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| 4. |
- Cripps, Helen, et al.
(författare)
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Crowdsourcing through Twitter for innovation
- 2020
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Ingår i: 33rd Bled eConference: Enabling Technology for a Sustainable Society. - Maribor, Slovenia : University of Maribor University Press. - 9789612863623 ; , s. 185-200
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Konferensbidrag (refereegranskat)abstract
- This research investigates the role and use of Twitter inbusiness markets and benefits of using open social media channels to crowd source information to support innovation and build relationship in the context of business-to-business (B2B) marketing. This study is based on a combination of methodologies, 52 face-to-face interviews across five countriesare compared with a sample of their Tweets using Structural Topic Modelling (STM) which enabled triangulation between stated use of Twitter and respondent’s actual Tweets. The research confirmed that individuals used Twitter as a source ofinformation, ideas and innovation within their industry. Twitter enables the building of relevant business relationships through the exchange of new, expert and high quality information within like-minded communities in real time, between companies and their suppliers, customers and also their peers. This research highlights the business relationship building capacity of Twitteras it enables customer and peer conversations that eventually support the development of product and service innovations.
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| 5. |
- Cripps, Helen, et al.
(författare)
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The role of Twitter in B2B knowledge exchange and innovation
- 2016
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Ingår i: Research Papers on Knowledge, Innovation and Enterprise, Volume IV. - : KIE Conference Publications. - 9781859242322 ; , s. 27-45
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Konferensbidrag (refereegranskat)abstract
- Today, social media technologies are being used for an array of applications including as platforms to crowdsource funds, information and products. One of the most used social media channels for business communication is Twitter. The objective of this study is to enhance the understanding about the use of Twitter in business relationships. Through 52 interviews conducted across 5 countries in 2015, it was found that Twitter users engaged in business-to-business relationship valued characteristics such as information quality, authenticity and industry influence in the people they followed. One of the primarily uses of Twitter in the B2B context was for information exchange and innovation. The study also conducted textual analysis using the Correlated Topic Modelling Method approach on the open ended responses concerning Twitter strategy and the interviewees' perception on favouring and retweeting behaviour. It was found that Twitter had a role to play in developing and supporting innovation.
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| 7. |
- Cripps, Helen, et al.
(författare)
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The use of Twitter for innovation in business markets
- 2020
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Ingår i: Marketing Intelligence & Planning. - : Emerald Group Publishing Limited. - 0263-4503 .- 1758-8049. ; 38:5, s. 587-601
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.Design/methodology/approach: This study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.Findings: The research confirmed that individuals used Twitter as a source of information, ideas, promotion and innovation within their industry. Twitter facilitates building relevant business relationships through the exchange of new, expert and high-quality information within like-minded communities in real time, between companies and with their suppliers, customers and also their peers.Research limitations/implications: As this study covered five countries, further comparative research on the use of Twitter in the B2B context is called for. Further investigation of the formalisation of social media strategies and return on investment for social media marketing efforts is also warranted.Practical implications: This research highlights the business relationship building capacity of Twitter as it enables customer and peer conversations that eventually support the development of product and service innovations. Twitter has the capacity for marketers to inform and engage customers and peers in their networks on wider topics thereby building the brand of the individual users and their companies simultaneously.Originality/value: This study focuses on interactions at the individual level illustrating that Twitter is used for both customer and peer interactions that can lead to the sourcing of ideas, knowledge and ultimately innovation. The study is novel in its methodological approach of combining structured interviews and text mining that found the topics of the interviewees' tweets aligned with their interview responses.
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| 8. |
- Fahlman, Emma, et al.
(författare)
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Evaluation of Push Notifications for Social Media Applications
- 2018
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Ingår i: 31<sup>st</sup> Bled eConference Digital Transformation. - Maribor : University of Maribor Press. - 9789612861704 ; , s. 317-330
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Konferensbidrag (refereegranskat)abstract
- The growth of social media has impacted on people’s everyday life, precipitating the development of a new set of guidelines for designing applications (apps), creating heightened user engagement without crossing the line to frustration. This study focuses on how push notifications from social media apps should be designed in order to keep the user intrigued and returning to the app, without annoying the user to the point where they turn the push notifications off. The exponential growth in the usage of social media has emphasised the importance of designing apps with a user-centred functionality. The study used a combination of a survey questionnaire and a qualitative perception study, with the results collected as both data and extracts from interviews. This study identified that a high frequency of notifications from social media apps has led to resentment by users against pushes notifications in general. The app-user relationship is cemented from the beginning of the experience and the action the user takes in relation to notifications depends on their perception of the senders’ intentions. Younger users’ actions are also predominately driven by the phenomena Fear of Missing Out.
