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- Gambarato, Renira R., et al.
(författare)
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Blurring boundaries, transmedia storytelling and the ethics of C. S. Peirce
- 2016
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Ingår i: Ethics in screenwriting. - London : Palgrave Macmillan. - 9781137544926 - 9781137544933 ; , s. 147-175
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Bokkapitel (refereegranskat)abstract
- Transmedia storytelling denotes a process in which instalments of a story are spread across multiple media platforms to create an integrated experience that promotes audience engagement. Gambarato and Nanì discuss the specific ethical issues of transmedia storytelling through the conceptualization of ethics developed by Charles Sanders Peirce. Peirce proposes an immediate connection among aesthetics, ethics and logic, which enriches and enlarges the approach to ethical issues in the realm of transmediality. This chapter concludes with two case studies—the transmedia projects The Truth about Marika from Sweden and Final Punishment from Brazil, analysing to what extent the two cases comply with Peircean ethics.
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| 2. |
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| 3. |
- Nanì, Alessandro, et al.
(författare)
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Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland
- 2017
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Ingår i: Baltic Screen Media Review. - : De Gruyter Open. - 2346-5522. ; 5:1, s. 58-69
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Tidskriftsartikel (refereegranskat)abstract
- Stemming from the concept of active audiences and from Henry Jenkins’ (2006) idea of participatory culture as the driving force behind the transformation of public service broadcasting into agencies of public service media (Bardoel, Ferrell Lowe 2007), this empirical study explores the attitude and behaviour of the audiences of two crossmedia projects, produced by the public service media of Finland (YLE) and Estonia (ERR). This empirical study aims to explore the behaviour, wants and needs of the audiences of cross-media productions and to shed some light on the conditions that support the dynamic switching of the engagement with cross-media. The study’s results suggest that audiences are neither passive nor active, but switch from one mode to another. The findings demonstrate that audience dynamism is circumstantial and cannot be assumed. Thus, thinking about active audiences and participation as the lymph of public service media becomes problematic, especially when broadcasters seek generalised production practices. This work demonstrates how television networks in general cannot be participatory, and instead, how cross-media can work as a vehicle of micro participation through small acts of audience engagement (Kleut et al. 2017).
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