| 1. |
- Frankelius, Per, 1966-, et al.
(författare)
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Green Service Innovation : The role of resource integration and service provision
- 2014
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Ingår i: Proceedings of the 2014 AMA SERVSIG International Service Research Conference. - 9789609874090
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Purpose: The importance of green services is increasing. The purpose of the research project is to develop a better understanding of the concept “green services” and its relationship to “service innovation”. The research questions are: What factors can define the green services concept? What are the distinctive characteristics of different types of green services? Methodology: A multiple case study approach is used. The cases represent companies having introduced green service innovations. Based on interviews with the innovators and customers different categories of green services are indentified and described. The empirical findings are then analyzed in the light of a literature review. Findings: By combining empirical observations and theory the authors develop a framework for green service innovations. This framework describes how innovation can be attained through emphasizing changes in resource integration (reuse waste, reduce impact on nature and improve nature) and service provision (direct service or indirect service). In this frame six categories of green services are defined: redistribution of resources, changing customer behavior, improving conditions for nature, upcycling, replacement of technology and products to improve nature.Originality/value: The majority of existing research on green service has had focus on the service companies and the change of technology in providing services. The authors here rather emphasize the customer roles, and stresses that these roles need to change to fulfill green service innovation. Moreover, the perspective here is that green services have the ability to not only mitigate negative impact on the environment but also increase the quality of nature. The term “greenovation” is proposed to emphase this.
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| 2. |
- Guyader, Hugo, 1990-, et al.
(författare)
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Closing the green gap : understanding why green consumers choose brown products
- 2014
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Ingår i: NRWC 2014 The 4th Nordic Retail and Whole Sale Conference, November 5th to 6th of November, 2014. - : Nordic Retail and Wholesale Association. ; , s. 1-4
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This study investigates the impact of in-store marketing and packaging elements on green shopping behavior, aiming to further understand the attitude-behavior Green Gap. The results of first, a choice experiment with 127 respondents and second an eye-tracking experiment with 67 respondents show implications for the retail industry.
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| 3. |
- Backlund, Sandra, 1986-, et al.
(författare)
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Energy efficiency potentials and energy management practices in Swedish firms
- 2012
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- In order to improve energy efficiency and reach the EU:s 20-20-20 primary energy saving target, focus has mainly been on diffusion of technology. Previous studies have illustrated large untapped energy saving potentials from implementing energy management practices in firms. Energy management practices have large effects on energy utilization and also a short pay-back time. According to these studies, energy management practices also effect investment decisions and the outcome of investments in energy efficient technologies. This paper investigates to what extent energy management practices influence firms estimation of energy efficiency potentials. Further it investigates two Swedish policy programs that promote industrial energy management practices: The Programme For improving Energy efficiency in energy-intensive industry (PFE) and the energy audit program and whether these have increased energy management practices in Swedish firms. A multiple case study has been conducted in order to investigate energy practices in firms in different industrial sectors. Employment of energy management varies between firms. The firms estimate equal energy efficiency potentials from implementation of energy efficient technology as for energy management practices. In total the firms estimate energy efficiency potentials of 12 %. The study shows that firms that have participated in the programs work more actively with energy management. This can be illustrated by the fact that 75 % of the firms that have not participated in any of the programs lack a person responsible for energy management and 50 % also lack a long term energy strategy. For firms that have participated in the programs the corresponding figures are 30 % and 33 %. The results indicate an untapped potential of energy efficiency measures that could be reached through increased energy management in Swedish industries.
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| 4. |
- Ekström, Karin M., et al.
(författare)
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Consumer Behavior : classical and contemporary perspectives
- 2017. - 1
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Bok (övrigt vetenskapligt/konstnärligt)abstract
- Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in today’s society since consumption has become an increasingly important part of people’s lives.This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective. The impact of consumption on the environment is important to highlight, not least with regard to future generations. The book also has a consumer perspective in that the consumer is not seen as a passive recipient of offers, but rather as an active actor who must be given the opportunity to make his or her voice heard. A better understanding of consumers’ different living conditions and the situations they encounter will give companies and other organizations a better chance to reach out to consumers and meet their needs.Consumer Behavior is also available in Swedish, published by Studentlitteratur.
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| 5. |
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| 6. |
- Fallberg, Anna, 1980-
(författare)
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Chemical Vapour Deposition of Undoped and Oxygen Doped Copper (I) Nitride
- 2010
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- In science and technology there is a steadily increased demand of new materials and new materials production processes since they create new application areas as well as improved production technology and economy. This thesis includes development and studies of a chemical vapour deposition (CVD) process for growth of thin films of the metastable material copper nitride, Cu3N, which is a semiconductor and decomposes at around 300 oC. The combination of these properties opens for a variety of applications ranging from solar cells to sensor and information technology. The CVD process developed is based on a metal-organic compound copper hexafluoroacetylacetonate, Cu(hfac)2 , ammonia and water and was working at about 300 oC and 5 Torr. It was found that a small amount of water in the vapour increased the growth rate considerably and that the phase content, film texture, chemical composition and morphology were strongly dependent on the deposition conditions. In-situ oxygen doping during the CVD of Cu3N to an amount of 9 atomic % could also be accomplished by increasing the water concentration in the vapour. Oxygen doping increases the band gap of the material as well as the electrical resistivity and changes the stability. The crystal structure of Cu3N is very open and contains several sites which can be used for doping. Different spectroscopic techniques like X-ray photoelectron spectroscopy, Raman spectroscopy and near edge X-ray absorption fine structure spectroscopy were used to identify the oxygen doping site(s) in Cu3N. Besides the properties, the oxygen doping also affected the morphology and texture of the films. By combining thin layers of different materials several properties can be optimized at the same time. It has been demonstrated in this thesis that multilayers, composed of alternating Cu3N and Cu2O layers, i.e. a metastable and a stable material, could be grown by CVD technique. However, the stacking sequence affected the texture, morphology and chemical composition. The interfaces between the different layers were sharp and no signs of decomposition of the initially deposited metastable Cu3N layer could be detected.
