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- SALEHI-SANGARI, ESMAIL, et al.
(författare)
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PUBLIC E-SERVICES FROM THE CITIZENS’ PERSPECTIVE : ADOPTING A MARKET ORIENTATION
- 2009
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Ingår i: International Journal of Public Information Systems. - : Mid Sweden University. - 1653-4360. ; 2, s. 123-134
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Tidskriftsartikel (refereegranskat)abstract
- The recently published Swedish eGovernment Action Plan stresses that “the need of theuser should always be an important starting-point in the efforts made by administrationsto develop eServices.” But, is that the picture communicated in the action plan? Thisarticle reflects critically on the action plan from a marketing perspective. The discussionfocuses on citizens as consumers of public e-services and argues that benefits from amarket-oriented approach could support organizations in their development of public eservices. Developing online services based on knowledge of citizens’ needs, behaviors,and attitudes presents possibilities for creating customer-oriented services that increaseproductivity while delivering added value for citizens.
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