| 1. |
- Ahlgren-Moritz, Charlotte, et al.
(author)
-
Vägen till samverkanssäkrad utbildning. [1] : Metoder och strategier
- 2016
-
Book (other academic/artistic)abstract
- Universitet och högskolor bidrar till samhällsutvecklingen genom att forskningsbaserad kunskap tillämpas av olika aktörer i samhället. För att möta dagens och morgondagens samhällsutmaningar utgör således kunskapsutbyte och samverkan mellan lärosäten och samhället en värdefull möjlighet. Att ha starka relationer med samhällets aktörer identifieras också som viktigt i utvecklingen av ett internationellt starkt lärosäte.Samverkan i högre utbildning främjar samhällets förändringsförmåga och stärker utbildningens kvalitet, men samverkan förbereder också studenterna för ett livslångt lärande och underlättar övergången mellan utbildning och arbetsliv. Ett lärosäte i nära samverkan med aktörer i samhället är ett relevant lärosäte, det vill säga ett lärosäte som är till nytta för sin omvärld och för sina medarbetare och studenter.Ett grundläggande problem vad gäller möjligheterna att integrera samverkan i akademisk utbildning står att finna i statens fördelning av medel till lärosätena. De statliga medlen utgår nämligen i två separata anslag, ett vardera för de båda huvuduppdragen utbildning och forskning. Samverkan kan sägas ingå i bägge uppdragen. Till skillnad från forskningssamverkan finns det för utbildningssamverkan ingen särskild uppföljning och inte heller några ekonomiska incitament. Utvärdering av forskning och utbildning bör således breddas så att kvalitetsstärkande samverkansinslag också inkluderas i resursfördelningsprinciperna. Statens bristande strukturer för fördelning och uppföljning återspeglas i hur lärosätena fördelar resurser till och följer upp samverkan: lärare ges sällan resurser (i form av särskild tid) för att på ett pedagogiskt genomtänkt sätt kunna inkludera samverkansinslag i undervisningen; samverkan är sällan meriterande eller lönegrundande; och den utbildningssamverkan som bedrivs följs sällan upp – varken på institutions-, fakultets- eller lärosätesnivå. Samma sak kan sägas gälla på nationell nivå – det samverkande lärosätet erhåller inga extra anslag och det bestraffas ej heller för försummelse av detsamma. Att göra samverkan till en integrerad del av utbildningen innebär att samverkan bör ingå i de pedagogiska modeller som lärare använder för att leda studenternas kunskapsutveckling mot de mål som finns angivna i kurs- och utbildningsplaner. Det betyder också att arbetet med samverkan bör inkluderas i processer för styrning, planering och uppföljning av utbildning och undervisning på såväl kurs- och programnivå som på institutions-, fakultets- och lärosätesnivå. Att göra samverkan till en integrerad del av utbildningen är att sträva mot att externa aktörer ska bli en självklar del i den dagliga verksamheten – för studenter såväl som för medarbetare och för de organisationer man samverkar med. För att svenska lärosäten ska ges en realistisk möjlighet att göra samverkan till en integrerad del av utbildningsverksamheten krävs det framför allt följande:att politiker och departement utformar ett fördelningssystem där framgångsrika samverkansinsatser inom utbildningen leder till en förstärkning av resursbasen på lärosätena;att lärosätesledningar tar tydlig ställning för samverkansfrågan i sina strategiska styrdokument och att samverkan införs i lärosätenas kvalitetssäkringssystem för utbildning, samt att lärosätena inför system för att styra och följa upp samverkan i utbildningen på lärosätesövergripande nivå;att ledningen för fakulteter, institutioner eller motsvarande omsätter lärosätets strategiska åtaganden i handlingsplaner och lokala styrdokument samt utformar system för dokumentation, styrning och uppföljning av samverkan i utbildningsprogram;att lärare samt kurs- och programansvariga inför samverkan i utbildningens styrande dokument (t.ex. kurs- och utbildningsplaner) samt i den ordinarie undervisningsverksamheten.Dessutom bör lärosätena – både gemensamt men också vart och ett för sig – införa system och karriärvägar där medarbetares insatser i det vardagliga samverkansarbetet uppmärksammas och belönas.Mot bakgrund av detta kan man konstatera att det är angeläget att lärosätenas strategiska arbete avseende utveckling och uppföljning av samverkan i utbildningen vidareutvecklas. Men, med vilka verktyg, var i verksamheten och på vilka sätt?I följande skrift samlas erfarenheter och goda exempel gjorda inom ramen för ett flerårigt lärosätesövergripande samarbetsprojekt, Samverkanssäkrade utbildningsprogram, där utgångspunkten har varit att identifiera strategier och metoder för att integrera samverkan i utbildningsprogram. Målet har varit att undersöka och beskriva hur samverkan kan vara ett medel som bidrar till att stärka utbildningens kvalitet och relevans, samt ge förslag på hur vägen till samverkanssäkrad utbildning kan se ut.Den centrala slutsatsen är att samverkan, när den är en integrerad del av utbildningen, bidrar till kvalitet och säkerställer att utbildningen blir till nytta för samhället. Det finns också andra vinster med att bedriva ett systematiskt samverkansarbete, till exempel att det leder till pedagogisk utveckling för undervisande personal, att det ökar förutsättningarna för ett utmaningsbaserat lärande med studenten i centrum, att det underlättar övergången från studier till arbetsliv, och att det möjliggör fördjupade relationer med den värld lärosätet finns i. Resan mot samverkanssäkrad utbildning är, med andra ord, mödan väl värd.
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| 2. |
- Ahlgren-Moritz, Charlotte, et al.
