| 1. |
- Anselmsson, Johan, et al.
(author)
-
A comparison of customer perceived service quality in discount versus traditional grocery stores.
- 2014
-
In: International Journal of Quality and Service Sciences. - 1756-669X. ; 6:4, s. 369-386
-
Journal article (peer-reviewed)abstract
- Purpose -- The overall purpose of this study is to enhance the understanding of customer perceived service quality within grocery retailing in a North European context. We do this by comparing customer perceived service quality evaluations of the traditional supermarket store with evaluations of the discount store. Design/methodology/approach -- This study is based on empirical data from four store cases (two traditional and two discount stores), including information gained from a total of 542 respondents. In the study, we have used and tested a model of grocery store service quality, presented in Vazquez et al. (2001), with structural equation modelling (LISREL) and traditional multivariate analysis (SPSS). Findings -- The ability of the Vazquez et al. (2001) model to capture customer perceived quality was below 40 per cent for both concepts which signals limited relevance and that important dimensions in the service evaluation could be missing for both of the two concepts, at least in a North European context. The results show that the traditional supermarket outperforms the discount stores on all service aspects but availability and reliability. When comparing the determinants of the service quality evaluation, the two concepts are very similar. Finally, the overall results regarding determinants of service quality show resemblance to retail studies in other countries and cultures. Research limitations/implications -- This study has been limited to investigate service quality in Sweden and from two out of at least five possible retail concepts. As the explanatory power of the model is limited, future studies should explore other possible determinants of service quality, e.g. the role of technological innovations. Practical implications -- Kotler and Keller (2012) proposes five generic differentiation strategies: product, service, people, channels and image. The results suggest that traditional grocery stores that choose to differentiate and position themselves by focusing on service rather than physical product differentiation should work with assortment issues as well. In order to decide which aspect of service to choose and promote, companies should emphasise differences that are considered important by customers, distinct from competitors and superior in terms of delivering the overall benefit -- in this case -- in terms of service quality. The results show that the policy dimension would satisfy all three criterions. Social implications -- The study enhances the understanding of customer perceived service quality within grocery retailing, specifically in comparison between the supermarket and the discount store concept. Originality/value -- This study is the first to focus on whether there is a divergence in service quality and service quality measuring between the traditional supermarket concept and the growing discount concept, and if so to what extent. Furthermore, it is a test of a model that has gained acceptance in Latin and South European countries, but in the context of Northern Europe
|
|
| 2. |
|
|
| 3. |
- Anselmsson, Johan
(author)
-
Amazon.se – ett år efter lanseringen. Hur blev det och hur kommer det att bli med försäljning och varumärkeskapital?
- 2021
-
Other publication (other academic/artistic)abstract
- Vid ingången till november 2021 låg andelen svenskar som testat Amazon.se på 20%, vilket ger en tillväxt på en procentenhet per månad sedan årsskiftet eller en tillväxt på 100% i relativa mått. Hittills har Amazon.se således vuxit sakta men säkert på den svenska marknaden, vilket är i enlighet med deras långsiktiga strategi. Amazon.se har en penetration, dvs andel som testat de senaste 12 månaderna, som är högre än de främsta konkurrenterna inom onlinehandel, men Amazon.se gynnas av att de opererar inom fler kategorier än alla sina konkurrenter. Framtidsindikatorer såsom rekommendationsgrad signalerar att tillväxten kommer att hålla samma stabila tillväxttakt. Det finns dock några orosmoln för Amazon.se:s del. En procentenhet per månad är 10% om utgångspunkten är 10%, medan den är 5% nu när utgångspunkten är 20%. En vanlig framtidsindikator – köpintention – har fallit sedan i våras vilket signalerar att det kan finnas risk för avmattning. I jämförelse med konkurrenterna ser också vi att uppfattningen om Amazon.se, dvs andel som gillar och viljan att rekommendera, är lägre än för konkurrenterna. Detta kan indikera att svenskarna inte är tillräckligt nöjda med handelsplatsen så här långt. Vi ser också att de har tappat i image när det gäller sortimentsbredd och framgång och attraktion när det gäller sortiment av elektronik. Till Amzon.se:s fördel ser vi att de är mer attraktiva bland yngre vilket kan signalera långsiktigt underliggande potential. Framtiden för Amazon.se är därmed – och fortfarande inte – helt enkel att förutspå.
|
|
| 4. |
|
|
| 5. |
- Anselmsson, Johan, et al.
