| 1. |
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| 2. |
- Andersson, Helen, 1968-, et al.
(författare)
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A multimodal approach to song
- 2016
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Ingår i: Handbuch Sprache im multimodalen Kontext. - Berlin : Walter de Gruyter. - 9783110295740 - 9783110296099 ; , s. 372-391
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 3. |
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| 4. |
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| 5. |
- Breazu, Petre, 1978-, et al.
(författare)
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A critical multimodal analysis of the Romanian press coverage of camp evictions and deportations of the Roma migrants from France
- 2018
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Ingår i: Discourse & Communication. - : Sage Publications. - 1750-4813 .- 1750-4821. ; 12:4, s. 339-356
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Tidskriftsartikel (refereegranskat)abstract
- In this article, we carry out a Multimodal Critical Discourse Analysis (MCDA) of a sample from a larger corpus of Romanian news articles that covered the controversial camp evictions and repatriation of Romanian Roma migrants from France that began in 2010 and continue to the time of writing in 2017. These French government policies have been highly criticized both within France and by international political and aid organizations. However, the analysis shows how these brutal, anti-humanitarian events became recontextualized in the Romanian Press to represent the French government’s actions as peaceful and consensual. In addition, the demonization of the Roma in the press serves as a strategy to continuously disassociate them from their Romanian counterparts. While there is a long history of discrimination against the Roma in Romania, these particular recontextualizations can be understood in the context of the Romanian government’s need to gloss over its failure to comply with the Schengen accession requirements and acquire full European Union (EU) membership.
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| 6. |
- Breazu, Petre, 1978-, et al.
(författare)
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How television news disguises its racist representations : The case of Romanian Antena 1 reporting on the Roma
- 2020
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Ingår i: Ethnicities. - : Sage Publications. - 1468-7968 .- 1741-2706. ; 20:5, s. 823-843
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Tidskriftsartikel (refereegranskat)abstract
- Research shows that news media around the world tend to represent ethnic minorities in ways which nurture distorted views and invite negative attitudes. Scholars have also emphasised that, in contemporary societies, a political climate has emerged which has made overt racism unacceptable and social taboos leading to racist statements are increasingly being managed and disguised in order to avoid direct accusations. In this paper we use Multimodal Critical Discourse Analysis (MCDA) to carry out an in-depth analysis of a Romanian television news report-selected from a larger corpus-which addressed the situation of the Roma migrants in Norway. We show how this medium, with editing techniques, voice-overs, sound effects and captions, has its own subtleties for communicating racism in ways that are less obvious at a casual viewing. The case we analyse reports on a Norwegian/EU project to build a factory in Romania, so that Roma migrants can return home to work rather than live and beg on the streets of Oslo.
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| 7. |
- Breazu, Petre, 1978-, et al.
(författare)
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‘It’s still them’ : concealed racism against Roma in Romanian television news
- 2022
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Ingår i: Social Identities. - : Routledge. - 1350-4630 .- 1363-0296. ; 28:1, s. 90-107
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Tidskriftsartikel (refereegranskat)abstract
- Research shows that news media around the world carry negative representations of ethnic minorities which incite violence, hatred or lead to more marginalisation and social exclusion [Bhatia, M., Poynting, S., & Tufail, W. (2018). Media, crime and racism. Springer; Elias, A., Mansouri, F., & Paradies, Y. (2021). Media, public discourse and racism. In A. Elias, F. Mansouri, & Y. Paradies (Eds.), Racism in Australia today (pp. 211–240). Palgrave Macmillan]. It is also the case that overt racism has become less tolerated in society and, therefore, racist discourses now tend to take more subtle forms, often disguised as reasonable concerns about threats to national culture, economic burdens or disruptions of social order [Bonilla-Silva, E. (2006). Racism without racists: Color-blind racism and the persistence of racial inequality in the United States. Rowman & Littlefield]. This is very much the case regarding the Roma. Yet, less research has been carried out on the way that the affordances of television – juxtaposition of images, captions, sound and voice-overs, editing, and resequencing – may have very specific ways to conceal racism. In this paper, using Multimodal Critical Discourse Analysis, we examine the representation of the Roma in a Romanian television news report, in the case of a highly mundane story – a failure to pay electricity bills. We show how television news with its affordances can camouflage racism, and distract from the extreme poverty and social exclusion that Romani people experience in contemporary Europe.
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| 8. |
- Breazu, Petre, 1978-, et al.