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| 7. |
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| 8. |
- Flaig, Alexander, 1990-
(författare)
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Market-Shaping as Meta-Strategy : A Strategy of Strategies
- 2023
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Markets are increasingly perceived as malleable systems constituted by actors that endogenously generate and shape the market. This view extends the traditional market view beyond the buyer-seller dyad and encompasses both directly market-related actors such as companies, suppliers, and buyers but also nonmarket actors such as regulators, lobbyists, journalists, activists, and the wider public. This alternative view has led to the emergence of market-shaping strategies, which refer to a focal company’s deliberate efforts to alter market characteristics, such as price levels or nonmarket elements, such as regulations, in its favor. Most descriptions of market-shaping strategies suggest that they influence both the market and nonmarket environments synergistically, and thus resemble the concept of an integrated strategy. However, given the systemic nature of markets, a company shaping a market may need to combine intended actions aimed at realizing the focal company’s market-shaping vision and emergent actions as response to emerging system dynamics. This implies that a market-shaping strategy may be constituted by different strategies with different but synergistic goals unified by the overarching goal of realizing the focal company’s market-shaping goal. In other words, a market-shaping strategy may be a strategy of strategies – a meta-strategy. Moreover, previous research has indicated the significant potential of market-shaping strategies to improve the financial performance of companies as well as the overall market performance by increasing market size, market growth and value creation. However, despite this potential, the notion of market-shaping strategies has remained conceptually and empirically underdeveloped. This dissertation seeks to improve our understanding of market-shaping strategies by analyzing the constituent dimensions of market-shaping strategies and by presenting new empirical insights into how such strategies are employed. Hereby, two papers synthesize extant literature on market-shaping to analyze and conceptualize the underlying process of market-shaping strategies as well as a typology of distinct market-shaping strategies. The other two papers provide new empirical evidence concerning the employment of market-shaping strategies by investigating the influence of market-shaping roles and capabilities on the market-shaping efforts of a focal company. Drawing on the findings in the appended papers, this dissertation examines market-shaping strategies from the perspective of a market, nonmarket, integrated, and meta-strategy to reduce the concept’s theoretical and conceptual ambiguity and enhance our conceptual and empirical knowledge of how market-shaping strategies are construed and employed. This dissertation proposes market-shaping to be a meta-strategy of different integrated strategies focused on shaping both the market and nonmarket environment, while mitigating system dynamics and pursuing the overarching goal of shaping a market. This meta-strategic perspective provides a more nuanced and structured approach to understanding market-shaping strategies, reducing ambiguity, and emphasizing the interrelations between different environments and strategies. Through this structured approach, the interrelations between the different environments and strategies are emphasized, rendering dynamics and synergies between the two more comprehensible and highlighting the necessity for systemic strategies. Thereby, this dissertation contributes to the literature on market shaping by providing a more detailed understanding of the nature and dimensions of market-shaping strategies, and how such strategies are employed by companies in practice. Through this effort, several theoretical and managerial implications are proposed as well as policy implications suggested that indicate a potential dark side of market-shaping strategies.
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| 9. |
- Flaig, Alexander, 1990-, et al.
(författare)
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Market-shaping phases : a qualitative meta-analysis and conceptual framework
- 2021
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Ingår i: AMS Review. - : Springer. - 1869-814X .- 1869-8182. ; 11, s. 354-374
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Tidskriftsartikel (refereegranskat)abstract
- This study explores the potential existence of reoccurring patterns in market-shaping processes by employing a qualitative meta-analysis to analyze 79 case studies on market-shaping. Through the evidence-based synthesis of qualitative data, we extract 20 generalized market-shaping activities that inform and form the foundation of a three-phased market-shaping process. This conceptual framework divides the market-shaping process into the phases of infusion, formation and retention. By applying our conceptual framework to the qualitative dataset, we explore the presence of market-shaping phases and provide further insights into the interdependences and dynamics between multiple, simultaneously occurring, market-shaping processes. By providing a structured market-shaping process, we attempt to reduce the overall complexity of the market-shaping phenomenon and facilitate the operationalization of the phenomenon for further market-shaping research. Additionally, our conceptualization provides practitioners with a framework to analyze the market-shaping efforts of other market actors and support the design of their own market-shaping strategies.
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| 10. |
- Flaig, Alexander, 1990-, et al.
(författare)
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Market-shaping strategies : A conceptual framework for generating market outcomes
- 2021
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 96, s. 254-266
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Tidskriftsartikel (refereegranskat)abstract
- We identify four market-shaping strategies and their related activities that enable a focal market actor to work towards specific market outcomes. The conceptual framework provides firms with a tool for choosing specific market-shaping strategies depending on their market-shaping intention (offensive/defensive) and perception of a market's stability (stable/unstable). Accordingly, and in line with market-shaping literature, the four market-shaping strategies enable a firm to widen, reduce, maintain, or disrupt a market. Whereas previous market-strategy conceptualizations emphasized firm-level outcomes, the four identified market-shaping strategies focus on market outcomes and encompass a more comprehensive understanding of the impact of a firm's strategic actions on a market. Thereby, this study offers new perspectives on the implementation of market strategies in the context of markets as complex adaptive systems. By exemplifying the four market-shaping strategies using four industry cases, we illustrate how market-shaping strategies can appear in practice and demonstrate how firms can strategically leverage and steer market processes to their advantage.
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| 11. |
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| 12. |
- Guyader, Hugo, 1990-, et al.
(författare)
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A Typology for Green Service: Resource Integration and Actors Involvement.
- 2017
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Ingår i: Proceedings of the QUIS15 International Research Symposium on Service Excellence in Management, 12-15 June 2017, University of Porto, Portugal.. ; , s. 47-56
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Konferensbidrag (refereegranskat)abstract
- This paper presents a typology for green service. It is based on two dimensions: a resource integration dimension to differentiate between different efforts aiming to reduce, reuse, redistribute, recycle or renew resources (for instance natural or operant resources); and a dimension representing whether other ecosystem actors are actively or passively involvement in the green service. The ten types of green service provide an analytical tool for service marketing managers and scholars discussing how to improve or develop green service.
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| 13. |
- Guyader, Hugo, 1990-, et al.
(författare)
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Greenwashing : Teaching from Marketing & Sustainability
- 2023
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This session is based on the book “Marketing & Sustainability: Why and how sustainability is changing current marketing practices” (Guyader et al. 2020, Studentlitteratur). The authors host a workshop about using the concept of greenwashing in the classroom, and they open for discussion with fellow teachers about teaching marketing with a sustainability approach. The session begins with a short introductory presentation of the book content, with a focus on the practice of greenwashing — before moving-on to a workshop/discussion of greenwashing cases in Sweden.
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| 14. |
- Guyader, Hugo, 1990-, et al.
