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- Peters, Linda, et al.
(författare)
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Theorizing about resource integration through service-dominant logic
- 2014
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Ingår i: Marketing Theory. - : Sage Publications. - 1470-5931 .- 1741-301X. ; 14:3, s. 249-268
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Tidskriftsartikel (refereegranskat)abstract
- Resource integration, as it relates to value creation, has recently been a key aspect of thediscussions about service-dominant (S-D) logic. However, the majority of research pays relativelylittle explicit attention to the process of theorizing and the epistomological and ontologicalassumptions upon which the theorizing process is based. This article addresses these issues. Theprocesses that relate to theorizing and developing strong theory are discussed. We then examinehow to conceptualize ‘resources’ and ‘resource integration’ following differing ontological andepistemological assumptions that guide the theorizing process. Research recommendations to helpnavigate through the finer details underlying the theorizing process and to advance a general theoryof resource integration are developed.
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