract
    • This article explores the ways in which what we call the analogue and the datafied mindsets perceive the functioning of the datafied world. Based on a qualitative interview study of two generations of media users in Estonia, Portugal, and Sweden, we present and analyze underlying patterns in participants’ media attitudes and related practices. We show that belonging to a media generation does not always produce a homogeneous mindset or a uniform attitude toward media technologies. These mindsets, being ideal-typical constructs, are not bound to individuals: the same person can display features of the analogue and the datafied mindset in relation to different parts of the datafied world. One mindset does not replace the other but rather adds another layer to the social action of the individuals. The mindsets are multi-dimensional and molded by contrasting understandings, indicating that the tenacious structures of the analogue world linger on in the datafied social space. 
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12.
  • Filimonov, Kirill, et al. (författare)
  • Picturing the party : Instagram and party campaigning in the 2014 Swedish elections
  • 2016
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 2:3
  • Tidskriftsartikel (refereegranskat)abstract
    • This article explores Swedish parties’ activities on Instagram during the 2014 elections. Understanding party campaign communication as highly strategic, that is, communication to persuade and mobilize voters in order to win the elections, we ask whether Instagram was used to (1) broadcast campaign messages, (2) mobilize supporters, (3) manage the party’s image, and (4) amplify and complement other campaign material (i.e., hybrid campaign use). With this study, we follow previous studies on the use of digital communication platforms in the hands of campaigning political actors, but we direct our attention to a new platform. We conducted a content analysis of 220 party postings on Instagram, collected during the hot phase of the campaign. The result shows that the platform was mainly used for broadcasting rather than for mobilization. The image the parties were presenting leaned toward personalization with a strong presence of top candidates in their postings. Top candidates were primarily displayed in a political/professional context. Finally, half of the analyzed postings showed signs of hybridized campaign practices. The presented findings give a first glimpse on how political parties use and perform on Instagram.
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13.
  • Haapoja, Jesse, et al. (författare)
  • Gaming Algorithmic Hate-Speech Detection : Stakes, Parties, and Moves
  • 2020
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 6:2
  • Tidskriftsartikel (refereegranskat)abstract
    • A recent strand of research considers how algorithmic systems are gamed in everyday encounters. We add to this literature with a study that uses the game metaphor to examine a project where different organizations came together to create and deploy a machine learning model to detect hate speech from political candidates' social media messages during the Finnish 2017 municipal election. Using interviews and forum discussions as our primary research material, we illustrate how the unfolding game is played out on different levels in a multi-stakeholder situation, what roles different participants have in the game, and how strategies of gaming the model revolve around controlling the information available to it. We discuss strategies that different stakeholders planned or used to resist the model, and show how the game is not only played against the model itself, but also with those who have created it and those who oppose it. Our findings illustrate that while gaming the system is an important part of gaming with algorithms, these games have other levels where humans play against each other, rather than against technology. We also draw attention to how deploying a hate-speech detection algorithm can be understood as an effort to not only detect but also preempt unwanted behavior.
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14.
  • Hedman, Ulrika, 1966 (författare)
  • When Journalists Tweet: Disclosure, Participatory, and Personal Transparency
  • 2016
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 2:1, s. 1-13
  • Tidskriftsartikel (refereegranskat)abstract
    • This article analyses transparency among groups of journalists by examining journalists’ tweets. It also answers a call from previous researchers on transparency on Twitter for further studies based on more representative samples of journalists. The study draws on a quantitative content analysis of Swedish journalists’ tweets during 1week in spring 2014. The total number of tweets analyzed (N) is 1,500. A total of 24% of the journalists’ tweets can be described as being explicitly transparent. However, the findings indicate that while journalists on Twitter indeed discuss how the news are produced (disclosure transparency), they show less personal transparency, and hardly ever invite the audiences to interact or take part in the process of making news (participatory transparency).
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15.
