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  • Bria, Aurelian, et al. (author)
  • TV in the Mobile or TV for the Mobile: Challenges and Changing Value Chains
  • 2007
  • Conference paper (peer-reviewed)abstract
    • This paper intends to provide a techno-economic overview of the Mobile TV business and its business models. Recent trials have shown that a large number of people would like to consume mobile TV and few people doubt that this service will eventually be offered in the majority of wireless networks around the world. However, this service is not a simple add-on to the voice and data, but comes with totally new dimensions that challenge the present markets. The aim of this paper is to identify and describe these challenges in the technology, market behaviour, and industry strategy domains.
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Type of publication
conference paper (1)
Type of content
peer-reviewed (1)
Author/Editor
Andersson, Per (1)
Bria, Aurelian (1)
Kärrberg, Patrik (1)
University
Royal Institute of Technology (1)
Language
English (1)
Research subject (UKÄ/SCB)
Natural sciences (1)
Year
2007 (1)

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