(author)
-
Vägen till samverkanssäkrad utbildning. [2] : Möjligheter och utmaningar
- 2016
-
Book (other academic/artistic)abstract
- Universitet och högskolor bidrar till samhällsutvecklingen genom att forskningsbaserad kunskap tillämpas av olika aktörer i samhället. För att möta dagens och morgondagens samhällsutmaningar utgör således kunskapsutbyte och samverkan mellan lärosäten och samhället en värdefull möjlighet. Att ha starka relationer med samhällets aktörer identifieras också som viktigt i utvecklingen av ett internationellt starkt lärosäte.Samverkan i högre utbildning främjar samhällets förändringsförmåga och stärker utbildningens kvalitet, men samverkan förbereder också studenterna för ett livslångt lärande och underlättar övergången mellan utbildning och arbetsliv. Ett lärosäte i nära samverkan med aktörer i samhället är ett relevant lärosäte, det vill säga ett lärosäte som är till nytta för sin omvärld och för sina medarbetare och studenter.Ett grundläggande problem vad gäller möjligheterna att integrera samverkan i akademisk utbildning står att finna i statens fördelning av medel till lärosätena. De statliga medlen utgår nämligen i två separata anslag, ett vardera för de båda huvuduppdragen utbildning och forskning. Samverkan kan sägas ingå i bägge uppdragen. Till skillnad från forskningssamverkan finns det för utbildningssamverkan ingen särskild uppföljning och inte heller några ekonomiska incitament. Utvärdering av forskning och utbildning bör således breddas så att kvalitetsstärkande samverkansinslag också inkluderas i resursfördelningsprinciperna. Statens bristande strukturer för fördelning och uppföljning återspeglas i hur lärosätena fördelar resurser till och följer upp samverkan: lärare ges sällan resurser (i form av särskild tid) för att på ett pedagogiskt genomtänkt sätt kunna inkludera samverkansinslag i undervisningen; samverkan är sällan meriterande eller lönegrundande; och den utbildningssamverkan som bedrivs följs sällan upp – varken på institutions-, fakultets- eller lärosätesnivå. Samma sak kan sägas gälla på nationell nivå – det samverkande lärosätet erhåller inga extra anslag och det bestraffas ej heller för försummelse av detsamma. Att göra samverkan till en integrerad del av utbildningen innebär att samverkan bör ingå i de pedagogiska modeller som lärare använder för att leda studenternas kunskapsutveckling mot de mål som finns angivna i kurs- och utbildningsplaner. Det betyder också att arbetet med samverkan bör inkluderas i processer för styrning, planering och uppföljning av utbildning och undervisning på såväl kurs- och programnivå som på institutions-, fakultets- och lärosätesnivå. Att göra samverkan till en integrerad del av utbildningen är att sträva mot att externa aktörer ska bli en självklar del i den dagliga verksamheten – för studenter såväl som för medarbetare och för de organisationer man samverkar med. För att svenska lärosäten ska ges en realistisk möjlighet att göra samverkan till en integrerad del av utbildningsverksamheten krävs det framför allt följande:att politiker och departement utformar ett fördelningssystem där framgångsrika samverkansinsatser inom utbildningen leder till en förstärkning av resursbasen på lärosätena;att lärosätesledningar tar tydlig ställning för samverkansfrågan i sina strategiska styrdokument och att samverkan införs i lärosätenas kvalitetssäkringssystem för utbildning, samt att lärosätena inför system för att styra och följa upp samverkan i utbildningen på lärosätesövergripande nivå;att ledningen för fakulteter, institutioner eller motsvarande omsätter lärosätets strategiska åtaganden i handlingsplaner och lokala styrdokument samt utformar system för dokumentation, styrning och uppföljning av samverkan i utbildningsprogram;att lärare samt kurs- och programansvariga inför samverkan i utbildningens styrande dokument (t.ex. kurs- och utbildningsplaner) samt i den ordinarie undervisningsverksamheten.Dessutom bör lärosätena – både gemensamt men också vart och ett för sig – införa system och karriärvägar där medarbetares insatser i det vardagliga samverkansarbetet uppmärksammas och belönas.Mot bakgrund av detta kan man konstatera att det är angeläget att lärosätenas strategiska arbete avseende utveckling och uppföljning av samverkan i utbildningen vidareutvecklas. Men, med vilka verktyg, var i verksamheten och på vilka sätt?I följande skrift samlas erfarenheter och goda exempel gjorda inom ramen för ett flerårigt lärosätesövergripande samarbetsprojekt, Samverkanssäkrade utbildningsprogram, där utgångspunkten har varit att identifiera strategier och metoder för att integrera samverkan i utbildningsprogram. Målet har varit att undersöka och beskriva hur samverkan kan vara ett medel som bidrar till att stärka utbildningens kvalitet och relevans, samt ge förslag på hur vägen till samverkanssäkrad utbildning kan se ut.Den centrala slutsatsen är att samverkan, när den är en integrerad del av utbildningen, bidrar till kvalitet och säkerställer att utbildningen blir till nytta för samhället. Det finns också andra vinster med att bedriva ett systematiskt samverkansarbete, till exempel att det leder till pedagogisk utveckling för undervisande personal, att det ökar förutsättningarna för ett utmaningsbaserat lärande med studenten i centrum, att det underlättar övergången från studier till arbetsliv, och att det möjliggör fördjupade relationer med den värld lärosätet finns i. Resan mot samverkanssäkrad utbildning är, med andra ord, mödan väl värd.
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| 3. |
- Alm, Anna-Karin, et al.
(author)
-
Vägen till samverkanssäkrad utbildning
- 2016
-
Reports (other academic/artistic)abstract
- Kunskapsutbyte och samverkan mellan lärosäten och andra aktörer i samhället är viktigt för att vi ska kunna möta morgondagens utmaningar. Man måste arbeta över sektorsgränser, inte bara inom forskning utan också inom utbildning. “Vägen till samverkanssäkrad utbildning: metoder och strategier” handlar om hur samverkan kan integreras i högre utbildning. Slutsatserna baseras på de erfarenheter som gjorts i projektet Samverkanssäkrade utbildningsprogram som letts av lärosätena i Linköping, Malmö och Umeå. Publikationens andra del, “Möjligheter och utmaningar”, berättar ett antal historier ur samverkansvardagen. // Att med andra samhällsaktörer samverka kring utformningen av utbildningsprogram och i undervisningen bidrar till kvalitetsutveckling och säkerställer att utbildningen är till nytta för samhället. Samverkan förbereder också studenterna för ett livslångt lärande och underlättar övergången mellan utbildning och arbetsliv. För att man långsiktigt ska kunna integrera samverkan i utbildningsprogram krävs insatser på flera nivåer. Till exempel måste lärosätesledningar ta tydlig ställning i samverkansfrågan i sina styrdokument, och samverkansaspekten måste vara en självklar del av lärosätets kvalitetssäkringssystem. Det krävs också att ledningen för fakulteter och institutioner utformar system för dokumentation, styrning och uppföljning av samverkan. Vidare bör samverkan ingå i de pedagogiska modeller som lärare använder för att leda studenternas kunskapsutveckling, och lärosätena bör också uppmärksamma och belöna framgångsrikt samverkansarbete. Slutligen bör politiker och departement utforma ett fördelningssystem där framgångsrika samverkansinsatser inom utbildningen leder till en förstärkning av resursbasen på lärosätena.