  • Jungselius, Beata, 1982-, et al. (författare)
  • Keeping Memories Alive : A Decennial Study of Social Media Reminiscing, Memories, and Nostalgia
  • 2023
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 9:4, s. 1-15
  • Tidskriftsartikel (refereegranskat)abstract
    • In this article, we present findings from an analysis of social media users’ own descriptions of having lived with social media for over a decade. In doing so, we draw upon the users’ reflections as related in data collected over 10 years. We present findings from a unique dataset of 36 stimulated-recall interviews, where we have studied the same group of informants in 2012, 2017, and 2022. While previous work on reminiscing, memories, and social media have relied on descriptions of practices as they are remembered, our approach has allowed us to follow and examine how users reflect upon their own practices over time. In this article, we focus on social media reminiscing practices and show how social media users seek and engage with previously posted social media content to reminisce and how their reflecting upon how their social media practices have evolved over time evoke ambiguous feelings. Drawing upon previous work and our own empirical material, we define and discuss social media nostalgia. We describe how social media users experience both personal social media nostalgia (referring to how I was), and historical social media nostalgia (referring to how it was) when reflecting upon past social media practices and demonstrate how social media users nostalgize as they interact with and through social media memories. Finally, we discuss our findings in relation to the interplay between reminiscing practices and technology and point to how social media memories represent a detailed insight into an ongoing social transformation of everyday life.
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16.
  • Lampinen, Airi (författare)
  • Deceptively Simple : Unpacking the Notion of “Sharing”
  • 2015
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 1:1
  • Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
    • This essay approaches social media by addressing the deceptively simple notion of “sharing.” While “sharing” is central to how activities taking place on social media get discussed, the word does not necessarily help us get our analytical work about social media done. It is at risk of turning into one of those words that mean little because we try to make them mean too many things at once. While it remains relevant to address and analyze discourses surrounding the notion of “sharing,” it is important to be critical about them. Sharing is not a monolith. Sharing is diverse. Sharing serves the economic interests of big corporations. Perhaps most importantly, referring to activities as “sharing” is political and value-laden.
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17.
  • Lindell, Johan, 1985- (författare)
  • Bringing field theory to social media, and vice-versa : Network-crawling an economy of recognition on Facebook
  • 2017
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 3:4, s. 1-11
  • Tidskriftsartikel (refereegranskat)abstract
    • Social media research needs social theory in order to historicize and contextualize findings. At the same time, (analogue) social theory may benefit from the affordances of digital methods. This article explores this Janus-faced argument by way of a Facebook crawl of the Swedish field of culture. First, it is argued that field theory helps understand inter-institutional interaction on social media, and that it places activities on social media in a broader social context. Findings of the Facebook crawl illustrate the persistence of the structure and autonomy of the field of culture as depicted by Bourdieu. Second, despite Bourdieu’s rejection of network analysis, it is argued that it supplements empirical field research on two counts. Bourdieu argued for a relational understanding of the social world and for the study of “objective relations” between agents in a field. Following this, the network analysis provides a focus on actual practices—crystallized acts of recognition in the form of “likes” between institutions. This contrasts the somewhat oxymoronic use of self-reports to study “objective relations” that to date characterize Bourdieusian sociology. Additionally, the network analysis of a crawl of institutions on social media has the capacity to begin to uncover the amplitude, or reach, of a social field—which to date is rare in empirical field research. The article concludes by arguing for the mutual benefit of social theory and digital methods.
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18.
  • Lindquist, Johan, 1970-, et al. (författare)
  • Authenticity Governance and the Market for Social Media Engagements : The Shaping of Disinformation at the Peripheries of Platform Ecosystems
  • 2024
  • Ingår i: Social Media + Society. - 2056-3051. ; 10:1
  • Tidskriftsartikel (refereegranskat)abstract
    • Social media engagements, such as likes and follows, have become crucial for driving algorithmic recommendations and underpinning platform economies. This has given rise to disinformation industries that focus on the production and sale of engagements, including Instagram followers—a phenomenon we term the “engagement as a service” market. However, this market poses significant challenges for empirical research as its operations remain obscured from the scrutiny of platforms, their users, and researchers alike. In this article, we propose a mixed-methods approach to make visible the relationship between the engagement market and platform governance, the latter of which increasingly aims to moderate account behavior in terms of authenticity and inauthenticity—what we refer to as “authenticity governance.” By developing this approach, we explore the relationship between the engagement market and platform ecosystems through three case studies: (1) engagement market responses to platform governance; (2) the evolution of engagement as a service; and (3) testing the quality of engagement as a service on Instagram. These investigations allow us to comprehend disinformation as an ongoing negotiation between the engagement market and authenticity governance. Overall, our three integrated approaches can help researchers move forward with the empirical study of disinformation markets that operate at the periphery of platform ecosystems. In short, this article presents a methodological outlook for analyzing (in)authentic engagements as a form of disinformation.