(författare)
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Identifying the resource integration processes of green service
- 2019
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Ingår i: Journal of Service Management. - : Emerald Group Publishing Limited. - 1757-5818 .- 1757-5826. ; 31:4
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this paper is to improve the understanding of green service. In particular, the focus is on identifying homopathic and heteropathic resource integration processes that preserve or increase the resourceness of the natural ecosystem. Design/methodology/approach: Through an extensive multiple case study involving ten service providers from diverse sectors based on a substantial number of interviews, detailed accounts of green service are provided. Findings: Six resource integration processes were identified: reducing, recirculating, recycling, redistributing, reframing and renewing. While four of these processes are based on homopathic resource integration, both reframing and renewing are based on heteropathic resource integration. While homopathic processes historically constitute a green service by mitigating the impact of consumption on the environment, heteropathic resource integration increases the resourceness of the natural ecosystem through emergent processes and the (re)creation of natural resources. Research limitations/implications: The present study breaks away from the paradigm that “green service” is about reducing the negative environmental impact of existing services, toward providing a green service that expands biological diversity and other natural resources. Originality/value: Transformative service research on environmental sustainability is still in its infancy. The present study contributes through conceptualizing green service, redefining existing resource integration processes (reducing, recirculating, recycling) and identifying new resource integration processes (redistributing, reframing, renewing).
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| 15. |
- Guyader, Hugo, 1990-, et al.
(författare)
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Marketing and sustainability : why and how sustainability is changing current marketing practices
- 2020. - 1
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Bok (övrigt vetenskapligt/konstnärligt)abstract
- This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today’s consumers, while considering the well-being of future generations.Marketing & Sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world — such as climate change and natural resource depletion.Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.
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| 16. |
- Guyader, Hugo, 1990-, et al.
(författare)
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Sustainability & Marketing
- 2019
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Konferensbidrag (populärvet., debatt m.m.)abstract
- This session is based on the upcoming book “Marketing & Sustainability” (Studentlitteratur 2020) which aims to equip business students with the relevant mindset to pursue advanced marketing education or start their career as marketer with an understanding of sustainability issues — with contemporary cases and useful conceptualisations and classifications.The presentation will cover (1) classic consumer behavior concepts (e.g., consumer segmentations, the consumption process) and how to influence consumer behavior in light of infamous attitude-behavior “green gap” (e.g., nudging); (2) firms’ operations and responses to the sustainability imperative (e.g., new product/service development, the life-cycle approach, ISO standards, open innovation); (3) sustainable marketing communications (e.g., branding, certifications and labelling, communication channels) and the pitfalls of “cheating the consumers” (e.g., greenwashing issues, transparency, GDPR implications); and (4) the diverse sustainable business models and marketing channels (e.g., Product-Service Systems, circular economy paradigm, peer-to-peer platforms).
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| 17. |
- Guyader, Hugo, 1990-
(författare)
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The Heart and Wallet Paradox of Collaborative Consumption
- 2019
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Collaborative consumption is a peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. This phenomenon is driven by technologies that make it easier and cheaper to redistribute and share the use of existing but underutilized private resources. It is embedded in the paradigm shift in society towards access-based consumption, in opposition to acquisition and private individual ownership. Firms take on the new role of enabler of collaborative consumption by developing online platforms and smartphone apps that facilitate P2P exchanges between people in their roles of peer providers and consumers.Collaborative consumption is anchored to two opposite logics of consumption: sharing and market exchange. This results in the Heart & Wallet paradox with its tensions between a pro-social orientation and communal norms on the one hand, and a for-profit orientation and market norms on the other hand. While diverse societal and regulatory aspects of the so-called “sharing economy” are discussed in popular debate, scholars have yet to catch up on the theoretical implications from these influences on business activities and consumer behavior.This thesis aims to improve the understanding of collaborative consumption by contributing to the conceptualization of this new phenomenon as intertwined with coexisting sharing and market logics. The research is based on two papers taking the perspective of the firms operating online platforms that facilitate collaborative consumption, and two papers taking the perspective of the peer providers and consumers participating in P2P exchanges. The context of shared mobility (i.e. P2P car rental, ridesharing) is explored through three cases, using interviews with online platform managers and participants in collaborative consumption, participant observation, a netnography, a cross-sectional survey of platform users, and document analyses.This thesis situates collaborative consumption in the access paradigm, based on the temporal redistribution and monetization of private resources facilitated via online platforms, while nurturing the feelings of communal belonging and the sharing ethos embedded in P2P exchanges. Investigating the tensions of the Heart & Wallet paradox of collaborative consumption, I highlight the opposing rationales between the sharing logic of the original nonmonetary practices initiated by grassroots communities and the market logic of platform business models. I further emphasize the key function of communal identification for participants and the role of perceived sharing authenticity—the pitfalls of sharewashing for firms. This thesis contributes to service research by advancing the understanding of P2P exchanges and the conceptualization of collaborative consumption.
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| 18. |
- Johansson, Maria, 1968-, et al.
(författare)
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Energy strategies in the pulp and paper industry in Sweden : Interactions between efficient resource utilisation and increased product diversification
- 2021
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Ingår i: Journal of Cleaner Production. - : Elsevier Ltd. - 0959-6526 .- 1879-1786. ; 311
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Tidskriftsartikel (refereegranskat)abstract
- The pulp and paper industry faces several challenges linked to climate and environmental impact, resource efficiency, rising energy prices, increased competition for biomass resources, and declining demand for traditional printed paper products. However, these challenges also offer strategic opportunities for the industry to develop into a competitive, resource-efficient, and low-carbon industry in line with a biobased economy. Against this background, this paper aims to analyse current energy strategies in the pulp and paper industry in Sweden. Specifically, the paper analyses how companies combine continuous process efficiency to reduce energy costs with activities that could be developed into new energy-related products to increase revenue. Most of the analysed companies work to various degrees with both these strategies, employing methods that include improving energy efficiency, energy security, and energy conversion, as well as developing a wide range of biobased energy products. However, our study indicates that there is an untapped potential associated with energy product development, and we conclude that energy efficiency measures can free up resources, enabling the development of new energy products. Finally, several potential managerial outcomes and implications are outlined. © 2021 The Authors
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| 19. |
- Jönsson, Johanna, 1981, et al.
