| 1. |
- Aramo-Immonen, Heli, 1964-, et al.
(författare)
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Clustering the IMP thought : Searching roots and diversities in IMP research
- 2018
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Ingår i: 34th Annual Industrial Marketing & Purchasing Conference KEDGE Business School, Marseille, France, 4-7 September 2018.
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Konferensbidrag (refereegranskat)abstract
- IMP research is often treated as an empirical perspective describing complexities of repeated business-to-business exchanges and their embeddedness. While building on some common understandings and concepts, this paper asks: How homogeneous is the IMP research? This paper uses cluster analysis to capture the roots and various sub-groups of IMP research as means to depict the question of homogeneity (i.e. a core focus in the research) or heterogeneity (i.e. using references from other fields or specific to sub-fields) of the IMP thought. In this scientific work in progress paper we introduce how we design to use bibliographical methods in order to harvest data from an extensive amount of IMP-related articles written from the 1970’s onwards. In this first attempt to reveal IMP we used overall 294 articles yielded to 10,615 co-citation relationships. A threshold of minimum number of citations of a cited reference was set to five (5) to capture such references that have been cited in multiple publications. We introduce visual mapping of defined subject area clusters and as an example we describe shortly clusters. Perhaps not surprisingly our findings suggest that IMP research is not so homogenous, with at least four clear clusters of IMP-research each utilizing different key referenfernces.
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| 2. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Assessing consumer goals in the sharing economy : Evidence from Airbnb
- 2018
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Ingår i: Academy of Management Proceedings. - : Academy of Management.
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Konferensbidrag (refereegranskat)abstract
- This paper aims to analyze how consumers’ articulate goals associated with the sharing economy and its associated implications for consumer policy. By utilizing the methodological approach of Social Media Analytics (SMA), we track the ways in which consumers’ express goals and criticism associated to the popular accommodation sharing platform Airbnb. Based on our empirical material that covers 7,022 user-generated content published over a 12-month period, we illustrate a spectrum of eight distinct goals as well as associated dimensions of criticism that consumers demonstrate. While goals associated towards financial and efficiency gains are dominating, consumers’ criticism tends to be centered on macro environmental consequences of the sharing economy. In view of previous studies suggesting that utilitarian goals almost entirely dominate consumers’ goals associated with the sharing economy, this paper therefore contributes to extant literature on the phenomenon by illustrating the multitude of ways in which consumers relate to the sharing economy and the associated consequences for the scope, scale and speed of future ways in which the sharing economy can be regulated.
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| 3. |
- Geissinger, Andrea, et al.
(författare)
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Assessing the impact of the sharing economy on online commerce
- 2020
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Ingår i: ISPIM Conference Proceedings, Manchester: The International Society for Professional Innovation Management (ISPIM).
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Konferensbidrag (refereegranskat)abstract
- This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy visà-vis online commerce, we analyse an empirical material of 8,755 user-generated content covering a time period of 24 months. Our findings illustrate that the sharing economy fuels platforms focusing attention to sharing commerce but also platforms engaged in social commerce and more general forms of e-commerce. Furthermore, our findings show the sectors in which sharing commerce, social commerce and general forms of e-commerce have become particularly prevalent. The paper contributes to previous literature by providing a systematic empirical contribution on the impact of the sharing economy on the evolution of online commerce and by conceptually explaining why the sharing economy gives rise to a relatively wide plethora of online commerce initiatives.
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| 4. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Assessing the impact of the sharing economy on the evolution of online commerce
- 2020
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Ingår i: ISPIM Conference Proceedings. - Manchester : The International Society for Professional Innovation Management (ISPIM). - 9789523354654
-
Konferensbidrag (refereegranskat)abstract
- This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy visà-vis online commerce, we analyse an empirical material of 8,755 user-generated content covering a time period of 24 months. Our findings illustrate that the sharing economy fuels platforms focusing attention to sharing commerce but also platforms engaged in social commerce and more general forms of e-commerce. Furthermore, our findings show the sectors in which sharing commerce, social commerce and general forms of e-commerce have become particularly prevalent. The paper contributes to previous literature by providing a systematic empirical contribution on the impact of the sharing economy on the evolution of online commerce and by conceptually explaining why the sharing economy gives rise to a relatively wide plethora of online commerce initiatives.
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| 5. |
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| 6. |
- Geissinger, Andrea, et al.