(author)
-
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
- 2017
-
In: Journal of Retailing and Consumer Services. - : Elsevier BV. - 0969-6989. ; 38, s. 194-203
-
Journal article (peer-reviewed)abstract
- Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative structures commonly used in the more general brand equity literature; and finally by creating a short and parsimonious scale for assessing retailer brandequity in different contexts. Three alternative models are compared and tested on six brands in both convenience and shopping goods categories, ranging from discount to middle range price levels. The outcome is an operational framework supporting the main building blocks of the conceptual brand resonance model presented in Keller (2001) with seven dimensions structured in a four-step sequence as awareness → pricing policy, customer service, product quality, physical store → retailer trust → retailer loyalty, thereby describing retailer brand equity as a four-step process. The extended, although parsimonious, 17-item retailer equity scale can be used by academics as well as practitioners to examine the underlying values of retailer brands and has the potential to incorporate additional dimensions and attributes to investigate specific retail contexts without creating lengthy questionnaires.
|
|
| 6. |
- Anselmsson, Johan
(author)
-
"Använd principer för framgångsrika köpcenter"
- 2014
-
In: Sydsvenskan. - 1652-814X.
-
Journal article (pop. science, debate, etc.)abstract
- Politiker och kommunala tjänstemän i Malmö har förväxlat vad de själva önskar med hur människor faktiskt beter sig. Det skriver Johan Anselmsson, docent inom handel på Ekonomiskolan vid Lunds Universitet
|
|
| 7. |
|
|
| 8. |
|
|
| 9. |
- Anselmsson, Johan, et al.
(author)
-
Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
- 2017. - 1
-
In: Brand Theories : Perspectives on Brands and Branding - Perspectives on Brands and Branding. - 9789144116242 ; , s. 65-81
-
Book chapter (other academic/artistic)abstract
- Many brand managers have long since established the desired core values for their brand, but are still not sure whether they differentiate themselves enough from their most daunting competitors, and whether their brand actually helps to boost sales of their products. This chapter describes a basic brand equity framework for understanding how brand management can create customer value and shareholder value. The chapter starts by describing a conceptual framework and ends with four concrete issues and one case to demonstrate how the brand value chain can be used.
|
|
| 10. |
- Anselmsson, Johan, et al.
(author)
-
Brand image and customers’ willingness to pay a price premium for food brands
- 2014
-
In: Journal of Product & Brand Management. - 1061-0421. ; 23:2, s. 90-102
-
Journal article (peer-reviewed)abstract
- Purpose – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. Design/methodology/approach – The study is based on a quantitative survey of brand images found in food and branding literature and their impact on loyalty as well as customers' willingness to pay a price premium for consumer packaged food. Findings – The survey shows that quality is a significant determinant of price premium, but adding other image dimensions doubles the predictability and understanding about price premium. The strongest determinants of price premium are social image, uniqueness and home country origin. Other significant determinants are corporate social responsibility (CSR) and awareness. Practical implications – The results help brand managers to recognise the importance of incorporating price premium and to develop a better understanding of what drives price premium in addition to more traditional dimensions as quality and loyalty. Originality/value – In grocery retailing, the competition for customers, margins and price premiums between manufacturer and private labels is fierce. Traditionally, the literature on this competition has focused on quality and product improvements as the main tool for creating distance to low priced competition. This study looks into other more branding related dimensions to distance from price competition
|
|
| 11. |
- Anselmsson, Johan, et al.