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| 9. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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Collaborative teaching project to increase students’ international experience : Experience from interweaving units in Australia and Sweden
- 2018
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Ingår i: Abstrakt – NU 2018.
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Konferensbidrag (refereegranskat)abstract
- The global nature of business means getting international experience during studies at the universityis continuously increasing in importance. This project seeks to investigate the possibility of increasing students’ motivation to take responsibility for the learning process by creating “real” situations including international experience without having to travel abroad (Wen, Zaid & Harun, 2015; De-Marcos et al, 2014).This project involved the interweaving of the content of two units: Prototyping for Mobile Applications at Umeå University, Sweden, a fourth year unit on the five-year MSc engineering program in interaction technology and design and Current Issues in Marketing at Edith Cowan University, Perth, Australia, a third year marketing unit. Consequently, the engineering students created prototypes for mobile apps while the marketing students created marketing material. The virtual communication platform Slack was used to assist collaboration between students (Labus et al,2015).The challenge in the design of this collaborative curriculum was that the students must be able to finish their unit in case of collaborative problems. Hence, there was no total dependence between the two units and the lecturers used ad hoc flexibility over the course of the collaboration. It was also decided not to give the students all information about the project at the start of the units but rather on a need-to-know basis.The student review of the project showed that they liked the idea of the project but a more structured approach would be beneficial. Students on both sides of dyad often struggled with the unknowns, as they were reliant on students half a world away. However, from the communication platform it could be observed that the students exhibited skills in finding solutions and workarounds to complete their assessments.Analysing the project among teachers involved, revealed some challenges, however all teachers consider that this type of international collaborative curriculum can benefit the students (Chang &Lee, 2013). Challenges during the collaborative project included, stilted exchanges on issues due to time differences, differing understandings of cultural priorities and aligning the timing of assessment of the units’ requirements. However, benefits to the students included, experience to give and receive feedback, experiencing a new business culture and technologies, development of online media skills and having to solve real world problems. For the Australian students an added benefit was the visit to Perth of one of the Swedish teachers, which supplement their online experience (Lin, 2016). This may have contributed to a greater positivity toward the project reflected in their course evaluation.Experiences and learnings from the project include (1) the need to explicitly explain how all parts of project is going to work and how the students execute their role, (2) supervise a formal introduction of the students in each location so all students have the same knowledge about each other, (3) provide real-time opportunities by setting Swedish lectures in the morning and Australia lectures inthe afternoon, and (4) set joint deadlines between the two units and make clear the consequences offailing to meet deadlines.
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| 10. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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Enhancing professional skills among engineering students by interdisciplinary international collaboration : Engineering Education for Sustainability
- 2023
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Ingår i: Book of Proceedings for the 51st Annual Conference of the European Society for Engineering Education. - : SEFI. - 9782873520267 ; , s. 2486-2495
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Konferensbidrag (refereegranskat)abstract
- Providing necessary knowledge and skills for engineering students to become successful professionals is a tricky task. Besides disciplinary knowledge, e.g., communication skills, ability to work in teams, and international experience are often mentioned as important. Regarding internationalization, most engineering programs in Sweden rely on either student exchange or low-level internationalization-at-home, such as international literature and lecturers. This paper explores sustainable international experiences for students on their home turf provided through an international interdisciplinary collaboration where engineering students in Sweden and marketing students in Australia work together on a project. The setup simulates a consultancy firm with development and marketing offices in different countries that cooperate to launch an application for the Australian market. The paper is based on interviews and surveys with students and teachers participating in this, since 2017, ongoing project.Findings reveal that students encountered several challenges that are hard to simulate in an ordinary university setting, e.g., language barriers, cultural differences, time differences, differences between disciplines, and varying work habits and values. The results also highlight opportunities such as learning from each other's perspectives and expertise, developing a more professional approach, presenting to people from other industry backgrounds, and gaining a better understanding of different cultures. The results show that the students gain professional experience that is of great value for their future profession. From a teacher's perspective, the paper discusses important issues when setting up an international inter-disciplinary collaboration, e.g., alignment of exercises, building a common ground, and the need for flexibility.
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| 11. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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International experience by interdisciplinary collaborative teaching
- 2019
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The global nature of business has made international experience during studies at the university important. This short paper presents learnings and gives insights from a project that seeks to investigate the possibility of giving students international experience international experience without having to travel abroad. The paper describes two test runs of an ongoing collaboration between Umeå University in Umeå, Sweden, and Edith Cowan University in Perth, Australia. The results show that students want to engage in international collaboration, however, there are many issues to address to create a working collaboration.