(författare)
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Assessing user perceptions of the interplay between the sharing, access, platform and community- based economies
- 2020
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Ingår i: Information Technology and People. - : Emerald Group Publishing Limited. - 0959-3845 .- 1758-5813. ; 33:3, s. 1037-1051
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: Digitally intermediated peer-to-peer exchanges have accelerated in occurrence, and as a consequence, they have introduced an increased pluralism of connotations. Accordingly, this paper aims to assess user perceptions of the interplay between the sharing, access, platform, and community-based economies.Design/methodology/approach: The sharing, access, platform, and community-based economies have been systematically tracked in the social media landscape using Social Media Analytics (SMA). In doing so, a total material of 62,855 publicly posted user-generated content concerning the four respective economies were collected and analyzed.Findings: Even though the sharing economy has been conceptually argued to be interlinked with the access, platform, and community-based economies, the empirical results of the study do not validate this interlinkage. Instead, the results regarding user perceptions in social media show that the sharing, access, platform, and community-based economies manifest as clearly separated.Originality/value: This paper contributes to existing literature by offering an empirical validation, as well as an in-depth understanding, of the sharing economy's interlinkage to other economies, along with the extent to which the overlaps between these economies manifest in social media.
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| 7. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Collaborative economy in social media : Collective action in Sweden
- 2019
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Ingår i: 6th International Workshop on the Sharing Economy, June 27-29, Utrecht University: List of abstracts. ; , s. 64-64, s. 64-64
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper assesses the role of social media to enable collective action, that is, parties’ attempts to change behaviour in such a manner that a common goal is achieved. It studies collective action in the light of the sharing economy and some parties’ attempts to reverse the commercialisation of the sharing economy and (partially) recreate it as a collaborative economy. This paper draws social media data for almost 36 months, from 14 March 2016 to 11 February 2019, generating a dataset of 11,553 social media posts for the sharing economy, from which a subsequent dataset consisting of 533 social media posts with reference to the collaborative economy was derived. Findings point at how the collective actors were caught between conflicting interests and chose to prioritise the marketing of their own services, rather than supporting the collective action movement. Increased transactional behaviours and difficulties to reach through counteracted the collective action idea. Based on these findings, we contribute to previous research by discussing ways in which digital technology facilitates or hinders collective action in the context of digitalisation.
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| 8. |
- Geissinger, Andrea, et al.
(författare)
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Copycats among underdogs-echoing the sharing economy business model
- 2021
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 96, s. 287-299
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy has gained traction in several industry sectors by establishing ever-new platforms, with digital intermediation and peer-to-peer exchanges at the heart of the business model. Most research on the sharing economy concerns the phenomenon level or focuses on the operations of single platforms. This paper connects various sharing economy platforms by asking: How has the sharing economy spread to new platforms? The purpose of the paper is to explain the pattern of spread of the sharing economy business model. Findings point out a seamless, unobtrusive pattern echoing characteristics of the sharing economy business model across distant sectors to avoid competition while reproducing activities in ever-new resource settings. The paper continues the exploration of the sharing economy related to industrial marketing through moving from the individual platforms to the way they lead to new ones while acknowledging how the innovative model for new platforms is highly based on mandates created through acknowledging oneself as a role model successor. Such a spread mechanism redefines innovation newness, adaptation and diffusion, and raises new insights to understand how current business landscapes would be under the possible transition into a new logic of operations.
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| 9. |
- Geissinger, Andrea, et al.
(författare)
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Digital Disruption beyond Uber and Airbnb – tracking the long tail of the sharing economy
- 2020
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Ingår i: Technological Forecasting and Social Change. - : Elsevier BV. - 0040-1625 .- 1873-5509. ; 155
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy can be regarded as a discontinuous innovation that creates increased abundance throughout society. Extant literature on the sharing economy has been predominantly concerned with Uber and Airbnb. As little is known about where the sharing economy is gaining momentum beyond transportation and accommodation, the purpose of this paper is to map in what sectors of the economy it is perceived to gain traction. Drawing on data from social and traditional media in Sweden, we identify a long tail of 17 sectors and 47 subsectors in which a total of 165 unique sharing-economy actors operate, including sectors such as on-demand services, fashion and clothing, and food delivery. Our findings therefore point at the expanding scope of the sharing economy and relatedly, we derive a set of implications for firms.
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| 10. |
- Geissinger, Andrea, et al.
(författare)
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Digital entrepreneurship and field conditions for institutional change - Investigating the enabling role of cities
- 2019
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Ingår i: Technological Forecasting and Social Change. - : Elsevier BV. - 0040-1625 .- 1873-5509. ; 146, s. 877-886
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Tidskriftsartikel (refereegranskat)abstract
- Digital entrepreneurship may result in institutional turbulence and new initiatives are frequently blocked by vested interest groups who posit superior financial and relational resources. In this paper, we explore the role of cities in facilitating digital entrepreneurship and overcoming institutional resistance to innovation. Drawing upon two historical case studies of digital entrepreneurship in the city of Stockholm along with an extensive material on the sharing economy in Sweden, our results suggest that cities offer an environment that is critical for digital entrepreneurship. The economic and technological diversity of a city may provide the field conditions required for institutional change to take place and to avoid regulatory capture.
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| 11. |
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| 12. |
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| 13. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Fashion weeks - Engagement concentration or spill over?