(författare)
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Racism toward the Roma through the affordances of Facebook : bonding, laughter and spite
- 2019
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Ingår i: Discourse & Society. - : Sage Publications. - 0957-9265 .- 1460-3624. ; 30:4, s. 376-394
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Tidskriftsartikel (refereegranskat)abstract
- This article carries out a multimodal critical discourse analysis (MCDA) of a Romanian Facebook page where comments are made in response to a shared news-clip showing a Roma wedding which clearly invites ridicule. It has been documented that there are well-established discourses representing the Roma as criminal, uneducated, dirty, immoral, and as resisting assimilation into wider society. This Facebook page offers the opportunity to explore which discourses are used in 1500 posts to represent the Roma. We show that the affordances of Facebook open-up the mixing of humor, venting of frustration, extreme racism and sexual violence as those posting entertain each other, create bonds and overtly call out the Roma and others who are believed to be part of a conspiracy against ordinary Romanians. We argue that these newer patterns of representing the Roma are related to the rise of extreme right-wing populist ideology across Europe and beyond. An ideology where direct, simple and violent solutions are required.
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| 9. |
- Breazu, Petre, 1978-
(författare)
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Representing the Roma in Romanian Media : A Multimodal Critical Discourse Analysis
- 2020
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In this thesis, I addressed the representation of the Roma in Romanian newspapers, television news, and social media. I focused on Romania, a country with the largest Roma population in Europe, and where the Roma have historically experienced centuries of discrimination and social exclusion. I conducted an in-depth Multimodal Critical Discourse Analysis (MCDA) to reveal what kind of discourses are used to represent this minority group, after Romania joined the European Union. The analysis in this thesis confirms the well-documented discourses in reference to Roma as criminal, uneducated, dirty, immoral, and as resisting assimilation into wider society. In addition, this research shows how these discourses have been incorporated into newer forms specific to the current political climate across Europe, increasingly dominated by right-wing populist politics, where minority groups, such as the Roma have become easy targets for politicians to justify their political failures and are scapegoated for lack of jobs, declining economic prosperity, instability, fears of immigration and of the loss of national autonomy and traditions. The detailed MCDA analysis allowed me to show how racism can be communicated in a variety of ways, not so much in relation to biological differences but in terms of culture, behaviour, traditions and national values. The multimodal approach was instrumental in showing how different media, with their different affordances have their specific way of avoiding overt racism while nevertheless the ideology remains. We see how the combination of different modes help to communicate the civil nature of violent actions, such as camp evictions, or the representation of poverty as a choice, rather than embedded in the social structures. Moreover we see on social media how ‘simple fun’, in the form of humour and ridicule, is loaded with extreme forms of racism that even call for ethnic cleansing.
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| 10. |
- Breazu, Petre, 1978-, et al.
(författare)
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Using humor to disguise racism in television news : The case of the Roma
- 2022
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Ingår i: Humor. - : Walter de Gruyter. - 0933-1719 .- 1613-3722. ; 35:1, s. 73-92
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Tidskriftsartikel (refereegranskat)abstract
- It has been argued that more research is needed on the role of humor in the expression of racism. One reason is that, in the ‘post racial’ society, overt racism has become publicly unacceptable and, therefore, tends to appear in more concealed forms. In this paper, as part of a larger project on media representations of the Roma, we look at the role of humor in a Romanian television news clip reporting on the financial rewards of begging. We draw on the critical scholarship in humor research and carry out a multimodal critical discourse analysis of a news report selected from a larger corpus. We argue that through humor a recontextualisation of the Roma’s situation takes place, transforming their actual situation of poverty and social marginalisation into a humorous account of cultural failure, incompetence, stupidity and calculated money grabbing. We show that humor is one way by which culture becomes represented as embodied by ethnic minorities.
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| 11. |
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| 12. |
- Chen, Ariel, 1987-, et al.
(författare)
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Changing genres and language styles in contemporary Chinese lifestyle magazines
- 2013
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Ingår i: Media International Australia. - Queensland, Australia : University of Queensland Press. - 1329-878X .- 2200-467X. ; :147, s. 73-84
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Tidskriftsartikel (refereegranskat)abstract
- The magazine market in China has been changing steadily as global media corporations have brought their international titles into China and as local Chinese titles have had to transform in order to meet the changing market and the arrival of advertising-driven content. This article analyses the changing visual styles, linguistic genres and language styles in the women's lifestyle magazine Rayli over the past ten years, showing how these increasingly seek to foster identities, ideas and values appropriate to a global culture ideology of consumerism.
