| 11. |
- Ek Styvén, Maria, 1969-, et al.
(författare)
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Impulse buying tendencies among online shoppers in Sweden
- 2017
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Ingår i: Journal of Research in Interactive Marketing. - : Emerald Group Publishing Limited. - 2040-7122. ; 11:4, s. 416-431
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Tidskriftsartikel (refereegranskat)abstract
- Purpose: The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.Design/methodology/approach: Data were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically.Findings: Results indicate that high-IBT consumers, compared to those with low IBT, are on average younger, more likely to be female and more frequent online shoppers with higher levels of trust in the internet. However, they seem more likely than low-IBT consumers to abandon their online shopping carts before completing the purchase, often because of need uncertainty.Practical implications: The findings can give retailers a better understanding of consumers with high IBT and thereby increase the possibility to target and communicate with them more effectively. This is an interesting opportunity as both multi-channel shopping and impulse buying behaviour is likely to become even more common in the future.Originality/value: The study contributes to the understanding of impulsive consumers, as it addresses the role of situational and socio-demographic attributes of high-IBT consumers compared to low-IBT consumers. The differences in online purchases, intentions to buy fashion online, shopping cart abandonment and trust in the internet suggest that even if IBT is a relatively stable and general personal trait, the tendencies to act on buying impulses may be more context-specific.
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| 12. |
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| 13. |
- Ferreira, Caitlin, et al.
(författare)
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The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis
- 2023
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Ingår i: Journal of service theory and practice. - : Emerald Group Publishing Limited. - 2055-6225 .- 2055-6233. ; 33:2, s. 309-327
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Tidskriftsartikel (refereegranskat)abstract
- Purpose - This methodological paper demonstrates how service firms can use digital technologies to quantify and predict customer evaluations of their interactions with the firm using unstructured, qualitative data. To harness the power of unstructured data and enhance the customer-firm relationship, the use of computerized text analysis is proposed.Design/methodology/approach - Three empirical studies were conducted to exemplify the use of the computerized text analysis tool. A secondary data analysis of online customer reviews (n = 2,878) in a service industry was used. LIWC was used to conduct the text analysis, and thereafter SPSS was used to examine the predictive capability of the model for the evaluation of customer-firm interactions.Findings - A lexical analysis of online customer reviews was able to predict evaluations of customer-firm interactions across the three empirical studies. The authenticity and emotional tone present in the reviews served as the best predictors of customer evaluations of their service interactions with the firm.Practical implications - Computerized text analysis is an inexpensive digital tool which, to date, has been sparsely used to analyze customer-firm interactions based on customers' online reviews. From a methodological perspective, the use of this tool to gain insights from unstructured data provides the ability to gain an understanding of customers' real-time evaluations of their service interactions with a firm without collecting primary data.Originality/value - This research contributes to the growing body of knowledge regarding the use of computerized lexical analysis to assess unstructured, online customer reviews to predict customers' evaluations of a service interaction. The results offer service firms an inexpensive and user-friendly methodology to assess real-time, readily available reviews, complementing traditional customer research. A tool has been used to transform unstructured data into a numerical format, quantifying customer evaluations of service interactions.
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| 14. |
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| 15. |
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| 16. |
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| 17. |
- Foster, Tim
(författare)
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Activity: Branding Workshop for ABI in Skellefteå
- 2013
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Konferensbidrag (populärvet., debatt m.m.)abstract
- Gave a half-day workshop and talk on both business and personal branding, connecting the entrepreneur's idea/company as a brand to the entrepreneur as a personal brand.
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| 18. |
- Foster, Tim
(författare)
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Activity: Building Your Brand
- 2004
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Konferensbidrag (populärvet., debatt m.m.)abstract
- Talk at the famous Ice Hotel in Jukkasjärvi, Sweden (near Kiruna) for entrepreneurs wanting to learn more about developing their service brands. Among the other speakers invited that day was the founder of the Ice Hotel, Yngve Bergqvist. The day included a tour of the ice hotel and the river from which the ice is taken.
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| 19. |
- Foster, Tim
(författare)
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Activity: Communicate with Confidence Sell with Style
- 2013
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Konferensbidrag (populärvet., debatt m.m.)abstract
- Was a part of a full-day workshop put on by Tanner-Rodriguez (a compnay owned by two colleauges at LTU). Our focus was on providing tips on handling English as a business langauge in business situations for local employees of small, medium-sized and large organizations.
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| 20. |
- Foster, Tim
(författare)
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Activity: Get to the Point!
- 2015
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Konferensbidrag (populärvet., debatt m.m.)abstract
- Lecture during welcome week for new, incoming students at LTU on how to give good group presentations.
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