| 1. |
- Lindell, Lina, 1977-, et al.
(författare)
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Journey to the destination: a circular tourism economy : a training program for the hospitality industry to facilitate a transition towards increased circularity in the South Baltic Region
- 2019
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- Being aware of the extent of the tourism industry and that it is ever growing, which is also encouraged in many individual countries by the national and regional governments, it is evident that the tourism industry is an essential target group for introducing circular concepts and implementing circular solutions. Yet, this sector has so far received little attention in the literature and initiatives on circularity.Circular Economy (CE) goes beyond “green” or “environmental”, it includes all aspects of a community and challenges us to create solutions that are completely different from what we are used to. It also invites us to open up and interact with other stakeholders and the general public.In your hands is the first training material in circular economy specifically developed for small to medium sized companies of the tourism industry in the South Baltic Region. It is a small but important step in the direction towards circularity and a wellbeing society. Through this work we have shown that despite cultural challenges and regional differences there is a shared, common interest in making tourism more sustainable and even to work together towards a transformation of the hospitality industry. This common vision has been stronger than the challenges we faced in making this work and this is what will ensure the continued growing awareness on circularity and its integration in different sectors in our communities. In this work we have featured some of the groundbreaking experts in this field, and some of the first good practices from our regions. They are all courageous pioneers in a field that with time will become the norm. In fact, in the 10th Annual Forum of the EU strategy for the Baltic Sea Region (12-13/6/2019, Gdansk, Poland), CE was highlighted as the pathway to reach prosperity and wellbeing in the Baltic Sea Region.
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| 2. |
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| 3. |
- Blomgren, Henrik, et al.
(författare)
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The strategic agenda of corporate Europe : sustainability or not?
- 2015
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Ingår i: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 307-309
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Konferensbidrag (refereegranskat)abstract
- Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.
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| 4. |
- Blomgren, Henrik, 1964-, et al.
(författare)
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The strategic agenda of corporate Europe : sustainability or not?
- 2011
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Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 307-309
-
Konferensbidrag (refereegranskat)abstract
- Businesses are entering into a period of transformation, where winners and losers may be separated according to their ability to succeed in a carbon-constrained world. CEO’s vision is vital for accelerating the response to this transformation. We examined CEO letters in order to understand the strategic importance of this issue to CEOs.
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| 5. |
- Blomgren, Henrik, et al.
(författare)
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The Strategic Agenda of Corporate Europe: Sustainability or Not?
- 2011
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Ingår i: Proceedings of Academy of Marketing Science Annual Conference. - Florida : The Academy of Marketing Science.
-
Konferensbidrag (refereegranskat)abstract
- In whatever way we look at it-new regulations, sustainable development, social andeconomic stability, emerging strategic opportunities- climate change is affecting the way we dobusiness. Businesses are entering into a period of transformation, where winners and losers maybe separated according to their ability to survive and succeed in a carbon-constrained world.CEO’s vision and leadership is a vital component of accelerating the collective response to thistransformation. This vision on climate change, among other strategic issues, is expressed inannual CEO letters. In this study, using a content analysis approach, 1000 CEO letters of 129European companies were examined in order to understand whether CEOs claim climate changeissues to be of strategic importance compared to other possible strategic issues over time. Theresults show interesting patterns in terms of climate change issue relative to external and internaleconomic situations compared to the CEO letter as a whole.
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| 6. |
- Foster, Tim, et al.
(författare)
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Brand Personality of a City : Identity vs. Image
- 2011
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Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 440-442
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Konferensbidrag (refereegranskat)abstract
- This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.
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| 7. |
- Foster, Tim, et al.
(författare)
-
Brand personality of a city : identity vs. image
- 2015
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Ingår i: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 440-442
-
Konferensbidrag (refereegranskat)abstract
- This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.
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| 8. |
- Foster, Tim, et al.
(författare)
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Brand Personality of a City: Identity vs. Image
- 2011
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Ingår i: Proceedings of Academy of Marketing Science Annual Conference. - Florida : The Academy of Marketing Science.