(author)
-
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
- 2015
-
In: Journal of Retailing and Consumer Services. - : Elsevier BV. - 0969-6989. ; 25, s. 58-70
-
Journal article (peer-reviewed)abstract
- For decades, managers have analysed, planned and implemented long-term brand strategies based on customer mindset metrics (MSMs). Typically, such MSMs are customer satisfaction, liking, brand preference and Net Promoter Score (NPS). One of the core pillars, in brand management literature, is the assumed link between certain customer-based brand assets, often operationalized as MSMs, and future long-term market performance. However, few studies have systematically and broadly evaluated how the most common MSMs relate to actual performance data. This study investigates the link between the customer MSMs, most commonly used by practitioners, and their relationships with actual market performance. The paper explores 10 MSMs and 14 market performance metrics, in 10 categories, in the Swedish fast-moving consumer goods (FMCG) market. The study is based on survey data from 2007 that is compared to purchase panel household data from 2007 and 2010. Although MSMs are highly correlated to each other, their relations to brands' long-term market performance differ. A more nuanced approach to the MSM-market performance link is proposed, as there appears to be no single “silver bullet” MSM to rely on. Using a cash flow-oriented framework, the authors recommend opting for different MSMs depending on which of the three generic types of market performance (enhanced, sustained or accelerated) are targeted.
|
|
| 12. |
|
|
| 13. |
- Anselmsson, Johan, et al.
(author)
-
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
- 2016
-
In: European Journal of Marketing. - 0309-0566. ; 50:7-8, s. 1185-1208
-
Journal article (peer-reviewed)abstract
- Purpose: The purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM in relation to branding has mostly dealt with how to attract and maintain employees through employer branding. The present study attempts to link HRM directly to marketing and branding aimed at customers as an altruistic dimension of the brand image and as something that applies to customers’ sociological needs. Design/methodology/approach: The study is based on a survey of Swedish customers in two different retail categories: groceries and home decoration. Findings: The results show that HRM image is distinct from a more traditional service image and that there is a significant relationship between favourable customer perceptions of an organization’s HRM and customers’ willingness to buy and pay a premium for products provided by the retail chain. This finding leads to the conclusion that HRM is not only relevant for employer branding, internal branding and operations management but also plays a significant role in building customer-based brand equity. The results show that further integration of HRM and brand management is needed, both in theory and practice. Originality/value: This study takes a holistic approach to marketing and is one of the first attempts to incorporate HRM and employer branding into the customer-based brand equity framework. Implications for future research, retailing and other businesses are discussed in the conclusion.
|
|
| 14. |
- Anselmsson, Johan
(author)
-
Customer-Perceived Service-Quality and Technology-Based Self-Service
- 2001
-
Doctoral thesis (other academic/artistic)abstract
- This doctoral thesis deals with consumers’ attitudes towards serving them-selves with machines rather than being served by personnel. Its aim is to contribute to the theory of perceived service quality by providing a better understanding of customers’ attitudes and preferences when using technology-based self-service. In addition to aspects of service dealt with by traditional service-quality research, this study also deals with those characteristics of the customer that are likely to influence the evaluation of these forms of service delivery. Two empirical studies of self-checkouts are presented, one in a grocery store and one in a public library. Methodologically, the research process is built on three qualitative field studies validated by statistical analysis of two quantitative field studies.
|
|
| 15. |
- Anselmsson, Johan
(author)
-
Customer perceived service quality in the supermarket and the discount store. Examination of a service quality measurement scale in a Swedish context
- 2006
-
Other publication (other academic/artistic)abstract
- Service has traditionally been a forceful competitive tool in grocery retailing. Lately discount stores has proven to be a winning concept within North European grocery re-tailing and this has evoked a renewed interest in service quality and grocery retailing. The overall aim of this study is to enhance the understanding of customer perceived service quality within grocery retailing, by testing a previously published service qual-ity model for Spanish supermarkets in a Swedish supermarket and discount store con-text. The study is based on 400 Swedish customer interviews. The result shows that the traditional grocery store performs better on all service attributes, specifically on assort-ment issues. Also, the findings call for more research on how to measure service quality in north European grocery retailing.
