| 1. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Assessing consumer goals in the sharing economy : Evidence from Airbnb
- 2018
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Ingår i: Academy of Management Proceedings. - : Academy of Management.
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Konferensbidrag (refereegranskat)abstract
- This paper aims to analyze how consumers’ articulate goals associated with the sharing economy and its associated implications for consumer policy. By utilizing the methodological approach of Social Media Analytics (SMA), we track the ways in which consumers’ express goals and criticism associated to the popular accommodation sharing platform Airbnb. Based on our empirical material that covers 7,022 user-generated content published over a 12-month period, we illustrate a spectrum of eight distinct goals as well as associated dimensions of criticism that consumers demonstrate. While goals associated towards financial and efficiency gains are dominating, consumers’ criticism tends to be centered on macro environmental consequences of the sharing economy. In view of previous studies suggesting that utilitarian goals almost entirely dominate consumers’ goals associated with the sharing economy, this paper therefore contributes to extant literature on the phenomenon by illustrating the multitude of ways in which consumers relate to the sharing economy and the associated consequences for the scope, scale and speed of future ways in which the sharing economy can be regulated.
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| 2. |
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| 3. |
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| 4. |
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| 5. |
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| 6. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Institutional orders in the sharing economy : Community as an answer to the state-market-interlock
- 2018
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Ingår i: Academy of Management Proceedings. - : Academy of Management.
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Konferensbidrag (refereegranskat)abstract
- As the emergence of sharing economy firms changes existing institutional structures and bring forth increasing institutional complexity for firms, regulators and users alike, this paper aims to analyze how the public adhere to institutional orders in resolving emerging controversies associated with the sharing economy. By analyzing four cases of societal controversies concerning the accommodation sharing platform Airbnb in the Swedish market during 12 months between the years 2015-2016, we illustrate the ways in which the public adhered to three main institutional orders of state, market and community in resolving four identified controversies related to prostitution, racism, failure to pay taxes and housing shortage allegedly caused by the firm. In perspective to the ways in which extant literature emphasize state and market as fundamental institutional orders for resolving institutional complexity, our results highlights the role of community as a key institutional order situated in the intersection between the state and the market in the setting of the sharing economy.
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| 7. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Multibrand events and social media engagement : Concentration or spillover?
- 2020
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 24:2-3, s. 253-262
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Tidskriftsartikel (refereegranskat)abstract
- To what degree do participating and nonparticipating brands enjoy engagement of social media users in the setting of multibrand events? Based on empirical material comprising 4,424 user-generated content published before, during, and after Fashion Week Stockholm in February 2016, this article illustrates how the studied multibrand event both concentrated engagement for participating brands and created spillover engagement to other, nonparticipating brands. Therefore, these findings question whether individual brands benefit from being official participants in multibrand events. This article contributes to the field of event management by illustrating the dynamic interplay between engagement created in social media and multibrand events, while also highlighting associated conceptual and managerial implications.
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| 8. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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The sharing economy and the transformation of work : evidence from Foodora
- 2022
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Ingår i: Personnel review. - : Emerald Group Publishing Limited. - 0048-3486 .- 1758-6933. ; 51:2, s. 584-602
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: This article explores the various stakeholders' perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work.Design/methodology/approach: Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content was collected and organised throughout the social media landscape in Sweden over 12 months, and 18 stakeholder groups were identified, discussing digital work within seven thematic categories.Findings: The results show that the stakeholder groups in the Swedish context primarily expressed negative views of Foodora's way of organising digital work. The social media posts outlined the distributive and procedural justice related to the working conditions, boycott and protests and critical incidents, as well as the collective bargaining of Foodora.Originality/value: By utilising a novel SMA method, this study contributes to the extant literature on the sharing economy by providing a systematic assessment concerning the impact of the sharing economy platform on the transformation of work and the associated social consequences.
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| 9. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Tracing brand constellations in social media : the case of Fashion Week Stockholm
- 2018
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Ingår i: Journal of Fashion Marketing and Management. - : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 22:1, s. 35-48
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.Design/methodology/approach: The study analyses how brand constellations take form for seven Swedish fashion companies before, during and after Fashion Week Stockholm. In total, 3,449 user-generated contents referring to the sampled brands were collected and analysed.Findings: On average, brand constellations of participating companies are increasingly incorporating other participating brands as a result of the fashion week. Based on the presented results, four brand constellation outcomes for participating fashion companies are identified: brand constellation amplification, concentration, division and dilution.Research limitations/implications: As this paper is focussed on the Swedish market, additional results from fashion weeks taking place in other cities would be beneficial to verify the four brand constellation outcomes.Practical implications: The results question the resilience of professionally curated brand constellations due to the emergence of user-driven constellations that also shape the position of fashion brands. Therefore, this development can potentially have a considerable impact on often carefully orchestrated brand positioning strategies executed by fashion companies.Social implications: Digitally fuelled interdependences of brand constellations by professionals and consumers attest to the dilution of borders between consumers and producers.Originality/value: This paper contributes to the field of fashion marketing and management by identifying four different brand constellation outcomes in social media for participating fashion companies as a result of fashion weeks and how to managerially handle these respective outcomes.