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| 13. |
- Chen, Ariel, 1987-, et al.
(författare)
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The local and the global in the visual design of a Chinese women's lifestyle magazine : a multimodal critical discourse approach
- 2014
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Ingår i: Visual Communication. - : SAGE Publications. - 1470-3572 .- 1741-3214. ; 13:3, s. 287-301
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Tidskriftsartikel (refereegranskat)abstract
- This article uses a multimodal critical discourse analytic approach to analyse how a Chinese women's magazine has changed visually over 17 years, partly through the gradual adoption of international branding design styles and partly through consumer product influences from Japan that are used to recontextualize core Chinese values and women's identities. The authors conclude that, like established international magazine brands, this title signifies freedom, but of a very different order to that found in those counterparts.
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| 14. |
- Cotal San Martin, Vladimir, 1979-, et al.
(författare)
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The legitimization of the use of sweat shops by H&M in the Swedish press
- 2021
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Ingår i: Journal of Language and Politics. - : John Benjamins Publishing Company. - 1569-2159 .- 1569-9862. ; 20:2, s. 254-276
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Tidskriftsartikel (refereegranskat)abstract
- In the Swedish news-media we find sporadic critical, or reflective, reporting on the production conditions of Swedish ‘sweat-shop’ factories in the Global South, used to supply Transnational Corporations (TNCs). In this paper we carry out a critical discourse analysis, in particular using Van Leeuwen’s social actor and social action analysis, to look at examples from a larger corpus of 88 news reports and editorials from the Swedish press, between 2012–2017, which report and comment on activities of the Swedish company H&M in relation to its production chains. Analysis reveals how these recontextualize events, processes and motives, to represent Sweden and Swedish TNCs as characterized by a benevolent, democratic, humane, form of capitalism, drawing on discourses of a former social democratic Sweden of the 1960s before it became highly neo-liberalized. This nationalism converges with other discourses promoting the exploitation of the Global South.
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| 15. |
- Cotal San Martin, Vladimir, 1979-
(författare)
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The Mediated Representation of Working Conditions in the Global South : Discourse, Ideology and Responsibility
- 2019
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis examines the mediated representation of workers’ working conditions in the Global South. Using a qualitative approach inspired by Critical Discourse Studies, it focuses on ideological representation in newspapers from Sweden, the USA, Chile and China/Hong Kong. The aims are to understand how working conditions are represented; identify key themes of news reporting; understand how newspapers convey ideological discourses about ‘foreign’ and ‘distant’ working conditions; and provide critical insights into how the topic is represented in newspapers in terms of its relevance (to a national readership) as well as agency and responsibility (i.e. who is responsible for working conditions?) and the possible ideological impact thereof on the reader and their knowledge/interpretation of this issue. The results suggest that the general structuring of Swedish media discourse on workers’ conditions runs thematically across various parts/sections of the production industry: garments, electronics, food, furniture and toys. In addition, further themes/frames are used in the coverage (working conditions in the workplace, salary, conditions of employment, housing, workforce composition and workers’ organizations), further particularising the explored focus of media representation. The study also suggests that mainstream news media represent working conditions in ways that exclude a range of key issues, actors and causalities. Constructed at the level of media discourse, such problematic representations largely conceal the structural, institutional and corporatist responsibility behind the global exploitation of workers and their largely unfavourable working conditions. Instead, responsibility for those working conditions is effectively and strategically shifted away from the wider global system of capitalist-driven exploitation into individual social actors, in both the Western world (in the form of particular transnational corporations and in the form of readers/ users as consumers) and the Global South (in the form of local factory owners, governments, officials etc.). Speaking from a critical perspective and offering a number of empirically-funded insights, the study suggests that newspapers construct the key topic as relevant through a number of thematic and argumentative frames. Of these, the ‘consumer framework’ – which effectively serves to shift responsibility away from wider structural socioeconomic causes to an individual level – remains central. The thesis also shows that the representation of working conditions in the Global South is strongly embedded within a highly problematic colonial (or post-colonial) imagery. Therein, the exploitation in the Global South is seen as a localised ‘cultural problem’ of ‘them’ rather than a systematic problem related to global capitalism and its transnational system of social and economic inequality.