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| 4. |
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| 5. |
- Bengtsson, Maria, et al.
(author)
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Structural conditions for static and dynamic competition after deregulation
- 2006
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In: Competitiveness Review. ; 16:1, s. 20-31
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Journal article (peer-reviewed)abstract
- During the 1980's and 1990's deregulation had become the 'recipe' for many countries' economies to obtain increased efficiency and lower prices. Yet many empirical and theoretical studies of deregulation show that expectations rarely became fulfilled. The purpose of this paper is to develop the model of competition by introducing static and dynamic competition, which has different consequences for market performance. We claim that the development of static and/or dynamic competition post deregulation can be explained by structural conditions, both regarding entry barriers and customer influence. Four different competitive conducts are identified based on an explorative study of four deregulated industries: static, dynamic, hyper, and unheated competition.
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| 6. |
- Biedenbach, Galina, et al.
(author)
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Brand equity, satisfaction, and switching costs : An examination of effects in the business-to-business setting
- 2015
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In: Marketing Intelligence & Planning. - 0263-4503 .- 1758-8049. ; 33:2, s. 164-178
-
Journal article (peer-reviewed)abstract
- The purpose of this paper is to investigate the effects of satisfaction and switching costs on the development of brand equity in the business-to-business setting. Structural equation modeling was used to analyze 632 responses from the CEOs and CFOs of organizations buying auditing and business consultancy services from one of the Big Four auditing companies. The findings demonstrate the significant impact of satisfaction and switching costs on B2B brand equity. Furthermore, the findings show the positive effect of switching costs on satisfaction. The findings provide a strong foundation for further investigation of links between the key marketing concepts: brand equity, satisfaction, and switching costs.
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| 7. |
- Biedenbach, Galina, et al.
(author)
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Brand equity, satisfaction and switching costs : An examination of effects in the B2B setting
- 2013
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In: Book of Abstracts from the 8th Global Brand Conference of Brand, Identity and Corporate Reputation SIG, Academy of Marketing.
-
Conference paper (peer-reviewed)abstract
- The purpose of this study is to investigate the effects of satisfaction and switching costs on the development of brand equity in the B2B setting. The study considers the hierarchical effects between brand awareness, brand associations, perceived quality, and brand loyalty. Furthermore, the conceptual model examines the direct effect of switching costs on satisfaction. The structural equation modeling was used to analyze 632 responses from the CEOs and CFOs of organizations buying auditing and business consultancy services from one of the Big Four auditing companies. The findings demonstrate the significant impact of satisfaction and switching costs on B2B brand equity.
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| 8. |
- Biedenbach, Galina, 1978-, et al.
(author)
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The impact of customer experience on brand equity in a business-to-business services setting
- 2010
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In: Journal of Brand Management. - : Palgrave Macmillan. - 1350-231X .- 1479-1803. ; 17, s. 446-458
-
Journal article (peer-reviewed)abstract
- The main purpose of the study is to investigate the impact of customer experience on brand equity in a business-to-business (B2B) services setting. The conceptual model illustrates the impact of customer experience on the formation of brand equity, which is assessed through a hierarchy of effects between brand awareness, brand associations, perceived quality and brand loyalty. Structural equation modeling is used to test the proposed model in the B2B setting. The findings of the study indicate that customer experience has a positive effect on the four dimensions of brand equity. The study provides marketing managers with a clear understanding of how customer experience affects brand equity in the B2B context. The study portrays the importance of creating a positive customer experience through a direct interaction of customers with the company and its brand. The study advances the current state of knowledge by analyzing the impact of customer experience on all dimensions of brand equity and by including a hierarchy of effects between different dimensions in one conceptual model.
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| 9. |
- Biedenbach, Thomas, 1976-, et al.
(author)
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Industry-university collaboration and absorptive capacity : an empirical study in a Swedish context
- 2018
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In: International Journal of Technology Management. - : InderScience Publishers. - 0267-5730 .- 1741-5276. ; 76:1-2, s. 81-103
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Journal article (peer-reviewed)abstract
- In this paper, we examine the role of firms' absorptive capacity in industry-university collaboration and, in particular, whether absorptive capacity moderates the effects of university collaboration on firms' innovativeness. Having defined absorptive capacity as the recognition, assimilation and application of valuable external knowledge for commercial purposes, we formulated three hypotheses pertaining to firm innovativeness and tested them in an original survey comprising a representative multi-industry sample of 1,532 Swedish firms. The results suggest that benefiting from university cooperation is conditional upon the firm's level of absorptive capacity. At low levels of absorptive capacity, engaging with universities does not translate into any noticeable increase in innovative output. In contrast, medium to high levels of absorptive capacity is where a firm benefit most from collaborating with a university. We also show that these effects are more pronounced for firms operating in sectors characterised by lower levels of technology and knowledge intensity.