- 2016
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Konferensbidrag (refereegranskat)abstract
- Purpose: This paper aims to explore the interplay between social media, fashion weeks and the degree to which participating and non-participating brands enjoy engagement of social media users.Design/methodology/approach: A material of 4424 user-generated content published before, during and after Fashion Week Stockholm in February 2016 were collected and analysed.Findings: The presented results show that the studied fashion week both concentrates engagement for participating brands but also creates spillover engagement to non-participating brands.Research limitations/implications: Because of the specific characteristics of the Swedish fashion industry and the Swedish media landscape, empirical illustrations from fashion weeks in other fashion cities would be valuable to verify the presented findings.Practical implications: As participating brands enjoy an increased level of engagement during the fashion week, but that engagement for non-participating brands simultaneously increase, these findings question whether individual brands should be official participants of fashion weeks.Social implications: Since the fashion week seems to have transformed from a marketing platform to a brand of its own, this shift can enable closer collaborations with the tourism and hospitality industry as well as efforts related to the promotion of place brands.Originality/value: This paper contributes to the field of fashion marketing and management by illustrating the dynamic interplay between engagement created in social media and fashion weeks while also pointing out the conceptual and managerial implications this development generatesfor participating and non-participating brands.
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| 14. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Gigging in the sharing economy
- 2018
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Ingår i: Reshaping Work 2018 conference.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Gigs define temporary works performed by individuals in various settings (Bogenhold, Klinglmair, & Kandutsch, 2017; Healy, Nicholson, & Pekarek, 2017; Horney, 2016; Lehdonvirta, 2018). Coined in the 1920s, its long tradition relates to music and art performers and their acting on stage. It represents some sort of temporality, meaning that the exact same task may not appear again, at least not in the same surrounding. Recent trends in business life have redefined work (cf. Öberg, 2012), have brought forth such concepts as freelance and gig economies to portray individuals as self-employed and the mentioned temporality of task (Gandini, 2016; Janofsky, 2015).At the rise of the sharing economy, that is, peer-to-peer based exchanges accomplished by digital platforms (e.g., Belk, 2014), the providing parties’ operations could well be seen as gigs intermediated online, but facilitated offline in temporary exchanges with users. The development of the sharing economy includes an increased plurality in ways to operate though (Mair & Reischauer, 2017), not the least underlined by how the peer-to-peer exchanges have sometimes turned into ways to earn living by the providing parties. This paper sets to investigate this phenomenon by particularly focusing on how various stakeholders – internal and external actors with direct or indirect influence or participation in the exchanges (cf. Freeman, 1984) – comprehend this development. The purpose of the paper is to categorize various stakeholders’ viewpoints and their influence on the understanding of gigs in the sharing economy.Empirically, the paper departs from two social-media data sets: one describing Uber, the other one Foodora, as two examples of sharing economy platforms. The data sets comprises more than 30,000 social media posts. The paper analyses how the providing side of these platforms is reported on in social media also taking into account who (type of stakeholder) posts about them. Preliminary findings indicate how the providing side, albeit both studied platforms would be characterized as highly commercialized, demonstrate quite different results related to those work conditions actually at hand. While this being the case, the data reveals a shared pattern of negative connotation across stakeholder groups, with them influencing one another across the social media. The negative descriptions do, as opposed to learnings from traditional stakeholder theory, indicate expressions well beyond stakes and influences by the particular stakeholder group: a user may well engage in talks about legal regulations, for instance, while it would had been expected to mostly engage with services provided, payments, and deliveries.The paper contributes to previous research in several ways: Firstly, the sharing economy literature is still mainly focused on the user side of sharing, meaning that this paper fills an empirical hole in its perspective. Secondly, the methodological approach taken allows for a broad, but also integrated capturing of individual stakeholders’ understanding of the phenomenon. Hence, it includes both the definition of various stakeholder groups and how they may influence one another. Thirdly, and as the theoretical contribution, the paper provides understanding for stakeholders, their influence and participation in digital settings, and particularly how influences and viewpoints of stakeholders become separated from their participation.
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| 15. |
- Geissinger, Andrea, 1987-, et al.
(författare)
-
How do managers get their heads around artificial intelligence? : Extending the network picture discussion
- 2019
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Konferensbidrag (refereegranskat)abstract
- Artificial intelligence (AI) expects to increasingly transform ways in which business is conducted. With change follows a need to question current ways of acting and interacting. Yet, the past becomes the frames through which the future is understood. By drawing on Predictive Brain Theory, which shares the same fundamental underpinnings as the Bayesian brain hypothesis, but uses insights from machine learning and neuroscience, the paper conceptualizes that prospective sense making as a skill to update in-flux network pictures are increasingly required for business managers, which the paper reflects on in the light of AI. The paper provides a novel approach to business managers’ mental capacity in understanding change and in their ability to adapt to structural shifts that require an update on gone-solid assumptions about the business environment, while linking this to AI both as a motor of change, and as challenging the human thought with machine learning.
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| 16. |
- Geissinger, Andrea, et al.