|
|
| 16. |
|
|
| 17. |
|
|
| 18. |
- Anselmsson, Johan
(author)
-
Effects of shopping centre re-investments and improvements on sales and visit growth
- 2016
-
In: Journal of Retailing and Consumer Services. - : Elsevier BV. - 0969-6989. ; 32, s. 139-150
-
Journal article (peer-reviewed)abstract
- PurposeEstablished shopping centres have in recent years experienced increasing competition due to a steady increase in newer and bigger centres as well as online shopping. How could existing centres compete on such terms?Design/methodology/approachThis analysis is based on interviews with 96 shopping centre managers in charge of malls that existed in 2008 and 2014, about their improvements during a three-year period and the effects on sales and number of visitors from one year before and one year after that period. The investments and improvements are structured and analysed mainly along seven common categories of shopping centre attributes recognised as determinants of customer satisfaction and/or patronage behaviour in existing research.FindingsThe results show significant positive relationships between shopping centres' improvements and the growth in sales as well as visit rates. The effects are, however, more significant for sales than visit growth. The forms of investment that yielded the greatest positive effect are improvements in physical dimensions such as access, atmosphere the retail mix. Increased investments in less physical dimensions such as promotions, entertainment, refreshments and service had little or no effect.Originality/valuePresent studies on centre renovations and improvements are merely case studies or studies of single cases, but this study deals with larger number of cases and long-term effects. In contrast to previous research on shopping centres and the role of satisfaction and patronage, with recommend balance between physical and non-physical aspects, this study highlights the importance of physical capital dimensions.
|
|
| 19. |
|
|
| 20. |
- Anselmsson, Johan, et al.
(author)
-
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
- 2019
-
In: Journal of Marketing Communications. - : Informa UK Limited. - 1352-7266 .- 1466-4445. ; 25:7, s. 720-737
-
Journal article (peer-reviewed)abstract
- Media investments are continuously shifting from traditional media like newspapers to digital alternatives like websites and social media. This study investigated if and how media choice between the two rival channels can influence consumers’ perceptions of a novel brand. 504 Swedish retail fashion customers participated in an experiment to evaluate the identical advertisement placed either in a national newspaper or on Facebook. The results revealed that advertising in a newspaper can have a positive effect on brand equity facets and purchase intention through brand personality perceptions of being competent, while advertising on Facebook have similar effects but through perceptions of being exciting. Besides some evidence that choice between traditional and new media affects brand personality this study is one of the first attempts to incorporate media channel choice into the broader customer-based brand equity framework. The results from this particular study suggest that media channel choice should be considered from a brand equity building perspective at least in the fashion category. This study shows that different media channels could complement each other strategically, as traditional media channels still can have valuable and unique contributions to brand building through brand personality perceptions, especially for brands striving to be perceived as competent.
|
|
| 21. |
- Anselmsson, Johan
(author)
-
Hållbar eller ohållbar – det är frågan? Svenskars magkänsla om hur ohållbara och hållbara varumärken är och hur detta stöds i företagens kommunikation
- 2021
-
Other publication (other academic/artistic)abstract
- Denna rapport och studie är en pilotstudie som ska mynna ut i två förgreningar eller riktningar. En riktning går mot digital hållbarhet och den andra mot ett större projekt där målsättningen är att utveckla en modell för hur varumärken och företag bakom dessa ska förhålla sig till de 17 globala målen i sin marknadsföring med syfte att bli både hållbara och säljande – dvs hur ska företagen göra för att inte bara agera hållbart, men också för att attrahera konsumenter och investerare genom att göra dessa uppmärksamma på och engagerade i rätt satsningar och rätt företag.
|
|
| 22. |
|
|
| 23. |
- Anselmsson, Johan
(author)
-
Köpcentrumsförbud inte lösning för levande stadskärna
- 2013
-
In: SVT DEbatt On-line.
