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1.	Bergsjö, Dag Henrik, 1980, et al. (author) Experiences from starting and running a software company within the context of design research 2021 In: Proceedings of the Design Society. - : Cambridge University Press (CUP). - 2732-527X. ; 1, s. 1451-1459 Conference paper (peer-reviewed)abstract This paper deals with the story and experiences of setting up a new start-up company with the ambition to scale using a software-based product. The paper is written by researchers for researchers interested in doing the same thing. The paper concludes that it can be very beneficial for research as the startup-can be seen as a data collection machine, but to set up a start-up company, comes with unforeseen problems along the way. A few of them involves: Do not rely on rational arguments (only), when marketing your product. Expect long lead-times. Work with multiple threads and secure funding early to ensure that you can finance your startup. Finally, you need to be committed, and you have to have a strategy to manage both your research and your commercial activities.

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