(författare)
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Överskottsvärme från kemiska massabruk - En socioteknisk analys av interna och externa användningspotentialer
- 2007
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- I rapporten beskrivs och analyseras utifrån ett sociotekniskt perspektiv möjligheter och begränsningar för utnyttjande av överskottsvärme vid kemiska avsalubruk. Både internt och externt utnyttjande av värmet studeras. Särskilt fokuseras på relationer samt eventuella konflikter, både rent teknisk/ekonomiska och samhälleliga, mellan olika interna och externa användningsområden. Projektet, och därmed även rapporten, antar med dess breda frågeställningar formen av en förstudie inför kommande forskningsprojekt. Mer konkret ställs forskningsfrågor som: Vilka sociotekniska förutsättningar styr avvägningen mellan internt utnyttjande och externt utnyttjande, i form av fjärrvärme, av industriellt överskottsvärme vid kemiska avsalubruk och hur påverkar befintliga politiska styrmedel dessa förutsättningar? Vilka hinder och drivkrafter existerar för utnyttjande av industriellt överskottsvärme från kemiska avsalubruk? Hur påverkas möjligheter och begränsningar för utnyttjande av industriellt överskottsvärme av olika systemsyn och systemavgränsningar? På vilket sätt inkluderas nyttjande av industriellt överskottsvärme i de olika företagens strategier? Rapporten består i huvudsak av tre delar. I de första kapitlen presenteras forskningsproblemet samt tidigare forskning på området. I kapitel 5 presenteras resultaten från den tekniska studien och i kapitel 6 analyseras dessa resultat tillsammans med resultaten från 5 intervjuer som genomförts med nyckelpersoner vid energibolag samt kemiska massabruk. Studiens resultat pekar bland annat på att det finns, enligt den tekniska studien, en viss konkurrens om överskottsvärmet när det har en relativt hög temperatur eftersom det då kan användas även internt i bruket. I intervjuerna framkommer dock att varken industrin eller energibolagen upplever någon konflikt eller konkurrens om värmet. De hinder för externt nyttjande av överskottsvärme i form av fjärrvärme som har identifierats är både av social och av ekonomisk karaktär. Hinder av teknisk/ekonomisk karaktär är bland annat vilka anläggningar som redan finns (eller planeras) i systemet, och som därmed konkurrerar med överskottsvärmet om att nyttjas för produktion av fjärrvärme, elcertifikatsystemet, risken för driftsstörningar i industrin med påföljande leveransavbrott samt det fysiska avståndet mellan industrin och fjärrvärmenätet. Vidare framkommer att i en kommun där det finns avfallsbaserad värmeproduktion blir det inte vare sig ur ett helhetsperspektiv eller sett enbart från energibolagets håll lönsamt att köpa in överskottvärme från massabruket. På samma sätt gynnar inte ett energisystem baserat på elcertifikatberättigad biobränslekraftvärme externt nyttjande av överskottsvärme. Genom att dra systemgränsen kring enbart sitt eget system finns det, förutom en risk för suboptimeringar, en risk för att tekniskt, ekonomiskt och miljömässigt hållbara lösningar blir förbisedda. När en region står inför nyinvesteringar i energisystemet är det viktigt att överväga alla de möjligheter som finns. Vid intervjuerna framkom dessutom att energifrågans status hos bruken har ökat kraftigt i takt med att priserna på el och bränslen har stigit. Bruken tror även att den rådande situationen kommer att vara mer eller mindre bestående och de måste därför utveckla ett ”energiben” att stå på, för att även i framtiden kunna vara lönsamma och konkurrenskraftiga på den internationella marknaden.
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| 20. |
- Kindström, Daniel, 1974-, et al.
(författare)
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Driving forces for and barriers to providing energy services : a study of local and regional energy companies in Sweden
- 2017
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Ingår i: Energy Efficiency. - Springer : Springer Science and Business Media LLC. - 1570-646X .- 1570-6478. ; 10:1, s. 21-39
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Tidskriftsartikel (refereegranskat)abstract
- Improving energy efficiency is a cornerstone in climate change mitigation, and energy services are portrayed as a promising market-based approach to achieve this. This paper examines the barriers to, and driving forces needed for, the implementation of energy services from the perspective of Swedish local and regional energy companies. This includes an analysis of the resources needed in three phases of energy service implementation, i.e., development, sales, and deployment. The results indicate a supply-side interest in providing energy services, with the major challenges being related to (a) intra-organizational issues such as a lack of strategic direction and intent and (b) a perceived lack of knowledge, interest, and trust on the part of potential energy service customers. The paper concludes with managerial and policy implications on how an increased focus and impact of energy service can be achieved among local and regional companies.
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| 21. |
- Kindström, Daniel, 1974-, et al.
(författare)
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Energitjänster i energibolag : ett ökat värdeskapande med kunden i fokus
- 2015
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Det övergripande syftet med detta projekt var att undersöka förutsättningarna för att öka tjänsteinnehållet på den svenska energimarknaden utifrån ett energibolags perspektiv. Mer konkret omfattar rapporten följande:Beskrivning och analys av implementeringsprocessen av energitjänster hos ett energibolag; detta skedde genom att följa implementeringen av vissa typer av energitjänster. Målet var att ta fram ett ramverk för hur energibolag kan arbeta för att effektivt implementera och leverera utvecklade energitjänster (checklistor, processteg etcetera) samt nyckelkriterier för att vara framgångsrik i detta.Undersökning av vilka typer av avancerade energitjänster som kan utvecklas, och hur (till exempel hur dessa kan paketeras), med utgångspunkt i kundens behov och med kunden som medskapare. Detta skedde genom att identifiera dels de behov och de utmaningar som kunder står inför (oberoende av leverantör), dels de typer av tjänster som har potential att skapa värde (utifrån marknadens behov). Målet var att ta fram en typologi av energitjänster med typiska karaktärsdrag samt även klassificera vilket värde (för både kund och leverantör) som kan skapas. Denna typologi kan användas av energibolag (och andra) vid nyutveckling av tjänster men även vid kundkontakter och strategiutveckling.Beskrivning av de framtida affärsmodeller som är möjliga för att ett energibolag på ett effektivt och lönsamt sätt ska ha potential att utveckla, sälja och leverera energitjänster.Det som gör denna rapport unik är att den ämnar kombinera energitjänsteforskningen med den numera rika flora av vetenskaplig litteratur kopplad till så kallad tjänstefiering. Främst har forskning inom tjänsteinnovation berört tillverkade företags produkt- och tjänsteportföljer. I denna rapport ämnar de rådande teoribildningarna inom forskningsfältet tjänsteinnovationer kopplas till den relativt sätt nya så kallade energitjänstemarknaden men där flera likheter med tillverkande industri finns, till exempel ett traditionellt sett starkt fokus på den produkt som säljs och inte kring tjänster kopplade till produkten.
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| 22. |
- Kindström, Daniel, 1974-, et al.