-
Konferensbidrag (refereegranskat)
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| 9. |
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| 10. |
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| 11. |
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| 12. |
- Kordestani, Arash, et al.
(författare)
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Exclude me not : the untold story of immigrant entrepreneurs in Sweden
- 2017
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Ingår i: Sustainability. - Basel : MDPI. - 2071-1050. ; 9:9, s. 1-22
-
Tidskriftsartikel (refereegranskat)abstract
- This article examines the perspectives of immigrant entrepreneurs on the barriers they face regarding their inclusion in public procurement in Sweden through the so-called supplier diversity programs. Drawing upon modern stakeholder theory and transaction cost economics, this study aims to identify potential barriers such entrepreneurs face in succeeding as suppliers to the public sector. Data were collected through interviews with immigrant entrepreneurs who had experience with the public procurement tender process in Sweden. The results reveal that immigrant entrepreneurs doing business with public procurement face several barriers, ranging from economic to social ones such as information, advertising, human resources, and undercapitalization. The interviewees believe that such barriers weaken their performance and hinder their success in public procurement tenders. When it comes to supplier diversity programs, the entrepreneurs under study were either unaware of such programs in public procurement in Sweden or did not believe in their effectiveness.
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| 13. |
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| 14. |
- Lindell, Lali, 1977-, et al.
(författare)
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Introducing a conceptual model for wellbeing tourism – going beyond the triple bottom line of sustainability
- 2022
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Ingår i: International Journal of Spa and Wellness. - : Taylor & Francis. - 2472-1735 .- 2472-1743. ; 5:1
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Tidskriftsartikel (refereegranskat)abstract
- The need to re-envision alternative paradigms in tourism is becoming evident with the increasingly experienced climate change and degradation of life supporting ecosystem services, to which the tourism industry has a significant adverse contribution. Could tourism be re-envisioned to bring positive effects on social, environmental and individual wellbeing? In this paper, we present the outcome of an extensive literature review and a cross-border post card workshop with researchers and tourism officials. Drawing on this, a conceptual framework of a comprehensive, relational idea of wellbeing tourism is proposed, that extends beyond our current notion of sustainability and the widely used and accepted triple bottom line model (TBL). The suggested model proposes a shift from focusing on sustainability alone, to giving increased attention and value to integral health and to life quality. The paper highlights that wellbeing tourism can only truly be reached when all its suggested six pillars are fulfilled in a relative balance among the community related external ones (environment, economy, social; “sustainability”) and those that may be experienced as individual (body, mind, soul). The importance of wellbeing tourism supporting a society with the governing characteristics of happiness, harmony, and abundance, building collaborative and regenerative systems are emphasised.
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| 15. |
- Lindell, Lina, 1977-, et al.
(författare)
-
Wellbeing tourism and its potential in case regions of the South Baltic : Lithuania – Poland – Sweden
- 2019
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Rapport (övrigt vetenskapligt/konstnärligt)abstract
- The aim of this study is to gain a comprehensive view on the current state of wellbeing tourism and its potential for development in certain coastal and near coastal regions of the South Baltic. Based on the published contemporary discourse on wellbeing tourism and its practices, we propose the following definition for wellbeing tourism: "a specific type of tourism intended to promote and maintain a positive state of health of the body, mind and soul, and that is composed of products and services drawn upon a sustainable and harmonious interaction with the surrounding environment and community."
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| 16. |
- Manniche, Jesper, et al.
(författare)
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Destination: A circular tourism economy : a handbook for transitioning toward a circular economy within the tourism and hospitality sectors in the South Baltic Region
- 2017. - 1
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Bok (populärvet., debatt m.m.)abstract
- This handbook provides an overall understanding of the concept of the circular economy and of the societal dynamics through which innovations and transitioning processes towards a circular economy are realised. It describes and discusses the specific economic and political context for applying and developing the circular economy in the CIRTOINNO project. The specific contexts are the tourism sectors in the South Baltic partner regions. It investigates and discusses the opportunities for small and medium-sized tourism businesses to adopt circular economy ideas, and to identify possible ‘good practices’ among tourism SMEs in developing and applying circular economy solutions, especially in relation to the fields of foci of the CIRTOINNO project: accommodation, food and spa services.
