1. |
- Foster, Tim, et al.
(författare)
-
Brand personality of a city : identity vs. image
- 2015
-
Ingår i: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 440-442
-
Konferensbidrag (refereegranskat)abstract
- This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.
|
|