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19.
  • Marres, Noortje, et al. (författare)
  • Mapping Controversies with Social Media : The Case for Symmetry
  • 2015
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 1, s. 1-17
  • Tidskriftsartikel (refereegranskat)abstract
    • This article assesses the usefulness for social media research of controversy analysis, an approach developed in Science and Technology Studies (STS) and related fields. We propose that this approach can help to address an important methodological problem in social media research, namely, the tension between social media as resource for social research and as an empirical object in its own right. Initially developed for analyzing interactions between science, technology, and society, controversy analysis has in recent decades been implemented digitally to study public debates and issues dynamics online. A key feature of controversy analysis as a digital method, we argue, is that it enables a symmetrical approach to the study of media-technological dynamics and issue dynamics. It allows us to pay equal attention to the ways in which a digital platform like Twitter mediates public issues, and to how controversies mediate “social media” as an object of public attention. To sketch the contours of such a symmetrical approach, the article discusses examples from a recent social media research project in which we mapped issues of “privacy” and “surveillance” in the wake of the National Security Agency (NSA) data leak by Edward Snowden in June 2013. Through a discussion of social media research practice, we then outline a symmetrical approach to analyzing controversy with social media. We conclude that the digital implementation of such an approach requires further exchanges between social media researchers and controversy analysts.
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20.
  • Mooseder, Angelina, et al. (författare)
  • (Social) Media Logics and Visualizing Climate Change : 10 Years of #climatechange Images on Twitter
  • 2023
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 9:1
  • Tidskriftsartikel (refereegranskat)abstract
    • Images have become a key vehicle for communicating climate change, especially in a visually oriented social media ecosystem. However, few studies have examined the ways in which climate change is visually communicated on those platforms. This study addresses that gap by examining more than 2 million images appearing alongside tweets containing #climatechange, identifying the types of images different stakeholders share and the amount of engagement those images elicit. It highlights differences in the image types that are published frequently (e.g., textual visualizations), the image types that users prefer to engage with (e.g., protest images), and the impact of bots and a cyclical communication pattern keyed to focusing events. These findings are then evaluated through a conceptual framework of media logics, which helps highlight some of the distinctions between (news) media logic and social media logic-and their emerging hybridization-within the context of climate change communication.
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21.
  • Nilsson, Gabriella (författare)
  • Our boy Whitey : Middle-aged women’s happy object on TikTok
  • 2024
  • Ingår i: Social Media + Society. - 2056-3051.
  • Tidskriftsartikel (refereegranskat)abstract
    • Den här artikeln ger ett exempel på hur medelålders kvinnor återupptäcker och uttrycker känslor i digitala medier, främst sexuell åtrå men också den glädje de känner bland likasinnade kvinnor i samma ålder. Det etnografiska exemplet är en grupp europeiska och nordamerikanska kvinnor i åldrarna 40-60 år som känner sexuell åtrå till den 20-årige TikTok-kändisen William White. White blev viral när han började mima till 1980-talshits, särskilt Barry Manilows "Mandy", samtidigt som han flirtade. Den här studien baseras på sex månaders daglig "lurking" i en digital gemenskap som kvinnorna kallar Whiteyynation och som är strukturerad kring Whites konton på olika digitala plattformar. I ett försök att förstå betydelsen och funktionen av en ung manlig TikTok:are i medelålders kvinnors liv, beskriver jag med hjälp av Sara Ahmeds teori om känslor hur individer riktas mot lycka i en social gemenskap. Mer specifikt analyserar jag hur White, genom en lekfull kapitalisering av 1980-talsmusik i kombination med ett flörtigt uttryck, fungerar som ett lyckoobjekt som mångfaldigas, förstoras och cirkulerar i Whiteyynation. Jag utforskar de omständigheter och villkor som omger Whiteyynation som ett affektivt rum och en affektiv ekonomi, såsom produktion och distribution av egenproducerat innehåll, gåvor som en strategi för ökad ömsesidighet och de olika valutor som är i spel.