(författare)
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How do managers get their heads around artificial intelligence? : Extending the network picture discussion
- 2019
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Ingår i: IMP2019: Industrial Marketing and Purchasing (IMP) Group Conference 2019, Paris. - Paris : Industrial Marketing and Purchasing Group (IMP). ; , s. 1-7
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Konferensbidrag (refereegranskat)abstract
- Artificial intelligence (AI) expects to increasingly transform ways in which business is conducted. With change follows a need to question current ways of acting and interacting, yet the past becomes the frame through which the future is understood. By drawing on predictive brain theory, which shares the same fundamental underpinnings as the Bayesian brain hypothesis, but uses insights from machine learning and neuroscience, the paper conceptualizes that prospective sense making as a skill to update in-flux network pictures are increasingly required for business managers. The paper provides a novel approach to business managers’ mental capacity in understanding change and in their ability to adapt to structural shifts that require an update on gone-solid assumptions about the business environment, while linking this to AI both as a motor of change, and in challenging human thought with machine learning.
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| 17. |
- Geissinger, Andrea, et al.
(författare)
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How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms
- 2019
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 206, s. 419-429
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy has evolved and spread to various sectors of the economy. Its early idea linked to the creation of more sustainable uses of resources. Since then, the development of the sharing economy has included a professionalization with self-employed suppliers rather than peers, and the question is whether the platforms following this development maintain the focus on sustainability. This paper describes and classifies the sustainability connotation of sharing economy platforms. It analyses 121 platforms derived through social media analytics to figure out whether they describe themselves as sustainable. The findings suggest that the sustainability connotation closely connects to specific sectors such as fashion, on-demand services and logistics. Meanwhile, the dominant role model platforms do not communicate about being sustainable. These findings contribute to previous research through (1) giving a systematic empirical account on the way various sharing economy platforms describe themselves in terms of sustainability, (2) pointing out the differences among the platforms, and (3) indicating the diversity in sustainability connotation among various sectors of the economy.
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| 18. |
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| 19. |
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| 20. |
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| 21. |
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| 22. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Institutional orders in the sharing economy : Community as an answer to the state-market-interlock
- 2018
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Ingår i: Academy of Management Proceedings. - : Academy of Management.
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Konferensbidrag (refereegranskat)abstract
- As the emergence of sharing economy firms changes existing institutional structures and bring forth increasing institutional complexity for firms, regulators and users alike, this paper aims to analyze how the public adhere to institutional orders in resolving emerging controversies associated with the sharing economy. By analyzing four cases of societal controversies concerning the accommodation sharing platform Airbnb in the Swedish market during 12 months between the years 2015-2016, we illustrate the ways in which the public adhered to three main institutional orders of state, market and community in resolving four identified controversies related to prostitution, racism, failure to pay taxes and housing shortage allegedly caused by the firm. In perspective to the ways in which extant literature emphasize state and market as fundamental institutional orders for resolving institutional complexity, our results highlights the role of community as a key institutional order situated in the intersection between the state and the market in the setting of the sharing economy.
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| 23. |
- Geissinger, Andrea, 1987-
(författare)
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Is the Sharing Economy just a Collective Fantasy? Exploring Institutional Illogics in Market Societies
- 2020
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Konferensbidrag (refereegranskat)abstract
- This conceptual paper aims to continue the debate initiated by Vince (2019) to deepen the understanding of institutional logic by further bringing psychoanalytical concepts into organizational and institutional scholarship. The paper argues the (re)enactment of institutional logics is based on the crucial dialectic between conscious manifestations and the unconscious ones. Institutional illogics as the hidden 'other' side of institutional logics may be a missing piece in the puzzle of understanding how institutions are (re-)enacted in institutionalization and institutional change processes. The conceptual arguments this paper illustrates review and analyze the contemporary phenomenon of the platform-mediated sharing economy. Based on the previous academic and public discourse, the sharing economy's institutionalization process can be described as having become a sharing fantasy where collectively structured fantasies unfold due to hidden and unseen patterns. By framing sharing as a structured fantasy, three institutional illogics emerge dehumanizing illogic, as-if illogic, and illogic of unconscious guilt. By combining micro-level analysis of the market society, such as psychoanalytical decision-making processes, with macro-level perspectives of institutions, we can understand how the (re)enactment of dominant (il)logics as collective fantasies jeopardize fundamental institutional change.
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| 24. |
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| 25. |
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| 26. |
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| 27. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Multibrand events and social media engagement : Concentration or spillover?
- 2020
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 24:2-3, s. 253-262
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Tidskriftsartikel (refereegranskat)abstract
- To what degree do participating and nonparticipating brands enjoy engagement of social media users in the setting of multibrand events? Based on empirical material comprising 4,424 user-generated content published before, during, and after Fashion Week Stockholm in February 2016, this article illustrates how the studied multibrand event both concentrated engagement for participating brands and created spillover engagement to other, nonparticipating brands. Therefore, these findings question whether individual brands benefit from being official participants in multibrand events. This article contributes to the field of event management by illustrating the dynamic interplay between engagement created in social media and multibrand events, while also highlighting associated conceptual and managerial implications.
