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- Abraha Gebrekidan, Desalegn, et al.
(författare)
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The Journey of Strategic Alliances
- 2017
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Ingår i: Proceedings of the 43rd Annual Conference of the EuropeanInternational Business Academy. - 9788864930428 ; , s. 54-
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Konferensbidrag (refereegranskat)abstract
- The purpose of this article is to highlight the journey to and from strategic alliances and if alliances lead to the creation of new Alliances, how existing networks are managed and strengthened and to identify the factors which impact and determine the journey to and from strategic alliances. One of the findings of this chapter is that, in the pre-strategic alliance phase firms can have direct and indirect relationships which can lead to the formation of strategic alliances under certain circumstances, whereas in just the opposite circumstances those relationships might not lead to alliances formation. The other finding is that one of the main factors which determines the journey of strategic alliances is the degree of internationalization of the firm and the market. It is also found out that the journey of alliances can be different in the different groups of Central Europe countries depending on the pace or degree of adaptation of those countries, i.e. whether they are fast-, or medium or slow adapting countries.
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| 3. |
- Leite, Emilene, 1976-, et al.
(författare)
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Public-Private Cooperation for Social Innovation : The Case of MNEs Involvement in the Development of the Smart City Concept in Brazil
- 2017
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Ingår i: Proceedings of the 43rd Annual Conference of the European International Business Academy. - 9788864930428
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The paper discusses multinational enterprises (MNEs) socio-political behavior in a foreign market. In specific, the aim is to increase the understanding of how service MNEs from the ICT (information communication technology) industry, through social innovation projects oriented to improve public service in cities, deal with society and public officials in Brazil. A conceptual framework containing the four concepts cooperation, legitimacy, commitment and knowledge is applied for the analysis. Based on a single case the paper illustrates cross border activities where MNEs from Sweden, Spain and China join effort with local actors to strengthen their competitive market position. Our results reveal that an important strategy used by service MNEs is to get involved in cooperative social innovation projects involving business and socio-political actors. Successful cooperation is partially explained by the managements’ ability to incorporate the business resources with the needs of the socio-political actors. The key implication is that extensive public-private networking is needed even when MNEs enjoy an established position in a foreign market.
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