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| 10. |
- Byberg, Lars-Anders
(author)
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Framgångsrika exportörer: En studie av strategiska faktorers inverkan på mindre företags exportutfall
- 2006
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Doctoral thesis (other academic/artistic)abstract
- The purpose of this study is to investigate which factors that are of particular importance for export performance among small and medium-sized manufacturers. The present study concentrates on strategic factors that are within the powers of the exporters to influence themselves. Additionally, different ways of measuring export success are studied. The resourse based perspective on internationalization and the contingency theory of organizations are used as theoretical framework of the study. Three control variables have been choosen for the study: firm-size, line of business and region. A survey was conducted on a sample of 339 companies which have less than 200 employees each. They are located in eihter of two different regions of Sweden and are involved in one of two selected lines of businesses. 239 usable questionnaires were completed and those were analyzed with correlation analysis, component (factor) analysis and multiple regression analysis. The results indicate that commitment is the factor having the strongest relations with export success, and that background variables have the weakest relations. Of four different fields of strategic and general success factors, relationship marketing is the most essential one. On second place comes internal locus of control, and on third place knowledge orientation. The results show that of the strategic factors, those related to entrepreneurship are the least important for export success. One conclusion from the study is that, depending on how export success is defined and measured, the results differ slightly. The results show that larger companies are more professional in their actions than smaller ones, and for that reason more successful in exporting. Industries of more advanced technology have more elaborate export behaviour, and are therefore more successful than others. Concerning the location, it is concluded that different regions have different competitive advantages and that otherwise similar companies can experience differences in export success for that reason. In the study, companies with a more central location are more successful than others.
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| 11. |
- Eriksson, Jessica, 1972-, et al.
(author)
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Perception of opportunities from an infrastructure investment : investigating the effects of institutional thickness, innovativeness and local embeddedness
- 2012
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In: Book of Abstracts, RENT XXVI – Research in Entrepreneurship and Small Business, ECSB..
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Conference paper (peer-reviewed)abstract
- The main purpose of this paper is to explore organizations’ perception of opportunities as a consequence of an infrastructure investment. More specifically, the study investigates the effects of organizations’ perception of institutional thickness, innovativeness, and local embeddedness on perception of opportunities. The study reports on investments made in a new railway in a Swedish peripheral region. The sample included organizations from different economic sectors located in seven selected municipalities. The data was analyzed by using structural equation modeling. The results indicate that activities supporting institutional thickness have a positive effect on perception of opportunities. In addition, organizations characterized by high levels of innovativeness and local embeddedness are more likely to perceive positively opportunities arising from an infrastructure investment.
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| 12. |
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| 13. |
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| 14. |
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| 15. |
- Friman, Margareta, 1970-, et al.
(author)
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Bilen en lyxvara vi kan vara utan
- 2011
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In: Svenska dagbladet. - 1101-2412. ; , s. 110828-
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Journal article (pop. science, debate, etc.)
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| 16. |
- Gamble, Amelie, 1951, et al.
(author)
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Interaction effects of mood induction and nominal representation of price on consumer choice
- 2005
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In: Journal of retailing and consumer services. - : Elsevier BV. - 0969-6989. ; 12:6, s. 397-406
-
Journal article (peer-reviewed)abstract
- The transition to the euro in several European countries causes consumers to make mistakes in economic transactions. One mistake referred to as the euro il-lusion is the tendency to evaluate prices on the basis of their nominal represen-tation, thus overestimating or underestimating how expensive products are. In-vestigating effects of the euro illusion on consumer choice as well as moderating effects of mood, three laboratory experiments were conducted employing conven-ience samples of students. In Experiment 1 a bias toward the nominal represen-tation was demonstrated when participants chose an unfamiliar (fictitious) large unit currency (small numbers) for paying the price of a consumer product but chose an unfamiliar small-unit currency (large numbers) for obtaining a salary. The bias was larger for participants who were induced to feel positive and deacti-vated (calm and relaxed) than for participants who were induced to feel negative and activated (anxious and jittery). The difference in frequencies of choice of cur-rency was replicated in Experiment 2. No effects were, however, found of natural mood assessed by self-report ratings. In Experiment 3 choices of more expensive consumer products with additional features were more frequent when the prices were expressed in the large-unit currency than when expressed in the small-unit currency. Neither in this case did self-reported natural mood affect the choices.
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| 17. |
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| 18. |
- Garvill, Jörgen, et al.
(author)
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Effects of increased awareness on choice of travel mode
- 2003
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In: Transportation. - 0049-4488 .- 1572-9435. ; 30:1, s. 63-79
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Journal article (peer-reviewed)abstract
- This paper reports a field experiment with the purpose of studying the effects of increased awareness on travel mode choice. One hundred fifteen subjects were randomly assigned to an experimental and a control group. In the experimental group, a more deliberate choice of travel mode was induced and expected to result in a stronger relationship between attitude and behavior, a weaker relationship between habit and behavior, and a behavioral change among individuals with a strong habit. Attitude, habit, and behavior were measured in travel diaries and questionnaires. The results indicated no significant change in the relationship between attitude and behavior and no significant change in the relationship between habit and behavior. However, a temporally extended decrease in car use was observed in the experimental group. The effect was noted for individuals with a strong habit who reduced their car use but not for subjects with a weak habit.
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| 19. |
- Garvill, Jörgen, et al.
(author)
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Factors influencing drivers' decision to install an electronic speed checker in the car
- 2003
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In: Transportation Research Part F: Traffic Psychology and Behaviour. - 1369-8478. ; 6:1, s. 37-43
-
Journal article (peer-reviewed)abstract
- Intelligent speed adaptation (ISA) refers to various concepts aiming at limiting the vehicle speed. In Umea, Sweden, a large scale field study was carried out to test the possibility to, on a voluntary basis, install one type of ISA device in private vehicles. In this study 10,300 car owners were contacted by telephone and offered to have an ISA device installed in their car. This paper reports on drivers' attitudes to four different ISA-applications and on factors influencing the decision to install the one type of ISA, an electronic speed checker (ESC). The results show that approximately 40% of the respondents accepted the offer to have an ESC installed in their vehicle. The analysis indicated that age, perceived risk, moral and perceived difficulty to keep the speed limits significantly influenced their evaluation of the ESC and that the perception of the ESC influenced the decision to participate.
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| 20. |
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| 21. |
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| 22. |
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| 23. |
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| 24. |
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| 25. |
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| 26. |
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| 27. |
- Hedlund, Therese, 1978-, et al.
