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- Mejtoft, Thomas, 1976-, et al.
(författare)
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Interaction design processes to facilitate changing business models in the newspaper industry : A case study of vk.se
- 2015
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Ingår i: Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems. - New York, NY, USA : Association for Computing Machinery (ACM). - 9781450331463 ; , s. 2253-2258
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Konferensbidrag (refereegranskat)abstract
- This case study illustrates and analyzes the process of redesigning one of the largest news media site in Sweden during a cooperation between the Interaction Design Study Program at Umeå University and VK Media using a customer centric open approach. The results show that the design process used, both provided new insights for the industry and produced an appreciated website that facilitated the transition into a new revenue model using a paywall for digital content.
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| 2. |
- Mejtoft, Thomas, 1976-, et al.
(författare)
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Open innovation processes in the newspaper industry
- 2015
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Ingår i: 2015 ANZMAC conference - Innovation and growth strategies in marketing. - : ANZMAC. ; , s. 84-91
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Konferensbidrag (refereegranskat)abstract
- The digitalization of society is constantly increasing. Even though this is something that is affecting most industries, the newspaper industry has suffered a great deal during the last 20 years. It is, therefore, essential that both current business and revenue model change. This case study illustrates and analyses how opening up the innovation at a newspaper increased customer value and facilitated a change of business model. The study is based on action research in cooperation with Västerbottens-Kuriren, a top-10 news website in Sweden. The result show that the open innovation and design process used, provided new insights into the industry as well as produced an appreciated website that facilitated the transition into a changed revenue model using a paywall for digital content.
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