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| 17. |
- Mills, Adam, et al.
(författare)
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Reading between the Vines: Analyzing the Readability of Consumer Brand Wine Websites
- 2012
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Ingår i: International Journal of Wine Business Research. - : Emerald. - 1751-1062 .- 1751-1070. ; 24:3, s. 169-183
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular among younger consumer groups and those from broader socio-economic backgrounds. In order to communicate effectively with newer consumer demographics, wine brand web sites must first and foremost be understandable and readable. The purpose of this paper is to investigate this issue, aiming to answer the question of whether the web sites of popular wine brands are readable or not.Design/methodology/approach – To investigate the readability of consumer brand wine web sites, web site copy from the 20 most popular wine brands in the USA was calculated across multiple readability indices employing content analysis.Findings – The findings suggest that, while certain target demographics may be assumed by grouping wine brand web sites based on readability measures, there are marked differences in readability across wine web sites of a similar nature that only serves to reinforce consumer confusion, rather than help remove it.Originality/value – There is scant literature on readability in the wine business literature in general, and with regard to the readability of wine web sites in particular. The research highlights the need for those who communicate with a broad audience of wine consumers to give attention to web site content, and readability in particular. This is for two reasons: less sophisticated consumers will not respond to wine marketing messages they cannot understand, and more sophisticated wine drinkers will react more positively to messages that are clear and well-written. Readability is equally important for these more sophisticated consumers.
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| 18. |
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| 19. |
- Oghazi, Pejvak, 1979-, et al.
(författare)
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From Mars to Venus : Alteration of trust and reputation in online shopping
- 2021
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Ingår i: Journal of Innovation and Knowledge. - : Elsevier. - 2530-7614 .- 2444-569X. ; 6:4, s. 197-202
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Tidskriftsartikel (refereegranskat)abstract
- How customers develop purchase intentions in online shopping has been an area of recent interest. In this study, we ask whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase intentions. Drawing on the literature on differences in males and females in online shopping behaviors, we propose that females rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase intentions. In a sample of 727 respondents in Sweden, we find support for the proposed associations. Implications for online retailers are discussed.
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| 20. |
- Peighambari, Kaveh, et al.
(författare)
-
An Evaluation of Customer Retention in the Mobile Telecommunications Marketplace
- 2009
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Ingår i: Academy of Marketing Conference Proceedings.
-
Konferensbidrag (refereegranskat)abstract
- In today’s competitive marketplace, customer retention is a critical issue in the success of any business system. One of the key challenges of service-oriented businesses, such as mobile telecoms, is how to retain customers. Customer retention is gaining increasing attention in business today, since loyal customers are seen as essential components to organizational success. Therefore, corporations strive to identify and manage effective methods to retain their customers, since such retention will lead the company to a greater number of loyal customers and thus more profit and market share.Many models and theories focused on assessing customer retention and describing its determinants have been advanced in different formats. However, determining exactly what affects customer retention in the mobile telecom market and identifying which drivers have the largest impact on customer retention in this sector are not yet fully understood. These issues are addressed in this paper, which utilizes the customer retention formation model based on past theories (e.g., Kim, 2004) and ideas from experts in this market. Our empirical analysis is based on a sample of 280 consumers who were contacted face-to-face. Our results indicate that the proposed model is applicable to the mobile telecom market.
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| 21. |
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| 22. |
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| 23. |
- Peighambari, Kaveh, et al.
(författare)
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Consumer Behavior Research: A Synthesis of the Recent Literature
- 2016
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Ingår i: SAGE Open. - : SAGE Publications. - 2158-2440. ; 6:2
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Tidskriftsartikel (refereegranskat)abstract
- This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period.