(författare)
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Identifying enabling mechanisms for the implementation of market orientation
- 2016
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Ingår i: Extending Value Through Product, Service and Platform Innovations. ; , s. 1-27
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Konferensbidrag (refereegranskat)abstract
- A focus on market orientation in order to improve firm performance has during the last decades been both well, and widely, accepted as a necessity for remaining competitive. Even though the concept has been the focus of much research, recent studies suggest that practitioners find it difficult to interpret the market orientation concept and, subsequently, find it hard to implement in their organizations. The actual implementation of market orientation is also a relatively unexplored area within marketing. The majority of research around market orientation has instead tended to focus on other issues such as to measure and link performance to the development of the actual concept rather than implementation aspects and processes.This article identifies four enabling mechanisms for the implementation of market orientation. It forwards a framework to advance understanding of the actual implementation and effects of market orientation. The framework – consisting of issues focusing on effects on an internal, a customer, and a market level – aims to increase the understanding of how a successful implementation of market orientation can be achieved.Findings are developed through an in-depth longitudinal case study of a B2B firm implementing market orientation. As such, the findings are well grounded in, and provide insights into, managers’ real challenges, as well as offering opportunities to generate new insights for academia. By studying the market orientation implementation process, four mechanisms that enable the implementation is, among other things, identified; 1) Top management as a change champion, 2) A coordinating ICT platform, 3) The redesign of the offering structure (portfolio), and 4) A multi-layered organizational structure.
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| 23. |
- Kindström, Daniel, 1974-, et al.
(författare)
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Local and regional energy companies offering energy services : Key activities and implications for the business model
- 2016
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Ingår i: Applied Energy. - : Elsevier. - 0306-2619 .- 1872-9118. ; 171, s. 491-500
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Tidskriftsartikel (refereegranskat)abstract
- Energy services play a key role in increasing energy efficiency in the industry. The key actors in these services are the local and regional energy companies that are increasingly implementing energy services as part of their market offering and developing service portfolios. Although expectations for energy services have been high, progress has so far been limited, and many companies offering energy services, including energy companies, are experiencing difficulties in implementing energy services and providing them to the market. Overall, this research examines what is needed for local and regional energy companies to successfully implement energy services (and consequently provide them to the market). In doing this, a two-stage process is used: first, we identify key activities for the successful implementation of energy services, and second, we aggregate the findings to the business model level. This research demonstrates that to succeed in implementing energy services, an energy company may need to renew parts or all of its existing product-based business model, formulate a new business model, or develop coexisting multiple business models. By discussing two distinct business model innovation processes, this research demonstrates that there can be different paths to success.
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| 24. |
- Kindström, Daniel, 1974-, et al.
(författare)
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Unraveling firm-level activities for shaping markets
- 2018
-
Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 68, s. 36-45
-
Tidskriftsartikel (refereegranskat)abstract
- As the marketing literature increasingly construes markets as malleable entities, research studies of ‘market-shaping’ strategies have gained increasing attention in recent years. Those are proactive, deliberate initiatives which a firm takes with the aim of re-shaping an operating environment comprising direct customers, customers' customers, and other actors such as its competitors. Our study derives a theoretical framework for market-shaping from the existing literature and an in-depth case study of one market-leading firm in the steel industry, which has been working actively in the shaping of a market. Analysis of the responses of a range of experienced executive staff to unstructured and semi-structured interviews shows, among other things, that in order to shape the market, the firm performed many individual and aggregated activities at three levels of influence – system, market offer and technology – with various actors in the market in focus. These findings are the basis of a proposed activity framework for the proactive shaping of a market: that is, what firms can do in order to shape an existing market, drive growth and create sustainable competitive advantage.
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| 25. |
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| 26. |
- Lagerqvist, Ulrika, 1980-
(författare)
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Solution-Chemical Synthesis of Cobalt and Iron:Zinc Oxide Nanocomposite Films
- 2016
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- The potentially most important challenges today are related to energy and the environment. New materials and methods are needed in order to, in a sustainable way, convert and store energy, reduce pollution, and clean the air and water from contaminations. In this, nanomaterials and nanocomposites play a key role, and hence knowledge about the relation between synthesis, structure, and properties of nanosystems is paramount.This thesis demonstrates that solution-chemical synthesis, using amine-modified acetates and nitrates, can be used to prepare widely different nanostructured films. By adjusting the synthesis parameters, metals, oxides, and metal–oxide or oxide–oxide nanocomposites were prepared for two systems based on Co and Zn:Fe, respectively, and the films were characterised using diffraction, spectroscopy, and microscopy techniques, and SQUID magnetometry.A variety of crystalline cobalt films—Co metal, CoO, Co3O4, and composites with different metal:oxide ratios—were synthesised. Heat-treatment parameters and control of the film thickness enabled tuning of the phase ratios. Random and layered Co–CoO composites were prepared by utilising different heating rates and gas flow rates together with a morphology effect associated with the furnace tube. The Co–CoO films exhibited exchange bias due to the ferromagnetic–antiferromagnetic interaction between the Co and CoO, whereas variations in e.g. coercivity and exchange bias field were attributed to differences in the structure and phase distribution.Ordered structures of wurtzite ZnO surrounded by amorphous ZnxFeyO were prepared through controlled phase segregation during the heating, which after multiple coating and heating cycles yielded ZnO–ZnxFeyO superlattices. The amorphous ZnxFeyO was a prerequisite for superlattice formation, and it profoundly affected the ZnO phase, inhibiting grain growth and texture, already from 1% Fe. In addition, ZnO–ZnxFeyO exhibited a photocatalytic activity for the oxidation of water that was higher than results reported for pure ZnO, and comparable to recent results reported for graphene-modified ZnO.
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| 27. |
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| 28. |
- Magnusson, Thomas, 1970-, et al.