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| 28. |
- Geissinger, Andrea, 1987-
(författare)
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Platforms in Liquid Modernity : Essays about the Sharing Economy, Digital Platforms, and Institutions
- 2021
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. Inspired by Bauman's theorizing to describe the cultural and societal zeitgeist, this thesis explains the institutionalization of one of the most promising alternative forms of organization of the past decade: the sharing economy.Comprised of nine essays centered around three focal areas: (1) Organizational change, (2) Market change, and (3) Societal change, this thesis aims to explain the institutionalization of digital sharing platforms in liquid modern society.This thesis finds that digital sharing platforms act as societal organizers on several dimensions of “in-betweenness.” As this moment in time can also be characterized as a period of “interregnum”—another moment of in-betweenness—where old structures are continuously disrupted but no clear new path has emerged, digital platform providers fill a structural void in our highly individualized society. Digital platform providers use community as an anchor, a belief, and sets of practices to create an emerging (intermediary) institution around which different forms of organization manifest.Digital sharing platforms have, however, remained a grace note on systemic change: ornamental and practically non-essential. Still, digital platforms are setting new norms in all areas of organizational, market, and societal life. By evoking both elements of community and market, digital platforms are playing an important part in creating a symphony of our future societal order.
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| 29. |
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| 30. |
- Geissinger, Andrea, et al.
(författare)
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Social media analytics for innovation management research : A systematic literature review and future research agenda
- 2023
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Ingår i: Technovation. - : Elsevier. - 0166-4972 .- 1879-2383. ; 123
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Tidskriftsartikel (refereegranskat)abstract
- New trends in innovation management may require new research methods. Social media analytics (SMA)—a method for capturing and analyzing data from user-generated content published on online platforms—has emerged as a complement or even alternative to more traditional research methods. This article systematically reviews and assesses the use of SMA and its potential for innovation management research. Our results show that use of SMA is still in an emergent phase, although it has become increasingly popular over the past decade. Our literature review illustrates that SMA provides new opportunities for innovation management scholars to enhance customer-, market-, technology-, and society-focused innovation research in several ways. In this paper we develop a research agenda and suggest areas for future research using SMA in innovation management.
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| 31. |
- Geissinger, Andrea, et al.
(författare)
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Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy
- 2021
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Ingår i: Journal of Knowledge Management. - : Emerald. - 1758-7484 .- 1367-3270. ; 25:2, s. 500-512
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Tidskriftsartikel (refereegranskat)abstract
- Purpose Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders' perceptions in the market and non-market domains. Design/methodology/approach Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250 user-generated contents in social media are systematically gathered, coded and analysed. Findings The findings indicate that, while Foodora appears to be a viable provider in the marketplace, there is mounting public concern about the working conditions of its employees. In the market domain, Foodora manages its status as an online delivery platform and provider well, but at the same time, it struggles with its position in the non-market sphere, suggesting that the firm is vulnerable to regulatory change. These insights highlight the importance of simultaneously exploring and balancing market and non-market perceptions when assessing the impact of disruptive innovation. Originality/value This study offers originality by providing an integrative approach to consider both the market and non-market domains. It is also novel in its use of SMA as a tool for knowledge acquisition and management to evaluate the impact of emerging technologies in the sharing economy.
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| 32. |
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| 33. |
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| 34. |
- Geissinger, Andrea, et al.
(författare)
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The identity crisis of 'sharing' : From the co-op economy to the urban sharing economy phenomenon
- 2021
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Ingår i: The Modern Guide to the Urban Sharing Economy. - : Edward Elgar Publishing. - 9781789909555 - 9781789909562 ; , s. 40-54
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Bokkapitel (refereegranskat)abstract
- This chapter explores the disparities between the two main dimensions of the contemporary Sharing Economy. On the one side, non-market collaborative economy actors are shaping the community orientation. On the other side, the market-oriented platform economy utilizes commercial interest in cities based on the scalability of ‘peer’ users and providers. It is within this tension that the chapter aims to illustrate how today’s sharing economy got into an identity crisis. By drawing on the literature of organizational identity, we utilize five different sharing economy actors across the market/non-market continuum in Sweden to discover who they are and what societal impact they envision. The chapter discusses how over time, sharing economy actors seem to have moved from a co-operative, non-commercial model of sharing to instead focus on a commercial sharing approach in a predominant urban setting. We end the chapter by initiating a general debate about the future of the peer-to-peer sharing idea.