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22.
  • Norocel, Ov Cristian (författare)
  • Gendering Web2.0 Sociotechnical Affordances of Far-Right Metapolitics
  • 2022
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 8:3
  • Tidskriftsartikel (refereegranskat)abstract
    • This study examines the ways in which Web2.0 sociotechnical affordances of far-right metapolitics are gendered. Specifically, I focus on a key Swedish far-right entity that is not only an extensive publisher of far-right intellectual output, but also organizes a political salon that unites various actors from the European transnational far-right ecosystem. My explicit interests are in the performances of far-right masculinity at work in this metapolitical project. Consequently, the article makes both empirical and theoretical contributions to the field. Empirically, the study provides a digital ethnography of the manner in which far-right performances of masculinity consolidate digital fraternities around a shared transnational far-right ethos of the underdog “us.” In so doing, they exploit Web2.0 sociotechnical affordances, presenting their capability of skillfully weaponizing the digital landscape for their metapolitical project. These performances of masculinity aim to re-naturalize the domination, hierarchy, and privilege of White cis heterosexual masculinities across such intersectional axes of inequality as gender, sexuality, race, and social class. This is underpinned by a syncretic theoretical construct, at the heart of which lies the concept of masculinity of crises, buttressed by a superordinate intersectionality perspective. This combination enables a more sophisticated analysis of Web2.0 sociotechnical affordances, highlighting the intersectional underpinnings of the co-constitutive dynamic between far-right performances of masculinity and crises.
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23.
  • Paasonen, Susanna, et al. (författare)
  • About Sex, Open-Mindedness, and Cinnamon Buns : Exploring Sexual Social Media
  • 2023
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 9:1
  • Tidskriftsartikel (refereegranskat)abstract
    • General purpose social media platforms—often incited by American legislation—increasingly exclude sex from acceptable forms of sociality in the abstract name of user safety. This article analyzes interview data (four developer interviews and 56 user interviews) from three North European sexual platforms (Darkside, Alastonsuomi, and Libertine.Center) to explore what follows from including sexual sites in definitions and analyses of social media and, by extension, in including sex in definitions of “the social” itself. We found that instead of context collapse, the users and developers of the studied sites operate with what we call context promiscuity, blending boundaries, but maintaining their structural integrity. This allows for a particular silosociality to emerge based on experiences of safety, risk, and consent. Building on this, we propose thinking of sexual expression as something not contained by, but put in motion across platforms, user cultures, content policies, and sexual norms. Rather than framing sexual social media exchanges in terms of their perceived risks and harms, we would do well to also inquire after the risks and harms involved in ousting sex from networked forms of sociality. Deplatforming of sex truncates our ways of understanding what interests, forces, and attachments drive our sociality. Yet, when analyzing social media as if the socio-sexual matters, platforms designed to support sexual displays and connections become vital nodal points in social media ecologies. 
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24.
