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- Aaboen, Lise, 1978, et al.
(author)
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Capturing processes in longitudinal multiple case studies
- 2012
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In: Industrial Marketing Management. - : Elsevier BV. - 0019-8501. ; 41:2, s. 235-246
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Journal article (peer-reviewed)abstract
- This paper discusses and suggests a methodological approach to capture processes in multiple case studies. While single case studies may address processes in an inductive or abductive manner, multiple case studies entail a stronger need for analytical frameworks and methodological tools developed ex ante in order to maintain focus on the same phenomena across cases and over time. This is, however, difficult to pursue in studies that focus on processes. The aim of the paper is to suggest an approach to longitudinal multiple case studies. We use an example of an on-going multiple case study aiming at capturing the processes of strategizing in terms of how the networking of start-up companies interplays with their ideas of future network positions. The paper concludes by suggesting the use of a combination of narratives and network drawings. Network drawings can be instrumental in capturing the past, the present and the future at different points in time for the individual cases. Based on these descriptions, change patterns and how these evolve can be analyzed and compared across cases and over time.
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