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| 10. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Tracking the institutional logics of the sharing economy
- 2019
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Ingår i: Handbook of the Sharing Economy. - Cheltenham : Edward Elgar Publishing. - 9781788110549 - 9781788110532 ; , s. 177-192
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- This chapter explores field-level logics associated with the sharing economy and how these logics can be categorized in relation to different characteristic features of that economy. It thereby links together core principles of the sharing economy-the access, platform and community-based economy-with market and non-market orders so as to create a better understanding for those tensions being part of the sharing economy and how they can be overcome. Empirically, the chapter analyzes 7362 social media posts and defines field-level logics through juxtaposing the core principles with market/non-market orders. Six field-level logics are identified: abundance, scarcity, profit, sustainability, global and local logics. The sorting tool of these field-level logics and their associated institutional orders provides clarity in relation to the blurred concepts of accessing, sharing and transferring; the variety of motives of users/consumers; and the reasons for parties to provide their services within the sharing economy. The chapter also contributes to previous research through linking together field-level logics with orders to create understandings for logics on phenomena levels and specifically related to the sharing economy.
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| 11. |
- Carlsson-Wall, Martin, et al.
(författare)
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Accounting for digital promises : restoring and transforming promissory narratives
- 2024
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Ingår i: Accounting, Auditing & Accountability Journal. - : Emerald Group Publishing Limited. - 0951-3574.
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The paper investigates the relationship between accounting and promises in the context of digital change.Design/methodology/approach: Relying on emergent literature on accounting and promises, a qualitative field study has been conducted covering 57 interviews with municipal directors, digitalization strategists, administration managers and CFOs in a Swedish region consisting of 13 municipalities.Findings: The paper provides insights into how municipalities draw on accounting in attempts to reconstruct promissory narratives of the digital. By highlighting two contrasting cases, we show how this can involve practices of either restoration or transformation. Likewise, we find that attempts to restore promises can sometimes have unanticipated effects, in our case a transformation of the promise instead.Originality/value: We introduce a “promise” lens to the literature on accounting and digital change and empirically describe how accounting is implicated in shaping promises in the context of public sector digital change.
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| 12. |
- Eriksson, Klas, et al.
(författare)
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A revised perspective on innovation policy for renewal of mature economies – Historical evidence from finance and telecommunications in Sweden 1980–1990
- 2019
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 147, s. 152-162
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Tidskriftsartikel (refereegranskat)abstract
- What is the role of innovation policy for accomplishing renewal of mature industries in Western economies? Drawing upon an unusually rich dataset spanning 9752 digitized archival documents, we categorize and code decisions taken by policymakers on several levels while also mapping and quantifying the strategic activities of both entrant firms and incumbent monopolists over a decade. Our data concerns two empirical cases from Sweden during the time period 1980–1990: the financial sector and the telecommunications sector. In both industries, a combination of technological and institutional upheaval came into motion during this time period which in turn fueled the revitalization of the Swedish economy in the subsequent decades. Our findings show that Swedish policymakers in both cases consistently acted in order to promote the emergence of more competition and de novo entrant firms at the expense of established monopolies. The paper quantifies and documents this process while also highlighting several enabling conditions. In conclusion, the results indicate that successful innovation policy in mature economies is largely a matter of strategically dealing with resourceful vested interest groups, alignment of expectations, and removing resistance to industrial renewal.
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| 13. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Assessing the impact of the sharing economy on the evolution of online commerce
- 2020
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Ingår i: ISPIM Conference Proceedings. - Manchester : The International Society for Professional Innovation Management (ISPIM). - 9789523354654
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Konferensbidrag (refereegranskat)abstract
- This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy visà-vis online commerce, we analyse an empirical material of 8,755 user-generated content covering a time period of 24 months. Our findings illustrate that the sharing economy fuels platforms focusing attention to sharing commerce but also platforms engaged in social commerce and more general forms of e-commerce. Furthermore, our findings show the sectors in which sharing commerce, social commerce and general forms of e-commerce have become particularly prevalent. The paper contributes to previous literature by providing a systematic empirical contribution on the impact of the sharing economy on the evolution of online commerce and by conceptually explaining why the sharing economy gives rise to a relatively wide plethora of online commerce initiatives.
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| 14. |
- Geissinger, Andrea, et al.
