| 1. |
- Cassinger, Cecilia, et al.
(författare)
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The Nordic wave in place branding : A manifesto
- 2019
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Ingår i: The Nordic wave in place branding : poetics, practices, politics - poetics, practices, politics. - 978 1 78897 431 8 ; , s. 236-236
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Bokkapitel (refereegranskat)
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| 2. |
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| 3. |
- Andéhn, Mikael, et al.
(författare)
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Performing place promotion-On implaced identity in marketized geographies
- 2020
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Ingår i: Marketing Theory. - : SAGE Publications. - 1470-5931 .- 1741-301X. ; 20:3, s. 321-342
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Tidskriftsartikel (refereegranskat)abstract
- In the period that has become known as late capitalism, processes of commercialization are continuously taking on new forms. These tendencies enact an influence on how people understand themselves, the social relations they engage in, and the world around them. Geographical knowledge is no exception and has become increasingly shrouded in the language, symbolism, and tropes of marketing. Following the work of Judith Butler, we explore how these tendencies have profound implications on our self-construal, making discursive implacement an expedient factor in the marketization of identity. Further, we examine how two interrelated marketing discourses deal with places as commercial entities: the country-of-origin effect and place branding. In their commercial vernacular, they provide salient examples of subtle yet inescapable effects on the understanding of self-construal. In presenting this sensitizing diagnostic, we hope to further advance issues of stakeholdership as it pertains to the place-world and to offer new trajectories of critical inquiry into the commercial relevance of place.
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| 4. |
- Andéhn, Mikael, et al.
(författare)
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User-generated place brand equity on Twitter: The dynamics of brand associations in social media
- 2014
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 10:2, s. 132-144
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Tidskriftsartikel (refereegranskat)abstract
- Social media provides a unique opportunity for brand analysis. The mere fact that users create content and messages through social media platforms makes the detailed monitoring of temporal variation in brand images possible. This research analyzes data collected from a specific social media platform, Twitter, about the city of Stockholm over a 3-month period to analyze how social media could be conceptualized as a new venue for place brand meaning formation, and to see how user-generated content pertains to the issue of place brand equity. Using semantic and content analyses, assemblages of place brand-related themes are explored. Subsequently, these assemblages of themes are deconstructed at a conceptual level and then subjected to frequency analysis, revealing an underlying typology based on characteristics of the temporal variation of the various types of brand elements. These results are explored on the basis of both how they apply to the understanding of content on social media in general and how they apply to the online presence, or digital footprint, of place brands.
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| 5. |
- Bertilsson, Jon, et al.
(författare)
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Brand Movement
- 2018
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Ingår i: ; , s. 692-693
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Konferensbidrag (refereegranskat)abstract
- The paper conceptualizes, via the notion of brand movement, the process in which consumers-citizens turn to brands to deal with political frustrations and in which brands have the power to channel, coordinate, and mobilize these consumers.
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| 6. |
- Bertilsson, Jon, et al.
(författare)
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Movement Parties as Brand Platforms : The Case of the 5 Star Movement
- 2022
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Ingår i: Political Branding in Turbulent Times. - Cham : Springer International Publishing. - 9783030832292 - 9783030832285 ; , s. 103-121
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Bokkapitel (refereegranskat)abstract
- Abstract This chapter contributes to the current debate on ideology,social movements and political activities in a branded society. Adoptinga sociological perspective on brands as platforms, the chapter shows howbrands support grass-roots social movements to structure their politicalactions. Through the analysis of the Five Star Movement (M5S), a digitalpolitical party, the chapter illustrates how brand-coordinated activismexpands the range of democracy by helping consumers-citizens to achievepolitical goals. All in all, our study unveils how political brand platformswork as changemakers as they organise and channel political views and activities allowing consumer-citizens to gain political voice and achievepolitical change.
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| 7. |
- Cassinger, Cecilia, et al.
(författare)
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20 Years of Nordic Place Branding Research : A Review and Future Research Agenda
- 2021
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Ingår i: Scandinavian Journal of Hospitality and Tourism. - : Informa UK Limited. - 1502-2250 .- 1502-2269. ; 21:1, s. 70-77
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Tidskriftsartikel (refereegranskat)abstract
- In the past 20 years, the Nordic region has fostered a distinct place branding scholarship and practice. This paper briefly revisits hallmark contributions that founded and shaped Nordic place branding and argues that by today, the Nordic approach earned widespread international acknowledgement. The Nordic region offers more than a regional context of place branding; its cultural and geo-political idiosyncrasies greatly affect the axiological position of place branding research. By positioning Nordic place branding research on the global scene, the paper outlines the contours of a hybrid scholarly approach (the Nordic wave), which bridges across managerial and critical schools of branding and promotes a more extroverted knowledge collaboration with branding practitioners. The paper concludes with discussing the potential the NordicWave for future place branding endeavours.
