| 30171. |
- Ottosson, Mikael, et al.
(författare)
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Hållbar marknadsföring : hur sociala, miljömässiga och ekonomiska hänsynstaganden kan bidra till hållbara företag och marknader
- 2016. - 2
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Bok (övrigt vetenskapligt/konstnärligt)abstract
- Hur kan man som konsument, företagsledare eller student leva och få sina behov tillfredsställda utan att äventyra kommande generationers möjligheter att tillfredsställa sina behov?
Intresset för hållbarhetsfrågor i allmänhet och hållbara företag i synnerhet har ökat avsevärt under de senaste åren, såväl hos konsumenter som hos företagsledare, politiker, journalister, studenter och andra grupper. Hittills har det saknats vetenskaplig litteratur som speglar hållbarhetsdimensionen ur ett marknadsföringsperspektiv. Med denna bok försöker författarna fylla det tomrummet och bidra till att hållbarhetstänkandet blir en integrerad del av marknadsföring, till exempel i affärsmodeller, varumärken och marknadskommunikation.
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| 30172. |
- Ottosson, Stig
(författare)
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Planetary organizations
- 1998
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Ingår i: Technovation. - Amsterdam : Elsevier. - 0166-4972 .- 1879-2383. ; 19:2, s. 81-86
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Tidskriftsartikel (refereegranskat)abstract
- This article presents a new organizational concept (the `Planetary Organization'). The aim of this new concept is to increase the flexibility and involvement of every individual associated with a project or a process. With regards to product development, and especially innovative product development, the aim is also to shorten the time needed to successfully complete tasks as well as to cut costs, encourage inventive solutions, and increase product quality. In the `Planetary Organization', the manager/project leader is in the center with sub-managers/sub-project leaders around him/her, in direct contact with one another. Grouped around each sub-manager/sub-project leader are associates, also in direct contact with each other. The management style for the managers/project leaders and the sub-managers/sub-project leaders should - for maximum efficiency - be Management by Walking Around (MBWA). An important characterization of such a planetary organization is the way in which experts and senior managers act as comets, pollinating and influencing others in the organization in a positive way.
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| 30173. |
- Owusu, Richard A., 1960-, et al.
(författare)
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A business network perspective on local content in emerging African petroleum nations
- 2016
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Ingår i: International Journal of Energy Sector Management. - : Emerald Group Publishing Limited. - 1750-6220 .- 1750-6239. ; 10:4, s. 594-616
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Tidskriftsartikel (refereegranskat)abstract
- Purpose – The paper aims to identify and analyze the actors and their interrelationships in realizing local content objectives in African oil- and gas-producing nations.Design/methodology/approach – The paper includes content analysis of relevant research papers and reports within the oil and gas industry, local content and industrial networks published between 2000 and 2014.Findings – The study developed a framework that integrates the literature on local content with the industrial network theory. The framework classifies the various critical actors for achieving local content, proposing that achieving local content requires the development of business network links and a resource alignment among local companies and institutions and foreign companies and institutions, in addition to multinational oil companies.Research limitations/implications – The framework of this study contributes to an emergingtheory on local content by integrating the industrial network theory, which provides specificframeworks for analyzing embedded business environments, along with the previous economic and legal-based studies of local content achievement.Practical implications – The way the relevant actors organize their resources and businessnetworks provides potential for local content in an emerging oil and gas industry in Africa.Originality/value – The paper is one of the few to integrate studies of local content with the industrialnetwork theory. The literature review provides a summary window of the research on the subject over a 14-year period.
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| 30174. |
- Owusu, Richard A., 1960-, et al.
(författare)
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Managing risk and turbulence in internationalization of foreign companies to South Africa : Lessons from seven Finnish business-to-business firms
- 2011
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Ingår i: Journal of African Business. - London : Routledge. - 1522-8916 .- 1522-9076. ; 12:2, s. 219-239
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Tidskriftsartikel (refereegranskat)abstract
- In this article the authors examine how seven Finnish business-to-business firms have managed risk and turbulence in their internationalization to South Africa. Thirty interviews with managers and other relevant informants were conducted. The study finds that the levels of perceived risk and turbulence were high in the market and the firms have used networks, alliances, gradual involvement, and a combination of entry modes to deal with the situation. The study contributes to the literature on business in Africa by providing implications for why and how firms develop their involvement in African markets and how they deal with challenges and opportunities.
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| 30175. |
- Owusu, Richard A., 1960-
(författare)
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Marketing and Development : The Role of Project Business in African Development
- 2003
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Ingår i: Ekonomiska samfundets tidskrift. - Helsinki : Ekonomiska Samfundet i Finland. - 0013-3183 .- 2323-1378. ; :2, s. 117-120
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Tidskriftsartikel (refereegranskat)abstract
- The article summarizes the role of marketing management for economic development. Marketing management is seen as the ability to meet the business survival needs of the firm and meet the needs of the market. Therefore good marketing management has an important role to play in ensuring positive economic development
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| 30176. |
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| 30177. |
- Owusu, Richard A., 1960-, et al.