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| 24. |
- Peighambari, Kaveh, et al.
(författare)
-
Salesperson’s personality and relationship quality : Are you a friend or a customer?
- 2012
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Konferensbidrag (refereegranskat)abstract
- This study investigates the quality of buyer-seller relationships from the seller’s perspective, by addressing the influence of salespeople’s personality traits on the quality of the relationships with customers as compared to friends. Results indicate that the personality traits of salespeople influence both of these relationships, but in different ways.
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| 25. |
- Peighambari, Kaveh, et al.
(författare)
-
Salesperson's personality and the relationship quality : Differences Between Customers and Friends
- 2011
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Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 102-104
-
Konferensbidrag (refereegranskat)abstract
- This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist
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| 26. |
- Peighambari, Kaveh, et al.
(författare)
-
Salesperson's personality and the relationship quality : Differences Between Customers and Friends
- 2015
-
Ingår i: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 102-104
-
Konferensbidrag (refereegranskat)abstract
- This paper sheds light on the quality of relationships between salespeople and their customers and friends as well as how their personality traits affect these relationships. The findings revealed that salespeople’s personality traits do not influence relationship quality with customers in the same way as with friends, and significant differences exist
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| 27. |
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| 28. |
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| 29. |
- Peighambari, Kaveh, et al.
(författare)
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Two tales of one city: Image versus identity
- 2016
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Ingår i: Place Branding and Public Diplomacy. - : Springer Science and Business Media LLC. - 1751-8040 .- 1751-8059. ; 12:4, s. 314-328
-
Tidskriftsartikel (refereegranskat)abstract
- By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials(identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality of the studied city is perceived varies between the two groups of internal stakeholders evaluated in this study. As the results of this study shift the focus from tourist (external) stakeholder to the internal ones representingtwo different internal perspectives of a city, they constitute a significant contribution to the process of city brand personality creation. This is of importance since the starting point in communicating the attractiveness of a city to the external stakeholders is how the city is perceived as a brand from its internal stakeholders’ perspectives.
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| 30. |
- Persdotter Isaksson, Maria, 1980-
(författare)
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Adapting the environmentallysustainable logistics performancemanagement process
- 2018
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Licentiatavhandling (övrigt vetenskapligt/konstnärligt)abstract
- Process based approaches to environmentally sustainable logistics performancemanagement are lacking within organizations that buy logistics services (buyers) and thatsell logistics services (LSPs), which puts a damper on environmentally sustainablelogistics performance. Organizations understand the potential of environmentallysustainable logistics performance management, but they seems unable to developeffective management processes and accurate environmentally sustainable logisticsmetrics. An environmentally sustainable logistics performance management process(ESLPM process) is one way for an organization to manage its performance in line withits environmental strategy and overall environmental targets.The purpose of this thesis is to adapt the logistics performance management process toinclude environmental sustainability. The first research question is about thecharacteristics for including environmentally sustainable logistics in the logisticsperformance management process. Characteristics that need to be included in the logisticsperformance management process must be identified in order to illustrate the process, inorder to improve the environmental performance. Moreover, by identifying thecharacteristics of the process activities, it is possible to compare how the characteristicsof the process are similar and/or different between organizations. The performancemanagement process can only be used successfully if the strategy is closely aligned tosome process activities being implemented; this motivates the second research question,which is how the ESLPM process can be expanded to measure alignment.The method used to collect empirical data is primarily interviews in eight multiple-casestudies of four organizations buying logistics services and four organizations sellinglogistics services. The frame of reference is based on the inclusion of environmentalsustainability characteristics in the logistics performance management process and thealignment between process and strategy as well as within processes.The results include a description of an ESLPM process that contains five activities withseventeen characteristics for managing environmentally sustainable logistics. Specificcontexts of eight organizations, like type (private, public, or private/public) and size(small, medium, or large) and their influence and implications concerning the ESLPMprocess are discussed and presented. The matching between the theoretical ESLPMprocess (based on the frame of reference) and the empirical ESLPM process is presentedand then compared within the eight organizations, resulting in a modified ESLPM processwith twenty characteristics. The results shows that the use of an ESLPM process is stillin beginning stages and is not done in a structured manner; in particular, the organizationsfind it difficult to establish appropriate ESLP metrics, to define the ESLP metrics, to setaccurate ESLP targets, and to collect and measure the ESLP metrics.Results from measuring level of alignment include theoretical measurement models fortwo types of alignment, a model for measuring alignment between process and strategy,as well as a model for measuring alignment within a process. The two theoretical modelscontain different aspects that measure alignment on three different levels (high, medium,low). These models are tested within each organization, and the results from measuringlevel of alignment per organization is used to evaluate the two theoretical models,resulting in modified models for measuring alignment.The results lead to increased understanding of how type and size influence thecharacteristics of the ESLPM process and the level of alignment. The results also contribute to the literature on environmentally sustainable logistics performancemanagement and the alignment both between process and strategy as well as within theESLPM process. The result can be used by organizations selling and buying logisticsservices to improve their environmentally sustainable logistics performance.