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| 35. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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The Interconnectivity of Sharing Economy Platforms
- 2019
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Ingår i: IMP2019: Industrial Marketing and Purchasing (IMP) Group Conference 2019, Paris. - Paris : Industrial Marketing and Purchasing Group (IMP). ; , s. 1-8
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Konferensbidrag (refereegranskat)abstract
- The sharing economy increasingly gains momentum in several business sectors. This paper sets to investigate the interconnectivity among platforms in the sharing economy through reporting on how new platforms are created with reference to previous ones. The paper points out a seamless, unobtrusive, imitation pattern of spread of the sharing economy business model. It could be seen as information or availability based focusing on reproducing activities in ever new resource settings. Contributions are made to IMP research in the sense of continuing the discussion on how the sharing economy can be understood from the IMP perspective, and it broadens the discussion to include the network level. Imitation as a mechanism of spread raises new insights to understand how current business landscapes transition into a new logic of operations.
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| 36. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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The sharing economy and the transformation of work : evidence from Foodora
- 2022
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Ingår i: Personnel review. - : Emerald Group Publishing Limited. - 0048-3486 .- 1758-6933. ; 51:2, s. 584-602
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: This article explores the various stakeholders' perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work.Design/methodology/approach: Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content was collected and organised throughout the social media landscape in Sweden over 12 months, and 18 stakeholder groups were identified, discussing digital work within seven thematic categories.Findings: The results show that the stakeholder groups in the Swedish context primarily expressed negative views of Foodora's way of organising digital work. The social media posts outlined the distributive and procedural justice related to the working conditions, boycott and protests and critical incidents, as well as the collective bargaining of Foodora.Originality/value: By utilising a novel SMA method, this study contributes to the extant literature on the sharing economy by providing a systematic assessment concerning the impact of the sharing economy platform on the transformation of work and the associated social consequences.
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| 37. |
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| 38. |
- Geissinger, Andrea, et al.
(författare)
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The sharing economy as an entrepreneurial evolution of electronic commerce
- 2021
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Ingår i: Digital Entrepreneurship and the Sharing Economy. - New York : Routledge. - 9781032038148 - 9780367472405 - 9781003036821 ; , s. 72-87
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Bokkapitel (refereegranskat)abstract
- The sharing economy draws attention to new forms of commerce, which, as we argue, call for a revised definition of entrepreneurship. In this chapter, we link the development of entrepreneurship to three types of commerce, electronic, social and sharing commerce, to understand an evolutionary development, yet also search for common and contrasting denominators of the sharing economy related to these types of commerce. The purpose of the chapter is to assess the impact of the sharing economy on how entrepreneurship has evolved. We systematically track the developments of the sharing economy vis-à-vis commerce using social media analytics. Our findings indicate how a revised definition of entrepreneurship would need to expand from non-social, non-digital, non-transfers of ownership, to social, digital exchanges, also pointing to how the sharing economy is represented across various types of commerce. The chapter contributes to previous literature by providing a systematic empirical account of the impact of the sharing economy on the evolution of entrepreneurship and conceptually explaining why the sharing economy gives rise to a relatively wide plethora of commerce initiatives and the need to expand the definition of entrepreneurship.
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| 39. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Tracing brand constellations in social media : the case of Fashion Week Stockholm
- 2018
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Ingår i: Journal of Fashion Marketing and Management. - : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 22:1, s. 35-48
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.Design/methodology/approach: The study analyses how brand constellations take form for seven Swedish fashion companies before, during and after Fashion Week Stockholm. In total, 3,449 user-generated contents referring to the sampled brands were collected and analysed.Findings: On average, brand constellations of participating companies are increasingly incorporating other participating brands as a result of the fashion week. Based on the presented results, four brand constellation outcomes for participating fashion companies are identified: brand constellation amplification, concentration, division and dilution.Research limitations/implications: As this paper is focussed on the Swedish market, additional results from fashion weeks taking place in other cities would be beneficial to verify the four brand constellation outcomes.Practical implications: The results question the resilience of professionally curated brand constellations due to the emergence of user-driven constellations that also shape the position of fashion brands. Therefore, this development can potentially have a considerable impact on often carefully orchestrated brand positioning strategies executed by fashion companies.Social implications: Digitally fuelled interdependences of brand constellations by professionals and consumers attest to the dilution of borders between consumers and producers.Originality/value: This paper contributes to the field of fashion marketing and management by identifying four different brand constellation outcomes in social media for participating fashion companies as a result of fashion weeks and how to managerially handle these respective outcomes.
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| 40. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Tracking the institutional logics of the sharing economy
- 2019
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Ingår i: Handbook of the Sharing Economy. - Cheltenham : Edward Elgar Publishing. - 9781788110549 - 9781788110532 ; , s. 177-192
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This chapter explores field-level logics associated with the sharing economy and how these logics can be categorized in relation to different characteristic features of that economy. It thereby links together core principles of the sharing economy-the access, platform and community-based economy-with market and non-market orders so as to create a better understanding for those tensions being part of the sharing economy and how they can be overcome. Empirically, the chapter analyzes 7362 social media posts and defines field-level logics through juxtaposing the core principles with market/non-market orders. Six field-level logics are identified: abundance, scarcity, profit, sustainability, global and local logics. The sorting tool of these field-level logics and their associated institutional orders provides clarity in relation to the blurred concepts of accessing, sharing and transferring; the variety of motives of users/consumers; and the reasons for parties to provide their services within the sharing economy. The chapter also contributes to previous research through linking together field-level logics with orders to create understandings for logics on phenomena levels and specifically related to the sharing economy.