  • Padyab, Ali Mohammad, et al. (författare)
  • Awareness of Indirect Information Disclosure on Social Network Sites
  • 2019
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 5:2
  • Tidskriftsartikel (refereegranskat)abstract
    • This research investigates user awareness and attitudes toward potential inferences of information posted on social network sites (SNSs). The study reports how user attitudes change after exposure to inferences made based upon information they have disclosed on an SNS, namely, on Facebook. To demonstrate this, two sub-studies involving three focus group sessions were conducted with Facebook users. In the first sub-study, the users received a general introduction to information that can be inferred from posts by using a prototypical privacy-enhancement tool called DataBait. Then, the second sub-study allowed the users to witness the potential inferences of their own Facebook photos and posts by using the DataBait tool. Next, qualitative content analysis was conducted to analyze the results, and these showed that the participants’ attitudes toward privacy on SNSs changed from affective to cognitive when they became aware of potential inferences from actual information posted on their own Facebook accounts. The results imply that end users require more cognitive awareness regarding their genres of disclosure and the effect of their disclosures on their privacy. Moreover, as privacy awareness is contextual, there is a need for more research and development of online tools that will allow users to manage and educate themselves.
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25.
  • Persson, Gustav, 1987 (författare)
  • Love, Affiliation, and Emotional Recognition in #kämpamalmö:— The Social Role of Emotional Language in Twitter Discourse
  • 2017
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 3:1, s. 1-11
  • Tidskriftsartikel (refereegranskat)abstract
    • While emotional language and imagery in protest esthetics are nothing new, emotions have been repressed in modern political discourse at large, as being seen as irrational if not dangerous. As new media platforms, such as Twitter and Facebook, are becoming central media spaces for live online broadcasting of political protests, they have become an important site of discursive struggle for researchers to take into account. This article argues that emotional language use is not merely something excessive but a central discursive resource for participants in communicating their political and social relations. The analysis in this article is based on data collected from the Twitter hashtag #kämpamalmö during an anti-fascist demonstration that took place in Malmö, Sweden in 2014. Methodologically, this article is guided by a critical discourse analytical approach, with a focus on how emotional language use allows participants to form collectivities. Empirically, the article identifies how participants make use of emotional language to negotiate and relate to and identify with objects, with the outcome of different forms of socialites. One example of this is how the city itself became a central object of negotiation, as a contested love object as well as a political “empty signifier.” Another object around which participants negotiate themselves is “love” itself, as in love for the movement and as a political object in itself.
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26.
  • Rieder, Bernhard, et al. (författare)
  • Making a Living in the Creator Economy : A Large-Scale Study of Linking on YouTube
  • 2023
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 9:2
  • Tidskriftsartikel (refereegranskat)abstract
    • This article explores monetization and networking strategies within the consolidating creator economy. Through a large-scale study of linking practices on YouTube, we investigate how creators seek to build their online presence across multiple platforms and widen their income streams. In particular, we build on a near-complete sample of 153,000 "elite" YouTube channels with at least 100,000 subscribers, retrieved at the end of 2019, and investigate the URLs found in 137 million video descriptions to analyze traces of these strategies. We first situate our study within relevant literature around the creator economy, the role of platforms, and issues such as social capital building and economic precarity. We then outline our data and analytical approach, followed by a presentation of our findings. The article finishes with a discussion on how monetization and networking strategies via placing URLs in video descriptions have become more important over time, but also differ substantially between channel sizes, content categories, and geographic locations. Our empirical analysis shows that YouTube, as a highly unequal platformed media system, thrives on the economic pressures it exerts on its creators.
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27.
  • Sundén, Jenny, Professor, 1973-, et al. (författare)
  • Inappropriate Laughter : Affective Homophily and the Unlikely Comedy of #MeToo
  • 2019
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 5:4
  • Tidskriftsartikel (refereegranskat)abstract
    • This article investigates the affective and ambiguous dynamics of feminist humor as an unexpected strategy of resistance in connection with #MeToo, asking what laughter may do to the sharpness of negative affect of shame and anger driving the movement. Our inquiry comes in three vignettes. First, we deploy Nanette—Hannah Gadsby’s 2018 Netflix success heralded as the comedy of the #MeToo era—arguing that the uniform viral warmth surrounding the show drives the emergence of networked feminisms through “affective homophily,” or a love of feeling the same. With Nanette, the contagious qualities of laughter are tamed by a networked logic of homophily, allowing for intensity while resisting dissent. Our second vignette zooms in on a less known feminist comedian, Lauren Maul, and her online #MeToo musical comedy riffing off on apologies made by male celebrities accused of sexual harassment, rendering the apologies and the men performing them objects of ridicule. Our third example opens up the door to the ambivalence of irony. In considering the unexpected pockets of humor within the #MeToo scandal that ripped apart the prestigious institution of the Swedish Academy, we explore the emergence of carnivalesque comedy and feminist uses of irony in the appropriation of the pussy-bow blouse as an ambiguous feminist symbol. Our examples allow us to argue for the political importance of affective ambiguity, difference, and dissent in contemporary social media feminisms, and to highlight the risk when a movement like #MeToo closes ranks around homogeneous feelings of not only shame and rage, but also love. © The Author(s) 2019.
