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  • Rudmark, Daniel, et al. (författare)
  • Crowdpushing : the Flip side of Crowdsourcing
  • 2012
  • Ingår i: ECIS 2012 Proceedings. - : Association of Information Systems.
  • Konferensbidrag (refereegranskat)abstract
    • Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and deployment.
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refereegranskat (1)
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Avital, Michel (1)
Rudmark, Daniel (1)
Arnestrand, Elias (1)
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Högskolan i Borås (1)
VTI - Statens väg- och transportforskningsinstitut (1)
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2012 (1)

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