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| 8. |
- Cassinger, Cecilia, et al.
(författare)
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Guest editorial
- 2021
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Ingår i: Journal of Place Management and Development. - 1753-8335. ; 14:3, s. 257-261
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Tidskriftsartikel (refereegranskat)
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| 9. |
- Cassinger, Cecilia, et al.
(författare)
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Introduction to the special issue: Nordic perspectives on place branding
- 2021
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Ingår i: Journal of Place Management and Development. - 1753-8335. ; 14:3
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Tidskriftsartikel (refereegranskat)abstract
- Purpose This special issue on Nordic perspectives on place branding aims at developing research on the practices and processes of mobilising the Nordics in place branding in order to achieve cultural, commercial and diplomatic ends.Design/methodology/approachThe Nordic perspective goes beyond regionalist schools of global marketing scholarship. While regionalist perspectives give an insight into fruitful distinction tactics in international contexts, their lens of ‘radical particularism’ diverts attention away from more hybrid and geopolitically attentive branding endeavours. Hence, instead of attempting to simply portray the essence of Nordic place branding as a top-down positioning device, the ambition of this special issue is to understand how the cultural narrative of the Nordic is mobilised as a result of networked and participatory practices across multiple stakeholders.FindingsThe papers collated in this volume address different aspects of Nordic place branding. They share the notion of the Nordic as a cultural narrative that should be studied ’in the making’ via an engaged type of scholarship driven by therapeutic and diagnostic knowledge objectives, as opposed to technical or emancipatory intents. OriginalityLike any regionalist perspective, Nordic place branding manifests symbolic and material boundaries of exclusion and inclusion, involving ideological struggles and contestations. The special issue highlights the dialectical tensions inherent in the Nordic perspective between dismantling the old mythologies, symbols, and ideologies, and using them in branding efforts to differentiate the region.
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| 10. |
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| 11. |
- Cassinger, Cecilia, et al.
(författare)
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Place branding: A Nordic perspective
- 2018
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Konferensbidrag (refereegranskat)abstract
- This paper examines the Nordic as an ideological, cultural, and geographical site from which to examine place branding. Although a number of studies have addressed Nordic place brands and branding, the peculiarity of branding within the Nordic welfare states remains understudied (Lucarelli et al., forthcoming 2019). The unusual open access to the field of practice granted to researchers (at least compared to Anglo-Saxon and European standard), and the particular political, institutional, cultural environment of the Nordic has not fully been unpacked. The limited scope of previous studies on place branding paired with a widespread international interest for the “Nordic” as both a geographical place, moral orientation, and (normative) discourse calls for more research into the global relevance of Nordic place branding. The Nordic is thus not confined to a region, but is approached as an idea that travels across the world. The literature on Nordic place branding is emergent and deals with disparate themes such as conceptual issues (Andersson, 2014; Niedomysl & Jonasson, 2012), nation branding (Ren & Gyimóthy, 2013; Cassinger et al. 2016), regional branding (Syssner, 2009; Wæraas et al., 2015), and city branding (Lucarelli & Berg, 2011). The present study offers a focused reading across different approaches and empirical fields in order to explore the peculiarity of Nordic place branding. The Nordic is here addressed as an ideological orientation and a cultural construct, as well as an empirical context from which to explore place branding practices and theories. In particular, the Nordic research tradition is argued to be suited to push critical, but hence far not sufficiently explored, issues in place branding, such as feminism, bio-ethics, sustainability, and social justice. It is further suggested that from a Nordic perspective place branding is characterised by processes of depoliticization, consensus, collaboration, and transparency. These peculiarities may be used for building theories and developing methods, which can be extended to the Anglo-Saxon and European field of research and practice.
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| 12. |
- Cassinger, Cecilia, et al.
(författare)
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The Nordic wave in place branding: global implications and relevance
- 2021
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Ingår i: A Research Agenda for Place Branding. - 978 1 83910 284 4 ; , s. 117-130
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Bokkapitel (refereegranskat)abstract
- This chapter is concerned with the Nordic region as a context fostering a distinct place branding scholarship and practice. The endeavour goes beyond demonstrating particular practices or significance of branding phenomena in this region. Rather, the aim is to compile and structure a growing body of research dealing with Nordic place branding and assess its global relevance and academic implications. The Nordic is approached, not only as a geographical context of place branding, but also as an approach – an ideological mindset – that shape place branding concepts, strategies and tactics. Boldly put, the Nordic wave is proposed as a hybrid scholarly approach, which bridges across managerial and critical schools as well as sensitively engages with place branding practitioners. It is argued that these distinct features allow the Nordic wave in place branding to travel across geo-political and scholarly boundaries, and carry the potential of expanding place branding research and practices on an international scale.