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| 41. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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User engagement in social media – an explorative study of Swedish fashion brands
- 2016
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Ingår i: Journal of Fashion Marketing and Management. - : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 20:2, s. 177-190
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe present paper aims to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social media.Design/methodology/approachThis study analyses how ten Swedish fashion brands have been integrated in expressions of user engagement in social media. In total, a material of 11,173 user-generated contents from different types of social media applications over a period of 12 weeks was collected and analysed.FindingsThe results of this paper show that user engagement fluctuates considerably over time in social media. It also shows that the degree of engagement varies between different forms of social media applications.Originality/valueThis study contributes to the literature on fashion marketing and user engagement by adding empirical support for the suggestion that expressions of engagement found in social media are curvilinear in their nature. It also concludes that highly involved and engaged users, instead of being brand activists, tend to be variety seekers in the studied setting that when taken together represents an emerging managerial challenge for the fashion industry and particularly fashion firms.
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| 42. |
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| 43. |
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| 44. |
- Nykvist, Rasmus, et al.
(författare)
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“Own it” or “share it” : Transformations of regulatory and community norms in the Swedish housing market
- 2022
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Ingår i: Technological Change and Industrial Transformation. - London : Routledge. - 9780429423550 - 9781138390027
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Bokkapitel (refereegranskat)abstract
- In this chapter, we analyse the historical role of community norms and sharing ideas in the Swedish housing market as part of industrial transformation processes. We compare the emergence of a new organizational form, the housing cooperative, from the 1930s and onwards with the rise of the contemporary digital platform-based sharing economy. In the past, housing cooperatives were used to share the burden of risk between individual citizens, whereas contemporary sharing platforms allow for sharing the burden of ownership in cities with soaring housing prices. We ask if and how the role of community norms and sharing practices have changed over the last century and who was involved in transforming the housing market. We draw on rich historical secondary sources on the development of housing cooperatives as part of the Swedish model as well as on contemporary debate about the impact of sharing economy actors, such as Airbnb, on the Swedish housing market. In drawing on a semantic analysis of official government investigations on the housing cooperatives, we show that community norms have played a vital part in the industrial transformation of the Swedish housing market, indicating that informal institutions endured while formal institutions have gone through major transformations.
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| 45. |
- Pihl, Christofer, et al.
(författare)
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Consumer brand involvement and engagement in user-generated content : an explorative study of Swedish fashion brands in social media
- 2013
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Konferensbidrag (refereegranskat)abstract
- The rise of social media and user-generated content (UGC) has created new challenges for the theoreti-cal understanding of consumer brand involvement and engagement. As a result, a plethora of works suggesting how firms can foster close relationships with consumers in the digital media landscape has been presented. The present paper aims to add to this literature by exploring how different indications of consumer brand involvement and engagement can be spotted in the setting of in UGC. This is done by studying how ten Swedish fashion brands have been portrayed within different forms of social media. Data collection was conducted by using a social media analytics tool developed for the Swedish market, covering a sampled material of 38,696 user-generated contents. The findings of this paper illustrates that levels of brand involvement and engagement fluctuates considerably over time, also depending on the form of social media in which UGC is produced and the size of the firm in question. Moreover, the study shows how professional firms in the fashion industry have embraced UGC by starting to take part in its production. In contrast to previous works suggesting how consumer brand involvement and engagement is characterising by a stable and enduring nature, this paper conclude by arguing that these concepts in the setting of UGC and the fashion industry is characterised by constant change.
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| 46. |
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| 47. |
- Weidenstedt, Linda, 1982-, et al.
