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- Lindgren, Simon, 1974-
(författare)
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"It took me about half an hour, but I did it!" : Media circuits and affinity spaces around how-to videos on YouTube
- 2012
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Ingår i: European Journal of Communication. - : SAGE Publications. - 0267-3231 .- 1460-3705. ; 27:2, s. 152-170
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Tidskriftsartikel (refereegranskat)abstract
- Combining sentiment analysis and discursive network analysis, this article looks to answer which sentiments characterize YouTube comments discourse, with a specific focus on how- to videos. What are the differences between comments to various types of videos, and which discursive contexts seem to promote positive sentiment and a participatory climate? Furthermore, the aim is to map out a variety of existing user strategies in terms of their degree of participation. What various modes of taking part and/or giving support are made discursively possible, and what degrees of detachment or engagement are expressed through these identified strategies?
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