(författare)
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Ensuring protection and competitiveness : Characteristics of market formation for biogas
- 2018
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- Background and research questionPresenting possible solutions to environmental problems such as air quality, greenhouse gases, nutrient recirculation, organic waste and wastewater management, biogas is highly relevant for sustainability transitions. Besides biogas producers, the production and use of biogas engages actors from several sectors, including energy and gas distribution, waste management and wastewater treatment, agriculture, vehicles and transport.The formation of markets for biogas depends on policy interventions at different levels, from the local municipality via the national government to the EU commission. By contrast to other European countries, which tend to subsidize biogas production, the Swedish government has the intention to stimulate demand and to favor the use of purified biogas (biomethane) as a vehicle fuel. While biomethane currently has a strong position as an alternative to fossil fuels in certain niches (notably public transport buses), the Swedish biogas sector faces challenges to reach beyond these narrow market segments.Adopting a market constructivist perspective, this paper will analyze the formation of markets for biogas in Sweden. The following research question will guide the analysis: What characterizes market formation in this case and based on that, what is possible to learn about market formation in relation to sustainability transitions? TheoryMarketing scholars increasingly consider market formation as on-going processes, which a multitude of actors influence through their strategies, activities and capabilities. To understand market formation it is therefore necessary to analyze activities among a wider array of actors than merely producers and their (potential) customers.Following a constructivist perspective, the offer is a core element in market formation. The offer describes the meanings and qualifications that actors impose on the object that is for sale. These meanings and qualifications constitute boundaries between actors and goods. Different actors engage to define the object, as well as its meanings, qualifications and potential value. Without a clear view of what is being exchanged, market formation will be difficult. Market formation also includes institutions that set boundaries and rules for the market. These are neither static, nor pre-conceived; instead, they are shaped and acted upon. Actors influence institutions through dynamic and interactive processes. MethodThe paper combines quantitative and qualitative sources of data to study the Swedish biogas sector. The paper presents detailed data on production and use of biogas in Sweden 2010-2017. This quantitative data is complemented by qualitative data from interviews with representatives from key actors as well as secondary data from industry reports and other written sources. FindingsThe multitude of actors involved complicates market formation for biogas. Different meanings and qualifications are attributed to the offer. Whereas it is possible to perceive biogas as a relatively simple product – a fuel – it is also possible to perceive it as a complex system that may help solving various societal and environmental problems. Different perceptions of the offer have different implications for market formation. Depicting biogas as a complex system implies that the offer will comprise a number of different qualifications. The realization of such a complex system depends on the bonding of various actors. Once established, the bonds will protect biogas from competition. By contrast, depicting biogas as a fuel means that the value of biogas will be assessed in relation to fuel prices. Qualification will thus depend on cost competitiveness vis-a-vis other fuels.Our analysis suggests that although the contrasting perceptions of biogas cause tensions between the actors involved, the different qualifications complement each other in the market formation process. Various environmental and societal benefits makes it possible for actors argue for institutional reforms to help biogas become cost competitive, and increased competitiveness makes it attractive to establish new biogas systems.
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| 29. |
- Magnusson, Thomas, 1970-, et al.
(författare)
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Industrial ecology and the boundaries of the manufacturing firm
- 2019
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Ingår i: Journal of Industrial Ecology. - : Wiley-Blackwell Publishing Inc.. - 1088-1980 .- 1530-9290. ; 23:5, s. 1211-1225
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Tidskriftsartikel (refereegranskat)abstract
- Decisions on organizational boundaries are critical aspects of manufacturing firms’ business strategies. This article brings together concepts and findings from industrial ecology and business strategy in order to understand how manufacturing firms engage in initiatives to facilitate recycling of process wastes. Based on a distinction between waste recovery and use of the recovered resources, the article introduces a typology of four different strategies: Closed, Outsourcing, Diversification, and Open. Each strategy has a unique set of organizational boundaries and is associated with different motives and benefits for the manufacturing firm. The typology of strategies provides a conceptual contribution to assist industrial managers in strategic decision-making, and to support further studies on organizational boundaries in industrial ecology research.
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| 30. |
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| 31. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Biogas in the Nordic forest industry : current state and future business potential
- 2016
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Ingår i: Industrial Efficiency 2016 - Going beyond energy efficiency to deliver savings, competitiveness and a circular economy. - : European Council for an Energy Efficient Economy (ECEEE). - 9789198048285 - 9789198048292 ; , s. 1-15
-
Konferensbidrag (refereegranskat)abstract
- The forest industry is of great importance to the Nordic countries in terms of exports and employment. Today the industry faces tough challenges related to future higher energy prices, increased competition for wood raw material, and a declining demand for traditional paper products. However, there are also possibilities related to the transition to a bio-based economy. This paper focuses on one such avenue, the business potential in using wastewater from pulp and paper mills as a basis for biogas production. The paper identifies biogas plants at Nordic mills currently operating or under construction and, positions the mills according to their decisions on how to engage in activities related to biogas production and use. Requirements for and consequences and of the different positions are discussed in terms of resources and capabilities, governance, and strategy focus.The paper shows that cost reduction is an important driver for biogas production in the pulp and paper industry, but public financial support is needed to justify the investments. Since forest firms do not view biogas production as a core business activity, external actors that can offer turnkey solutions or runt the operations may be needed to facilitate biogas production in the forest industry. While internal use of gas is an option for some mills, it is evident that external demand for biogas, i.e. as vehicle fuel, differ in the three different Nordic countries. In Norway, whose forest industry is the least significant of the three countries, the situation for external use seem to be the most promising, emphasizing the role of public policy interventions in the transport sector for the development of biogas in the forest industry.
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| 32. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Configuring the 'industrial collective': : A controversy on the use of Swedish forests, 1989–2009
- 2011
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Ingår i: Paper presented at the 27th EGOS Colloquium Gothenburg 2011. ; , s. 1-31
-
Konferensbidrag (refereegranskat)abstract
- We introduce a theoretical vocabulary highlighting a neglected area in industrial change theory, the outsider role. Industries cannot be fully examined without considering the influence of concerned groups, i.e. actors concerned with the industrial activity. Our empirical focus is a mature, stable, and highly homogeneous industrial sector, namely, the Swedish forest industry. We identify, analyse, and discuss the development and configuration of various truth claims and standpoints regarding the characteristics and potential uses of Sweden’s forest resources, 1989–2009. We follow the translation of the forest industry from producing solely pulp and paper products to producing electricity, heat, and bio-fuels. We argue that, without the pressure of concerned groups and ‘industrialists in the wild’ on the industry, forest industrial activity would never have been reconfigured.
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| 33. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Exploring Proactive Niche Market Strategies in the Steel Industry : Activities and Implications
- 2016
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Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 55:2016, s. 119-130
-
Tidskriftsartikel (refereegranskat)abstract
- The literature has often proposed a niche market strategy as the means by which producers of commodity-based products (e.g. steel, pulp and paper, and petrochemicals) can counter increasing competition, particularly from low-cost, low-price competitors. That strategy has primarily been viewed as defensive, i.e. the weaker producer builds protective barriers around its product to fend off competition. This paper proposes, on the contrary, that niche marketing can also be used as a proactive, or even aggressive, strategy to enable a firm to outperform competitors in both profitability and growth. The use of a proactive niche market strategy in practice is examined in case studies of three global Swedish steel firms that have achieved above-average profitability over time. We propose, as a result of our analysis, the concept of the proactive niche market strategy as one that employs a mix of five key activities: focusing on the customers' customers; making the effort to become a preferred supplier early in the process; interacting with customers at multiple levels; extending the product offering by adding services; and focusing on the development of “adjacent” products, markets, and applications.
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| 34. |
- Ottosson, Mikael, 1980-, et al.