(author)
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Inter-related summer vacation choices by Swedish tourists
- 2011
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In: Scandinavian Journal of Hospitality and Tourism. - London : Routledge. - 1502-2250 .- 1502-2269. ; 11:1, s. 42-53
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Journal article (peer-reviewed)abstract
- The aim of our study was to investigate whether and how different vacation choices vary with respect to a number of attributes and whether there are differences in this respect depending on how familiar the tourist is with the destination. In a web-based survey conducted in the fall of 2007, 681 Swedish residents (response rate 15%) retrospectively reported their vacation trips during the summer. The results warrant the conclusion that it is possible to rank choices of destination, departure date, primary activity, and travel mode according to primacy, importance, inflexibility, and impact on other choices. However, the different measures did not converge in identifying an invariant order of the choices. Individual and situational factors may play important roles for the order. A sequential decision-making process was still identified for the majority of the respondents and the examined choices were to a large extent made before departure. Familiarity with the destination only had an effect on the importance and inflexibility the respondents experienced in their destination choice. Both managerial and practical implications of the findings are discussed.
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| 28. |
- Hedlund, Therese, 1978-, et al.
(author)
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The mediating effect of value orientation on the relationship between socio-demographic factors and environmental concern in Swedish tourists’ vacation choices
- 2012
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In: Journal of Ecotourism. - Clevedon : Channell View Publications. - 1472-4049 .- 1747-7638. ; 11:1, s. 16-33
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Journal article (peer-reviewed)abstract
- A survey of 681 Swedish tourists was conducted to examine how tourists’ value orientation mediates the relationships between socio-demographic factors and environmental concern (EC) in six specific vacation choices. Overall, the results showed that sex, age, education, and income have an effect on EC in choice of destination, time of departure, activity, travel mode, accommodation, and length of trip. Value orientation fully and partially mediated these effects of socio-demographic factors. The partial mediation implies that the socio-demographic factors also have direct effects on ECs. It was further concluded that each vacation choice should be examined separately since both the effect of socio-demographic factors on EC and the mediating effect of value orientation differ depending on which vacation choice the respondent is considering.
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| 29. |
- Häggqvist, Ann-Christin, 1954-, et al.
(author)
-
Studentmedverkan som pedagogiskt verktyg
- 2006
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In: Tänk efter, tänk nytt, tänk om. - Umeå : Universitetspedagogiskt centrum, Umeå universitet. - 9172640685 ; , s. 101-107
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Conference paper (other academic/artistic)
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| 30. |
- Jansson, Johan, 1973-
(author)
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Car(ing) for our environment? : Consumer eco-innovation adoption and curtailment behaviors: The case of the alternative fuel vehicle.
- 2009
-
Doctoral thesis (other academic/artistic)abstract
- Determinants influencing consumer eco-innovation adoption and green curtailment behaviors in a travel context are at the center of this thesis. Previous research on green consumer behavior has uncovered that internalized personal attitudinal factors such as values, beliefs, and norms are influential in determining mainly non-consumption and post-purchase behaviors. This thesis extends the understanding of a moral basis of green consumer behavior by exploring the influences of attitudinal factors on both car curtailment behaviors, and on consumer adoption of a high involvement eco-innovation – the alternative fuel vehicle. The integrated influences of innovation specific characteristics, car habits, knowledge and social norms, are also examined. Furthermore, differences between AFV adopters and non-adopters are explored, and the notion of consumers performing purchase and curtailment behaviors for different reasons is utilized in the development of nuanced profiles of three distinct consumer groups. Four studies, which build on two quantitative data collections on adopters and non-adopters of AFVs in Sweden, are included in this thesis.In the first study, similarities and differences among adopters and non-adopters of AFVs, and the effects of attitudinal factors (values, beliefs, and norms), knowledge, and sociodemographics on the adoption decision are analyzed. The results show that knowledge and personal norms are strong predictors of AFV adoption and that the VBN theory is applicable in this context. The main implication from the study is that high-involvement green purchase decisions, such as eco-innovation adoption, can be viewed as morally based.In the second study, a set of determinants influencing both curtailment of car use and willingness to adopt a less environmentally harmful vehicle are analyzed. Biospheric values, personal proenvironmental norms, and car habit strength are found to influence both types of behaviors in different ways. The main implication from this study is that green purchase decisions and curtailment behaviors within a specific context are determined by partly different factors but personal norm is a strong predictor of both types of behaviors.The third study extends the findings from the previous one in segmenting consumers on curtailment behaviors and proenvironmental purchases. Three distinct types of consumers emerge from the data. The Non-greens are found to exhibit the lowest levels of green attitudes and behaviors, and the strongest car habits. The Curtailers are distinguished by performing primarily reductionist behaviors, and by being the most willing to reduce negative environmental impact of car use. The Ecovators are found to be the most inclined to purchase eco-innovations and also display the greenest values. The study shows that green consumers are a heterogeneous group that can be separated on the basis of green curtailment behaviors and proenvironmental purchase decisions, and that there seems to be no inherent contradiction in being an early adopter of new green technology (such as the AFV) and also having high levels of proenvironmental values, beliefs, and norms.In the final study, innovation specific characteristics and consumer innovativeness factors are integrated with normative and attitudinal determinants influencing AFV adoption. The results show that personal and social norms, consumer novelty seeking, and four perceived innovation characteristics influence the adoption decision. Differences between AFV adopters’ and non-adopters’ ratings of AFV specific attributes are also analyzed. The contribution of this study is the integration of VBN theory and the DOI framework and the empirical conclusion that eco-innovations need to deliver on both traditional and proenvironmental attributes in order to be perceived as attractive by consumers.In sum, this thesis demonstrates the importance of proenvironmental personal norms for consumer adoption of a high involvement eco-innovation such as the AFV.
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| 31. |
- Jansson, Johan, 1973-, et al.
(author)
-
Consumer adoption of alternative fuel vehicles : a cluster analytic approach on proenvironmental technology choices and curtailment behaviors
- 2009
-
In: In Proceedings of the 14th Academy of Marketing Science (AMS) Biennial World Marketing Congress, July 21-25, Oslo, Norway.