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| 31. |
- Pitt, Leyland, et al.
(författare)
-
Are Business School Mission Statements Readable? Evidence from the top 100
- 2010
-
Ingår i: Journal of Strategic Management Education. - 1649-3877. ; 6:4, s. 1-16
-
Tidskriftsartikel (refereegranskat)abstract
- Mission statements are fairly ubiquitous, particularly among large organizations. Although opinions on mission statements are split among those in favor, those less so, and those that are cynical of them; they continue to be seen as an important element in strategy formulation. However, if they are to have a chance of achieving the desired positive outcomes that those in their favor highlight, they must first be readable and comprehensible to the targeted stakeholders. To investigate the readability of mission statements of business schools, the individual mission statements were collected of the business schools offering the top 100 MBA programs in the Financial Times rankings of 2009. A readability calculation tool was then employed to assess the readability of each of these mission statements. Results are reported, and the implications are considered, while limitations are noted and directions for future research are identified.
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| 32. |
- Rad, Fakhreddin F., et al.
(författare)
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Industry 4.0 and supply chain performance : A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies
- 2022
-
Ingår i: Industrial Marketing Management. - : Elsevier. - 0019-8501 .- 1873-2062. ; 105, s. 268-293
-
Forskningsöversikt (refereegranskat)abstract
- The exponentially growing literature on Industry 4.0 technologies and their implications for supply chains exhibits valuable insights alongside considerable fragmentation. While prior systematic literature reviews (SLRs) started to consolidate the literature, an SLR that simultaneously (a) covers several core technologies of the Industry 4.0, (b) synthesizes their positive and negative implications for supply chain performance in a broad sense, and (c) accounts for the critical success factors that foster or impede these implications is still missing. We contribute to establishing a cumulative body of knowledge by conducting such an SLR. We synthesize 221 articles published on 11 Industry 4.0 technologies between 2005 and 2021. Rather than aggregate implications, our SLR presents the benefits, challenges, and critical success factors of each core technology vis-a-vis supply chain performance individually. We integrate our findings into a framework of Industry 4.0 supply chain performance and derive promising avenues for future research. Specifically, we call for more research on (a) the challenges and critical success factors of Industry 4.0 technologies; (b) hitherto underexplored core technologies of the Industry 4.0; (c) the interaction of multiple core technologies (are they complements or substitutes?); as well as for (d) further consolidation and interdisciplinary dissemination efforts.
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| 33. |
- Rouis, Sana, et al.