(författare)
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Assessing user perceptions of the interplay between the sharing, access, platform and community- based economies
- 2020
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Ingår i: Information Technology and People. - : Emerald Group Publishing Limited. - 0959-3845 .- 1758-5813. ; 33:3, s. 1037-1051
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: Digitally intermediated peer-to-peer exchanges have accelerated in occurrence, and as a consequence, they have introduced an increased pluralism of connotations. Accordingly, this paper aims to assess user perceptions of the interplay between the sharing, access, platform, and community-based economies.Design/methodology/approach: The sharing, access, platform, and community-based economies have been systematically tracked in the social media landscape using Social Media Analytics (SMA). In doing so, a total material of 62,855 publicly posted user-generated content concerning the four respective economies were collected and analyzed.Findings: Even though the sharing economy has been conceptually argued to be interlinked with the access, platform, and community-based economies, the empirical results of the study do not validate this interlinkage. Instead, the results regarding user perceptions in social media show that the sharing, access, platform, and community-based economies manifest as clearly separated.Originality/value: This paper contributes to existing literature by offering an empirical validation, as well as an in-depth understanding, of the sharing economy's interlinkage to other economies, along with the extent to which the overlaps between these economies manifest in social media.
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| 15. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Collaborative economy in social media : Collective action in Sweden
- 2019
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Ingår i: 6th International Workshop on the Sharing Economy, June 27-29, Utrecht University: List of abstracts. ; , s. 64-64, s. 64-64
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This paper assesses the role of social media to enable collective action, that is, parties’ attempts to change behaviour in such a manner that a common goal is achieved. It studies collective action in the light of the sharing economy and some parties’ attempts to reverse the commercialisation of the sharing economy and (partially) recreate it as a collaborative economy. This paper draws social media data for almost 36 months, from 14 March 2016 to 11 February 2019, generating a dataset of 11,553 social media posts for the sharing economy, from which a subsequent dataset consisting of 533 social media posts with reference to the collaborative economy was derived. Findings point at how the collective actors were caught between conflicting interests and chose to prioritise the marketing of their own services, rather than supporting the collective action movement. Increased transactional behaviours and difficulties to reach through counteracted the collective action idea. Based on these findings, we contribute to previous research by discussing ways in which digital technology facilitates or hinders collective action in the context of digitalisation.
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| 16. |
- Geissinger, Andrea, et al.
(författare)
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Copycats among underdogs-echoing the sharing economy business model
- 2021
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 96, s. 287-299
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy has gained traction in several industry sectors by establishing ever-new platforms, with digital intermediation and peer-to-peer exchanges at the heart of the business model. Most research on the sharing economy concerns the phenomenon level or focuses on the operations of single platforms. This paper connects various sharing economy platforms by asking: How has the sharing economy spread to new platforms? The purpose of the paper is to explain the pattern of spread of the sharing economy business model. Findings point out a seamless, unobtrusive pattern echoing characteristics of the sharing economy business model across distant sectors to avoid competition while reproducing activities in ever-new resource settings. The paper continues the exploration of the sharing economy related to industrial marketing through moving from the individual platforms to the way they lead to new ones while acknowledging how the innovative model for new platforms is highly based on mandates created through acknowledging oneself as a role model successor. Such a spread mechanism redefines innovation newness, adaptation and diffusion, and raises new insights to understand how current business landscapes would be under the possible transition into a new logic of operations.
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| 17. |
- Geissinger, Andrea, et al.
(författare)
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Digital Disruption beyond Uber and Airbnb – tracking the long tail of the sharing economy
- 2020
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Ingår i: Technological Forecasting and Social Change. - : Elsevier BV. - 0040-1625 .- 1873-5509. ; 155
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy can be regarded as a discontinuous innovation that creates increased abundance throughout society. Extant literature on the sharing economy has been predominantly concerned with Uber and Airbnb. As little is known about where the sharing economy is gaining momentum beyond transportation and accommodation, the purpose of this paper is to map in what sectors of the economy it is perceived to gain traction. Drawing on data from social and traditional media in Sweden, we identify a long tail of 17 sectors and 47 subsectors in which a total of 165 unique sharing-economy actors operate, including sectors such as on-demand services, fashion and clothing, and food delivery. Our findings therefore point at the expanding scope of the sharing economy and relatedly, we derive a set of implications for firms.
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| 18. |
- Geissinger, Andrea, et al.
(författare)
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Digital entrepreneurship and field conditions for institutional change - Investigating the enabling role of cities
- 2019
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Ingår i: Technological Forecasting and Social Change. - : Elsevier BV. - 0040-1625 .- 1873-5509. ; 146, s. 877-886
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Tidskriftsartikel (refereegranskat)abstract
- Digital entrepreneurship may result in institutional turbulence and new initiatives are frequently blocked by vested interest groups who posit superior financial and relational resources. In this paper, we explore the role of cities in facilitating digital entrepreneurship and overcoming institutional resistance to innovation. Drawing upon two historical case studies of digital entrepreneurship in the city of Stockholm along with an extensive material on the sharing economy in Sweden, our results suggest that cities offer an environment that is critical for digital entrepreneurship. The economic and technological diversity of a city may provide the field conditions required for institutional change to take place and to avoid regulatory capture.
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| 19. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Fashion weeks - Engagement concentration or spill over?