-
Conference paper (peer-reviewed)abstract
- One of the most pressing sustainability issues currently concerns personal car use. From an environmental consumer psychology viewpoint, a substantial knowledge base has developed concerning curtailment behaviors focusing on, for example, the reduction of personal transport. However, little has been done from a marketing perspective using that knowledge to understand proenvironmental technology choices and purchase behaviors. In this paper we use a cluster analytic approach to group consumers on replacement intentions for alternative fuel vehicles (AFVs) and willingness to reduce negative impact of transportation (curtailment). We use data from a sample of 4,000 adopters and non-adopters of AFVs in Sweden (European market leader of AFVs), when developing profiles of uninformed, shallow green and deeper green consumers. After confirming the results using discriminant analysis, we profile the groups on attitudinal factors, proenvironmental behaviors and adoption of AFVs. Finally we draw conclusions and present theoretical and marketing implications of our results.
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| 32. |
- Jansson, Johan, Professor, 1973-, et al.
(author)
-
Consumer Adoption of Alternative Fuel Vehicles: A Cluster Analytic Approach on Proenvironmental Technology Choices and Curtailment Behaviors
- 2015
-
In: Marketing in Transition: Scarcity, Globalism, & Sustainability. - Cham : Springer Nature. - 9783319186863 - 9783319369563 - 9783319186870 ; , s. 3-3
-
Conference paper (peer-reviewed)abstract
- Although the private passenger car brings consumers freedom of mobility and expression, the downsides to the car focused society are also becoming obvious. Perhaps air pollution and the squandering of dwindling fossil oil resources are the most commonly discussed issues. In order to reduce emissions and to consume less oil, the traditional approach has been to influence consumers to curtail their car use and influence them to switch to other modes of transportation. Considering the increasing private car use in most countries this approach has had limited effect. Another approach winning ground currently is the path of technological development, where new types of vehicles have been developed that are marketed as having a lesser environmental impact than the conventional fossil oil fuelled cars. From a consumer perspective these new alternative fuel vehicles (AFVs), running on fuels such as ethanol, natural/biogas and to some extent on electricity, can be viewed as proenvironmental innovations. The problem is that much research within environmental psychology has focused primarily on curtailment behaviors rather than on understanding consumer adoption of purportedly proenvironmental innovations. For example, Stern and colleagues have developed the value-belief-norm (VBN) theory postulating that activated personal norms influence consumers’ proenvironmental behaviors. Although well proven, the VBN-theory has mainly focused on curtailment behaviors. From a consumer behavior point of view, less is known about consumer adoption of proenvironmental innovations.
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| 33. |
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| 34. |
- Jansson, Johan, 1973-, et al.
(author)
-
Elucidating green consumers : a cluster analytic approach on proenvironmental purchase and curtailment behaviors
- 2009
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In: Journal of Euromarketing. - : Routledge / Taylor & Francis. - 1049-6483 .- 1528-6967. ; 18:4, s. 245-267
-
Journal article (peer-reviewed)abstract
- This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners’ values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.
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| 35. |
- Jansson, Johan, 1973-, et al.
(author)
-
Encouraging consumer curtailment behaviour and eco-innovation adoption : detailing the marketing challenge
- 2011. - 1
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In: Readings and cases in sustainable marketing. - Melbourne : Tilde University Press. - 9780734610850 ; , s. 257-272
-
Book chapter (peer-reviewed)abstract
- Chapter 7: Much research on consumer environmentally significant behaviours has focused on behaviours that reduce environmental harm, such as saving energy and water. Although determinants of curtailment behaviours are important to understand, for environmental reasons it is also vital to understand the factors that drive or hinder consumers to adopt innovations that are less harmful for the environment, i.e. eco-innovations. In this chapter we discuss two types of consumer behaviours as part of the solution to environmental sustainability issues and detail the marketing challenge in encouraging consumers to adopt such behaviours. We arrive at the marketing challenge matrix where determinants of adoption and non-adoption of curtailment behaviours and eco-innovations is illustrated. The matrix proposes different ways to encourage wider adoption of these behaviours. Since drivers are both similar and different for curtailment behaviours and eco-innovation adoption, but the overall goal is similar, an understanding of these factors and how to handle them in marketing efforts will contribute in the ongoing attempts at achieving environmental sustainability.
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| 36. |
- Jansson, Johan, 1973-, et al.
(author)
-
Exploring early adopters of an eco-innovation : The case of the alternative fuel vehicle
- 2011
-
In: Journal of Consumer Behaviour. - : John Wiley & Sons. - 1472-0817 .- 1479-1838. ; 10:1, s. 51-60
-
Journal article (peer-reviewed)abstract
- Environmental problems are increasingly becoming everyday issues of international organizations, national governments, and individual consumers. In consumer behavior research considerable effort has been focused on understanding environmentally significant behaviors. One such research stream uses the value-belief-norm theory (VBN) to explain and predict a number of relatively low involvement proenvironmental consumer behaviors such as household energy use. However, many consumer behaviors with significant impact on the environment are categorized as high involvement behaviors where VBN theory has not yet been employed. The aim of this paper is to arrive at a better understanding of consumer adoption of a high involvement eco-innovation using VBN theory. As an example of a high involvement eco-innovation the alternative fuel vehicle (AFV) which runs on fossil oil-alternative fuels such as electricity and biofuels is used. A representative sample of adopters and non-adopters of these vehicles in Sweden were surveyed. Differences between adopters and non-adopters on sociodemographic and VBN factors were analyzed and the explanatory ability of the different factors on adoption was analyzed using logistic regression. The results showed that early adopters had a higher level of education and were much more likely to live in multi-person households compared to non-adopters. In terms of attitudinal factors, adopters exhibited higher levels of proenvironmental values, beliefs, and personal norms (PNs). Furthermore the results established that VBN factors were successful in explaining the early adoption of a high involvement eco-innovation such as the AFV. The implications for consumer research, public policymakers, and for marketers of eco-innovations are discussed.
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| 37. |
- Jansson, Johan, 1973-, et al.