(författare)
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Understanding industries-universities collaboration tendency : a Swedish-Tunisian comparative study
- 2010
-
Ingår i: 2010 IEEE International Conference on Management of Innovation & Technology. - Piscataway, NJ : IEEE Communications Society. - 9781424465651 - 9781424465668 ; , s. 336-341
-
Konferensbidrag (refereegranskat)abstract
- In order to understand the industries-universities collaboration (IUC) tendency on technology development in developed and developing countries, we analyze the current state of affairs in Sweden and Tunisia. Empirical investigation from 45 companies in both countries was conducted to measure their propensity (actual) and predisposition (in the future) to collaborate with the universities. R&D managers first proposed a categorization of the IUC with regard to the technology development stages. Then, they explained to which extent their industries have been cooperating with the research centers at the universities and their intentions for future partnership. Results show that industries in Sweden are more involved in developing new processes; while Tunisian companies cooperate more with the universities to acquire new knowledge. Swedish companies tend to work on new technologies development as well. Conclusions on tendencies in both countries are drawn and recommendations for the universities are offered.
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| 34. |
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| 35. |
- Sattari, Setayesh, et al.
(författare)
-
Bring it on Covid-19 : being an older person in developing countries during a pandemic
- 2020
-
Ingår i: Working with Older People. - : Emerald Group Publishing Limited. - 1366-3666 .- 2042-8790. ; 24:4, s. 281-291
-
Tidskriftsartikel (refereegranskat)abstract
- This study aims to explore the respective risk perception toward the Covid-19 pandemic among the elderly in two developing countries and their lifestyle change and adaptation behavior as a result of that. In total, 22 in-depth interviews were conducted among people aged 60 to 85 in Iran and India. The interview guideline was based on two constructs inspired by the study of Gerhold (2020) – risk perception of the pandemic and change in lifestyle and adaptation to the pandemic situation. The results showed that although the majority of the interviewees initially experienced fear and anxiety during the stay-at-home order and the pandemic situation at large, they quickly adapted to the new situation with behavioral and attitudinal changes in ways relevant to the new normal. The results confirmed the maturation hypothesis proposed by Knight et al. (2000). This paper is an original study of the researchers and among the first contributing to the literature of the elderly studies in developing countries. It contributes to the knowledge required for future behavioral studies concerning the Covid-19 pandemic by evaluating the experiences, risk perception, and adaptation approaches of the older people in India and Iran.
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| 36. |
- Sattari, Setayesh, et al.
(författare)
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Business Model Innovation for Sustainability : An investigation of consumers' willingness to adopt product-service systems
- 2020
-
Ingår i: Journal of global scholars of marketing science. - : Taylor & Francis Group. - 2163-9159 .- 2163-9167. ; 30:3, s. 274-290
-
Tidskriftsartikel (refereegranskat)abstract
- The growing unsustainable economic and consumption systems put an enormous strain on the planet's resources. This has led to environmental concerns on a global level and a realization of the need to develop new sustainable business models. The Circular Business Mod& (CBM) is a response to that need to achieve a more sustainable future. The aim of this study is to investigate consumers' willingness to adopt one promising form of CBM called the Product-Service System (PSS). A PSS is a sustainable business model that aims at lessening the harmful unsustainable effects of consumption.Based on the literature, this study developed a conceptual model consisting of five independent variables; Economic Value, Flexibility, Trust, Desire to Own, Peer Influence, and Consumers' Environmental Awareness as a moderating variable to evaluate the determinants of consumers' willingness to adopt PSS. The primary data was collected through an online survey with 463 usable responses, and the hypotheses were tested using multiple regression analysis in SPSS. The results showed that five of the six hypothesized factors were significant determinants of consumers' willingness to adopt PSS.
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| 37. |
- Sattari, Setayesh, et al.
(författare)
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Embracing sustainability through corporate communication : an international case of CSR disclosure
- 2019
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Ingår i: Socially responsible international business. - Cheltenham : Edward Elgar Publishing. - 9781788114127 ; , s. 484-505
-
Bokkapitel (refereegranskat)abstract
- The environmental and social responsibility of multinational enterprises (MNEs) has become a significant issue in recent years. As a result, MNEs can generate favorable attitudes and gain legitimacy among their culturally and socially diverse stakeholders in international markets by disclosing information about their CSR activities using various tools. This study considers the content of one type of these communication tools: the CSR report. However, for CSR information to be communicated efficiently, it must first and foremost be understandable and readable for MNEs' global stakeholders with different language skills and comprehension abilities. Through a content analysis of CSR disclosure of ten of the most sustainable MNEs, we aim to answer the question of whether they are readable or not among their international stakeholders. By using 14 readability indices, the results show that these reports are not readable enough for the international audience of the enterprises and that the extent of their syntactic complexity makes them difficult to comprehend.