- 2016
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Konferensbidrag (refereegranskat)abstract
- Purpose: This paper aims to explore the interplay between social media, fashion weeks and the degree to which participating and non-participating brands enjoy engagement of social media users.Design/methodology/approach: A material of 4424 user-generated content published before, during and after Fashion Week Stockholm in February 2016 were collected and analysed.Findings: The presented results show that the studied fashion week both concentrates engagement for participating brands but also creates spillover engagement to non-participating brands.Research limitations/implications: Because of the specific characteristics of the Swedish fashion industry and the Swedish media landscape, empirical illustrations from fashion weeks in other fashion cities would be valuable to verify the presented findings.Practical implications: As participating brands enjoy an increased level of engagement during the fashion week, but that engagement for non-participating brands simultaneously increase, these findings question whether individual brands should be official participants of fashion weeks.Social implications: Since the fashion week seems to have transformed from a marketing platform to a brand of its own, this shift can enable closer collaborations with the tourism and hospitality industry as well as efforts related to the promotion of place brands.Originality/value: This paper contributes to the field of fashion marketing and management by illustrating the dynamic interplay between engagement created in social media and fashion weeks while also pointing out the conceptual and managerial implications this development generatesfor participating and non-participating brands.
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| 20. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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Gigging in the sharing economy
- 2018
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Ingår i: Reshaping Work 2018 conference.
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Gigs define temporary works performed by individuals in various settings (Bogenhold, Klinglmair, & Kandutsch, 2017; Healy, Nicholson, & Pekarek, 2017; Horney, 2016; Lehdonvirta, 2018). Coined in the 1920s, its long tradition relates to music and art performers and their acting on stage. It represents some sort of temporality, meaning that the exact same task may not appear again, at least not in the same surrounding. Recent trends in business life have redefined work (cf. Öberg, 2012), have brought forth such concepts as freelance and gig economies to portray individuals as self-employed and the mentioned temporality of task (Gandini, 2016; Janofsky, 2015).At the rise of the sharing economy, that is, peer-to-peer based exchanges accomplished by digital platforms (e.g., Belk, 2014), the providing parties’ operations could well be seen as gigs intermediated online, but facilitated offline in temporary exchanges with users. The development of the sharing economy includes an increased plurality in ways to operate though (Mair & Reischauer, 2017), not the least underlined by how the peer-to-peer exchanges have sometimes turned into ways to earn living by the providing parties. This paper sets to investigate this phenomenon by particularly focusing on how various stakeholders – internal and external actors with direct or indirect influence or participation in the exchanges (cf. Freeman, 1984) – comprehend this development. The purpose of the paper is to categorize various stakeholders’ viewpoints and their influence on the understanding of gigs in the sharing economy.Empirically, the paper departs from two social-media data sets: one describing Uber, the other one Foodora, as two examples of sharing economy platforms. The data sets comprises more than 30,000 social media posts. The paper analyses how the providing side of these platforms is reported on in social media also taking into account who (type of stakeholder) posts about them. Preliminary findings indicate how the providing side, albeit both studied platforms would be characterized as highly commercialized, demonstrate quite different results related to those work conditions actually at hand. While this being the case, the data reveals a shared pattern of negative connotation across stakeholder groups, with them influencing one another across the social media. The negative descriptions do, as opposed to learnings from traditional stakeholder theory, indicate expressions well beyond stakes and influences by the particular stakeholder group: a user may well engage in talks about legal regulations, for instance, while it would had been expected to mostly engage with services provided, payments, and deliveries.The paper contributes to previous research in several ways: Firstly, the sharing economy literature is still mainly focused on the user side of sharing, meaning that this paper fills an empirical hole in its perspective. Secondly, the methodological approach taken allows for a broad, but also integrated capturing of individual stakeholders’ understanding of the phenomenon. Hence, it includes both the definition of various stakeholder groups and how they may influence one another. Thirdly, and as the theoretical contribution, the paper provides understanding for stakeholders, their influence and participation in digital settings, and particularly how influences and viewpoints of stakeholders become separated from their participation.
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| 21. |
- Geissinger, Andrea, et al.
(författare)
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How sustainable is the sharing economy? On the sustainability connotations of sharing economy platforms
- 2019
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Ingår i: Journal of Cleaner Production. - : Elsevier. - 0959-6526 .- 1879-1786. ; 206, s. 419-429
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Tidskriftsartikel (refereegranskat)abstract
- The sharing economy has evolved and spread to various sectors of the economy. Its early idea linked to the creation of more sustainable uses of resources. Since then, the development of the sharing economy has included a professionalization with self-employed suppliers rather than peers, and the question is whether the platforms following this development maintain the focus on sustainability. This paper describes and classifies the sustainability connotation of sharing economy platforms. It analyses 121 platforms derived through social media analytics to figure out whether they describe themselves as sustainable. The findings suggest that the sustainability connotation closely connects to specific sectors such as fashion, on-demand services and logistics. Meanwhile, the dominant role model platforms do not communicate about being sustainable. These findings contribute to previous research through (1) giving a systematic empirical account on the way various sharing economy platforms describe themselves in terms of sustainability, (2) pointing out the differences among the platforms, and (3) indicating the diversity in sustainability connotation among various sectors of the economy.
