| 30171. |
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| 30172. |
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| 30173. |
- Ozturkcan, Selcen, Associate Professor, 1977-, et al.
(författare)
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Mapping the Landscape of Service Robots in Hospitality : A Bibliometric Analysis
- 2023
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Ingår i: Paper presented at the 4th International Hospitality Conference on Hospitality Robotics: "Engineering, Experience, Ethics", Amsterdam, The Netherlands, June 8-9, 2023.
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Konferensbidrag (refereegranskat)abstract
- In recent times, the sector of robotic hospitality has undergone considerable growth and diversification, positioning itself as one of the most relevant and rapidly expanding economic fields globally. As a result of its increasing significance, it is imperative to conduct an analysis and synthesis of the existing literature on this subject over the past years. To achieve this objective, this bibliometric analysis examines the publications indexed in the Web of Science bibliometric database on the topic of `service robots` within the `Hospitality, Leisure, Sport, and Tourism` categories. The study retrieved 111 publications through a search query conducted on March 8, 2023, with the time range of analysis limited to 2017-2023. After considering the findings and reviewing the extensive literature available, we have reached a point where we can now present our primary conclusions. Among all Web of Science categories, Hospitality, Leisure, Sport, and Tourism accounted for 5% of all publications and ranked eighth. The study identified Chinese funding agencies as the most frequent funding source, alongside institutions from the USA, UK, Bulgaria, Turkey, and Macau. Ivanov, S. and Seyitoglu, F. had the most individual contributions, with 9 and 5 articles, respectively. The International Journal of Contemporary Hospitality Management and the International Journal of Hospitality Management published the most articles, with 23 and 21, respectively. In addition to providing a bird's-eye view of the emerging field through a literature map, the study also aims to investigate the top ten most cited articles in the category with a focus on ethics versus impact. This study offers valuable insights into the current state of service robots in the hospitality industry and a foundation for future research.
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| 30174. |
- Ozturkcan, Selcen
(författare)
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PASHA Bank Turkey : an inter-regional marketing strategy
- 2018
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.
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| 30175. |
- Ozturkcan, Selcen, Associate Professor, 1977-, et al.
(författare)
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Producotting : The Co-creative Spin-off of Boycotting and Buycotting
- 2022
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Ingår i: Presented at Annual Conference of the Academy of Marketing: The Fabric of Life, 5-7 July 2022.
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Konferensbidrag (refereegranskat)abstract
- Co-creation, also referred to as prosumption, specifies the context where users play a central role not just as consumers but also as producers of a revenue-generating business. Among many others, Spotify, the widely popular online music streaming company, is one co-creation business example that facilitates user-made artistic goods as part of its core business model (Rayna & Striukova, 2021). Founded in 2008 in Sweden, Spotify’s business model mostly relies upon advertising revenues instead of subscription fees, while only the advertising-averse users pay for its premium ad-free streaming services. As an innovative business model, it offers consumers a platform that avoids copyright infringement for music listeners while providing the music industry with financial contribution from the revenue generated from the advertisements that music listeners are exposed to as they listen to music. Yet, with the pandemic-based political in situ, news broke that some content creator artists started to challenge the technology unicorn that they had been supporting with their co-creativity. Artists have publicly declared that they chose to remove their content from Spotify as a reaction to the anti-vaccine content that it continued to host despite the open calls from many scientists and medical experts for the company to take preventive action against the spread of misleading and false claims. The political activism unfolding amongst the musician content providers, which constitute the basis – the music to listen to – for Spotify to facilitate the revenue-generating traffic of advertisements and listeners, is presenting a case that is yet to be explored in the emerging literature. As one musician said, “private companies have the right to choose what they profit from, just as I can choose not to have my music support a platform that disseminates harmful information” (Sherwood, 2022).Past literature on consumer behavior examines both boycotting (punishing business for unfavorable behavior) and buycotting (rewarding business for favorable behavior) as part of the political activism (Kam & Deichert, 2020; Neilson, 2010) but spares the co-creation space, where producotting recently unfolded in the example of Spotify. This manuscript aims to conceptualize the producotting, which is identified as a co-creator’s engagement to punish a co-creative business for its unfavorable behavior. A discourse analysis is planned on the publicly available resources to unpack the mechanisms, hindrances, and facilitators that lead to the act of producotting amongst the co-creators of artistic content in Spotify. The findings are expected to contribute to future studies on political prosumerism.