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| 38. |
- Sattari, Setayesh
(författare)
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Essays on the issues of readability in business disciplines
- 2012
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Doktorsavhandling (övrigt vetenskapligt/konstnärligt)abstract
- A determinant of effective communication is readability. Put simply, readability is a prerequisite and key criterion for understanding the written word. Readability involves writing a piece of text in a way that provides a good chance of understanding it and transferring meaning between the writer and the reader at first exposure and in the same sense that the writer intended. Business communication often uses a considerable amount of written text to deliver its messages. Whether these texts are read and understood by the intended target audience may depend highly on the ease with which they can be read. If a user of business information cannot comprehend the content of written materials, a shared understanding between user and author cannot be achieved. Therefore, readability should be any business writer's primary goal, yet it is a tough and ongoing challenge.While not advocating that writers need to oversimplify their texts, business communicators should make a conscious effort to ensure that their writing is simple, concise, consistent, and easily understandable to all prospective readers. However, many business texts seem to be written with little thought to general readability. The readability problem with much of the written material that people create in different business disciplines may arise from assuming that they are conveying the intended message to the target audience and being unaware of how people absorb written information. This thesis aims to address the issues of readability in business disciplines by reporting on five studies. The first article reviews existing readability literature in different business disciplines. This paper identifies the breadth and diversity of readability research content as well as the main directions and magnitude of progress. It aims to examine the current trends in the area to better understand and foresee their impact on development of the field and, based on the analysis of past readability research in business, to provide clues about the future. The effectiveness of business texts in communicating with readers will be investigated based on their readability through the remaining four papers that are examined for this thesis.Texts are routinely evaluated for comprehensibility using a variety of approaches and materials, including readability measures. These measures aim to compute the difficulty level of a text. In this thesis, many of these measures were used to evaluate the selected business texts to determine their reading level and to discover the differences in the reading level among various sources of business texts. This thesis concludes with insights gained from the five articles, providing implications, limitations, and directions for further research.
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| 39. |
- Sattari, Setayesh, et al.
(författare)
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Evolution of consumer behavior literature
- 2009
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Ingår i: Proceedings of Academy of Marketing Annual Conference. - Leeds : The Academy of Marketing Science.
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Konferensbidrag (refereegranskat)
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| 40. |
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| 41. |
- Sattari, Setayesh, et al.
(författare)
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How Readable Are Mission Statements? An Exploratory Study
- 2011
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Ingår i: Corporate Communications. An International Journal. - : Emerald. - 1356-3289 .- 1758-6046. ; 16:4, s. 282-292
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – Mission statements are fairly ubiquitous, particularly among large organizations. However, if they are to have a chance of achieving the desired positive outcomes, they must first be readable and comprehensible to the targeted stakeholders. The purpose of this paper is to investigate this issue, to answer the question of whether the mission statements of large companies are readable or not.Design/methodology/approach – Content analysis and appropriate scores were employed to investigate the readability of the mission statements collected from a random sample of 100 firms in the Fortune 500 annual rankings.Findings – The results indicate that on average, the mission statements of the studied companies are not that readable, and that in the case of many of them, the mission statements assume the readings skills of a university graduate.Research limitations/implications – The results of this paper suggest that if the target audience of a mission statement is broad, and includes stakeholders such as customers and lower level employees, then firms would do well to test the readability of their mission statements, and revise them where necessary. Mission statements are not the only tools that organizations use to communicate with stakeholder. This encourages future research on readability analysis of other communication tools in firms. A larger sample of companies and other approaches to measure readability can be included in future research.Originality/value – This paper adds to the related literature, as the level of readability of mission statements has received limited attention in the past.