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| 16. |
- Elmadagli, Cansu, 1992-
(författare)
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Challenging Normative Beauty Ideals by Undressing Online? Body Acceptance, Identity Politics and Construction of Non-normativity : A Multimodal Critical Discourse Analysis
- 2022
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- This thesis is concerned with the problematics of contemporary identity politics of body acceptance as situated in the visibility logics of digital media. It examines how seemingly progressive narratives of body-acceptance can rely on normative discourses and dominant ideologies. Thus, it carries out a case study of an American online body-acceptance platform called StyleLikeU which claims to strive for social change by challenging normative beauty ideals. StyleLikeU, also claims to create visibility for everyone, interviews individuals as they take off their clothes while talking about their experiences of suffering due to their non-normativities. This study applies multimodal critical discourse analysis to examine the textual, visual and audio-visual online content created by StyleLikeU. Theoretically, the Foucauldian understanding of neoliberal governmentality is applied. Moreover, emotional capitalism is mobilised in terms of the commodification of affect and affective publics of digital media. Lastly, postfeminism is adopted and viewed through the lens of depoliticisation and inclusion. From this perspective, the analysis focuses on how SLU represents its movement, its actions, its participants and its aims as an online movement. The study concludes that although StyleLikeU claims to challenge normative beauty ideals, it heavily relies on normative neoliberal, postfeminist and middle-class discourses around identities, bodies, beauty and suffering. The study also finds that while StyleLikeU claims to liberate people from normative judgements of beauty with their online content, it creates a new category of non-normativity of its own. The study argues that StyleLikeU makes use of online content to create and sustain affective publics by highlighting personal experiences of suffering which, in turn, become colonised and commodified as they are situated in the landscape of emotional capitalism.
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| 17. |
- Elmadagli, Cansu, 1992-, et al.
(författare)
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The gains and losses of identity politics : the case of a social media social justice movement called stylelikeU
- 2023
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Ingår i: Critical Discourse Studies. - : Routledge. - 1740-5904 .- 1740-5912. ; 20:4, s. 415-435
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Tidskriftsartikel (refereegranskat)abstract
- StyleLikeU is a hugely successful online social media platform that presents itself as a social justice movement related to body acceptance. Presenting moving personal stories, it offers a site for what it calls 'diverse individuals' to share their experiences as part of promoting individual self-acceptance in the face of a world that prioritizes one kind of body over another, which take the form of ableism, racism, sexism, homophobia, transphobia, ageism, sizeism and prejudice against disfigurement. Drawing out the discursive script carried across the platform, we show how, beneath the rhetoric of progressiveness, social justice becomes a kind of personal therapy, related to empowerment and transformation, which erases actual differences in personal circumstances and the very forces of injustice. We place StyleLikeU into broader scholarly concerns about the neoliberal colonization of identity politics, diversity and intersectionality in institutions and in branding, drawing attention to how this can form one part of what are now presented as social justice movements.
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| 18. |
- Eriksson, Göran, 1964-, et al.
(författare)
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Discourses of 'Good food' : The commercialization of healthy and ethical eating
- 2020
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 33, s. 1-7
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Tidskriftsartikel (refereegranskat)abstract
- In many societies, governments have become concerned about diet related illnesses and the huge economic costs of managing them, disseminating information about things like eating, balanced diets and the foods we should avoid in excess. At the same time in our shops and cafes there have been a proliferation of products which carry possibilities for making more healthy choices. Yet research shows that the health-related properties these products offer are largely contradictory, confusing and more about market buzzwords than actual healthy food. And such healthy choices have tended to blur and merge with notions of ethical and moral shopping. In this introduction to a collection of articles on the discourses of good food, we look at some of the research on ‘good food’ showing exactly what a multimodal critical discourse perspective can contribute to the field. We show that closer analysis of product packaging, marketing, cook books, media reports and policy documents can help us to understand how commercial forces are colonizing and shaping our ideas of what it means to be healthy and also to act as good citizens.
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| 19. |
- Eriksson, Göran, 1964-, et al.
(författare)
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Multimodal analys av audiovisuell kommunikation
- 2019. - 3
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Ingår i: Metoder i medie- och kommunikationsvetenskap. - Lund : Studentlitteratur AB. - 9789144125701 ; , s. 255-276
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Bokkapitel (övrigt vetenskapligt/konstnärligt)
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| 20. |
- Eriksson, Göran, 1964-, et al.