(författare)
-
Internationell ekonomi
- 2022. - 1
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Bok (övrigt vetenskapligt/konstnärligt)abstract
- Kursläromedel med fokus på hållbarhet och samtidens geopolitiska utmaningar och spänningar.Internationell ekonomi ger förståelse för de mekanismer som styr ekonomin i världen och fångar samtidigt dagens geopolitiska utmaningar och spänningar. Läromedlet riktar sig mot gymnasieskolan och vuxenutbildningen och lyfter fram viktiga historiska skeenden och samband och genom olika perspektiv och synsätt presenteras en nyanserad bild av en komplex värld. Hållbar utveckling är ett centralt tema, vilket betonas i avsnitten om resursfördelning, konsumtion och olika aktörers roll på den globala spelplanen.
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| 35. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Local and global market formation : the shaping of the Swedish biogas sector
- 2017
-
Konferensbidrag (refereegranskat)abstract
- Several studies of sustainability transitions have used the technological innovation systems approach to study market introduction of renewable new energy technologies (Negro, Hekkert et al. 2007, Alkemade and Suurs 2012, Negro, Alkemade et al. 2012, Jacobsson and Karltorp 2013, Bento and Fontes 2015, Tigabu, Berkhout et al. 2015). These studies have shown that during these early stages, the new technologies and markets tend to be relatively crude. Moreover, established infrastructure, industry structures and institutional practices are often inadequate for the new technologies. This means that the new technology alternatives are rarely competitive on regular markets, which are dominated by existing technologies. Therefore, policy makers are advised to facilitate the formation of protective spaces – niches – which allow for the new technologies to enter the market (Kemp, Schot et al. 1998, Caniëls and Romijn 2008, Smith and Raven 2012). Gathering relevant stakeholders in the formation of networks, such protective spaces will nurture experimentation activities and assist the development and diffusion of knowledge. Moreover these protective spaces will empower proponents of the new technology, helping them to attract resources and build legitimacy for the new technology.While sustainability transitions literature have investigated the early stages of market introduction of renewable new energy technologies thoroughly, the critical step from having an established position in a protected niche to facilitating a broader diffusion to an actual market has received less attention in transition studies. According to Suurs and Hekkert (2009), this step would imply different kinds of innovation system dynamics, in which market formation would be an essential process and Jacobsson (2008) plead for a different set of policy instruments to support such broader market diffusion. Still the market formation processes for renewable new energy technologies are not well understood in sustainability transitions literature.Such formation processes are however well analyzed within the business to business marketing field. Araujo (2007) states that the creation of new markets can be achieved by various activities from different actors. Such market-shaping activities stretch from traditional firm level activities such as sales to activities that involve the entire markets institution e.g. changing the rules of the market (Kjellberg & Helgesson, 2007; Mele, Pels & Storbacka, 2015). In the center of a new market is the market offer. The process of qualifying the product involves different actors’ attempts to qualify desirable attributes and characteristics related to the offer (Callon et al. 2002). This process is especially important in shaping new markets since the market offer in itself is not fixed but rather something in the making. In the center of our study is the overall research question: What actors are involved in shaping the Swedish biogas market and what qualifications does these actors attribute to the product?
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| 36. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Multiplicity justifies corporate strategy : The case of Stora Enso, 1990-2008
- 2011
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Ingår i: Journal of Cultural Economy. - : Informa UK Limited. - 1753-0350 .- 1753-0369. ; 4:4, s. 455-475
-
Tidskriftsartikel (refereegranskat)abstract
- This study conducts an analysis of the relationship between strategic theory, industry- or marketwide practices, valuation metrics, and justification rhetoric in performing strategic practice. Indoing this, we refer to Michel Callon on the performativity of economics and Boltanski andThe´venot on the justification of strategic action. The paper introduces an analytical framework forstudying the corporate strategy pragmatics of a forest industry company Stora Enso over the19902008 period. The authors argue that Stora Enso’s corporate strategy is justified by andrepresents the outcome of multiple performances that coexist and interact with each other. Thesemultiple performances, ranging from general strategic management conceptual theories toindustry-wide practices and valuation metrics, may lead to conflict when creating successfulbusinesses.
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| 37. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Risk- och krishantering i lokala tekniska system kring IT och energi : En forskningsöversikt kring krishantering relaterat till systemberoende, aktörer och samordning
- 2006
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Denna forskningsöversikt utgör det inledande arbetet i forskningsprojektet ”Krisberedskap för teknisk infrastruktur – regionala och kommunala strategier för samverkan och implementering” som finansieras av Krisberedskapsmyndigheten (KBM) 2006-2008. Denna översikt utgör en introduktion och syftar till att orientera deltagande forskare i det internationella forskningsläget kring lokal och regional krishantering beträdande IT och energi.Denna forskningsöversikt har genomförts av projektledare FD Elin Wihlborg vid avdelningen för Statsvetenskap, Ekonomiska institutionen och FD Jenny Palm tema Teknik och Social förändring och pol.mag. Mikael Ottosson som nu är doktorand inom Program Energisystem. Alla är verksamma vid Linköpings universitet.
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| 38. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Shaping sustainable markets : A conceptual framework illustrated by the case of biogas in Sweden
- 2020
-
Ingår i: Environmental Innovation and Societal Transitions. - : Elsevier. - 2210-4224 .- 2210-4232. ; 36, s. 303-320
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Tidskriftsartikel (refereegranskat)abstract
- By merging findings from transition studies with recent literature on market-shaping, this paper outlines a conceptual framework that describes the shaping of sustainable markets. The framework comprises three critical processes: enabling exchange practices, proving the system and constructing the narrative. Individually, these processes generate different kinds of value – traded, demonstrated and expected value – and the value output from each process serves as input to the other two processes. Hence the value streams link the processes together. We illustrate the framework by analyzing market-shaping processes for biogas in Sweden. The case analysis shows how public and private actors have engaged in a multitude of activities that have built up the market-shaping processes. The analysis highlights the recursive nature of sustainable market-shaping, showing how key actors must repeatedly respond to tensions resulting from growth and aspirations of growth.