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| 22. |
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| 23. |
- Geissinger, Andrea, 1987-
(författare)
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Platforms in Liquid Modernity : Essays about the Sharing Economy, Digital Platforms, and Institutions
- 2021
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The year 2020 feels like the beginning of a crescendo of change. As environmental and social challenges reach an all-time high, the organization of our societies is coming under scrutiny. We, as a society, turn to technology to reinvent the organization of social life after disruptive episodes. Inspired by Bauman's theorizing to describe the cultural and societal zeitgeist, this thesis explains the institutionalization of one of the most promising alternative forms of organization of the past decade: the sharing economy.Comprised of nine essays centered around three focal areas: (1) Organizational change, (2) Market change, and (3) Societal change, this thesis aims to explain the institutionalization of digital sharing platforms in liquid modern society.This thesis finds that digital sharing platforms act as societal organizers on several dimensions of “in-betweenness.” As this moment in time can also be characterized as a period of “interregnum”—another moment of in-betweenness—where old structures are continuously disrupted but no clear new path has emerged, digital platform providers fill a structural void in our highly individualized society. Digital platform providers use community as an anchor, a belief, and sets of practices to create an emerging (intermediary) institution around which different forms of organization manifest.Digital sharing platforms have, however, remained a grace note on systemic change: ornamental and practically non-essential. Still, digital platforms are setting new norms in all areas of organizational, market, and societal life. By evoking both elements of community and market, digital platforms are playing an important part in creating a symphony of our future societal order.
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| 24. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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The Interconnectivity of Sharing Economy Platforms
- 2019
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Ingår i: IMP2019: Industrial Marketing and Purchasing (IMP) Group Conference 2019, Paris. - Paris : Industrial Marketing and Purchasing Group (IMP). ; , s. 1-8
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Konferensbidrag (refereegranskat)abstract
- The sharing economy increasingly gains momentum in several business sectors. This paper sets to investigate the interconnectivity among platforms in the sharing economy through reporting on how new platforms are created with reference to previous ones. The paper points out a seamless, unobtrusive, imitation pattern of spread of the sharing economy business model. It could be seen as information or availability based focusing on reproducing activities in ever new resource settings. Contributions are made to IMP research in the sense of continuing the discussion on how the sharing economy can be understood from the IMP perspective, and it broadens the discussion to include the network level. Imitation as a mechanism of spread raises new insights to understand how current business landscapes transition into a new logic of operations.
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| 25. |
- Geissinger, Andrea, 1987-, et al.
(författare)
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User engagement in social media – an explorative study of Swedish fashion brands
- 2016
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Ingår i: Journal of Fashion Marketing and Management. - : Emerald Group Publishing Limited. - 1361-2026 .- 1758-7433. ; 20:2, s. 177-190
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe present paper aims to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social media.Design/methodology/approachThis study analyses how ten Swedish fashion brands have been integrated in expressions of user engagement in social media. In total, a material of 11,173 user-generated contents from different types of social media applications over a period of 12 weeks was collected and analysed.FindingsThe results of this paper show that user engagement fluctuates considerably over time in social media. It also shows that the degree of engagement varies between different forms of social media applications.Originality/valueThis study contributes to the literature on fashion marketing and user engagement by adding empirical support for the suggestion that expressions of engagement found in social media are curvilinear in their nature. It also concludes that highly involved and engaged users, instead of being brand activists, tend to be variety seekers in the studied setting that when taken together represents an emerging managerial challenge for the fashion industry and particularly fashion firms.
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| 26. |
- Laurell, Christofer, 1987, et al.
(författare)
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Analysing uber in social media - Disruptive technology or institutional disruption?
- 2021
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Ingår i: Digital Disruptive Innovation. ; , s. 517-539
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this paper aims to explore how the recent rise of the collaborative consumption platform Uber is perceived by consumers and whether this platform is primarily regarded as a technological innovation or as an insti-tutional disruption. Drawing from a dataset of more than 6500 user-generated contents in social media, our findings suggest that Uber is not primarily per¬ceived as a technological innovation, but rather as an institutional disruption.
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| 27. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Assessing the interplay between crowdfunding and sustainability in social media
- 2019
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Ingår i: Technological Forecasting and Social Change. - : Elsevier BV. - 0040-1625 .- 1873-5509. ; 141, s. 117-127
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Tidskriftsartikel (refereegranskat)abstract
- The Authors This paper aims to assess the degree to which sustainability-oriented dimensions are integrated within the public discourse on crowdfunding in social media. Utilizing Social Media Analytics (SMA), we track discussions on crowdfunding in user-generated content published in social media. Based on an empirical material of 141,754 user-generated content, we identify 308 entries (0.21 percent) explicitly or implicitly relating to sustainability and 80 percent of these 308 entries came from professional actors. In this material, 37 sustainability-oriented campaigns are identified and 26 of them (70 percent) received one entry. Taken together, this paper adds to previous literature by assessing and describing the seemingly minor role played by social media with regards to the interplay between crowdfunding and sustainability.