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| 30176. |
- Ozturkcan, Selcen, et al.
(författare)
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Will robots conquer services? : attitudes towards anthropomorphic service robots
- 2018
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Ingår i: Presented at the 9th International Research Symposium in Service Management (IRSSM), Ljubljana, Slovenia, July 23-27, 2018.
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Konferensbidrag (refereegranskat)abstract
- At the heart of the discussions about artificial intelligence (AI) and the robots’ presence in the economy and the job market (van der Zande et al., 2018) lie the anthropomorphized robots, used especially in service industries. Service robots are already being used for elderly care (Kalogianni, 2015), café and restaurant services (Frey & Osborn, 2017) and even for sexual pleasure (Krumins, 2017). Anthropomorphism is defined as imbuing the imagined or real behavior of nonhuman agents with humanlike characteristics, motivations, intentions, and emotions (Epley et al. 2007). In time, the marketplace emotions towards robots turned from excitement and empathy towards anger and fear, due to warnings of several entrepreneurs against uncontrolled AI and increased use of robots for the defense industries (Mattel, 2015). Coinciding with these findings, people are exposed to crash-tests with dummies or defense robots tested against human violence to prove real-time balance (Darrow, 2016). Mende et al. (2017) mention that the rise of service robots is a double-edged sword with increased consumer buzz and engagement on the one hand but uncomfortable feelings on the other. We argue that the level of anthropomorphism, the type of violence towards the anthropomorphic robot and the level of personal characteristics such as power and status play a role in how consumers form and report attitudes towards robots or marketing communication material that depicts such entities. One-hundred and five undergraduates (54 women, mean age = 22.73) took part in our study. Participants first responded to the scales measuring their loneliness, power and status. Participants then reported their mood and moved on to the robotic violence manipulation. Participants were randomly assigned to one of the three photographs depicting a falling robot because of direct human violence, indirect human violence or an accident. Then we measured their evaluation of the material, of the robot, WOMM intentions, their familiarity with the material and their involvement in robotics for control purposes, anthropomorphism level, pre- and post- mood, and demographics. There was a significant effect of the photograph type on attitudes towards the visual (F(2,96) = 3.274; p = 0.043), that is the indirect violence condition evoked more favorable attitudes (M = 4.34; SD = 0.19) than the accident condition (M = 3.65; SD = 0.20, p = 0.013) but not compared to the direct violence condition (M = 3.96; SD = 0.21, p = 0.180). Moreover, there was a marginally significant two-way interaction between power and photograph type on the attitudes (F(1,95) = 3.0021; p = 0.086). The photograph caused a difference in attitudes only if the individual possessed low sense of power (-1SD, 3.97 / 7.00) and not if the viewer had average (M = 4.75 / 7.00) or high sense of power (+1SD, 5.54 / 7.00). People low in power demonstrate variability across contexts (Kraus et al., 2011), which is replicated in our study using anthropomorphized robotic images. Our results are expected to have many implications and pave the way for future work looking at the interaction between the service recipient and the service provider.
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| 30177. |
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| 30178. |
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| 30179. |
- Packendorff, Johann, 1967-, et al.
(författare)
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Project Leadership in Becoming : A Process Study of an Organizational Change Project
- 2014
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Ingår i: Project Management Journal. - : Wiley-Blackwell. - 8756-9728 .- 1938-9507. ; 45:3, s. 5-20
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Tidskriftsartikel (refereegranskat)abstract
- Drawing on the current research in general leadership, we propose that a process ontology is relevant and rewarding for project leadership studies. We argue that project leadership can be studied as the ongoing social production of direction through the construction of actors' space of action, involving continuous construction and reconstruction of (1) past project activities and events; (2) positions and areas of responsibility; (3) discarded, ongoing, and future issues; and (4) intensity, rhythm, and pace. Through an ethnographic case study of an organizational change project, we show how space of action and hence the project direction are in constant flux and becoming.
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| 30180. |
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