-
Journal article (pop. science, debate, etc.)abstract
- Landskrona kommun vill förbjuda nya köpcentrum i kommunen, för att få stadskärnan att piggna till igen. Frågan har i veckan väckt intresse bland andra kommuner, men är generellt inget att rekommendera. Konsekvenserna blir bara att grannkommunerna snor åt sig alla köp– och jobbtillfällen. Plocka i stället bort gågatorna och ordna med parkeringar inne i stan, så kanske stadshandeln lever upp av sig själv, skriver Johan Anselmsson.
|
|
| 24. |
- Anselmsson, Johan, et al.
(author)
-
Loyalty-based Brand Management
- 2017. - 1
-
In: Brand Theories : Perspectives on brands and branding - Perspectives on brands and branding. - 9789144116242 ; , s. 83-105
-
Book chapter (other academic/artistic)abstract
- As was the case with brand management, the loyalty and relationship perspective first appeared in the 1970s and gained momentum in the 1990s. Loyalty and relationship building are key parts of the dominant brand management models, and in many models, loyalty is the goal of brand building and the ultimate sign of a strong brand. In addition, a customer that is loyal to the brand not only repurchases the same product, but also purchases other or new products launched under the same brand. This chapter highlights the loyalty aspect in some of the most-cited brand management and brand equity models; furthermore, it describes a normative framework for how to build true loyalty to a brand.
|
|
| 25. |
- Anselmsson, Johan, et al.
(author)
-
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
- 2014
-
In: International Review of Retail Distribution & Consumer Research. - : Informa UK Limited. - 0959-3969 .- 1466-4402. ; 24:2, s. 186-212
-
Journal article (peer-reviewed)abstract
- The purpose of this study was to contribute to the knowledge of how manufacturer brands choose and can choose to defend themselves vis-à-vis introduction of private brands by retailers. The study adopts the same research approach as a Dutch empirical study (Verhoef, P. C., E. J. Nijssen, and L. M. Sloot. 2002. “Strategic Reactions of National Brand Manufacturers Towards Private Labels – An Empirical Study in the Netherlands.” European Journal of Marketing 36 (11/12): 1309–1326) that tested and rejected large parts of the original and well-known conceptual framework by Hoch (Hoch, S. J. 1996. “How Should National Brands Think About Private Labels?” Sloan Management Review 37 (2): 89–102) consisting of six manufacturer strategies to defend against private brands. This study is based on the Swedish market, a more typical market compared with the Dutch market characterized by high innovation level and high penetration of private brands. The study builds on a combination of qualitative and quantitative interviews with brand managers at 100 manufacturers in the Swedish Fast Moving Consumer Goods (FMCG) market. The results support Hoch's original conceptual framework concerning appropriate defence strategies for manufacturer brands. However, the two differentiation strategies – value for money and new and improved – are seen as one category of the strategies, which creates a simpler and more distinct structure to the framework. The results show that it is the largest and the leading manufacturers that choose this strategy. The lower the penetration of private brands, the larger the share of manufacturers that choose this strategy. The study gives a more nuanced picture concerning the motives behind the strategies and also concerning the differences between how manufacturers act depending on size and market share.
|
|
| 26. |
|
|
| 27. |
|
|
| 28. |
|
|
| 29. |
|
|
| 30. |
|
|
| 31. |
- Anselmsson, Johan
(author)
-
Sources of customer satisfaction with shopping malls: a comparative study of different customer segments
- 2006
-
In: International Rewiew on Retail, Distribution and Consumer Research. ; 16:1, s. 116-135
-
Journal article (peer-reviewed)abstract
- In spite of the growing importance of planned,centrally managed and enclosed shopping centres in the retailing sector,the understanding concerning sources and outcomes of customer satisfaction with this kind of shopping malls is limited.This paper develops and vali- dates a conceptualisation of shopping mall satisfaction based on ?eld studies in Sweden.The results show that eight underlying factors of varying character are important to customer satis- faction.These are selection,atmosphere,convenience,sales people,refreshments,location, promotional activities and merchandising policy.Furthermore,this study investigates whether sources of satisfaction di ?er in importance with respect to gender and age,generally two impor- tant variables for retail segmentation.
|
|
| 32. |
|
|
| 33. |
|
|
| 34. |
- Anselmsson, Johan, et al.
