| 1. |
- Aagaard, Annabeth, et al.
(författare)
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Creating and capturing sustainable value through business model and service innovation
- 2018
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Konferensbidrag (refereegranskat)abstract
- A number of researchers and practitioners emphasize the potentials of creating value through sustainable business models. However, little attention has been paid as to how sustainable value is created and implemented into the organization and how sustainable value is perceived by the customers. This research gap is explored empirically through a case study of active facilitation and implementation of sustainable business models as experience internally and externally among two hotels’ employees and customers. The findings reveal different key control mechanisms in sustainable value creation and value capture through sustainable business models and sustainable service innovation. The managerial implications of creating and implementing sustainable business models in ways that are perceived sustainable by customer, stress the need for employee engagement, customer involvement, and targeted and personal communication educating internal and external sustainability ambassadors.
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| 2. |
- Aagaard, Annabeth, et al.
(författare)
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Mapping the types of business experimentation in creating sustainable value : A case study of cleantech start-ups
- 2021
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 279
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Tidskriftsartikel (refereegranskat)abstract
- In this study, business experimentation for sustainable value creation is explored through seven cleantech start-ups by applying the systemic combining approach. The findings reveal novel descriptions of six different business experimentation types. The study also advances our theoretical understanding of how the specific roles of learning, signaling, and convincing dominate each of the experimentation types differently and how each type of business experimentation has a distinct purpose. Furthermore, our findings propose how business experimentation types can be applied as a continuum as part of the cleantech start-ups’ sustainable value creation process. Hence, our study contributes theoretically to our understanding of business experimentation for sustainable value creation and how the different types are applied in cleantech start-ups. We conclude our treatise with managerial implications and outline fruitful future research avenues.
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| 3. |
- Ritzén, Sofia, et al.
(författare)
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Analyzing co-creation in business models as going circular
- 2019
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Konferensbidrag (refereegranskat)abstract
- The business potentials of businesses and business models going circular are vast as identified by Nasr (2011). Despite the increase of publications on the topic of circular economy (CE) and circular business models (CBM), there is still a lack of research on the effect on sustainability orientation of the organization (Parida & Vincent, 2019). Also, many firms reveal a lack of integration of sustainability issues in their business strategy and business models, typically hampering a transition to CE (Ritzén and Ölundh Sandström, 2017).According to Urbinati, Chiaroni and Chiesa (2017) CBMs can be explored based on the degree of adoption of circularity along two major dimensions:the customer value proposition & interface, i.e. the implementation of the circularity concept in proposing value to customers;the value network, i.e. the ways through which interacting with suppliers and reorganizing the own internal activities.The analysis of this study is focused on describing the new business models that these organizations have defined for going circular and specifically scrutinizing the actions (or non-actions) of co-creation that occurs in their value network. The selected case organizations are four large mature OEMs, B2C and B2B, and one small C2C service provider. The paper contributes empirically and theoretically with exploration and empirical illustrations of organizations fully in action of innovating their CBMs and identifies the key challenges in integrating CE and business, when innovation is a matter for the companies’ value networks and not only for the individual company.
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