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| 13. |
- Eksell, Jörgen, et al.
(författare)
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A Nordic perspective on supranational place branding
- 2019
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Ingår i: The Nordic wave in place branding: poetics, practices, politics. - 9781788974318 ; , s. 25-38
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Bokkapitel (refereegranskat)abstract
- The chapter concerns the supranational place branding by the Nordic countries. Earlier studies highlighlight the obstacles in supranational place branding initatives and the challanges for involved stakeholders’ to agree as geographical size and complexity increases. The branding initiative of the Nordic countries, executed by the Nordic Council of Ministers, represents a rare example of a group of nations that have agreed on a strategy. The purpose of the chapter is to develop knowledge on place branding by exploring significant antecedents and factors of the creation of the Nordic supranational place branding strategy. The analysis highlights the importance of the two-hundred years of interregional peace and established long-term political collaboration in official organs. Furthermore, the anlysis points to the significance of the heightened international interest in ‘Nordic’ culture, lifestyle, cuisine and politics. In addition, the analysis conveys a picture of a brand work that allowed the distinctive features of each country to present itself in both the supranational place branding strategy and the nation branding of the respective countries. Hence, the negotiation process and the strategy work can be characterized as productive, inclusive and pragmatic. Lastly, the study points to the importance of using a holistic perspective on the political governance context in supranational place branding initiatives including historical, cultural and societal antecedents, internal and external understanding of the countries, as well as contemporary contextual factors.
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| 14. |
- Giovanardi, Massimo, et al.
(författare)
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Co-performing tourism places : The "Pink Night" festival
- 2014
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Ingår i: Annals of Tourism Research. - : Elsevier BV. - 0160-7383 .- 1873-7722. ; 44, s. 102-115
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Tidskriftsartikel (refereegranskat)abstract
- This paper adopts an ecological perspective to analyze the practices and processes inherent in encounters between residents and tourists. The study contributes to the literature on performance and performativity, seen as a novel theoretical approach in tourism studies, by proposing the concept of performative field, which enables a holistic and ecological consideration of the performances and relationships in tourism. This is in contrast with the binary logic emerging from the available studies, where confrontation between “hosts” and “guests” as two well-distinguished performative forces appears to be the norm. The study draws on non-representational theories and illustrates its arguments through an investigation of the “Pink Night” (La Notte Rosa), an annual festival staged along the Romagna coastal region – a most renowned Italian mass-tourism destination.
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| 15. |
- Giovanardi, Massimo, et al.
(författare)
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Sailing through marketing : A critical assessment of spatiality in marketing literature
- 2017
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Ingår i: Journal of Business Research. - : Elsevier BV. - 0148-2963. ; 82, s. 149-159
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Tidskriftsartikel (refereegranskat)abstract
- Marketing has historically been entangled with the study of geography, which has become a very popular focus in the marketing literature nowadays. However, spatially-oriented perspectives in marketing tend to rest on a conceptual divide between place-oriented and space-oriented thinking, thus inhibiting the production of more eclectic and creative spatial knowledge. This conceptual paper endeavors to overcome this dichotomy by rethinking spatiality in terms of boundedness, openness, functionality and expressivity. These constitute the four cardinal points of a “compass rose” that marketers can use to reassess and combine different appreciations of spatiality. The paper suggests the idea of “sailing” as an appropriate metaphor to explore pioneering multi-dimensional appreciations of geography in marketing and go beyond the divide between place-oriented and space-oriented thinking.
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| 16. |
- Giovanardi, Massimo, et al.
(författare)
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Towards brand ecology : An analytical semiotic framework for interpreting the emergence of place brands
- 2013
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Ingår i: Marketing Theory. - : SAGE Publications. - 1470-5931 .- 1741-301X. ; 13:3, s. 365-383
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Tidskriftsartikel (refereegranskat)abstract
- Brand-management philosophy has recently expanded to include public and spatial contexts producing a cacophony of logos, slogans and events all aimed at promoting and marketing places. Yet, there is still a lack of understanding about how the brand management philosophy changes when moving into and across places and in which way places change when affected by this way of thinking. Through a multi-site ethnography of three Italian territories, this paper applies a semiotic framework (based on the constructs of syntax, semantics and pragmatics) to interpret the interweaving of procedures, mechanisms and symbols that underpin the emergence of place brands. The enquiry reveals that each place brand is characterised by a specific level of integration (‘symbiosis’) between functional and representational dimensions. By recognising this interrelatedness through an ecological perspective that focuses on the connections among all the constituents of a place, the concept of brand ecology is offered to unpack the complexity of place brands and to reconsider the relationship between place branding and place marketing approaches.
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| 17. |
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| 18. |
- Lucarelli, Andrea, et al.