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28.
  • Sveningsson, Malin, 1968 (författare)
  • ‘It’s only a pastime, really’: Young people’s experiences of social media as a source of news about public affairs
  • 2015
  • Ingår i: Social media + Society. - : SAGE Publications. - 2056-3051. ; 1:2
  • Tidskriftsartikel (refereegranskat)abstract
    • Western democracies have seen a decreased participation in activities traditionally associated with political participation. One aspect of participating politically is to keep up-to-date with what happens in society, for example, by following the news. Here, youth have been found to be less active than older generations. The decline in young people’s consumption of news media does not necessarily mean that they are disinterested in news or politics; they may get their information from other sources, for example, social media. Using a qualitative multi-method approach, this article investigates how young people who are interested in civic and political issues, and who regularly access news from various sources, experience and understand, specifically, Facebook and Twitter as sources of news about public affairs. The participants appreciated the immediateness of social media news, and felt that it could provide insights into new perspectives and make news stories feel more relevant. However, it was also experienced as one-sided, fragmented, and subjective, giving a biased, or even false, image of what happens in society. The consumption of news was strongly related to the idea of being a “good” citizen. However, since the participants did not regard social media news as “real news,” their image of themselves as citizens suffered. If young people in general resemble our participants in this respect, research that asks about their news consumption runs a risk of getting answers that underestimate it, thus reinforcing the idea that young people are less interested and informed about public affairs than is actually the case.
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29.
  • Yantseva, Victoria (författare)
  • Migration Discourse in Sweden : Frames and Sentiments in Mainstream and Social Media
  • 2020
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 6:4, s. 1-16
  • Tidskriftsartikel (refereegranskat)abstract
    • This study undertakes a systematic analysis of media discourse on migration in Sweden from 2012 to 2019. Using a novel data set consisting of mainstream newspapers, Twitter and forum data, the study answers two questions: What do Swedish media actually talk about when they talk about “migration”? And how do they talk about it? Using a combination of computational text analysis tools, I analyze a shift in the media discourse seen as one of the outcomes of the European refugee crisis in 2015 and try to understand the role of social media in this process. The results of the study indicate that messages on social media generally had negative tonality and suggest that some of the media frames can be attributed to a migration-hostile discourse. At the same time, the analysis of framing and sentiment dynamics provides little evidence for the discourse shift and any long-term effects of the European refugee crisis on the Swedish media discourse. Rather, one can hypothesize that the role of the crisis should be viewed in a broader political and historical context.
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30.
  • Yeshua-Katz, Daphna, 1973, et al. (författare)
  • Catch 22: The Paradox of Social Media Affordances and Stigmatized Online Support Groups
  • 2020
  • Ingår i: Social Media + Society. - : SAGE Publications. - 2056-3051. ; 6:4
  • Tidskriftsartikel (refereegranskat)abstract
    • This study highlights the challenges of computer-mediated communication for vulnerable individuals and groups, by studying boundary work in stigmatized communities online. Five stigmatized online communities with different affordances were studied: (1) ?pro-ana? blogs; (2) an infertility discussion board; (3) a Facebook group for bereaved parents; and (4) two WhatsApp groups for Israeli veterans of war with post-traumatic stress disorder. In-depth interviews with members and administrators (n?=?66) revealed that social media affordances such as low anonymity and high visibility may marginalize those living with stigma. While research literature applauds social media for allowing the formation and maintenance of social capital, our study highlights the paradox caused by these very same affordances. To offer safe and functioning environments of support, the communities must guard against impostors whose presence threatens their safe havens. Simultaneously, this may make these groups inaccessible to those who truly need support and remove such groups from the public eye.
