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  • Guyader, Hugo, 1990-, et al. (author)
  • Closing the green gap : understanding why green consumers choose brown products
  • 2014
  • In: NRWC 2014 The 4th Nordic Retail and Whole Sale Conference, November 5th to 6th of November, 2014. - : Nordic Retail and Wholesale Association. ; , s. 1-4
  • Conference paper (other academic/artistic)abstract
    • This study investigates the impact of in-store marketing and packaging elements on green shopping behavior, aiming to further understand the attitude-behavior Green Gap. The results of first, a choice experiment with 127 respondents and second an eye-tracking experiment with 67 respondents show implications for the retail industry.
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Type of publication
conference paper (1)
Type of content
other academic/artistic (1)
Author/Editor
Witell, Lars, 1972- (1)
Ottosson, Mikael, 19 ... (1)
Guyader, Hugo, 1990- (1)
Aichagui, Victor, 19 ... (1)
University
Linköping University (1)
Language
English (1)
Research subject (UKÄ/SCB)
Social Sciences (1)
Year
2014 (1)

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