(författare)
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Brand transformation : a performative approach to brand regeneration
- 2015
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Ingår i: Journal of Marketing Management. - 0267-257X .- 1472-1376. ; 31:1-2, s. 84-106
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Tidskriftsartikel (refereegranskat)abstract
- Traditional brand management literature largely implies that the brand regeneration process is linear, atomistic and rather harmonic, thus reducing the complexity of the process to individual parts that can be managed rationally and logically in sequence. By ontologically as well as epistemologically adopting a performative approach where brands are seen as loose performative assemblages, the present article suggests instead that the brand regeneration process is truly processual, multiple and political. A specific brand regeneration process should be seen as relationally spatial and as only one of several possible ‘realities’. The argument is based on an analysis of a 5-year-long case study of the branding of Stockholm, inspired by a Latourian hybrid fieldwork approach. Based on the analysis, the novel concept ‘brand transformation’ is suggested to frame the characteristics and complexities of the brand regeneration process.
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| 19. |
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| 20. |
- Lucarelli, Andrea, et al.
(författare)
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City branding : a state-of-the-art review of the research domain
- 2011
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Ingår i: Journal of place management and development. - : Emerald Group. - 1753-8335. ; 4:1, s. 9-27
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The aim of the paper is to carry out a contemporary and concise “state-of-the-art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding have been studied, what cities have been chosen, and how the studies are designed. Design/methodology/approach – Through an iterative search in multiple literature databases, 217 qualified research studies on city branding were identified and retrieved. Those studies were examined, analyzed and categorized according to six categories: bibliographical data, methodologies used, empirical foundation, conceptual frameworks, branding elements, and reported outcomes of branding efforts. Findings – City branding is emerging as an internationally recognized research domain characterized by a high degree of multi-disciplinary, rapid proliferation in and between disciplines, and a somewhat fragmented theoretical foundation. On the basis of research interests, three perspectives were identified (producing, consuming, and criticizing city branding) emerging across academic disciplines Research limitations/implications – The study is based on research articles in English, published in academic journals, which limits the international and professional scope of the study. Another limitation is the selected time period, which does not include studies prior to 1988 or later than 2009. Originality/value – As a state-of-the-art review, the main contribution of this paper is a contemporary and comprehensive overview of the field as such. A methodological contribution is the attempt to run a multi-variate analysis of the branding elements in relation to the output and performance data reported in the studies. Another contribution is the identification of three cross-disciplinary research perspectives in the field today.
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| 21. |
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| 22. |
- Lucarelli, Andrea
(författare)
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Co-Branding Places ?
- 2011
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Ingår i: 7th Global Brand Conferance AMBRAND SIG: Exploring, Creating New Realities and Fresh Persectives on Multi-Sensory Experiences.
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Konferensbidrag (refereegranskat)
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| 23. |
- Lucarelli, Andrea
(författare)
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Co-branding public place brands : towards an alternative approach to place branding
- 2018
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8059 .- 1751-8040. ; 14:4, s. 260-271
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Tidskriftsartikel (refereegranskat)abstract
- Contrary to the traditional understanding of place branding inspired by product, service and corporation branding, the present paper adopts place branding interdisciplinary literature in order to develop a conceptual framework that focuses on the constituting features of place brands as a form of public brands. The paper suggests the way place brands are constituted is via a co-branded complex and dynamic process in a constant state of change shaped by the interaction of several public brands in particular time-space frames. The co-branded process allows researchers and practitioners to better understand the conditions under which place brands and place brand efforts are emerging. Despite that, the type of co-branded process described in the paper also points out that the process does not necessarily create a linear positive add-on value for all parts involved. Rather, the co-branded process here is fragmented and based on spatial, political and real meaning contexts. The framework is illustrated empirically from material retrieved from a study of a regional branding process. The article concludes with a note on the political dimension of applying a co-branding lens on the public sphere.
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| 24. |
- Lucarelli, Andrea
(författare)
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Co-creating city brands
- 2011
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Ingår i: 27th EGOS Colloquim ; Reassembling Organizations.