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31.
  • Åhman, Henrik, 1970-, et al. (författare)
  • When Facebook Becomes Faithbook : Exploring Religious Communication in a Social Media Context
  • 2021
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 7:3, s. 1-12
  • Tidskriftsartikel (refereegranskat)abstract
    • Processes of digitalization continue to have a profound effect on many old, traditional organizations. In institutions such as banks, theaters, and churches, established structures and practices are being challenged by digitization in general and the participatory logic of social media in particular. This article draws on Mark C. Taylor’s concepts of figuring and disfiguring to analyze empirical data gathered from the Church of Sweden Facebook page. The aim is to discuss how social media affects the conditions for religious communication and what the consequences are for a traditional religious organization such as the Church of Sweden.
  •  
32.
  • Åkerlund, Mathilda (författare)
  • Influence Without Metrics: Analyzing the Impact of Far-Right Users in an Online Discussion Forum
  • 2021
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 7:2
  • Tidskriftsartikel (refereegranskat)abstract
    • The study presented in this article explores the processes through which influence takes shape in eclectic online forums with few vanity metrics. Using a dataset of 7.5 million posts in the large Swedish online discussion forum Flashback, it explores who becomes influential, their strategies for appealing to the community, and others’ support of them. While it has been known that Flashback hosts far-right users and content, the current study shows that these sentiments are not fringe or obscure, but instead seemingly widely supported and influential in the forum. It illustrates that the influential users - those who are supported and acknowledged by others as important - exclusively and continuously expressed far-right ideas and displayed an embeddedness within the far-right, as well as in the forum’s culture. The study finds that despite few visible markers, many users learned to recognize influential users and their far-right content as worthy of support. In the absence of built-in functions, some users engaged in manual “liking” and “sharing” of influential users’ content via their replies, acknowledging it as a way to legitimize them. At the same time, the analysis showcased how a lack of vanity metrics countered potential echo chamber effects in the forum as disliked users - advocating progressive gender and immigration ideas - were unintentionally amplified by those who attempted to silence them. The article also discusses the role of Flashback as a platform in the proliferation of hate.
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33.
  • Östin, Emma, et al. (författare)
  • Bridging Activism and Party Politics: Mapping Frame Alignment Processes in Politicians’ Use of Hashtags
  • 2024
  • Ingår i: Social Media + Society. - : Sage Publications. - 2056-3051. ; 10:2
  • Tidskriftsartikel (refereegranskat)abstract
    • The use of hashtags has become an effective tool for activists to mobilize public support. This study explores whether, and in what ways, such hashtags have been adopted by politicians in power. Conducting a systematic, cross-national analysis, we examine how politicians use, what we call, activism-related hashtags. Using data from the Twitter Parliamentarian Database, we analyze the hashtagging practices of politicians in 10 countries: Australia, Denmark, France, Germany, Italy, Norway, Spain, Sweden, the United Kingdom, and the United States. The analysis explores what types of hashtags politicians use, and to what extent these tags are activism-related. We also analyze what activist causes hashtags used by politicians are related to, to better understand what causes are the most palatable to politicians. We further analyze qualitatively how the activism-related hashtags are used by the politicians. Through a combination of thematic analysis and frame analysis, we find that, in relation to the wide range of hashtags that politicians use, activism-related hashtags constitute a limited share. Our analysis also indicates that although politicians do indeed use activism-related hashtags, this can be for many different reasons and purposes, beyond merely supporting the cause or position of the original activist initiative. We find that politicians may join in with the key contention behind the hashtag, renegotiate the meaning of the hashtag to be able to align party-political ideologies with it, or engage with it by questioning or subverting it.
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