(författare)
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The Role of Music in Ridiculing the Working Classes in Reality Television
- 2017. - 1
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Ingår i: Music as Multimodal Discourse. - London : Bloomsbury Academic. - 9781474264426 ; , s. 21-45
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Bokkapitel (refereegranskat)abstract
- In this chapter we are interested in the ideological use of music in a Swedish television reality show called Böda Camping – how it is deployed to communicate a very specifi c discourse linked to wider socio- political shift s in Sweden. Critical scholars have revealed how such programmes tend to morally evaluate and ridicule working- class people (Skeggs and Wood, 2012). It has been argued that this has been one part of a legitimation of the discourse of a moral underclass, who are undeserving in a neoliberal society where there is a shift away from an emphasis on welfare, investment in education and healthcare and abandonment of collective responsibility for disenfranchised sections of society (Eriksson, 2015). Critical work so far has shown clearly how such discourses are communicated through spoken language and how visually, for example, the participants are placed in situations which point to their lack of education, restricted cultural experience or their lack of taste (Lyle, 2008). Here we show how music plays an important role in realizing these discourses.
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| 21. |
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| 22. |
- Griffith, Frank, et al.
(författare)
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Communicating the ideas and attitudes of spying in film music : a social semiotic approach
- 2014
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Ingår i: Sign System Studies. - : Tartu University Press. - 1406-4243 .- 1736-7409. ; 42:1, s. 72-97
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Tidskriftsartikel (refereegranskat)abstract
- Taking the example of two 1960s popular spy films this paper explores how social semiotics can make a contribution to the analysis of film music. Following other scholars who have sought to create inventories of sound meanings to help us break down the way that music communicates, this paper explores how we can draw on the principles of Hallidayan functional grammar to present an inventory of meaning potentials in sound. This provides one useful way to describe the semiotic resources available to composers to allow them to communicate quite specific ideas, attitudes and identities through combinations of different sounds and sound qualities, by presenting them as systems of meaning rather than as lists of connotations. Here we apply this to the different uses of music and sound in Dr No and The Ipcress Files which allows us to show how we can reveal different ideologies of spying.
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| 23. |
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| 24. |
- Hansen, Anders, et al.
(författare)
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Researching Visual Environmental Communication
- 2013
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Ingår i: Environmental Communication. - Oxfordshire, UK : Routledge. - 1752-4032 .- 1752-4040. ; 7:2, s. 151-168
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Tidskriftsartikel (refereegranskat)
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| 25. |
- Holsanova, Jana, et al.
(författare)
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In the eye of the beholder : Visual communication from a recipient perspective
- 2014
-
Ingår i: Visual communication. - : DE GRUYTER. - 2199-627X .- 2199-6288. - 9783110370522 - 9783110255485 ; 4, s. 331-355
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Bokkapitel (refereegranskat)abstract
- Why do viewers perceive and interpret visuals differently despite common perceptual and cognitive mechanisms? The article addresses a number of challenges in visual communication and underlines the need for empirical analyses from a recipient perspective. Perception and interpretation of visuals is seen as an interactive meeting between the recipient, the multimodal message and the situational context. The form and contents of the visual message serves as a starting point. However, even personal characteristics of the viewers modulate perception and interpretation of visuals. Differences in perception also arise thanks to different goals for the visual examination, the viewers’ expectations, domain knowledge or expertise, emotions and attitudes. Finally, the context in which images are displayed, perceived and interpreted plays an important role in this process. All of these three aspects modulate the process of meaning–making and can be studied by using a multidisciplinary framework and integrated theories and methods.
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| 26. |
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| 27. |
- Ledin, Per, 1962-, et al.
(författare)
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A discourse-design approach to multimodality : the visual communication of neoliberal management discourse
- 2016
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Ingår i: Social Semiotics. - : Routledge. - 1035-0330 .- 1470-1219. ; 26:1, s. 1-18
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Tidskriftsartikel (refereegranskat)abstract
- This paper takes a discourse-design approach to communication, providing a framework as to how this should be done. Design here is how individuals and institutions realize their interests in the world. We show how it is fruitful to link design more closely to the way discourse has been used in critical studies which draws attention to the motivated use of design, for thinking about design in terms of socio-political context. Due to their affordances, semiotic modes such as photography, graphics, layout, colour, numbers and writing will be deployed and co-articulated. The aim, using a discourse-design approach, is to show how we can best identify the very different affordances of such modes and how they rely on the principled design of a discourse. We illustrate this using examples from management documents at a university which draw on these different affordances in different ways to communicate the same discourse. Through this analysis we see how a neoliberal discourse based on a general design principle of coordination enters everyday practices and become very difficult to challenge.
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| 28. |
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| 29. |
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| 30. |
- Ledin, Per, 1962-, et al.