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| 39. |
- Ottosson, Mikael, 1980-
(författare)
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Skogsindustrin och energiomställningen
- 2011
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Bok (populärvet., debatt m.m.)abstract
- Svensk skogsindustri är världens näst största exportör av papper, massa och sågade trävaror, och samtidigt Sveriges största enskilda användare av el. Branschen var länge skeptisk till förnyelsebar energi och storskalig biobränsleproduktion. Idag står dock biobränsle och torv för en femtedel av den totala energimängd som tillförs Sverige, och skogsindustrin har blivit en betydande biobränsleproducent. I den här skriften beskrivs den omvälvande energiomställning som skogsbranschen har genomgått under de senaste tjugo åren. Mikael Ottosson lyfter fram den centrala roll som aktörer utanför branschen har spelat i omvandlingen. Forskare, miljöorganisationer, politiker och andra experter har, med hjälp av vetenskapliga belägg och affärsmässiga kalkyler, vunnit inflytande och direkt påverkat industrin. Han kallar denna process för industrialism i det vilda och menar att den har varit avgörande för att få till stånd en förändring i en så mogen och homogen bransch som skogsindustrin.
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| 40. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Socio-technical regimes and heterogeneous capabilities : the Swedish pulp and paper industry's response to energy policies
- 2013
-
Ingår i: Technology Analysis & Strategic Management. - London : Routledge. - 0953-7325 .- 1465-3990. ; 25:4, s. 355-368
-
Tidskriftsartikel (refereegranskat)abstract
- Based on a study of policy-induced changes in the Swedish pulp and paper industry, this paper follows a process of socio-technical regime destabilisation. Results from the study show that in industries where established firms have significant power, processes of endogenous renewal are more likely to destabilise established regimes than processes based on niche solutions. Further, the study shows how policy measures aimed to destabilise the current regime may result in different responses, owing to the different capabilities of individual firms. The analysis suggests that heterogeneous capabilities within established industries provide possibilities for policy makers to initiate change.
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| 41. |
- Ottosson, Mikael, 1980-, et al.
(författare)
-
Sustainable marketing : How social, environmental and economic considerations can contribute towards sustainable companies and markets
- 2015. - 1
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Bok (övrigt vetenskapligt/konstnärligt)abstract
- How can we as consumers, company leaders or students have our needs met without adventuring the possibilities of future generations having their needs met?During recent years, the interest in sustainability issues in general and sustainable companies in particular has increased considerably, among consumers as well as company leaders, politicians, journalists and other groups.So far, there has been a lack of scientific literature reflecting a marketing perspective on the sustainability dimension. This book is the authors" attempt to fill that void and contribute to making sustainability an integral part of marketing, for instance in business models, brands, and marketing communication.Honourable mention - Marketing Book of the Year 2014The Swedish version of the book was rewarded a special prize in The Swedish Marketing Foundation"s annual distinction Marketing Book of the Year in 2014.
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| 42. |
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| 43. |
- Ottosson, Mikael, 1980-, et al.
(författare)
-
Value Företagsekonomi 1 Övningsbok
- 2020. - 1
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Bok (övrigt vetenskapligt/konstnärligt)abstract
- I övningsboken finns ett stort antal uppgifter av varierande typ och svårighetsgrad, som begreppsförståelse, instuderingsfrågor, gruppövningar och datoruppgifter.
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| 44. |
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| 45. |
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| 46. |
- Ottosson, Mikael, 1980-, et al.
(författare)
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Är begreppet hållbar marknadsföring hållbart?
- 2013
-
Ingår i: Paper till FEKIS-konferensen ”Företagsekonomi för en hållbar värld”, Ekonomihögskolan, Lunds universitet, 23–24 oktober 2013. Session: ”Hållbar marknadsföring och konsumtion”. ; , s. 1-6
-
Konferensbidrag (övrigt vetenskapligt/konstnärligt)
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| 47. |
- Paramonova, Svetlana, 1986-, et al.
(författare)
-
Quantifying the extended energy efficiency gap : - evidence from Swedish electricity-intensive industries
- 2015
-
Ingår i: Renewable & sustainable energy reviews. - : Elsevier. - 1364-0321 .- 1879-0690. ; 51, s. 472-483
-
Forskningsöversikt (refereegranskat)abstract
- Energy efficiency is one of the major means of reducing CO2 emissions resulting from industrial use of energy. Both from a societal as well as business perspective it is of great importance to reduce industrial energy end use (EEU). The implementation of energy-efficient technologies as well as increased focus on energy management practices has been stated by previous research to be the two most important methods of improved industrial energy efficiency. To date, however, there are few (if any) studies that have analyzed the proportion of industrial energy savings that derive from implementation of new technology versus from continuous energy management practices. By analyzing substantial data from the Swedish PFE program this paper aims to quantify what previously has been referred to as the extended energy efficiency gap. Results show that about 61% of the analyzed 1254 energy efficiency measures are derived from the implementation of new technology, and the rest stems from management and operational measures. The results presented in this paper are of outmost importance for industrial energy managers and energy auditors as well as industrial associations and policy-makers in order to cost-effectively address these no-regret measures.
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| 48. |
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| 49. |
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| 50. |
- Rasmussen, Josefine, 1988-, et al.
(författare)
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CONSENSYS: Controllern – en outforskad aktör i omställningen mot hållbara energisystem : Resultat och praktiska implikationer
- 2024
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Denna rapport är en sammanfattning av de huvudresultat och praktiska implikationer som forskningsprojektet Controllern – en outforskad aktör i omställningen mot hållbara energisystem (CONSENSYS) [2019-006322] resulterat i. CONSENSYS har pågått 2020-2023 och har finansierats av Energimyndighetens forskningsprogram MESAMs (Människa, Energisystem och Samhälle) andra omgång (Energimyndigheten, 2019). En controller är en specialist inom ekonomistyrning och agerar vanligtvis som rådgivare för ledningen eller ekonomichefen. Controllern ansvarar för att samla in ekonomisk information från olika avdelningar och presentera resultatet för ledningsgruppen eller ekonomiavdelningen inom större organisationer. Allt fler controllers arbetar idag även med hållbarhetsarbete som att upprätta en organisations hållbarhetsredovisning enligt internationella ramverk och att utveckla hållbarhetsarbetet. I det här arbetet är det även centralt att integrera finansiella data med olika typer av hållbarhetsdata.Projektets syfte har varit att studera controllerns roll i energiintensiva företags energi- och hållbarhetsstyrning. Med den här rapporten hoppas vi kunna sprida insikter och kunskap om energi- och hållbarhetsstyrning med ett särskilt fokus på controllerns roll. Rapporten riktar sig därmed i första hand till controllers och ekonomichefer, men också till andra funktioner såsom energi- och hållbarhetsansvariga som i sitt arbete på olika sätt samarbetar med controllers. Projektet har studerat företag inom svensk energiintensiv industri. I ljuset av det ökade fokus energi- och hållbarhetsfrågor får idag bör dock flera av de utmaningar vi identifierar förekomma även i andra industrier och projektets resultat och praktiska implikationer bör därför vara till nytta även för företag i andra industrier.
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