(author)
-
Green consumer behavior : Determinants of curtailment and eco-innovation adoption
- 2010
-
In: Journal of Consumer Marketing. - : Emerald Group Publishing Limited. - 0736-3761 .- 2052-1200. ; 27:4, s. 358-370
-
Journal article (peer-reviewed)abstract
- Purpose – Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine thedeterminants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco-innovations), and to analyze factorsexplaining these two types of green behaviors. Design/methodology/approach – The results from a survey on adopters and non-adopters (N = 1,832) of alternative fuel vehicles (AFVs) arereported. Regression analysis on willingness to curtail car use and willingness to adopt a so-called environmentally friendly car are used to identifysignificant determinants across the behavioral categories. Findings – The results show that values, beliefs, norms, and habit strength determine willingness to curtail and willingness for eco-innovationadoption. Personal norms have a strong positive influence on willingness for the behaviors and habit strength has a negative influence. The otherdeterminants have varying influence depending on type of behavior. Research limitations/implications – A limitation of this study concerns the focus on only one eco-innovation. However, since the adoption of AFVs isa high involvement behavior, the results carry implications for other high involvement products as well.Practical implications – Attitudinal factors and habits in combination prove to be effective determinants for curtailment behaviors and willingness toadopt eco-innovations. In addition, previous adoption is found to be a strong determinant of future willingness to adopt. Originality/value – The contribution of the paper is the two-sided approach on green consumer behavior and the result that values, beliefs and normsnot only predict low involvement post-purchase behaviors but also adoption of high involvement eco-innovations.
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| 38. |
- Jansson, Johan, 1973-, et al.
(author)
-
Motives for continuous adoption of a proenvironmental innovation : the case of alternative fuel vehicles and fuels
- 2009
-
In: In Proceedings of the 38th European Marketing Academy Conference (EMAC), May 26-29, Nantes, France.
-
Conference paper (peer-reviewed)abstract
- Although much consumer adoption research focuses on the innovation-decision process, little research examines the motives for continuous use of the innovation after adoption. For proenvironmental innovations, the continued use of the innovation in an environmental way is imperative in order to reach intended environmental benefits. The aim of this paper is to examine factors influencing continuous usage of an adopted innovation. We report an empirical study carried out in Sweden on adopters of alternative fuel vehicles (AFVs). The results show that contextual and attitudinal factors, personal capabilities, and how-to knowledge significantly influence continuous adoption. Implications for further research on proenvironmental innovations and continuous adoption are presented.
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| 39. |
- Jansson, Johan, 1973-, et al.
(author)
-
The fossil fuel free future : comparing attitudes and behaviors among owners of alternative fuel vehicles and conventional vehicles
- 2007
-
In: In Proceedings of the 13th Annual International Sustainable Development Research Conference (AISDRC), June 9-12, Västerås, Sweden.
-
Conference paper (peer-reviewed)abstract
- The increase of passenger cars and the use of them has been identified as one cause of the increase in emissions of fossil carbon dioxide (CO2) and thus global warming. One way to slow this acceleration of emissions is to replace the current fleet of conventional vehicles (CV) running on fossil based fuels for one that is fuelled by alternative fuels (AF) such as bioethanol and/or biogas. A key stakeholder in this process is the consumer. Without consumers purchasing alternative fuel vehicles (AFV:s) and filling them up with AF:s, a decrease in the emissions fossil CO2 will be hard to achieve. The purpose of this paper is to increase the understanding of consumer attitudes and behaviors in relation to cars and fuels in a time of a possible market breakthrough of a more environmentally friendly technology. A mail-in survey was conducted on private car owners in Sweden during the winter of 2006. The sample consisted of approximately 4000 car owners, of which 1000 were owners of AFV:s, and the final response rate was close to 50%. Together with measuring attitudes and behavior towards cars and fuels, other environmentally friendly behaviors were also included, such as recycling, conserving energy and buying of organically grown food. By comparing owners of AFV:s and owners of CV:s, differences between the groups are identified and discussed. By presenting these differences, policy makers, vehicle and fuel producers, and consumers, can gain initial insights into a progressing market breakthrough for AFV:s and AF:s.
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| 40. |
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| 41. |
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| 42. |
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| 43. |
- Knutsson, Erika, 1975-
(author)
-
Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction
- 2011
-
Doctoral thesis (other academic/artistic)abstract
- It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. There are many advantages with bundling for consumers, as bundles often are offered at a reduced price and provide convenience and reduced risk. But there are also major drawbacks, for example reduced freedom of choice and increased risk of over-consumption. In the present study, the general aim is to increase the understanding of how consumers’ perceive bundle value. To achieve this, focus is turned to bundle composition, more specifically the complementarity between bundle products, as a source of value for consumers. By exploring what complementarity is, how it influences consumer preferences for and satisfaction with bundles and how it interacts with bundle discount insights about the overall value of bundles for consumers is gained. In five scenario-based experiments, the influence of different kinds and different degrees of complementarity on consumers’ perceptions of bundle value is studied and compared to evaluations of separate products. The results show that bundles generally are not preferred over separate products and that they only exceptionally provide more satisfaction. However, the results also highlight the influence of bundle composition on consumer evaluations. Generally, bundle complementarity has a positive effect on preferences and satisfaction, especially when combined with a discount. The results also illustrates that complementarity is a multifaceted concept. Many kinds of relations between bundle products are considered complementary and the degree of complementarity may vary within and between different types of complementarity. Based on the results it is suggested that the notion of complementarity is closely related to consumers’ everyday practices and the value bundles provides in use. When consumers understand the value that bundle products provide in use, the perceived complementarity increases and preferences and satisfaction is positively influenced. It is suggested that bundling can be used as a strategic tool by companies to increase value for customers. By considering their customers’ needs and practices companies can compose bundles that are perceived as complementary and offer value-in-use.