(författare)
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Att rädda planeten genom konsumtionsval : Oatlys antagonistiska och lekfulla marknadskommunikation
- 2019
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Ingår i: Språk och stil. - : Adolf Noreen-sällskapet. - 1101-1165 .- 2002-4010. ; :29, s. 99-133
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Tidskriftsartikel (refereegranskat)abstract
- There has been an increase of food products marketed through buzzwords like ‘organic’, ‘local’,‘recyclable’, ‘Fairtrade’. These have been described as part of a newer kind of ethical or emotionalcapitalism, where consumers can align with political issues through shopping. In this paper, welook at the brand Oatly, a Swedish milk alternative that has had global success. Oatly brands itselfas sustainable and offers us the chance to save the planet by buying their oat milk. We carry out acritical multimodal discourse analysis of their value-based marketing communication. The resultsshow that Oatly mixes the antagonistic and the playful and utilizes various semiotic materials inrefined ways. We find signifiers of clear and direct political action from former times, for examplein film clips and packaging design. The playful runs through many poster campaigns with postersthat refer to each other, where we should engage in a kind of hide and seek. The meta-communicationthat arises when Oatly says it is not advertising presents the company as an underdog thatgoes against the milk industry. Overall, this is a form of activism which is fun, chic and rather easy.Our critique of this kind of marketing communication is that acts of consumption shape what weknow about, and how we act towards, actual socio-political matters. If global large companies areto control our money and feelings and decide how environmental problems are defined, we mightnot be able to save the planet.
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| 31. |
- Ledin, Per, 1962-, et al.
(författare)
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Doing critical discourse studies with multimodality : From metafunctions to materiality
- 2019
-
Ingår i: Critical Discourse Studies. - : Routledge. - 1740-5904 .- 1740-5912. ; 16:5, s. 497-513
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Tidskriftsartikel (refereegranskat)abstract
- In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which they carry. However, much of multimodality is itself based closely on one theory of language called Systemic Functional Linguistics (SFL). And despite calls from some scholars there has been no real interrogation of the concepts and models drawn from this theory as regards how suitable they are both for analyzing different forms of communication and for answering concrete research questions of the nature asked in CDS. In this paper we assess the core principles, taken from SFL into multimodality. Using examples we consider which are more or less suitable for the kinds of work we do in CDS. We make a case that SFL has a narrow notion of ‘texts’ and a weak notion of context. We show how we can address such problems to deal with what we call the ‘materiality’ of multimodal communication.
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| 32. |
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| 33. |
- Ledin, Per, 1962-, et al.
(författare)
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Ett statuskök i en nyliberal tid : Köket i IKEA-kataloger från 1975 till 2016
- 2018
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Ingår i: Kritiska text- och diskursstudier. - Huddinge : Södertörns högskola. - 9789188663344 ; , s. 123-142
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Bokkapitel (refereegranskat)abstract
- This article uses a Multimodal Critical Discourse Analysis approach to look at the communication of kitchens in the IKEA catalogue from 1975 until 2016, where we see a predictable shift from function to lifestyle. Using Fairclough’s (1992) concept of ‘technologization’ and van Leeuwen’s (2008) concept of ‘New Writing’, we are able to dig deeper to show that there are four stages of kitchens, which become more and more codified, with increasing prescription over the meaning of space, and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘dynamic’, ‘creative’, ‘solutions’ and ‘selfmanagement’. The features of New Writing, we show, allow a suppression of actual causalities and context and permit symbolic and indexical meanings to take over. Domestic life itself becomes stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order.
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| 34. |
- Ledin, Per, et al.
(författare)
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Ett statuskök i en nyliberal tid : köket i IKEA-kataloger från 1975 till 2016
- 2017
-
Ingår i: Kritiska textanalyser. - Huddinge : Södertörns högskola.
-
Bokkapitel (refereegranskat)abstract
- This article uses a Multimodal Critical Discourse Analysis approach to look at the communication of kitchens in the IKEA catalogue from 1975 until 2016, where we see a predictable shift from function to lifestyle. Using Fair-clough’s (1992) concept of ‘technologization’ and Van Leeuwen’s (2008) concept of ‘New Writing’, we are able to dig deeper to show that there are four stages of kitchens, which become more and more codified, with increasing prescription over the meaning of space, and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘dynamic’, ‘creative’, ‘solutions’ and ‘self-management’. The features of New Writing, we show, allow a suppression of actual causalities and context and permit symbolic and indexical meanings to take over. Domestic life itself becomes stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order.
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| 35. |
- Ledin, Per, 1962-, et al.
