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- Löfgren, Åsa, 1972, et al.
(författare)
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A theoretical framework of decision making explaining the mechanisms of nudging
- 2020
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Ingår i: Journal of Economic Behavior & Organization. - : Elsevier BV. - 0167-2681. ; 174, s. 1-12
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Tidskriftsartikel (refereegranskat)abstract
- We present a theoretical model to clarify the underlying mechanisms that drive individual decision making and responses to behavioral interventions, such as nudges. The model provides a theoretical framework that comprehensively structures the individual decision-making process applicable to a wide range of choice situations. We also identify the mechanisms behind the effectiveness of behavioral interventions-in particular, nudges-based on this structured decision-making process. Hence, the model can be used to predict under which circumstances, and in which choice situations, a nudge is likely to be effective. (C) 2020 The Author(s). Published by Elsevier B.V.
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