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Konferensbidrag (refereegranskat)
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| 25. |
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| 26. |
- Lucarelli, Andrea
(författare)
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Constructing a typology of virtual city brand co-creation practices: an ecological approach
- 2019
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Ingår i: Journal of Place Management and Development. - 1753-8335. ; 12:2, s. 227-247
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Tidskriftsartikel (refereegranskat)abstract
- PurposeThe paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices.Design/methodology/approachThe approach is illustrated by using data collected in regard to the branding of Stockholm; it is based on visual representations expressing the process in which brand co-creation unfolds in a network of different affective modalities.FindingsVirtual representations emerge as expressive trans-locations that obtain communicative qualities in which practices are included and also in which practices are constituted. Practices represent how experiencing is carried out by different stakeholders’ relationships and emotional interactions. They are labeled as contributing, using, esteeming and opposing. These practices constitute analytical abstraction that represent different power plays between the visual and material content of the images, the technologies of production and the display and performance of the virtual.Research limitations/implicationsThe focus on practices suggests a way to perform a critical analysis that could be used to research the performative process of co-creating brands in a way that the practices offer signals that can be used to grasp the dynamism of the process. Further, it suggests that the analysis of the practices in the virtual realm has the potential to unfold the material, nonlinear dynamic of communication that resides beyond forms of meaning and cognition.Practical implicationsThe offered approach posits an alternative view of co-creation in which the process is uncontrollable by any stakeholders involved; the process might therefore not have a start and end or it could start everywhere in the internet and can transform at any point in space-time.Originality/valueIt contributes to the research on performative place branding by problematizing the issue of agency. It does so by displaying the way in which the process of virtual city brand co-creation could be analyzed based on practices involving the co-construction of visualization and materialization. Analytically, by dealing with virtual representations where practices of brand co-creation unfold, such an approach also helps to unpack the consequences of those practices and can highlight the technologies that are used and the specific qualities of the visual objects enacted.
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| 27. |
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| 28. |
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| 29. |
- Lucarelli, Andrea, et al.
(författare)
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Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020
- 2023
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Ingår i: Business History. - : Informa UK Limited. - 0007-6791 .- 1743-7938. ; 65:8, s. 1390-1416
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Tidskriftsartikel (refereegranskat)abstract
- This article examines the continuities and discontinuities in the historical trajectory of the commercialisation of places. It outlines a performative approach to understanding how the process of turning cities into commercial products changes in time and space. Stockholm, the capital of Sweden, is used as an illustrative example of the spatio-temporal trajectory of commercialisation during the from 1900 to 2020. By embracing a narrative analysis, the study presents how combinations of business practices (place making, selling, promotion, marketing, and branding) overlap and diverge in the commercialising of Stockholm. This analysis reveals how the process of commercialisation not only represents, but also performs certain narratives. These narratives are expressions of the historically-situated policies and values representing the dominant ideology of a specific period. Narratives unfold spatio-temporal events organised using different practices of commercialisation, thus constructing commercialisation as a circular process in time-space, as opposed to a linear and chronologically-ordered sequence of events.
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| 30. |
- Lucarelli, Andrea
(författare)
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Ecologizing the co-creation of brand and stakeholder identity in the virtual realm : an analysis of the practices of virtual brand co-creation
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- The present paper offers an epistemological approach (i.e. ecological) that helps analyze the modalities of the process of co-creating brand and stakeholder identity in the virtual realm. By extending previous critical research on brand and stakeholder identity in the virtual realm the present paper suggests how the process of co-creation should be analysed and conceptualized based on practices involving the co-construction of visualization and materialization. The analysis is based on a series of webpage characterizing how the branding of the city of Stockholm unfolds in a network of different types of stakeholders. Finally, the present paper suggests how the co-creation process of brand and stakeholder identities is less manageable, democratic and analytically traceable than the existing literature suggests.
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| 31. |
- Lucarelli, Andrea, et al.
(författare)
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How cyber political brands emerge : a socio-material analysis of the Italian Five Star movement and the Czech pirate party
- 2021
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Ingår i: European Journal of Marketing. - 0309-0566 .- 1758-7123. ; 55:4, s. 1130-1154
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - Although information technology has been at the centre of attention of political branding for some time, research has traditionally focused mainly on its role in the facilitation of communication. This paper aims to unpack the role of information technology in the emergence of new cyber political brands.Design/methodology/approach - This research uses a dual case study approach that focuses on the relationship between branding, politics and information technology. The analysis focuses on two successful political cyber brands: the Italian Five Star Movement and the Czech Pirate Party. Data collection covering the time frame between their emergence and their political success occurs through netnographic methods.Findings - Cyber political brands emerge and materialize in different forms. The present analysis allows for a delineation of three conceptual elements that characterize the constitutive interrelationship of information technology in the emergence of cyber political brands. The first conceptual element, organization, refers to how political brands become structured around linked activities. The second conceptual element, orientation, describes how the activities of a political brand are directed to build a specific path and legitimize courses of action. The third conceptual element, operation, delineates the processes that anchor and stabilize the political brands in its “own” culture, establishing specific base activities.Research limitations/implications - Information technology and the techno-culture emerging around the two cyber party brands can be seen as the possible delineations of new “cleavages” in the form of “information technology-culture” which enables potential electoral success.Originality/value - The present study by offering the conceptualization of the cyber political brand shows how political brands can reflect a type of performative cultural branding where they become able, as a networked-medium, to assemble a specific techno-culture. In terms of political brand development, the current analysis offers a framework that allows us to consider the process of political party development in a new fashion.
