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  • Page, Michael J., et al. (author)
  • Positioning the executive MBA product : Let’s not forget the requirements of the corporate market?
  • 2004
  • In: Journal of General Management. - : SAGE Publications. - 0306-3070 .- 1759-6106. ; 30:1, s. 1-16
  • Journal article (peer-reviewed)abstract
    • The executive MBA qualification is an alternative to either a full time or part time study for postgraduate management qualification. The providers face a dilemma in positioning their offerings, as they know that the two consistent groups, managers and students, and organizations as sponsors could have different agendas in pursuing, using and funding the EMBA Read more: http://www.faqs.org/abstracts/Business-general/Positioning-the-executive-MBA-product-Lets-not-forget-the-requirements-of-the-corporate-market.html#ixzz1HyQIdLBM
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Type of publication
journal article (1)
Type of content
peer-reviewed (1)
Author/Editor
Pitt, Leyland (1)
Page, Michael J. (1)
(Cleton), Dianne Bev ... (1)
University
Luleå University of Technology (1)
Language
English (1)
Year
2004 (1)

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