(author)
-
Svenskarna och Amazon fem månader efter starten – Hur har det gått?
- 2021
-
Other publication (other academic/artistic)abstract
- Den 28:e oktober slog Amazon.se upp dörrarna för den svenska e-handelsplatsen och experternas åsikter var delade. Amazon fick kritik för att det var ett hastverk med dåliga översättningar och att svenskarna inte skulle attraheras. I en liknande rapport som denna från december månad såg konsumenternas reaktion positiv ut (Anselmsson & Tunca, 2020). Hur ser situationen ut efter att Black Friday och julhandeln lugnat ner sig fem månader efter uppstarten? Har attityderna och konsumenternas köpmotiv efter alla skriverier förändrats? Professor Johan Anselmsson och Burak Tunca på Ekonomihögskolan vid Lunds universitet har i samarbete med undersökningsföretaget Norstat följt svenskars attityder och beteende kopplat till Amazon.se ända sedan augusti 2020 och från lanseringen varje månad intervjuat 1000 svenskar i frågan.
|
|
| 35. |
|
|
| 36. |
|
|
| 37. |
- Anselmsson, Johan, et al.
(author)
-
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
- 2008
-
In: Journal of Retailing and Consumer Services. - : Elsevier BV. - 0969-6989. ; 15:1, s. 42-51
-
Journal article (peer-reviewed)abstract
- The aim of this study is to examine the relationship between retailer brand (RB) market shares and consumer prices. Furthermore it investigates whether changes in category price and expenditure are due to changes in customer purchase patterns or changes in relative price levels (price gap) of RBs and national brands (NBs). Data from the market research company GfK's consumer household panel, comprised of purchases made by 3000 Swedish households, for 35 randomly chosen grocery categories during the time period 2001–2004, is analysed. Results show a weak but significant negative relation between RB market share size, and the consumer prices in terms of household expenditures. The price level and changes in price level are first of all due to change in prices of the market leader and secondly due to changes in customer purchase patterns. The results also show some evidence that RBs have greater impact on prices initially, when the RB market share grows from 0% to 10%.
|
|
| 38. |
- Anselmsson, Johan, et al.
(author)
-
Third generation of retailer brands - retailer expectations and consumer response
- 2009
-
In: British Food Journal. - : Emerald. - 0007-070X. ; 111:6-7, s. 717-734
-
Journal article (peer-reviewed)abstract
- Purpose - The purpose of this paper is to investigate how well grocery stores' motives to implement private labels (create margins and customer perceived brand value, compete with market leading brands, develop store image, enhance store loyalty) are realized, through exploring consumers' attitudes, preferences and behaviour. Design/methodology/approach - The paper is based on the case of Sweden and interviews with the primary grocery purchaser in 300 households who have visited an ICA store (a Swedish supermarket chain) within a time period of the previous 30 days before the interview. Findings - The study shows that there is a correlation between perceived quality and the price customers are willing to pay for private label products. Results also show that there is a strong correlation between perceived value of private label products in specific categories and the stores' overall product variety image. The study further supports the assumption that store loyalty is influenced by the perceived value of the grocery retailer's private label products. Research limitations/implications - The study is limited to Sweden and to only one retail chain. Also, it is an attitude- and survey-based approach rather than based on observation or actual spending data. Practical implications - The results will guide retailers if and how they are fulfilling their ambitions regarding their private label merchandises. The study could provide manufacturers and consumer organizations an insight into how consumers respond to this new phenomenon. Originality/value - It is a report beyond the dominating empirical research contexts of the UK and USA. From a conceptual point of view, the paper adopts a more holistic approach investigating the four major retailer motives simultaneously.
|
|
| 39. |
|
|
| 40. |
- Anselmsson, Johan, et al.