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| 32. |
- Lucarelli, Andrea, 1982-
(författare)
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Inclusivity as civism : theorizing the axiology of marketing and branding of places
- 2022
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Ingår i: Qualitative Market Research. - : Emerald. - 1352-2752 .- 1758-7646. ; 25:5, s. 596-613
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – This study aims to outline an axiology of inclusivity, which can facilitate self-reflection on thepossible impact of acting and pursuing a more inclusive branding and marketing for places.Design/methodology/approach – By deconstructing the main assumption, which constitutes the newinclusive paradigm in the marketing and branding of places as more participatory, responsible anddemocratic, this article tackles critical and pragmatist concerns about the political dimension and itsimplications for branding and marketing theories and practices in the realm of places.Findings – The article argues that, to be understood and enacted as inclusive, branding and marketingshould be seen and act as (bio)political arts of government, characterized by the impolitical as an alternativeform of political praxis, whose axiological foundation is based on a particular form of civism, which offers adifferent mode and stance of approaching political effects and impacts for all stakeholders involved.Originality/value – Little has been written about the political value, substance and appearance thatindicate inclusivity as a fundamental notion for participation, engagement and democracy. This articlecontributes to the existing literature, arguing that inclusivity should be demystified, as it may present a selffulfilling discourse that might create political problems
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| 33. |
- Lucarelli, Andrea, et al.
(författare)
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Investigating Relational Ontologies in Macromarketing : Toward a Relational Approach and Research Agenda
- 2019
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Ingår i: Journal of Macromarketing. - : SAGE Publications. - 0276-1467 .- 1552-6534. ; 39:1, s. 88-102
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Tidskriftsartikel (refereegranskat)abstract
- The present paper assesses the usage of relational ontologies in the realm of macromarketing made available by consumer culture theorists. Our paper advances this movement by exploring the potential of relational ontologies to propel a more thorough methodological discussion and operationalization of relationality in macromarketing. To fulfill this task, the paper first identifies and discusses four perspectives that have provided stimuli for relational thought: the new mobilities paradigm, non-representational theories, practice theories and assemblage theories. Subsequently, the paper offers an organizing framework made of four steps (i.e., approaching, setting up, emplacing, and staging) in which the role of different relational perspectives is examined. Lastly, the paper sketches a hypothetical relational-inspired macromarketing study on the reputational capital of places as a way to encourage an applied discussion of this relational framework. By so doing, the paper seeks to better clarify the expected contribution of the different relational perspectives brought forward by CCT scholars to the realm of macromarketing, with a particular focus on methodological aspects.
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| 34. |
- Lucarelli, Andrea, 1982-, et al.
(författare)
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Mapping the role of public actors in the constitution of place brand publics in social media
- 2024
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Ingår i: Place Branding and Public Diplomacy. - 1751-8040 .- 1751-8059. ; 20, s. 322-334
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Tidskriftsartikel (refereegranskat)abstract
- The paper ofers an analytical approach to map and analyze the role of public actors in the digital constitution of place brands. By tracking how diferent public actors contribute to the shaping of brand publics—specifcally via the constitution of brand intangibles—this study examines how digitalization can challenge the traditional public–private dichotomy in administrative entities like municipalities, regions, and cities in creating specifc social media brand publics. Within the contours of the study, digitalization refers to the shift of communication channels used by place-based public authorities, institutions, and organizations to digital venues as these actors follow the emergence of brand publics on these newer platforms. Additionally, the approach makes it possible to discuss the networked public brands as mechanisms to manage the numerous stakeholders creating branding messages within geographical associations. To demonstrate the characteristics of the analytical approach its potential, the study uses as illustrative example the Swedish county of Östergötland, and its two municipalities, Linköping and Norrköping. Following an actor-related approach to Social Media Analytics (SMA), 939,758 publicly posted contents generated in blogs, Facebook, forums, and Twitter are used as the empirical dataset. In addition to its analytical contributions, the approach also presents practical and conceptual implications by operationalizing how place-based public institutions, organizations, and sectors can use brand publics not only to infuence reputation but also to promote specifc brand publics for places in their daily communication in digital spheres.
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| 35. |
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| 36. |
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| 37. |
- Lucarelli, Andrea
(författare)
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Place branding as urban policy : the (im) political place branding
- 2018
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Ingår i: Cities. - : Elsevier BV. - 0264-2751. ; 80, s. 12-21
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Tidskriftsartikel (refereegranskat)abstract
- The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place branding, this paper offers the view of place branding as an impolitical form of urban policy that emerges as a biopolitical apparatus in an ecology of complex political practices which can materialize both negatively and positively. Ultimately, this paper outlines a novel alternative approach for conducting research and analyse the politics of place branding. Such an approach has the potential to more clearly analyse and theorize the political dimensions of place branding.
