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  • Dam, Christian, 1993, et al. (author)
  • Value-Creating Processes of Past-Themed Marketing and Consumption
  • 2023
  • In: Advances of Consumer Research. ; 51, s. 39-43
  • Journal article (peer-reviewed)abstract
    • While past-themed marketing and consumption have become a pervasive phenomenon, research is scattered in diverse bodies of literature on nostalgia, retro, heritage, and vintage. This conceptual article analyzes the axiological dimensions of past-themed literatures to theorize four shared value-creating processes: (1) idealization, (2) materialization, (3) mythologization, and (4) authentication.
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Type of publication
journal article (1)
Type of content
peer-reviewed (1)
Author/Editor
Hartmann, Benjamin J ... (1)
Brunk, Katja H. (1)
Dam, Christian, 1993 (1)
University
University of Gothenburg (1)
Language
English (1)
Research subject (UKÄ/SCB)
Social Sciences (1)
Year
2023 (1)

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