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- Nilsson, Jerker
(författare)
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Trust-creating Social Networks in Forest Owners' Choice of Trading Partners
- 2010
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Ingår i: Journal of co-operative studies. - 0961-5784. ; 43, s. 17-28
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Tidskriftsartikel (refereegranskat)abstract
- This study investigates the role of social networks when producers choose between selling their commodities to a co-operative firm or an investor-owned firm. The empirical basis is personal interviews with ten forest owners, five co-operative suppliers and five IOF suppliers. The findings indicate that forest owners influence each other as to choice of buyer, and that the social influences are stronger among co-operative suppliers than among suppliers to investor-owned buyers. The influences from the forest owners’ parents are very strong. Most remarkable is that the buying firms’ representatives have extremely much influence
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