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| 38. |
- Lucarelli, Andrea, et al.
(författare)
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Problematising place branding research: A meta-theoretical analysis of the literature
- 2013
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Ingår i: Marketing Review. - 1469-347X. ; 13:1, s. 65-81
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Tidskriftsartikel (refereegranskat)abstract
- Place branding is commonly understood as the general phenomenon of marketing, branding, promoting and regeneration of a particular city, region and/or location. Place branding has attracted an increasing number of researchers belonging to different disciplines producing a highly interdisciplinary literature. However, the complexity and problems connected with it has not been coped with sufficiently in previous studies. Therefore the aim of the present paper is to problematise place branding research by performing a meta-theoretical analysis of the literature. The authors do this by adopting the mod el developed by Burrell and Morgan (1979) that helps to highlight different ontological and epistemological foundations. The analysis is based on a corpus of 292 articles retrieved from different databases. From the analysis the authors propose a framework based on six different perspectives of place branding. The paper concludes by suggesting areas that future studies should address.
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| 39. |
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| 40. |
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| 41. |
- Lucarelli, Andrea, 1982-, et al.
(författare)
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Research contributions in interpretivist marketing and consumer research studies : A kaleidoscopic framework
- 2023
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Ingår i: Marketing Theory. - 1470-5931 .- 1741-301X.
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Tidskriftsartikel (refereegranskat)abstract
- Calls for research contribution and demands for original theories have become visibly and audibly louder in review processes over the last two decades. In interpretivist marketing and consumer research, such calls have been accompanied by an emphasis on the importance of theory and on drawing on context when crafting impactful research contributions. By investigating the rhetorical claims made by authors in 45 highly cited articles, published between 2005 and 2019 in three representative marketing journals, this paper provides a kaleidoscopic, three-dimensional framework that maps out and explores the rhetorical devices employed in interpretivist scholarship. Based on the framework, the paper suggests different pathways that researchers can follow to navigate through the complex process of shaping and developing relevant and impactful research contributions.
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| 42. |
- Lucarelli, Andrea, et al.
(författare)
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Situating Macromarketing Research in an Interconnected World : the Quest for Relationality
- 2015
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Ingår i: Proceedings of the 40th Annual Macromarketing Conference. - : The Macromarketing Society. ; , s. 564-564
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Konferensbidrag (refereegranskat)abstract
- Given its emphasis on understanding marketing systems through their reciprocal interactions with society, the task of developing a methodology that captures such complexity is particularly crucial for macromarketing. The aim of the present contribution is to elaborate a methodological approach that is able to operationalize macromarketing complexity into more comprehensive and analyzable forms, which can thus be approached more systematically and, in turn, more critically and effectively. Relationality is identified a relevant approach for contextualizing this endeavor and resonates with the pioneering work of Charles Slater aimed to encourage interdisciplinarity and acknowledge reciprocal relationships between a marketing system and its environment (Nason and White 1981). Relational thinking implies a reality whereby its constituents define and shape each other (see Law 1999). In other words, relationality highlights the importance of interactions through which entities emerge out of the environment’s constituent parts and come into being. The paper first identifies and reviews three types of relational perspectives that have been identified within social sciences in general and marketing in particular (see Hill et al., 2014), namely (i) the "mobilities paradigm", (ii) "non-representational theories" and (iii) assemblage theories, particularly ANT. The paper then assesses their methodological implications for the analysis of macromarketing, by elaborating an in-depth critical evaluation of commonalities and differences among their main tenets. The suggestion of an ecological approach to macromarketing condenses the fruitful insights of the three perspectives in a sound methodological proposal that renders the complex, processual and dynamic nature of macromarketing phenomena in their true relationships within their environment(s). Concrete suggestions for the implementation of such an approach are identified, with due recognition to the mobile, more-than-human and more-than-representational characteristics of both marketers’ and consumers’ activities.
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| 43. |
- Lucarelli, Andrea, et al.
(författare)
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The dialogical relationship between spatial planning and place branding : conceptualizing regionalization discourses in Sweden
- 2020
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Ingår i: European Planning Studies. - : Informa UK Limited. - 0965-4313 .- 1469-5944. ; 28:7, s. 1375-1392
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Tidskriftsartikel (refereegranskat)abstract
- The aim of this paper is to offer an empirically grounded conceptualization of the dialogical relationship between spatial planning and place branding in the context of regionalization. The analysis displays the discursive nature of such relationship by highlighting the intertwining of spatial planning with place branding as strategic actions devoted to, and included in, regional development processes. The analysis is based on two cases in Sweden. The first is linked to the emergence of the brand 'Stockholm, the Capital of Scandinavia', and the other is linked to the emergence of the brand 'Swedish Lapland'. By combining data collected longitudinally, these cases represent two contrasting examples of dialogical relationships that materialize through two distinct yet somehow similar strategic processes of regionalization. Based on the two cases, the paper presents and discusses an empirically driven, albeit conceptual, model that highlights the dialogical relationship of regionalization as regional strategic policy and points out its spatial and political evolutionary features.