(författare)
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Final reply
- 2019
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Ingår i: Critical Discourse Studies. - : Routledge. - 1740-5904 .- 1740-5912. ; 16:5, s. 540-548
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Forskningsöversikt (refereegranskat)
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| 36. |
- Ledin, Per, 1962-, et al.
(författare)
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Forty years of IKEA kitchens and the rise of a neoliberal control of domestic space
- 2019
-
Ingår i: Visual Communication. - : Sage Publications. - 1470-3572 .- 1741-3214. ; 18:2, s. 165-187
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Tidskriftsartikel (refereegranskat)abstract
- This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of kitchen that become, they argue, more and more codified, with increasing prescription over the meaning of space and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘flexible’, ‘dynamic’, ‘creative’, ‘solutions’ and ‘self-management’. The authors show how the features of New Writing allow a suppression of actual causalities and context, and permit symbolic and indexical meanings to take over. Domestic life itself becomes technologized, coded and stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order.
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| 37. |
- Ledin, Per, 1962-, et al.
(författare)
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HOW LISTS, BULLET POINTS AND TABLES RECONTEXTUALIZE SOCIAL PRACTICE : A multimodal study of management language in Swedish universities
- 2015
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Ingår i: Critical Discourse Studies. - : Informa UK Limited. - 1740-5904 .- 1740-5912. ; 12:4, s. 463-481
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Tidskriftsartikel (refereegranskat)abstract
- In critical discourse analysis, we have learned much about the nature of the marketized language that now dominates public institutions such as universities, playing a role in changing their identities. But less is known about the processes whereby this language enters the everyday practices of these institutions through documents that are used to manage teaching and research. What is the role of language in the shift to the way these activities are internally organized, managed, run and evaluated in terms of productivity and market-based principles? In this paper we analyse a chain of documents taken from a wider corpus of management documents in Swedish universities to show how this language recontextualizes the practices of teaching and research. Our focus is on the important role played by lists, bullet points and tables and how these are central to decoupling language from work processes and so legitimizing this marketized discourse. The affordances of these multimodal structures allow complex processes and social relations to be abstracted, fragmented and treated as things. They are also important in allowing documents to form a complex self-referential information infrastructure.
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| 38. |
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| 39. |
- Ledin, Per, 1962-, et al.
(författare)
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Management discourse in university administrative documents in Sweden : How it recontextualizes and fragments scholarly practices and work processes
- 2016
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Ingår i: Pragmatics. - : International Pragmatics Association (IPrA). - 1018-2101 .- 2406-4238. ; 26:4, s. 653-674
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Tidskriftsartikel (refereegranskat)abstract
- Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed documents are created by professional administrators in order to present vision statements, that are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. These documents re-contextualize practices of teaching and research in line with marketized goals, yet do so through consistent lack of clear agency, causality and process. A number of linguistic and multimodal resources are deployed in a chain of interrelated documents legitimizing this process as one made by careful, technical, management expertise, although the result is a fragmentation of the actual interconnected processes that comprise university work.
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| 40. |
- Ledin, Per, 1962-, et al.
(författare)
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Multi-Modal Critical Discourse Analysis
- 2017. - 1
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Ingår i: The Rouledge Handbook of Critical Discourse Studies. - London : Routledge. - 9781138826403 ; , s. 60-76
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Bokkapitel (refereegranskat)
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| 41. |
- Ledin, Per, et al.
(författare)
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Multi-modal Critical Discourse Analysis
- 2018
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Ingår i: The Routledge handbook of critical discourse studies. - London : Routledge. - 9781138826403 - 9781315739342
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Bokkapitel (refereegranskat)
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| 42. |
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| 43. |
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| 44. |
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| 45. |
- Ledin, Per, 1962-, et al.
(författare)
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Performance management discourse and the shift to an administrative logic of operation : a multimodal critical discourse analytical approach
- 2016
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Ingår i: Text & Talk. - Berlin : Walter de Gruyter GmbH. - 1860-7330 .- 1860-7349. ; 36:4, s. 445-467
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Tidskriftsartikel (refereegranskat)abstract
- This paper, using multimodal critical discourse analysis, explores a chain of performance management documents in a university which aim to meet the goal of increasing output and excellence. A system of performance management developed by Kaplan and Norton in the 1990s, which enables both tangible and also “intangible assets” such as “quality” and “excellence” to be monitored and measured, is now used fairly universally to structure the running of public institutions. Looking in detail at one case, we show that the result is an abstraction and de-contextualization of processes and agents, through a series of interlocking texts, lists and tables that follows an administrative, rather than task led, logic of operation. We show how the discourse is legitimized on the one hand by the very impenetrable nature of the resulting interlocking documents and by the Web of Science database on the other. We give reasons why the database itself is highly problematic and also show the abstract ways in which it is communicated and how it leads to research in all subject areas being codified and standardized in a “one-size-fits-all” way. This, we argue, serves the purposes of naturalizing and justifying notions of “quality,” “excellence” and “value for money” that have been promoted in service of neoliberal politics.