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| 28. |
- Laurell, Christofer, 1987-
(författare)
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Commercialising social media : a study of fashion (blogo)spheres
- 2014
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. The current state of social media, however, suggests that these settings are undergoing a process of transformation. Although social media were initially characterised as non-commercial in nature, firms have started to manage interactions within these digital landscapes. From initially being characterised by its social base, this development implies that social media have become increasingly commercialised.The aim of this dissertation is to expand the literature on social media by describing the process through which they evolve from their initially social character to a commercial utility. More specifically, it seeks to develop a conceptual framework that captures the role of marketing processes that lead to the commercialisation of these spheres. This is done mainly through a netnographic study of the Swedish fashion blogosphere in order to explain how and why consumers and professionals interact, organise, create and appropriate commercial values in the fashion blogosphere.Drawing on theory of spheres, this dissertation proposes a sphereological understanding of social media that expands the role of marketing. It is suggested that social media may be understood as a collection of micro-spheres that, together, comprise a densely connected foam of spatiality and place. In these spheres, consumers, together with commercial actors, take part in practices that become increasingly commercial. In that sense, marketing takes the roles of navigating social media in search of symbolic meanings of value, and of affecting, negotiating and redefining atmospheres of places in the social media landscape.
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| 29. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Comparing coverage of disruptive change in social and traditional media : Evidence from the sharing economy
- 2018
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 129, s. 339-344
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Tidskriftsartikel (refereegranskat)abstract
- How do social media differ from traditional media in their coverage of disruptive technological change? We explore how two entrants transforming the personal transportation and accommodation sectors are covered in social and traditional media. Using content analysis, we conclude that these two forms of media differ substantially. Traditional media is focused on how the two entrants affect society and their respective sectors at large, whilst social media instead function as accelerators for the entrants as they receive predominantly positive coverage. Therefore, our findings suggest that the rise of social media may accelerate the growth of disruptive innovations which can, in turn, reduce the window for response.
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| 30. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Digital festival engagement : On the interplay between festivals, place brands, and social media
- 2018
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Ingår i: Event Management. - : Cognizant Communication Corporation. - 1525-9951 .- 1943-4308. ; 22:4, s. 527-540
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Tidskriftsartikel (refereegranskat)abstract
- This article aims to explore the digitization of festival engagement due to the emergence of social media and the associated consequences this development brings for festivals and place brands. This is done by drawing on a study of eight festivals that took place in Sweden during the summer of 2015. In total, a material of 77,034 user-generated contents published in social media were collected and analyzed. The presented results illustrate that the studied festivals enjoy considerable levels of digital engagement and that this also generates engagement for the associated places in which the festivals take place. In view of these findings, this article presents the concepts of digital festival engagement and digital place-brand engagement to explain the interplay that takes place between festivals and place brands in social media. By doing so, this article contributes to extant literature within the field of event management by depicting how the digitization of festival engagement adds increased complexity as engagement manifests both physically and digitally, which in turn gives rise to several conceptual and managerial challenges in regards to the management of consumer engagement.
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| 31. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Digitalization and the future of Management Learning : New technology as an enabler of historical, practice-oriented, and critical perspectives in management research and learning
- 2020
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Ingår i: Management Learning. - : Sage Publications. - 1350-5076 .- 1461-7307. ; 51:1, s. 89-108
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Tidskriftsartikel (refereegranskat)abstract
- How are historical, practice-oriented, and critical research perspectives in management affected by digitalization? In this article, we describe and discuss how two digital research approaches can be applied and how they may influence the future directions of management scholarship and education: Social Media Analytics and digital archives. Our empirical illustrations suggest that digitalization generates productivity improvements for scholars, making it possible to undertake research that was previously too laborious. It also enables researchers to pay closer attention to detail while still being able to abstract and generalize. We therefore argue that digitalization contributes to a historical turn in management, that practice-oriented research can be conducted with less effort and improved quality and that micro-level data in the form of digital archives and online contents make it easier to adopt critical perspectives.
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| 32. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability
- 2019
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Ingår i: Journal of Business Research. - : Elsevier BV. - 0148-2963 .- 1873-7978. ; 100, s. 469-474
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to assess how diffusion of Virtual Reality (VR) technology is taking place and identify potential barriers to increased adoption. This is done by utilising Social Media Analytics to collect a data set covering an empirical material of 6044 user-generated content concerning the market‑leading VR headsets Oculus Rift and HTC Vive, and machine learning to identify critical barriers to adoption. Our findings suggest that there is a lack of sufficient technological performance of these headsets and that more applications are required for this technology to take off. We contribute to literature on VR by providing a systematic assessment of current barriers to adoption while also pointing out implications for marketing.