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| 44. |
- Lucarelli, Andrea, et al.
(författare)
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The historical process of commercialization of cities: the case of Stockholm 1900-2020
- 2021
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Konferensbidrag (refereegranskat)abstract
- The aim of this paper is to outline a process-based approach to the historical trajectory of commercialising cities that can account for continuity and change in a city’s image. Previous research involving historical approaches to the commercialisation of places are typically underpinned by a view of history as linear and chronological. By contrast, the present study adopts a performative view of history (Burke, 2005) according to which historical moments are understood as emergent, incomplete, ambiguous, and unresolved. This view resonates with an emergent understanding of commercialisation in recent research as an emerging ecology of different performative commercial activities in a way that they are promoted, marketed and branded at the same time in different emergent constellations in order to project a positive image to a range of different stakeholders (see Giovanardi et al 2013, Kavaratzis and Kalandides 2015).The argument is based on a historical narrative analysis (Mordhorst & Schwarzkopf, 2017) of the commercialisation process of Stockholm city during the period 1900-2020. While Sweden at the end of 18th century was a country with scarce resources and a relatively low income per capita, in the 19th century Swedish economic, social and cultural situation changed radically. Sweden went from being one of Europe’s poorest and political weakest countries to one of the richest in the world; all this happening in parallel with the historical development of Sweden’s cultural and social reputation which lay the foundation for the development of a nation brand that ranks among the top 10 strongest country brands in the world (cf. Aronczyk, 2008).The analytical focus was on how the narrative of the city changes over time in and through political visions and different economic logics of commercialisation: place making, selling, promotion, marketing, and branding. The visions were used as a way to interrogate narrative performativity and connect commercialisation to an institutionalised narrative path that is possible for other cities to emulate. Three dominant narrative logics were identified in the process of commercialising Stockholm: modernity, welfare, and corporatism. The logics follow a performative timeline; each historical period is marked by a combination of different practices of commercialisation.Unpacking the historical process of the construction of city image is important to gain a better understanding of contemporary branding practices and their consequences for the lived city (Czarniawska, 1999). Moreover, a historical approach that highlights the processes and performances that allow a brand to survive over time helps us to better understand how enduring and more resilient brands are built over time.
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| 45. |
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| 46. |
- Lucarelli, Andrea, 1982-
(författare)
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The Political Dimension of Place Branding
- 2015
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. In this regard, by performing an analysis that helps unpack the multiple characters and impacts of political structures and processes in relation to place branding activities, the present dissertation aims to offer a conceptualization of the political dimension of place branding. By drawing on the critical assessment of the academic literature on place branding and on a series of studies about the branding processes in the region of Romagna and in the Greater Stockholm, the present dissertation further specifies an alternative conceptual framework (i.e. ecological politics) that suggests how place branding should be seen an empirical and theoretical political apparatus that acts, in praxis, based on an emerging, multifaceted and spatio-temporal enfolding of politics. More specifically, the ecological politics of place branding is characterized by four main aspects: the unfolding of a biopolitical ecology around place-branding practices; the ideological appropriation of place-branding processes; the positioning through politicized actions between the interest groups; and finally place-branding as a process of policy-intervention. Finally, on more general level, the present dissertation, by recognizing the political activities and efforts of place branding as crucial elements to be analyzed, makes the case for a more explicit, complex and manifold political analysis of the political dimension of place branding, which allows attention to be given to the impact that branding processes, practices and activities have on cities, regions and nations
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| 47. |
- Lucarelli, Andrea, et al.
(författare)
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The political nature of brand governance : a discourse analysis approach to a regional brand building process
- 2016
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Ingår i: Journal of Public Affairs. - : Wiley. - 1472-3891 .- 1479-1854. ; 16:1, s. 16-27
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Tidskriftsartikel (refereegranskat)abstract
- The present paper takes the empirical phenomenon of place branding as an appropriate point of view to understand the communicative process of brand governance in the realm of the public. The paper explores the modalities through which a brand governance emerges as a negotiated and contested mechanism reproduced through language. By drawing on the analytical approach of interpretative repertoires, the analysis demonstrates that a process of governance can be seen as a ‘text’ in a constant state of negotiation in which the level of involvement in the brand building process can be discursively contested, with language illustrating the ways in which different actors express their positionalities (hegemonic or subalternate). The analysis suggests that this can be seen as a power political process in which politics of space and time are expressed linguistically by the different actors involved in brand governance.
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| 48. |
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