(author)
-
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
- 2007
-
In: Journal of Product & Brand Management. - : Emerald. - 1061-0421. ; 16:6, s. 401-414
-
Journal article (peer-reviewed)abstract
- This paper seeks to develop a framework for understanding what drives customer‐based brand equity and price premium for grocery products.Design/methodology/approachThe paper reviews empirical studies made within the area of brand equity and studies of grocery products. It compares and analyses the results from an explorative and qualitative field study with previous research on brand equity and food quality.FindingsThe study finds that brand equity and price premium focusing on the grocery sector specifically highlights the role of uniqueness, together with the four traditionally basic dimensions of brand equity proposed: awareness, qualities, associations and loyalty. Relevant brand associations (origin, health, environment/animal friendliness, organisational associations and social image), and quality attributes (taste, odour, consistency/texture, appearance, function, packaging and ingredients) specific to groceries are identified and proposed for future measurement scales and model validating research.Practical implicationsThe development of a customer‐based brand equity model, that adds awareness, associations and loyalty to previous discussions on price and quality, brings to the table a more nuanced and multi‐faced tool for marketing of consumer packaged food.Originality/valueThe paper provides a framework for understanding, evaluating, measuring and managing brand equity for grocery products. As this paper presents the first conceptual brand equity framework for groceries, there is a contribution to research on food branding. Also, there is a contribution to the general field of brand equity as previous models have been very general.
|
|
| 41. |
- Anselmsson, Johan
(author)
-
Ut ur pandemin – rakt in i den digitala transformationen. Ska stadskärnans överlevnad bli en valfråga 2022?
- 2021
-
Other publication (other academic/artistic)abstract
- Coronapandemin i kombination med ökad e-handel har varit ännu ett svårt slag mot svenska stadskärnor. Under 2020 och 2021 har flera stora butikskedjor valt att lämna stadskärnorna till förmån för externa handelsplatser och onlinehandel. Larmrapporterna och lösningar på problemet har varit många under 2021. Denna rapport är en analys och utvärdering av vad som sagts i media, tidigare forskning och två enkätundersökningar av 800 respektive 1000 svenskar före och efter den värsta coronapandemin. Studien visar att stadskärnan och handeln i stadskärnan kan, eller rättare sagt, borde bli en kommunal och regional valfråga 2022. Invånarna i de svenska kommunerna har blivit ännu mer missnöjda med stadskärnorna och är inte alls nöjda med hur politiker och tjänstemän hanterat handeln i kommunen och stadskärnan. Studien bekräftar att de stora nationella och internationella kedjorna är oerhört viktiga för stadskärnan. Resultaten visar att stadskärnan i ännu högre utsträckning blir för högutbildade och i mindre utsträckning en mötesplats för barnfamiljer, lägre utbildade och folk som behöver handla. I slutsatserna presenteras sex stycken förslag på omtag och rekonstruktion av stadskärnans erbjudande som måste göras snarast om återhämtningen ska bli långsiktig. De tre första förslagen är: 1. Utveckla en stadskärna som hjälper medborgarna att få ihop livspusslet innan man satsar på att skapa en unik stadskärna för turister.2. Öka tillgängligheten på ett hållbart sätt genom konkurrenskraftig kollektivtrafik och en selektiv strategi för biltrafikanter under viktiga shoppinghelger. 3. Mindre samverkan och större utkrävt ansvar för kommunen.
|
|
| 42. |
|
|
| 43. |
- Anselmsson, Johan, et al.