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| 12. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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International Professional Skills: Interdisciplinary Project Work
- 2022
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Ingår i: The 18th International CDIO Conference. - Reykjavik : Reykjavik University. - 9789935965561 ; , s. 453-464
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Konferensbidrag (refereegranskat)abstract
- Higher education should provide learning situations that prepare students for a future profession and make them world-ready. This paper reports insights from an international interdisciplinary collaborative project aiming to create learning experiences that are close to a professional situation. The collaboration setup simulates a setting of a digital agency with a development team in Sweden and a marketing team in Australia working together to solve a task. The collaborative project has been active since 2017, completing its fifth iteration in 2021. Postcourse survey results show that the students felt that a real situation was created with a high level of collaboration and commitment, internationalization, well selected digital collaborative tools, and that an interdisciplinary community of practice was created among the students.
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| 13. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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Internationalization at home : An international interdisciplinary experience
- 2021
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Ingår i: 8:e Utvecklingskonferensen för Sveriges ingenjörsutbildningar.
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Konferensbidrag (refereegranskat)abstract
- In today’s global society, international experience isimportant for students studying all subjects. This paper providesinsights and learnings from a long-term project with the purposeto provide international interdisciplinary experience forengineering students in Sweden as well as for marketing studentsin Australia. The paper discusses the design of the latest iterationof a long-term collaborative project that enables students who donot have the opportunity to engage in exchange studies in aprofessional international setting. The main objective of this paperis to give inspiration and a starting point to the implementation ofinternational learning experiences as an integrated part ofstudents’ education.
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| 14. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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Internationalization of students’ learning using online technology : Lessons learned
- 2019
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Ingår i: 32nd Bled eConference: Humanizing Technology for a Sustainable Society. - Maribor, Slovenia : University of Maribor Press. - 9789612862800 ; , s. 1099-1107
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Konferensbidrag (refereegranskat)abstract
- The global nature of business has increased the importance ofstudents’ international experience during their studies at the university. Usinginteractive technologies the projects investigated ways to increase students’motivation to take responsibility for the learning process by creating “real”international co-creation experience online. This paper presents learningsfrom two consecutive international collaborative teaching between EdithCowan University, Australia, and Umeå University, Sweden, in 2017 and EdithCowan University and the University of Rijeka, Croatia, in 2018. Feedbackfrom the students showed they enjoyed working across cultures and academicdiscipline on simulated products and marketing campaigns. Issues raisedincluded: the need to explicitly explain how all parts of project is going to workand how the students execute their role. Incorporation of a formalintroduction process for the students in each location so all students have thesame knowledge about each other. Furthermore, the provision of real-timeopportunities to collaborate in lectures and the setting joint deadlines betweenthe units are of importance. Despite some of the shortcomings of the project,it has provided a firm foundation for the refinement of ongoing collaborativeteaching.
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| 15. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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Sustainable international experience : lessons learned from an interdisciplinary teaching project
- 2019
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Ingår i: Universitetspedagogiska konferensen 2019. - Umeå : Universitetspedagogik och lärandestöd (UPL), Umeå universitet. ; , s. 43-44
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- The global nature of business means getting international experience during studies at the university is continuously increasing in importance. Many students on the engineering programs in Sweden also make the decision to abroad to gain international experience that is valuable in their future profession. However, this is usually not the majority of the students. Therefore, it is of great importance that engineering students get the possibility to get international experience without having to engage in exchange studies. This paper presents learnings from a pilot study from a project that seeks to create international experience without having to travel abroad (Wen, Zaid, & Harun, 2015; de Marcos, Domínguez, de Navarrete, & Pagés, 2014).The project involved the interweaving of the content of two units, an engineering unit at Umeå University and a marketing unit at Edith Cowan University (ECU) in Perth, Australia. In 2017, the collaboration was set up between the fourth year engineering unit Prototyping for Mobile Applications and the third year marketing unit Current Issues in Marketing. Consequently, the engineering students created prototypes while the marketing students created marketing material. The virtual communication platform Slack was used to assist collaboration between students (Labus, Despotović-Zrakić, Radenković, Bogdanović, & Radenković, 2015). During the second iteration in 2019, the engineering unit Social Media Technology was the counterpart to the marketing unit. However, the setup regarding the different chores was the same.The student reviews of the two units and of the project showed that they liked the idea of international collaboration. However, a more structured approach would be beneficial. Students on both sides struggled with the unknowns, as they were, sometimes, dependent on students on the other side of the planet.Evaluating the project among teachers involved, revealed some challenges. However all teachers consider this type of international collaborative curriculum to benefit the students (Chang & Lee, 2013). Major challenges that surfaced during were focused around the stilted exchanges on issues due to time differences, differing understandings of cultural priorities and aligning the timing of assessment of the units' requirements. However, benefits to the students included, experience to give and receive feedback, experiencing a new business culture and technologies, development of online media skills and having to solve real world problems.
