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1.	Sjöström, Mårten, 1967-, et al. (författare) A digital 3D signage system and its effect on customer behavior 2011 Ingår i: The International Conference on 3D Imaging (IC3D). - : IEEE conference proceedings. - 9781479915774 Konferensbidrag (refereegranskat)abstract The use of digital signs simplifies distribution. Importantly, it draws more attention than static signs. A way to increase attention is to add an experienced depth. The paper discusses possible alternatives for extending an existing digital signage system to display stereoscopic 3D contents, comparing a decentralized distribution solution and a centralized solution. A functional prototype system was implemented. A new 3D player was developed to render views from different formats. The implemented system was used to study customer behavior when exposed to digital stereoscopic 3D signage in a direct sales situation. The proportion of sales of selected products related to the total number of sold products varied approximately equally before and during tests. An interview study suggests that the sign did not interact with customer decisions: customers were lost at different stages in this series of steps, among others the sign placement.

Sjöström, Mårten, 1967-, et al. (författare)
A digital 3D signage system and its effect on customer behavior
2011
Ingår i: The International Conference on 3D Imaging (IC3D). - : IEEE conference proceedings. - 9781479915774
Konferensbidrag (refereegranskat)abstract
- The use of digital signs simplifies distribution. Importantly, it draws more attention than static signs. A way to increase attention is to add an experienced depth. The paper discusses possible alternatives for extending an existing digital signage system to display stereoscopic 3D contents, comparing a decentralized distribution solution and a centralized solution. A functional prototype system was implemented. A new 3D player was developed to render views from different formats. The implemented system was used to study customer behavior when exposed to digital stereoscopic 3D signage in a direct sales situation. The proportion of sales of selected products related to the total number of sold products varied approximately equally before and during tests. An interview study suggests that the sign did not interact with customer decisions: customers were lost at different stages in this series of steps, among others the sign placement.

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