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| 33. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Social Media Analytics as an Enabler for External Search and Open Foresight—The Case of Tesla's Autopilot and Regulatory Scrutiny of Autonomous Driving
- 2022
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Ingår i: IEEE transactions on engineering management. - : Institute of Electrical and Electronics Engineers (IEEE). - 0018-9391 .- 1558-0040. ; 69:2, s. 564-571
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Tidskriftsartikel (refereegranskat)abstract
- External search for knowledge and foresight have become strategically important activities for firms in an increasingly uncertain and complex business environment. Novel methods to monitor development are therefore essential for both firms and scholars. This article illustrates how firms can apply one such novel method called Social Media Analytics, a multiplatform approach incorporating multiple external sources drawn from Web 2.0, that enable external search for knowledge but simultaneously avoid information overload. To illustrate the potential of the method, this article draws upon a dataset spanning 36 months from August 2016 to August 2019 and 100 283 publicly posted user-generated contents concerning Tesla to analyze their autopilot and the controversies surrounding autonomous driving. The results show that indications of the regulatory scrutiny Tesla's driverless technology faced in 2019 could be seen in the data across several platforms at an early point and that these signals became stronger over time, especially on blogs and Facebook which exhibited strong indications of future regulatory scrutiny in contrast to Twitter and Instagram. Our results underscore the potential of the Social Media Analytics for external search for knowledge and open foresight that enable firms to tune in to weak signals and scan the periphery.
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| 34. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Sport in Business Studies : a State-of-the-art Literature Review
- 2017
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Konferensbidrag (refereegranskat)abstract
- This paper provides a systematic review of articles on sport published in leading business studies journals and evaluates the degree of development of three subfields within business studies vis-à-vis sport. Based on a review of 38 identified articles within the subfields of Marketing, Strategy and Organisation Studies published between 2000 and 2015, this paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within business studies. We identify considerable differences in topical, theoretical and methodological orientation across the studied subfields. Overall, we also find that articles across all subfields tend to be focused on contributing to mature theory, even though the subfield of Marketing in particular exhibits contributions to nascent theory in contrast to Organisation Studies and Strategy. Based on these findings, we offer avenues for future research and briefly discuss the role played by leading business studies journals vis-à-vis sport-sector-specific journals.
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| 35. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Sport in business studies : a state-of-the art literature review
- 2018
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Ingår i: Sport, Business and Management. - : Emerald Group Publishing Limited. - 2042-678X .- 2042-6798. ; 8:5, s. 529-546
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Forskningsöversikt (refereegranskat)abstract
- PurposeThe purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.Design/methodology/approachBased on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.FindingsThe authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.Originality/valueThis paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journals vis-à-vis sport sector-specific journals and offer avenues for future research.
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| 36. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Sports, storytelling and social media : a review and conceptualization
- 2018
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Ingår i: International Journal of Sports Marketing & Sponsorship. - : Emerald Group Publishing Limited. - 1464-6668. ; 19:3, s. 338-349
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Forskningsöversikt (refereegranskat)abstract
- Purpose - Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of information and communication technologies, most notably through social media, the conditions under which storytelling evolve have altered significantly. Therefore, the purpose of this paper is to explain how storytelling in the sports sector becomes integrated in social media.Design/methodology/approach - A conceptual review in three sequential steps is carried out. First, extant literature on the role and effects of storytelling is reviewed. This is followed by a review of the interplay between storytelling and the contemporary media landscape, with a particular focus on social media. Third, the authors link both literatures and, by doing so, illustrate the dynamic interplay of storytelling and social media in the sports sector.Findings - The conceptual review shows that storytelling can enact four sequential roles that are characterized by varying degrees of co-creation which, in relation to extant literature, has strong implications for the manageability of storytelling from the perspective of professional sports organizations.Originality/value - Based on the identified sequential roles that storytelling can enact in social media, this paper contributes to the field of sports marketing by depicting how the dynamics between storytelling and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations.
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| 37. |
- Laurell, Christofer, 1987-, et al.
(författare)
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The sharing economy in social media : Analyzing tensions between market and non-market logics
- 2017
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Ingår i: Technological forecasting & social change. - : Elsevier. - 0040-1625 .- 1873-5509. ; 125, s. 58-65
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Tidskriftsartikel (refereegranskat)abstract
- How is the sharing economy framed and who are the main actors driving current developments? Utilizing Social Media Analytics (SMA) for institutional analysis, we track the formation of the sharing economy in Sweden, its actors and their impact. Our findings reveal that the sharing economy in Sweden currently encompasses a wide variety of both non-market and market practices. Discussions concerning commercial exchanges, the role of profit-driven firms such as Uber and Airbnb, and the emergence of a market logic has created a state of instability. Our results point at several unresolved issues, such as taxation and regulation. Based on these findings, we suggest an expanded definition of the sharing economy which incorporates both market and non-market logics. © 2017 The Authors.