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| 16. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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Sustainable international experience : A collaborative teaching project
- 2020
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Ingår i: The 16th International CDIO Conference. - Gothenburg : Chalmers University of Technology/CDIO Initiative. - 9789188041272 - 9789188041289 ; , s. 196-205
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Konferensbidrag (refereegranskat)abstract
- Within engineering education, there is an increasing need for providing our students withinternational experiences. This is most often done by exchange studies abroad. However, amajority of the students on engineering programs do not engage in any international exchange.This paper presents insights from a collaborative cross-disciplinary international project to givestudents international experience without having to travel. From both a sustainabilityperspective and a situation where e.g. a global virus outbreak stop students from travelling,solutions that give engineering students experience of working in an international setting arebecoming increasingly important. Initial challenges, for the teachers involved in the project,that were addressed before the project started, included the assessment of students, the useof online collaborative tools, assessment of students and the dependence between the twocourses. The learnings from the first and second iteration of the collaborative project weremainly focused around transparency, introduction of students to each other, communication,real-time issues and deadlines. By gradually remove these peripheral challenges for thestudents, resulting in making the students focus on the actual challenges surrounding theactual collaborative project. Even though this project is ongoing, the initial results clearly showthat by integrating courses between different countries and disciplines, it is possible to createan environment that strengthens the students’ ability in teamwork, communication andaddresses the cultural and professional aspects of working as an engineer in an internationalcontext.
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| 17. |
- Mejtoft, Thomas, Universitetslektor, 1976-, et al.
(författare)
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The user experience of personalized content
- 2020
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Ingår i: 33rd Bled eConference - Enabling Technology for a Sustainable Society. - Maribor, Slovenia : University of Maribor University Press. - 9789612863623 ; , s. 147-158
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Konferensbidrag (refereegranskat)abstract
- Content in digital services is often filtered for users based on individual preferences with the possible consequence of creating a state referred to as a “filter bubble”. The objective of this paper is to examine which of a user’s inherent needs that are important to satisfy when a user is consuming personalized content in a digital service. The paper uses a survey to measure the need for autonomy, competence and relatedness of the Self-Determination Theory when users are consuming filtered content in digital services. The results show that the investigated services fail to satisfy all needs. A satisfactory user experience should include the opportunity for the user to satisfy the need for autonomy, competence and relatedness. For autonomy, transparency of filtering and choice about filtering should be offered. For competence, it is essential to offer content that the user can learn from, and also provide the right amount of choice throughout the service. The danger of filter bubbles is not personalization, but to remove choice about personalization.
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| 18. |
- Mejtoft, Thomas, 1976-, et al.
(författare)
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Use of Image Recognition of Social Media
- 2017
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Ingår i: ANZMAC 2017: Marketing for Impact. - Melbourne : RMIT University. ; , s. 271-278
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Konferensbidrag (refereegranskat)abstract
- Images are central to firms in their use of social media platforms as part of their marketing strategy. Images are a powerful online marketing tool as they allow for engagement and personalisation of marketing content for individual customers. However, images can be a double edge sword in the web 2.0 world, where consumers are able to post content to branded social media sites. This study evaluates the benefits of integrating image recognition into social media from the users perspective. The pilot study undertaken found the majority of the participants thought the possibilities presented for image recognition technology are useful, however they showed concern in relation to their privacy if this technology were to be in social media networks. The results also showed that prior familiarity with this technology does not have any significant impact in how social media users feel about having this technology in social media.
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| 19. |
- Rosenlind, Emma, et al.
(författare)
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Young adults' attitude towards digital payment methods and financial responsibility
- 2023
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Ingår i: 36th Bled eConference – digital economy and society. - Maribor : University of Maribor, University Press. - 9789612867515 ; , s. 393-405
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Konferensbidrag (refereegranskat)abstract
- There are numerous online payment methods when shopping online. This paper presents the evolution of payment methods through the years and investigates which payment methods young adults prefer and investigates if and how modern payment methods affect financial responsibility among young adults. The study was conducted through a survey and follow-up interviews with Swedish young adults. 75% claimed they make online purchases 1-3 times a week or more, of which 35% always check their bank account before paying. The study suggests that direct payment using their smart device (Swish) is the most preferred payment method. The research suggests that it is the combination of the different payment methods available that is impacting financial responsibility among young adults rather than the payment method itself.
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