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| 46. |
- Ledin, Per, 1962-, et al.
(författare)
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Replacing actual political activism with ethical shopping : The case of Oatly
- 2020
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Ingår i: Discourse, Context & Media. - : Elsevier. - 2211-6958 .- 2211-6966. ; 34
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Tidskriftsartikel (refereegranskat)abstract
- There has been an increase of food products marketed through buzzwords like organic, ‘local’, ‘recyclable’, ‘Fair-trade’. These have been described as part of a newer kind of ethical or emotional capitalism,where consumers can align with political issues through acts of shopping. The problem is that such actsreplace or shape what we know about, and how we act towards, actual socio-political matters. In thispaper, we look at one example of such a product: Oatly, a milk alternative, which brands itself as sustainableand anti-corporate. Taking a Multimodal Critical Discourse Analytical approach, we want to learnmore about how such brands do not actually state details of the socio-political issue alongside which theyalign (its causes, process, solutions) yet successfully communicate a compelling sense that buying theproduct is a form of social activism in a way which cleverly implicates consumers to internalize its valuesand give them a powerful sense of being part of a political moral order. And this is a form of activismwhich is fun, chic and rather easy.
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| 47. |
- Ledin, Per, 1962-, et al.
(författare)
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Strategic diagrams and the technologization of culture
- 2016
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Ingår i: Journal of Language and Politics. - : John Benjamins Publishing Company. - 1569-2159 .- 1569-9862. ; 15:3, s. 322-336
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Tidskriftsartikel (refereegranskat)abstract
- Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities - where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagrams must be placed in the ideological shift to neoliberal governance with its emphasis on the market, flexibility and competition. All things and processes, however intangible, are viewed as assets with simple cause-effect relations, to be converted into tangible outcomes and maximised outputs. Taking a multimodal critical discourse analysis approach, we analyse two cases, from a university and an early-years school.
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| 48. |
- Ledin, Per, 1962-, et al.
(författare)
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The evolution of performance management discourse in corporate strategy diagrams for public institutions
- 2016
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Ingår i: Discourse, Context & Media. - : Elsevier BV. - 2211-6958 .- 2211-6966. ; 13:B, s. 122-131
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Tidskriftsartikel (refereegranskat)abstract
- A specific kind of performance management model called ‘Balanced Scorecard’ has come to dominate the way institutions are run around the world, oriented to increasing outputs and to ‘quality assurance’. Strategic diagrams emerged out of this model, claiming to break down all institutional parts and processes into a flow-chart forming a sort of road map of the role played by all parts of an organization in reaching targets. Drawing on Fairclough׳s (1992) notion of the ‘technologization’ of discourse and Van Leeuwen׳s (2008) notion of ‘the new writing’ this paper applies multimodal critical discourse analysis to a sample of diagrams from a wider corpus showing how they have changed over time, becoming more abstracted and symbolic, as the performance management discourse itself has become naturalized.
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| 49. |
- Ledin, Per, 1962-, et al.
(författare)
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The misleading nature of flow charts and diagrams in organizational communication : The case of performance management of preschools in Sweden
- 2020
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Ingår i: Semiotica. - : De Gruyter Mouton. - 0037-1998 .- 1613-3692. ; 2020:236-237, s. 405-425
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Tidskriftsartikel (refereegranskat)abstract
- It has become common to find diagrams and flow-charts used in our organizations to illustrate the nature of processes, what is involved and how it happens, or to show how parts of the organization interrelate to each other and work together. Such diagrams are used as they are thought to help visualization and simplify things in order to represent the essence of a particular situation, the core features. In this paper, using a social semiotic approach, we show that we need to develop a much more critical sense of how these diagrams and flowcharts can easily abstract, conceal and substitute actual causalities, work roles and relationships. We demonstrate this using the example of a series of interrelated flows-charts used to implement a new system of target-based learning in preschool/kindergartens in Sweden – a system which works highly in favor of a rapidly privatizing education sector. Here, the flow charts shape how school processes and learning are presented to devalue the former system and value the new.
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| 50. |
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