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| 38. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Tracking the International Discourse of the Chinese Super League through Social Media Analytics
- 2018
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Konferensbidrag (refereegranskat)abstract
- How is the international discourse of the Chinese Super League (CSL) framed and which actors are driving current developments? Utilising Social Media Analytics (SMA), we track the international discourse of the CSL and its associated actors. Our findings reveal that the CSL is framed primarily by professional actors offering match information and results as well as betting and streaming services. Yet, fan engagement vis-à-vis CSL clubs, players and matches is limited in its extent. Thus, our results indicate that the international fan base of the CSL remains largely underdeveloped. Altogether, we contribute to extant literature in sports management by illustrating how an emerging methodological approach can be utilised, assessing a critical aspect of China’s ambitions with regards to football, and the associated challenges that emerging leagues face in terms of attracting international fans despite considerable investment in recent years.
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| 39. |
- Laurell, Christofer, 1987-, et al.
(författare)
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Tracking the international discourse of the Chinese super league through social media analytics
- 2021
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Ingår i: Sport in Society. - : Informa UK Limited. - 1743-0437 .- 1743-0445. ; 24:10, s. 1729-1741
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Tidskriftsartikel (refereegranskat)abstract
- How is the international discourse of the Chinese Super League (CSL) framed in social media and which actors are driving current developments? Utilizing Social Media Analytics (SMA), we track the international discourse of the CSL and its associated actors throughout the social media landscape. Our findings reveal that the CSL is framed primarily by professional actors offering match information and results as well as betting and streaming services. Yet, fan engagement vis-a-vis CSL clubs, players and matches is limited in its extent. Thus, our results indicate that the international fan base of the CSL remains largely underdeveloped. Altogether, we contribute to extant literature in sports management by illustrating how an emerging methodological approach can be utilised, assessing a critical aspect of China's ambitions with regards to football, and the associated challenges that emerging leagues face in terms of attracting international fans despite considerable investment in recent years.
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| 40. |
- Laurell, Christofer, 1987-
(författare)
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When bloggers become designers : On the role of professions in a fashion system undergoing change
- 2017
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Ingår i: Fashion Practice. - : Taylor & Francis. - 1756-9370 .- 1756-9389. ; 9:3, s. 310-328
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to explore how the rise of social media challenges the traditional borders of the professional fashion system. This is done by analyzing activities related to two fashion blogger-driven fashion brands. In total, material comprising 341 blog posts covering a period of 36 months was collected and analyzed. The presented results show how the two studied bloggers through their fashion brands came to participate in several of the professional practices of the fashion industry and, by doing so, arguably gained access to the professional fashion system early on in their blogging careers. By illustrating the withering of traditional borders of the professional fashion system, this paper therefore contributes to extant literature within the field of fashion marketing and fashion studies by illustrating the ways through which actors situated outside the system manage to approach it by utilizing social media. This paper also highlights the challenges this development yields for established actors within the fashion system.
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| 41. |
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| 42. |
- McMullan, Kylie, et al.
(författare)
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Managing the tensions in marketer- influencer relationships
- 2022
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Ingår i: Business Horizons. - : Elsevier BV. - 0007-6813 .- 1873-6068. ; 65:5, s. 559-566
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Tidskriftsartikel (refereegranskat)abstract
- The use of influencers in marketing is not new. However, the advent of the internet and, more recently, various forms of social media have both acceler-ated the use of influencers in marketing and also democratized its use considerably. In this article, we explore the nature of influence and power. We describe a study directed at understanding the promises and perils of influencer marketing from both the firm-and influencer perspectives to identify three key tensions that exist for marketers in the management of influencer relationships. We outline and explain these tensions and the lessons that can be learned from them, and then illustrate the lessons with a series of positive and negative cases. We close by spec-ulating on the further evolution of influencer marketing.
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| 43. |
- Suseno, Yuliani, et al.
(författare)
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Assessing value creation in digital innovation ecosystems : A Social Media Analytics approach
- 2018
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Ingår i: Journal of strategic information systems. - : Elsevier. - 0963-8687 .- 1873-1198. ; 27:4, s. 335-349
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Tidskriftsartikel (refereegranskat)abstract
- This paper explores the creation of value through the interactions of consumer and professional stakeholders in digital innovation ecosystems. We examine this by applying the methodological approach of Social Media Analytics (SMA) which is an interdisciplinary approach that seeks to combine, extend and adapt methods for analysing social media data. By utilising the SMA framework to track user-generated contents published on social media platforms, we assess how consumer and professional stakeholders associate value to Storytel, a new entrant in the Swedish publishing industry that is offering digital subscription service for streaming audiobooks. Drawing from a dataset of 2633 user-generated contents, our findings illustrate the value-creating practices in which stakeholders in Storytel's ecosystems associate value to Storytel's digital innovation. Our findings further highlight that the value-creating practices arising from the interactions of consumer and professional stakeholders in social media give rise to the hybridisation of value, where multiple values drawn from existing value categories become merged in the studied case. This study contributes to extant literature on management of innovation and information systems by (i) shedding light on how value is created by examining value-creating practices as a result of the interactions between stakeholders and (ii) examining the resulting merging of value categories within digital innovation ecosystems and thus exploring the hybridisation of value.
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