(author)
-
What successful branding looks like: a managerial perspective
- 2013
-
In: British Food Journal. - 0007-070X. ; 115:11, s. 1612-1627
-
Journal article (peer-reviewed)abstract
- Purpose - The purpose of this paper is to develop an understanding of the ways in which food companies can work with branding to perform better in the market. The authors achieve this purpose by comparing how different managers of food brands prioritise and evaluate their brands, in relation to a theoretical ideal framework. Design/methodology/approach - A survey of 77 managers of domestic and international brands. Findings - Beliefs and priorities are similar between managers. What differs is how they measure and monitor their brands. Managers of high performing brands, for example, in general measure brand equity to a greater extent than other managers, and they focus significantly more on monitoring typical brand equity elements such as brand awareness, uniqueness, and feelings. Also managers of international brands measure and monitor more intensively than those of domestic brands. Practical implications - Weaker and domestic brands could learn from the better-performing brands, by becoming more oriented towards key brand equity elements when performing monitoring, rather than focusing mainly on perceived quality. Originality/value - A comparative and systematic method that suggests an alternative and analytical approach to strengthening domestic and weaker brands
|
|
| 44. |
|
|
| 45. |
- Anselmsson, Johan
(author)
-
Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
- 2023
-
Other publication (other academic/artistic)abstract
- Många organisationer har i flera år försökt positionera sig som hållbara, men inte lyckats. Dels är det få kunder som uppmärksammar satsningarna, dels verkar det inte driva deras köpvilja. Nuvarande konjunkturläge gör inte heller hållbarhetsarbetet enklare. Vad kan man göra för att potentiella och nuvarande kunder ska uppmärksamma arbetet man gör och dessutom engagera sig i varumärkets hållbarhetsarbete?Många organisationer har använt ett eller flera av FN:s 17 mål i sitt hållbarhetsarbete såväl som i kommunikationen med sina intressenter. Problemet är att många väljer att prata om samma mål – ofta klimatet. Men det finns 16 andra mål som sannolikt är mer relevanta för vissa organisationer än andra.Denna studie inbegriper sex svenska varumärken som satsat på hållbarhet och nått olika framgång med sina strategier. Det som undersökts här är framförallt konsumenterna och deras uppfattningar och drivkrafterna bakom deras val att engagera sig och vilja köpa från dessa varumärken ur ett hållbarhetsperspektiv. Studien är användbar för företag som vill sälja mer hållbart och positionera sig som hållbara. Denna studie visar att: 1.Klimatkommunikation är det enskilda mål som fungerar bäst för de flesta företag, men det är mindre säljdrivande och engagerande än traditionella positioneringspunkter som kvalitet, pris, trovärdighet, status m.m.2.För de flesta företag finns det andra av de 17 målen som är mer säljdrivande än klimat och till och mer säljdrivande än traditionella positioneringspunkter.3.Studien presenterar två av flera möjliga utvärderingsstrategier för att identifiera sälj- och engagemangsdrivande hållbarhetskommunikation4.Studien avslutas med fyra olika positioneringsstrategier kopplade till hållbarhet och organisationens övriga varumärkesstrategier.
|
|
| 46. |
|
|
| 47. |
|
|
| 48. |
|
|
| 49. |
- Degutis, Mindaugas, et al.
(author)
-
Consumers’ willingness to disclose their personal data in e-commerce : a reciprocity-based social exchange perspective
- 2023
-
In: Journal of Retailing and Consumer Services. - : Elsevier. - 0969-6989 .- 1873-1384. ; 74
-
Journal article (peer-reviewed)abstract
- While personal data is invaluable to firms, the drivers of e-commerce customers' willingness to disclose their personal data remain tenuous. Using social exchange theory, we develop a model that explores the impact of consumers' perceived benefit, and relative power, on store trust, in turn driving their willingness to disclose their personal data. We collected our empirical data using a representative online survey, with the results being analyzed by using structural equation modeling. The results corroborate that (a) consumer-perceived e-commerce store trust drives their willingness to disclose their personal data, and (b) perceived e-commerce provider reciprocity outweighs consumers’ perceived data disclosure benefit, suggesting the existence of symbolic (vs. purely instrumental) social exchange.
|
|
| 50. |
- Fredriksson, Cecilia, et al.
(author)
-
Retail destination
- 2019
-
Reports (other academic/artistic)
|
|