(författare)
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The internationalization of project-business firms : an opportunities, learning, and networks perspective
- 2019
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Ingår i: 15th Vaasa Conference on International Business, August 19-21, 2019. ; , s. 43-43
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Konferensbidrag (refereegranskat)abstract
- International Business (IB) literature often highlights a firm’s domestic market as either a “learning place”, the starting station of the internationalization process - as in the Uppsala process model (Johanson and Vahlne, 1977) or a place where ownership advantages are developed before going abroad (Buckley and Casson, 1976). Though stressing the learning aspect inherent in the process, the point of identifying opportunities are somewhat missed out. More recent research by, e.g., Dana et al., (2009) has emphasized the presence of strategic intent and combined it with opportunity-seeking behavior by managers as being the primary motives to enter international markets. However, research on why and how organizations learn to identify/create opportunities and establish relationships in overseas markets is somewhat underdeveloped. In this article, we focus on the opportunities, learning, and network aspects of internationalization and critically review the internationalization process literature in order to establish a framework for future studies on learning and opportunity recognition in project businesses. Traditionally, internationalization research has focused on manufacturing industries, high-tech industries, service industries, but to a lesser extent the project business industry (Owusu, Sandhu and Kock, 2007). By focusing on the learning and opportunity aspects in internationalization, we establish a framework in which internationalization can be studied in project business firms.
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| 30178. |
- Ozturkcan, Selcen, Associate Professor, 1977-, et al.
(författare)
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A sustainable solution for the hospitality industry : The QR code menus
- 2023
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Ingår i: Journal of Information Technology Teaching Cases. - : Sage Publications. - 2043-8869.
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Tidskriftsartikel (refereegranskat)abstract
- This case presents a study of how QR code menus have emerged as a popular and sustainable solution for the hospitality industry in the wake of the COVID-19 pandemic. The case explores the environmental benefits of QR code menus in the restaurant industry by drawing on existing literature and examining how QR code menus can reduce paper waste, lower carbon footprint, and promote sustainable practices. The case also discusses how QR code menus contribute to several United Nations Sustainable Development Goals (SDGs), such as SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), and SDG 17 (Partnerships for the Goals). The case concludes that QR code menus offer various benefits for restaurants and customers, such as reducing waste, enhancing customer experience, supporting local and organic food producers, and promoting responsible consumption and production. The case also suggests that QR code menus are not only a digital transformation tool but also a step towards creating a more eco-friendly and resilient restaurant industry.
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| 30179. |
- Ozturkcan, Selcen, 1977-, et al.
(författare)
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Analysis of tweets about football : 2013 and 2018 leagues in Turkey
- 2019
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Ingår i: Behavior and Information Technology. - : Taylor & Francis. - 0144-929X .- 1362-3001. ; 38:9, s. 887-899
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Tidskriftsartikel (refereegranskat)abstract
- Football has recently developed into a unique sector with complex management and marketing functions, where novel communication technologies are employed. In this paper, we aim to contribute to the numerous fields involving emerging European sports marketing literature, social media analytics, and digital consumer behaviour. Our purpose is to explore Twitter use related with football by analysing real-time streamed data in offering a longitudinal perspective by focusing on 2013 and 2018 leagues in Turkey via the use of social media analytics framework. Retrieved dataset involved randomly selected publicly available 370 thousand and 6.8 million real-time tweets in 2013 and 2018 leagues, respectively. We report that majority of tweets about the football was posted within the three-hour window before the match independent of the match result and the importance of the result. Moreover, pre-match tweeting volume was almost a crystal ball signalling match winning. Our findings are valuable for sports managers and marketers where some key suggestions provided are to involve particular contexts of winning or losing in their after-match marketing plans, to value weekdays as much as the weekends, and to utilise the after-work prime time of social media engagement.
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| 30180. |
- Ozturkcan, Selcen
(författare)
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Cultural recognition in one-to-one Internet advertising
- 2002
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Ingår i: Presented at 11th Annual IMDA Conference, Jul 20-24, 2002, Antalya, Turkey.
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Konferensbidrag (refereegranskat)abstract
- Even though the world is interconnected through a complex web of transnational networks and the freer flow of trade, the challenges of making local adjustments in marketing activities are more acute now then ever before. Internet is helping to eliminate the distance between nations and between consumers. However, it appears that the emphasis is still on treating customers worldwide as part of one homogenous segment. For example, English is still taken as the net Latin by many firms and predominates most of net communications. Marketers need to take the Internet seriously to reconsider the potential as well as the limitation it possesses in realizing the impact of cultural differences. Apart from language, which is an important element in culture, knowledge of traditions and customs of a specific culture and integration of this knowledge with advertising activities on the internet would differentiate the marketing activity from the similar ones that are being run as well as resulting in higher attention and better interpretation levels. This paper focuses on the use of the Internet for reaching micro segments that recognize cultural differences in the global market place. Doing so, it emphasizes the importance of realizing the differences in language, religion, and specific tastes in advertising activities on the Internet. The varying contributions of these elements to interpretations of messages are determined and policies to be implemented for higher attention rates are suggested. In addition, the challenges exist there of on the Internet, such as presence of inhomogeneous infrastructure facilities and specific consumer concerns are explored throughout the paper. The differences in consumer concerns are sough and the changing availability of Internet, telephony, computer, and legal issues are studied. Finally, the types of firms and industries that can utilize the provided policies for capturing cultural differences are examined. Internet is a very important tool both in terms of communicating messages to micro segments and also for targeting specifically these segments. However, strategies to be implemented in Internet advertisement should be given special emphasis in order to tailor them according to the varieties in cultures. Global Internet advertising mainly promises a potential for services businesses. Both the businesses themselves and the advertisement activities are open to adjustments. Cultural differences can easily be recognized in the activities of services marketing on the Internet due to their flexible natures.
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