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| 42. |
- Sattari, Setayesh, et al.
(författare)
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Preferences of young news consumers : a conjoint analysis
- 2015
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Ingår i: Ideas in Marketing. - Cham : Springer. - 9783319109503 - 9783319109510 ; , s. 595-598
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Konferensbidrag (refereegranskat)abstract
- As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers. Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers? Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy. Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world.
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| 43. |
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| 44. |
- Sattari, Setayesh, et al.
(författare)
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Requiem for a brand : consumer response to brand elimination
- 2011
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Ingår i: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363 ; , s. 482-484
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Konferensbidrag (refereegranskat)abstract
- While companies may seek to rejuvenate and/or adapt their brands, circumstances will arise where the company may seek its brand closure. Studies on the consumer-side of brand death are sparse. This paper argues that how consumers react toward brand deletion can be explained by grief and bereavement theories used in psychology.
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| 45. |
- Sattari, Setayesh, et al.
(författare)
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Requiem for a brand : consumer response to brand elimination
- 2015
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Ingår i: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 482-484
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Konferensbidrag (refereegranskat)abstract
- While companies may seek to rejuvenate and/or adapt their brands, circumstances will arise where the company may seek its brand closure. Studies on the consumer-side of brand death are sparse. This paper argues that how consumers react toward brand deletion can be explained by grief and bereavement theories used in psychology.
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| 46. |
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| 47. |
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| 48. |
- Sattari, Setayesh, et al.
(författare)
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Service quality in the Iranian cellular telecommunication market
- 2009
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Ingår i: Academy of Marketing Science Annual Conference Proceedings. ; , s. 105-109
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Konferensbidrag (refereegranskat)abstract
- This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.
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| 49. |
- Sattari, Setayesh, et al.
(författare)
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Service quality in the Iranian cellular telecommunication market
- 2015
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Ingår i: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108636 - 9783319108643 ; , s. 105-109
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Konferensbidrag (refereegranskat)abstract
- This paper evaluates service quality in Iran’s mobile telecom market based on the well-known SERVQUAL model, with modifications made by Wang Po-Lo (2002) to reflect the industry attributes of mobile telecom. Based on 250 respondents, results indicate that there is a support for the application of this model in Iran.
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| 50. |
- Sattari, Setayesh, et al.
(författare)
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Socially responsible ideas among Swedish public procurers : An exploratory study
- 2022
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Ingår i: Journal of Innovation and Knowledge. - : Elsevier. - 2530-7614 .- 2444-569X. ; 7:4
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Tidskriftsartikel (refereegranskat)abstract
- Public procurement is increasingly being recognized as a tool to promote corporate social responsibility and a vehicle to help governments achieve their social development goals. Due to their power to intervene and their reliance on tax money, public sector organizations are focused on expanding the inclusion of social responsibility in their public procurement strategies. At the EU level, there is a strong focus on providing new opportunities for public authorities to promote socially responsible public procurement. Utilizing translation theory and following the travel of ideas framework in a Scandinavian institutionalism approach, this study maps the adoption, development, and implementation of social responsibility in public procurement through the five stages of materialization, categorization, transportation, institutionalization, and re-travel. Qualitative data were collected through in-depth interviews with public procurement authorities from municipalities, regional councils, and governmental organizations in Sweden. The findings show that the travel of social responsibility policies in public procurement follows a new Scandinavian institutionalism approach that has brought policy makers freedom in prioritizing social issues but leaves them confused about what to prioritize.Furthermore, while the results show a positive relationship in organizations between their size, measured as full-time procurement employees, and their maturity level in terms of social responsibility, this maturity level is not associated with their procurement spending. The study findings have important implications for research on socially responsible public procurement. Additionally, the data collected from public organizations suggest several ways that policy makers can include, promote, and institutionalize social responsibility in their procurement strategies to reduce disparity and improve social welfare.
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