(författare)
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Varför gigga som matkurir? Förutsättningar och förväntningar bakom okvalificerat gig-arbete
- 2020
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Den digitala gig-ekonomin, där utförare av arbete och uppgiftsägare matchas mot varandra med hjälp av digitala plattformar, är omdebatterad. Gig-ekonomin lovordas å ena sidan för möjligheten att vara geografiskt obunden och flexibel, medan den å andra sidan fördöms för bristen på anställningstrygghet och dåliga arbetsförhållanden. Delvis beror det på att gig-ekonomin består av en heterogen samling arbete. Sett till andelen individer som jobbar inom gig-ekonomin utgör denna arbetsform än så länge bara en liten del av svensk arbetsmarknad – i alla fall om man använder sig av en strikt definition av den digitala gig-ekonomin just som digitalt och plattforms-förmedlat. Likväl har gig-ekonomin skapat en viss oro och en del arbete bland arbetsmarknadens parter och myndigheter: Gig-arbete räknas inte enbart som atypisk sysselsättning utan har dessutom rört sig i stor utsträckning i ett ingenmansland gällande socialförsäkring, anställningsvillkor och arbetsmiljö-reglering. Vidare är det i nuläget oklart om giggare är anställda eller företagare. Oklarheter och utmaningar har fått uppmärksamhet i svensk media och i svenska rapporter, det finns också internationell forskning på området. Dock saknas det förståelse och en mer djupgående inblick i vilka det är som väljer att jobba som gig-arbetare i Sverige och varför de har valt den vägen. Att förstå vilken roll gig-ekonomin spelar i giggarnas egna liv – och kan komma att spela framöver – är viktigt att förstå oavsett gig-ekonomins storlek. Den här studien syftar därför till att bidra med insikter kring individers val att arbeta inom den okvalificerade gig-sektorn i Sverige, där arbete förmedlas via en plattform eller app men utförs offline. Frågan undersöks genom att låta gig-arbetarna själva komma till tals och berätta om sina uppfattningar och erfarenheter av gig-arbete: Kvalitativa intervjuer har genomförts med 34 så kallade matkurirer, det vill säga individer som jobbar med leverans av restaurangmat. Leveransuppdragen förmedlas genom digitala plattformar och appar (Uber Eats, Wolt och Foodora). Respondenterna fick berätta om sin bakgrund, varför de har valt plattformsbaserat arbete, vad som motiverar dem att fortsatt arbeta inom gig-ekonomin, hur nöjda de är med detta sätt att arbeta, vilka problem de upplever i sitt arbete och vilka framtidsplaner de har. Resultaten visar att det finns likheter i respondenternas bakgrund vad gäller härkomst, utbildningsnivå och möjligheter på den svenska arbetsmarknaden, medan ålder varierar. Exempelvis var åldersspannet bland respondenterna 19–48 år; bakgrunden varierade från grundskoleutbildning till universitetsutbildning men mer än hälften av intervjupersonerna hade minst tre år universitetsutbildning; och mer än hälften av de intervjuade härstammade från asiatiska länder såsom Pakistan och Indien. Vidare visade analysen av intervjumaterialet att många respondenter överlag var nöjda med gig-arbetet trots att de klagade över problem med plattformarnas management, plattformarnas transparens och på bristande engagemang och omtanke från företagens sida. Rapporten mynnar ut i resultat som visar att identitet och kulturell bakgrund, den samhälleliga kontexten i Sverige, gig-arbetarnas ambitioner och visioner, deras inbäddning i den sociala omgivningen, samt deras hantering av gig-arbetet spelar en avgörande roll i hur de upplever sin vardag. Flertalet respondenter berättar om svårigheten att hitta ett jobb som matchar deras kompetenser och att de använder gig-jobbet som en slags buffert tills andra jobbmöjligheter dyker upp. Andra berättar istället att giggandet kompletterar studier, andra (deltids-) jobb, eller det parallella uppbyggandet av en egen verksamhet. Gig-arbetet ses av de flesta i studien således som en temporär lösning på vägen till ett annat framtida arbetsliv. Dessa resultat leder till följande slutsatser: Bakom gig-arbetares beslut att jobba och fortsätta jobba inom gig-ekonomin ligger flera olika drivkrafter såsom en inre motivation, gig-ekonomin som en övergångslösning, och flexibiliteten och självstyrningen som gig-arbetet möjliggör. Slutsatser angående den framtida utvecklingen av gig-ekonomin berör å ena sidan konstaterandet att gig-företagen behöver ta ansvar och öka transparensen, exempelvis genom att utveckla förutsägbarheten kring hur mycket man kommer att tjäna på ett leveransuppdrag. Å andra sidan anser vi att en reglering av matleveransbranschen behöver göras med varsam hand. Gig-ekonomins heterogenitet bidrar med en mångfald av funktioner för giggarna, från övergångslösning och bisyssla till heltidsjobb, och dess tillgänglighet och öppenhet borde därför bevaras och stödjas. Samtidigt behöver matkurirers arbetsmiljö och villkor diskuteras.
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| 48. |
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| 49. |
- Öberg, Christina, 1970-, et al.
(författare)
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Managers, Minds and Machines in the Age of Artificial Intelligence
- 2021
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Ingår i: Academy of Management Proceedings, Vol 2021, No 1. - : Academy of Management. ; , s. 13120-
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Konferensbidrag (refereegranskat)abstract
- This paper explores the connection between mental structures shaped by past events and managerial action targeted to manifest an uncertain future and does so in the light of artificial intelligence (AI). By drawing on predictive brain theory, the paper conceptualizes that prospective sensemaking is increasingly required for managers. To shed light on prospective sensemaking in uncertain times, we draw on the concept of network pictures to conceptualize managers’ sensemaking and consequent actions based on the notion of companies being embedded in a context (network) affecting strategies and their outcome. The network pictures managers form through sensemaking reflect the presence or the past, but what happens when we take the notion of a future that is inherently different from the past as the guiding light for present actions seriously? The paper contributes to research by extending the network picture concept and interlinking it with neuroscience and specifically AI as a motor of change, and as challenging the human thought with machine learning
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