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| 44. |
- Lindahl, Helena, 1970-
(author)
-
Konsumtionsbeteende och sociala identiteter : om samspelet mellan konsument, subkultur, upplevelserum och konsumtionsföremål i friåknings- och downhillcykling
- 2006
-
Licentiate thesis (other academic/artistic)abstract
- Syftet med denna studie är att utveckla kunskap om och skapa en ökad förståelse för hur konsumenter skapar och uttrycker sociala identiteter i samspel med subkultur, upplevelserum och konsumtionsföremål. Tidigare forskning om konsumtionsbeteende och sociala identiteter har i många fall fokuserat på antingen den enskilda konsumenten, gruppen (subkulturen), upplevelserummen eller konsumtionsföremålen eller i bästa fall kombinerat två av dimensionerna. Denna studies bidrag är att använda förklaringsgrunder från flera olika forskningsområden och med utgångspunkten i empirin utveckla kunskap om och förståelse för hur konsumenter konstruerar och uttrycker sociala identiteter i samspel med subkulturen, upplevelserummen och konsumtionsföremålen. Den praktiska nyttan är att öka förståelsen för hur nära kopplade upplevelser, varor och tjänster är till konsumenternas sociala identiteter. I utveckling, paketering och marknadsföring kan praktiker använda insikterna i denna studie om hur konsumenter använder sitt sociala och kulturella sammanhang, upplevelser, varor, tjänster och platser som byggstenar för att konstruera och uttrycka sociala identiteter. Det empiriska materialet i denna studie är intervjuer med konsumenter ur, samt egna observationer i, subkulturen friåknings- och downhillcykling i Åre och Whistler. Intervjuerna och observationerna analyseras utifrån en tolkande och teorigenererande ansats. För att utveckla kunskap om och öka kunskapen om hur sociala identiteter skapas och uttrycks har analysen delats upp i två delar. I den första delen beskrivs och analyseras ett antal olika dimensioner i den identitetsrelaterade infrastruktur som konsumenter använder för att skapa och uttrycka olika sociala identiteter. I intervjuer och observationer framträder två grundläggande dimensioner; konsumenternas erfarenhetsgrad samt ett antal aktiviteter som individerna genomför som kan ha en bevarande eller förändrande inverkan på hur sociala identiteter skapas och uttrycks. Utöver dessa dimensioner beskrivs och analyseras också andra dimensioner i den identitetsrelaterade infrastrukturen som är betydelsefulla för hur konsumenter skapar och uttrycker sociala identiteter. Dessa är konsumenternas identitetsstödjande subkulturella nätverk, konsumenternas identitetsrelaterade upplevelserum och konsumtionsföremål. Dessutom beskrivs och analyseras ett antal processer som genereras när konsumenter skapar och uttrycker sociala identiteter. I den andra delen av analysen sammanfogas de olika dimensionerna i den identitetsrelaterade infrastrukturen till en fyrfältsmatris. De två grundläggande dimensionerna, erfarenhetsgraden och de bevarande/förändrande aktiviteterna placeras på varsin axel och genom att kontrastera och relatera dessa dimensioner mot varandra och mot de övriga dimensionerna i den identitetsrelaterade infrastrukturen framträder fyra olika typidentiteter; ”oerfaren identitetsbrytare”, ”oerfaren identitetsbekräftare”, ”erfaren identitetsbevarare” samt ”erfaren identitetsutmanare”. För var och en av dessa typidentiteter beskrivs och analyseras varje typidentitets särskiljande drag och unika karaktäristika. I fyrfältsmatrisen visas också en identitetsresa som konsumenter kan göra när de väljer att utveckla sin sociala identitet och därför rör sig mellan (eller väljer att stanna kvar i) olika typidentiteter.
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| 45. |
- Lindahl, Helena, 1970-
(author)
-
Sociala identiteter i seriösa fritidsaktiviteter : - om samspelen mellan seriösa fritidsaktiviteter, platser, sociala världar och konsumtionsföremål i downhillcykling
- 2011
-
Doctoral thesis (other academic/artistic)abstract
- Background This study is about social identity processes within downhill mountain biking. Downhill is portrayed as reflecting the development of consumer culture in today’s society. The development is characterized by the increasing importance of consumption, and social institutions, such as class, family and education, which previously provided individuals with sense of belonging, identity and norms, that are dissolving. Instead, leisure activities offer individuals opportunities to construct social identities. Social identities are defined as the part of the individuals’ identity, which is constructed in interaction with the social categories (identity dimensions) that the he or she belongs to. Four different identity dimensions were considered particularly relevant; serious leisure, places, social worlds and consumer goods. The following main question was raised: How are social identities constructed in interaction with serious leisure, places, social worlds and consumer goods? Method Constructionist grounded theory was used to collect, present, interpret and analyze the empirical information. The empirical study was conducted by active participation in downhill mountain biking (2004-2006) and 38 interviews with mountain bikers in Whistler (Canada) and Åre (Sweden). Results A grounded theory was gradually generated from empirical interpretations into a model of how social identities are constructed in serious leisure activities. The model presents four types of serious leisure participants; new beginners, experienced participants, non-active participants and non-participants. The model is also showing three main groups of sub processes; experience and norm processes, behavioral, physical and verbal identity expressions and the processes of personal investments and benefits. The model also shows three different phases (trial phase, construction/reconstruction phase and disengagement phase) in the participants’ identity processes. Conclusions The participants construct social identities in interaction with the identity dimensions serious leisure, places, social worlds and consumer goods through the processes of experience development, boundary work, leisure career, imitation, norm processes, personal investments and benefits, and behavioral, physical and verbal identity expressions. The participants’ identity processes are dynamic, where the personal investments and benefits of the participants are creating movements between the more stable identity phases formed by the experience- and norm processes, and the different identity expressions.
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| 46. |
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| 47. |
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| 48. |
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| 49. |
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| 50. |
- Marell, Agneta, et al.
(author)
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Direct and indirect effects on households’ intentions to replace the old car
- 2004
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In: Journal of Retailing and Consumer Services. - 0969-6989 .- 1873-1384. ; 11:1, s. 1-8:11, s. 1-8
-
Journal article (peer-reviewed)abstract
- With the purpose of testing the hypothesis that households' intentions to replace their old car have a direct negative relationship to its perceived quality ('current level') and a direct positive relationship to their aspirations for a new car ('aspiration level'), a rotating panel of car owners were interviewed every fourth month during 2 years. In this data set the hypothesis received support. In addition the results showed that the age of the car, the total number of miles driven, and the number of anticipated repairs affected the current level, whereas marital status, the number of children, consumer confidence, and environmental concern affected the aspiration level.
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