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1.	Hjort af Ornäs, Viktor, 1976, et al. (author) The spread of product development methodology: Exploring drivers and barriers in Swedish Industry 2014 In: 10th Biannual NordDesign Conference, NordDesign 2014, Espoo, Finland, 27-29 August. - 9781904670582 ; , s. 540-549 Conference paper (peer-reviewed)abstract The outcome of Design, Innovation and Product development research is often manifested asrecommendations in the form of methods, but these do not always find their way intoindustrial application. This paper elaborates on drivers and barriers for the spread of productdevelopment methodology based on 41 interviews with managers, designers, developers andknowledge brokers. Results indicate a range of motives for adopting methods including e.g.coordination of different actors, generation of documentation, methods serving as tools forvarious design tasks etc. However; the value of tools must be seen in relation to localconditions and practices. The spread of methods occurs between and within organisations andmay be actively supported while ideally “good tools spread themselves”. Participants call formethods to be scalable or malleable, guiding, informing and enabling without constraining orenforcing too rigid procedures.

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